The Global Digestive Health Supplements Market is estimated to reach over USD 20.38 billion by 2030, exhibiting a CAGR of 9.0% during the forecast period. Digestive vitamins are typically taken with meals to aid digestion. Changing eating patterns and greater consumption of high-sodium meals are predicted to increase the prevalence of gastrointestinal problems in developed and emerging nations, boosting the digestive health supplements industry. The growing desire for digestive supplements to decrease healthcare costs is also expected to increase market expansion. The advent of innovative delivery modes, scientific proof to back up claims, and improved consumer awareness are all likely to drive probiotic supplement sales.
Furthermore, stringent regulatory standards are posing challenges to the global digestive health supplements industry. Manufacturers must submit their products to a series of tests and certifications before releasing them. On the other hand, the company's expansion is hampered by its material development expenses.
The Digestive Health Supplements market is segmented on the basis of Product, Forms and Sales channels. Based on product, the market is segmented as Probiotics, Prebiotics, Enzymes and Other Products. The forms segment includes Capsules, Tablets, Liquid and Other Forms. By sales channel, the market is categorized into Modern Trade, Convenience Stores, Specialty Stores, Multi-brand Stores, Online Retailing and Other Sales Channels.
Based on product, the probiotics segment is accounted as a major contributor in the Digestive Health Supplements market.
The probiotic segment of the digestive health supplements market is expected to grow as consumer awareness of gut health grows. Supplements are becoming more popular as a way to cut healthcare expenditures, which is expected to help the market grow. Probiotic supplement sales are likely to be boosted by the introduction of new delivery forms, scientific data to back up claims, and increasing consumer awareness. Probiotics fill the body with naturally occurring soil-based organisms that improve immune system response. Insomnia, allergies, exhaustion, and chronic ailments can all benefit from these organisms. Small Intestinal Bacterial Overgrowth (SIBO), Irritable Bowel Syndrome (IBS), leaky gut, chronic constipation, and diarrhoea can all be treated with these nutrients. These factors are expected to increase demand for probiotics over the forecast period.
The liquid segment witnessed growth at a rapid rate.
Growing demand for clinical nutrition products as a result of increased knowledge about malnutrition prevention is predicted to push nutraceutical companies to produce liquids and syrups. The segment is anticipated to register the fastest CAGR over the forecast period. Liquid supplement particles are around 6000 times smaller than human cells, allowing for maximum nutrient absorption. Because they are more effective than ordinary pills, they are used in lower quantities. In comparison to other items, the device is also cost-effective, which is likely to help the segment grow even faster.
In the region, the North America Digestive Health Supplements market holds a significant revenue share.
North America is projected to expand at a significant rate for the global digestive health supplements market over the forecast period. Obesity, digestive disorders, and lifestyle-related diseases are predicted to boost demand due to poor eating habits and high intake of processed, high-sodium, and ready-to-eat meals. Many firms are increasing their efforts to expand their operations in established regions such as North America and Europe. Rising usage of probiotic supplements among middle-aged adults is likely to benefit probiotics segment growth throughout the forecast period. Moreover, Asia Pacific is expected to see high demand for digestive health products as key players implement strategies such as the introduction of their brands in underdeveloped markets in Southeast Asia. Due to their vast consumer bases, China, Japan, and India are among the largest regional markets for digestive health supplements. Over the projection period, rising product demand from countries such as Japan and Australia is likely to boost the regional market growth.
The key players in the Digestive Health Supplements market have shifted their focus on initiating significant strategies such as mergers, acquisitions, and joint ventures of major and domestic players to enhance product portfolio and strengthen their market footprint across the globe. Some of the major key players in the Digestive Health Supplements market are Nestec SA, Nutrica NV, Alimentary Health Limited, Lonza Group Ltd, Amway, Bayer, Herbalife, NOW Foods, Nature’s Bounty, Garden of Life, Zenwise, HealthForce, Olly and Other Prominent Player.