Digestive Health Supplements Market is expected to grow at a 9.5% CAGR during the forecast period for 2025-2034.
Digestive vitamins are typically taken with meals to aid digestion. Changing eating patterns and greater consumption of high-sodium meals are predicted to increase the prevalence of gastrointestinal problems in developed and emerging nations, boosting the digestive health supplements industry. The growing desire for digestive supplements to decrease healthcare costs is also expected to increase market expansion. The advent of innovative delivery modes, scientific proof to back up claims, and improved consumer awareness are all likely to drive probiotic supplement sales.
Furthermore, stringent regulatory standards are posing challenges to the global digestive health supplements industry. Manufacturers must submit their products to a series of tests and certifications before releasing them. On the other hand, the company's expansion is hampered by its material development expenses.
The Digestive Health Supplements market is segmented on the basis of Product, Forms and Sales channels. Based on product, the market is segmented as Probiotics, Prebiotics, Enzymes and Other Products. The forms segment includes Capsules, Tablets, Liquid and Other Forms. By sales channel, the market is categorized into Modern Trade, Convenience Stores, Specialty Stores, Multi-brand Stores, Online Retailing and Other Sales Channels.
The probiotic segment of the digestive health supplements market is expected to grow as consumer awareness of gut health grows. Supplements are becoming more popular as a way to cut healthcare expenditures, which is expected to help the market grow. Probiotic supplement sales are likely to be boosted by the introduction of new delivery forms, scientific data to back up claims, and increasing consumer awareness. Probiotics fill the body with naturally occurring soil-based organisms that improve immune system response. Insomnia, allergies, exhaustion, and chronic ailments can all benefit from these organisms. Small Intestinal Bacterial Overgrowth (SIBO), Irritable Bowel Syndrome (IBS), leaky gut, chronic constipation, and diarrhoea can all be treated with these nutrients. These factors are expected to increase demand for probiotics over the forecast period.
Growing demand for clinical nutrition products as a result of increased knowledge about malnutrition prevention is predicted to push nutraceutical companies to produce liquids and syrups. The segment is anticipated to register the fastest CAGR over the forecast period. Liquid supplement particles are around 6000 times smaller than human cells, allowing for maximum nutrient absorption. Because they are more effective than ordinary pills, they are used in lower quantities. In comparison to other items, the device is also cost-effective, which is likely to help the segment grow even faster.
North America is projected to expand at a significant rate for the global digestive health supplements market over the forecast period. Obesity, digestive disorders, and lifestyle-related diseases are predicted to boost demand due to poor eating habits and high intake of processed, high-sodium, and ready-to-eat meals. Many firms are increasing their efforts to expand their operations in established regions such as North America and Europe. Rising usage of probiotic supplements among middle-aged adults is likely to benefit probiotics segment growth throughout the forecast period. Moreover, Asia Pacific is expected to see high demand for digestive health products as key players implement strategies such as the introduction of their brands in underdeveloped markets in Southeast Asia. Due to their vast consumer bases, China, Japan, and India are among the largest regional markets for digestive health supplements. Over the projection period, rising product demand from countries such as Japan and Australia is likely to boost the regional market growth.
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Report Attribute |
Specifications |
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Growth Rate CAGR |
CAGR of 9.5% from 2025 to 2034 |
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Quantitative Units |
Representation of revenue in US$ Million and CAGR from 2025 to 2034 |
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Historic Year |
2021 to 2024 |
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Forecast Year |
2025-2034 |
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Report Coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
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Segments Covered |
By Product, By Forms, By Sales Channels |
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Regional Scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
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Country Scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico ;The UK; France; Italy; Spain; South Korea; South East Asia |
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Competitive Landscape |
Nestec SA, Nutrica NV, Alimentary Health Limited, Lonza Group Ltd, Amway, Bayer, Herbalife, NOW Foods, Nature’s Bounty, Garden of Life, Zenwise, HealthForce, Olly and Other Prominent Player. |
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Customization Scope |
Free customization report with the procurement of the report, Modifications to the regional and segment scope. Particular Geographic competitive landscape. |
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Pricing And Available Payment Methods |
Explore pricing alternatives that are customized to your particular study requirements. |
By Products
By Forms
By Sales Channels
By Region-
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.
Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.
Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.
Secondary research
The secondary research sources that are typically mentioned to include, but are not limited to:
The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista
Primary Research:
Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies
The contributors who typically take part in such a course include, but are not limited to:
Data Modeling and Analysis:
In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.
The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.
To know more about the research methodology used for this study, kindly contact us/click here.
