Incontinence Care Products (ICP) Market Size, Share & Trends Analysis Report By Product Type (Absorbents (Pads & Guards, Underwear & Briefs, Bed Protectors, Other Absorbents), Non-Absorbents (Catheters (Intermittent catheters, Indwelling catheters, External catheters), Drainage Bags, Stimulation Devices, Other Non-Absorbents)), By Type (Urinary, Fecal), By Usage, By Gender (Male, Female), By Distribution Channel (E-commerce, Retailer Pharmacies, Hospital Pharmacies), By End-User, By Region, And By Segment Forecasts, 2025-2034

Report Id: 2147 Pages: 180 Last Updated: 30 July 2025 Format: PDF / PPT / Excel / Power BI
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Segmentation of Incontinence Care Products (ICP) Market-

Incontinence Care Products (ICP) Market By Product Type

  • Absorbents
    • Pads & Guards
    • Underwear & Briefs
    • Bed Protectors
    • Other Absorbents
  • Non-absorbents
    • Catheters
      • Intermittent catheters
      • Indwelling catheters
      • External catheters
    • Drainage Bags
    • Stimulation Devices
    • Other Non-Absorbents

 ICP

Incontinence Care Products (ICP) Market By Type

  • Urinery Incontinence
  • Fecal Incontinence

Incontinence Care Products (ICP) Market By Usage

  • Reusable
  • Disposable

Incontinence Care Products (ICP) Market By Gender

  • Male
  • Female

Incontinence Care Products (ICP) Market By Distribution Channel-

  • E-commerce
  • Retailer Pharmacies
  • Hospital Pharmacies

Incontinence Care Products (ICP) Market By End Use-

  • Home-based Patients
  • Hospitals & Ambulatory Surgical Centers (ASCs)
  • Other End Users

Incontinence Care Products (ICP) Market By Region-

North America-

  • The US
  • Canada

Europe-

  • Germany
  • The UK
  • France
  • Italy
  • Spain
  • Rest of Europe

Asia-Pacific-

  • China
  • Japan
  • India
  • South Korea
  • South East Asia
  • Rest of Asia Pacific

Latin America-

  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America

 Middle East & Africa-

  • GCC Countries
  • South Africa
  • Rest of the Middle East and Africa

Chapter 1. Methodology and Scope

1.1. Research Methodology

1.2. Research Scope & Assumptions

Chapter 2. Executive Summary

Chapter 3. Global Incontinence Care Products (ICP) Market Snapshot

Chapter 4. Global Incontinence Care Products (ICP) Market Variables, Trends & Scope

4.1. Market Segmentation & Scope

4.2. Drivers

4.3. Challenges

4.4. Trends

4.5. Investment and Funding Analysis

4.6. Industry Analysis – Porter’s Five Forces Analysis

4.7. Competitive Landscape & Market Share Analysis

4.8. Impact of Covid-19 Analysis

Chapter 5. Market Segmentation 1: By Product Type Estimates & Trend Analysis

5.1. By Product Type, & Market Share, 2024 & 2034

5.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2021 to 2034 for the following By Product Type:

5.2.1. Absorbents

5.2.1.1. Pads & Guards

5.2.1.2. Underwear & Briefs

5.2.1.3. Bed Protectors

5.2.1.4. Other Absorbents

5.2.2. Non-absorbents

5.2.2.1. Catheters

5.2.2.1.1. Intermittent catheters

5.2.2.1.2. Indwelling catheters

5.2.2.1.3. External catheters

5.2.2.2. Drainage Bags

5.2.2.3. Stimulation Devices

5.2.2.4. Other Non-Absorbents

Chapter 6. Market Segmentation 2: By Type Estimates & Trend Analysis

6.1. By Type  & Market Share, 2024 & 2034

6.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2021 to 2034 for the following By Type :

6.2.1. Urinary Incontinence

6.2.2. FecalIncontinence

Chapter 7. Market Segmentation 3: By Usage Estimates & Trend Analysis

7.1. By Usage & Market Share, 2024 & 2034

7.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2021 to 2034 for the following By Usage:

7.2.1. Disposable

7.2.2. Reusable

Chapter 8. Market Segmentation 4: By Gender Estimates & Trend Analysis

8.1. By Gender & Market Share, 2024 & 2034

8.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2021 to 2034 for the following By Gender:

8.2.1. Female

8.2.2. Male

Chapter 9. Market Segmentation 5: By End-user Estimates & Trend Analysis

9.1. By End-user & Market Share, 2024 & 2034

9.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2021 to 2034 for the following By End-user:

9.2.1. Home-based Patients

9.2.2. Hospitals & Ambulatory Surgical Centers (ASCs)

9.2.3. Other End Users

Chapter 10. Market Segmentation 6: By Distribution Channel Estimates & Trend Analysis

10.1. By Distribution Channel & Market Share, 2024 & 2034

10.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2021 to 2034 for the following By Distribution Channel:

10.2.1. E-commerce

10.2.2. Retailer Pharmacies

10.2.3. Hospital Pharmacies

Chapter 11. Incontinence Care Products (ICP) Market Segmentation 6: Regional Estimates & Trend Analysis

11.1. North America

11.1.1. North America Incontinence Care Products (ICP) Market revenue (US$ Million) estimates and forecasts By Product Type, 2021-2034

11.1.2. North America Incontinence Care Products (ICP) Market revenue (US$ Million) estimates and forecasts By Usage, 2021-2034

11.1.2. North America Incontinence Care Products (ICP) Market revenue (US$ Million) estimates and forecasts By Type, 2021-2034

11.1.3. North America Incontinence Care Products (ICP) Market revenue (US$ Million) estimates and forecasts By Gender, 2021-2034

11.1.4. North America Incontinence Care Products (ICP) Market revenue (US$ Million) estimates and forecasts By End-user, 2021-2034

11.1.5. North America Incontinence Care Products (ICP) Market revenue (US$ Million) estimates and forecasts By Distribution Channel, 2021-2034

11.1.6. North America Incontinence Care Products (ICP) Market revenue (US$ Million) estimates and forecasts by country, 2021-2034

11.2. Europe

11.2.1. Europe Incontinence Care Products (ICP) Market revenue (US$ Million) By Product Type, 2021-2034

11.2.2. Europe Incontinence Care Products (ICP) Market revenue (US$ Million) By Type, 2021-2034

11.2.2. Europe Incontinence Care Products (ICP) Market revenue (US$ Million) By Usage, 2021-2034

11.2.3. Europe Incontinence Care Products (ICP) Market revenue (US$ Million) By Gender, 2021-2034

11.2.4. Europe Incontinence Care Products (ICP) Market revenue (US$ Million) By End-user, 2021-2034

11.2.5. Europe Incontinence Care Products (ICP) Market revenue (US$ Million) By Distribution Channel, 2021-2034

11.2.6. Europe Incontinence Care Products (ICP) Market revenue (US$ Million) by country, 2021-2034

11.3. Asia Pacific

11.3.1. Asia Pacific Incontinence Care Products (ICP) Market revenue (US$ Million) By Product Type, 2021-2034

11.3.2. Asia Pacific Incontinence Care Products (ICP) Market revenue (US$ Million) By Type, 2021-2034

11.3.2. Asia Pacific Incontinence Care Products (ICP) Market revenue (US$ Million) By Usage, 2021-2034

11.3.3. Asia Pacific Incontinence Care Products (ICP) Market revenue (US$ Million) By Gender, 2021-2034

11.3.4. Asia Pacific Incontinence Care Products (ICP) Market revenue (US$ Million) By End-user, 2021-2034

11.3.5. Asia Pacific Incontinence Care Products (ICP) Market revenue (US$ Million) By Distribution Channel, 2021-2034

11.3.6. Asia Pacific Incontinence Care Products (ICP) Market revenue (US$ Million) by country, 2021-2034

11.4. Latin America

11.4.1. Latin America Incontinence Care Products (ICP) Market revenue (US$ Million) By Product Type, (US$ Million) 2021-2034

11.4.2. Latin America Incontinence Care Products (ICP) Market revenue (US$ Million) By Type, (US$ Million) 2021-2034

11.4.2. Latin America Incontinence Care Products (ICP) Market revenue (US$ Million) By Usage, (US$ Million) 2021-2034

11.4.3. Latin America Incontinence Care Products (ICP) Market revenue (US$ Million) By Gender, (US$ Million) 2021-2034

11.4.4. Latin America Incontinence Care Products (ICP) Market revenue (US$ Million) By End-user, (US$ Million) 2021-2034

11.4.5. Latin America Incontinence Care Products (ICP) Market revenue (US$ Million) By Distribution Channel, (US$ Million) 2021-2034

11.4.6. Latin America Incontinence Care Products (ICP) Market revenue (US$ Million) by country, 2021-2034

11.5. Middle East & Africa

11.5.1. Middle East & Africa Incontinence Care Products (ICP) Market revenue (US$ Million) By Product Type, (US$ Million) 2021-2034

11.5.2. Middle East & Africa Incontinence Care Products (ICP) Market revenue (US$ Million) By Type, (US$ Million) 2021-2034

11.5.2. Middle East & Africa Incontinence Care Products (ICP) Market revenue (US$ Million) By Usage, (US$ Million) 2021-2034

11.5.3. Middle East & Africa Incontinence Care Products (ICP) Market revenue (US$ Million) By Gender, (US$ Million) 2021-2034

11.5.4. Middle East & Africa Incontinence Care Products (ICP) Market revenue (US$ Million) By End-user, (US$ Million) 2021-2034

11.5.5. Middle East & Africa Incontinence Care Products (ICP) Market revenue (US$ Million) By Distribution Channel, (US$ Million) 2021-2034

11.5.6. Middle East & Africa Incontinence Care Products (ICP) Market revenue (US$ Million) by country, 2021-2034

Chapter 11. Competitive Landscape

11.1. Major Mergers and Acquisitions/Strategic Alliances

11.2. Company Profiles

11.2.1. Essity Aktiebolag (publ) 

11.2.2. The Procter & Gamble Company

11.2.3. Kimberly-Clark Corporation 

11.2.4. Hartmann

11.2.5. Ontex Bv

11.2.6. Unicharm Corporation

11.2.7. Coloplast A/S

11.2.8. Cardinal Health, Inc.

11.2.9. Medline Industries, Lp

11.2.10. Mckesson Corporation

11.2.11. Abena

11.2.12. Attindas Hygiene Partners Group

11.2.13. Hollister Incorporated

11.2.14. Other Players 

Research Design and Approach

This study employed a multi-step, mixed-method research approach that integrates:

  • Secondary research
  • Primary research
  • Data triangulation
  • Hybrid top-down and bottom-up modelling
  • Forecasting and scenario analysis

This approach ensures a balanced and validated understanding of both macro- and micro-level market factors influencing the market.

Secondary Research

Secondary research for this study involved the collection, review, and analysis of publicly available and paid data sources to build the initial fact base, understand historical market behaviour, identify data gaps, and refine the hypotheses for primary research.

Sources Consulted

Secondary data for the market study was gathered from multiple credible sources, including:

  • Government databases, regulatory bodies, and public institutions
  • International organizations (WHO, OECD, IMF, World Bank, etc.)
  • Commercial and paid databases
  • Industry associations, trade publications, and technical journals
  • Company annual reports, investor presentations, press releases, and SEC filings
  • Academic research papers, patents, and scientific literature
  • Previous market research publications and syndicated reports

These sources were used to compile historical data, market volumes/prices, industry trends, technological developments, and competitive insights.

Secondary Research

Primary Research

Primary research was conducted to validate secondary data, understand real-time market dynamics, capture price points and adoption trends, and verify the assumptions used in the market modelling.

Stakeholders Interviewed

Primary interviews for this study involved:

  • Manufacturers and suppliers in the market value chain
  • Distributors, channel partners, and integrators
  • End-users / customers (e.g., hospitals, labs, enterprises, consumers, etc., depending on the market)
  • Industry experts, technology specialists, consultants, and regulatory professionals
  • Senior executives (CEOs, CTOs, VPs, Directors) and product managers

Interview Process

Interviews were conducted via:

  • Structured and semi-structured questionnaires
  • Telephonic and video interactions
  • Email correspondences
  • Expert consultation sessions

Primary insights were incorporated into demand modelling, pricing analysis, technology evaluation, and market share estimation.

Data Processing, Normalization, and Validation

All collected data were processed and normalized to ensure consistency and comparability across regions and time frames.

The data validation process included:

  • Standardization of units (currency conversions, volume units, inflation adjustments)
  • Cross-verification of data points across multiple secondary sources
  • Normalization of inconsistent datasets
  • Identification and resolution of data gaps
  • Outlier detection and removal through algorithmic and manual checks
  • Plausibility and coherence checks across segments and geographies

This ensured that the dataset used for modelling was clean, robust, and reliable.

Market Size Estimation and Data Triangulation

Bottom-Up Approach

The bottom-up approach involved aggregating segment-level data, such as:

  • Company revenues
  • Product-level sales
  • Installed base/usage volumes
  • Adoption and penetration rates
  • Pricing analysis

This method was primarily used when detailed micro-level market data were available.

Bottom Up Approach

Top-Down Approach

The top-down approach used macro-level indicators:

  • Parent market benchmarks
  • Global/regional industry trends
  • Economic indicators (GDP, demographics, spending patterns)
  • Penetration and usage ratios

This approach was used for segments where granular data were limited or inconsistent.

Hybrid Triangulation Approach

To ensure accuracy, a triangulated hybrid model was used. This included:

  • Reconciling top-down and bottom-up estimates
  • Cross-checking revenues, volumes, and pricing assumptions
  • Incorporating expert insights to validate segment splits and adoption rates

This multi-angle validation yielded the final market size.

Forecasting Framework and Scenario Modelling

Market forecasts were developed using a combination of time-series modelling, adoption curve analysis, and driver-based forecasting tools.

Forecasting Methods

  • Time-series modelling
  • S-curve and diffusion models (for emerging technologies)
  • Driver-based forecasting (GDP, disposable income, adoption rates, regulatory changes)
  • Price elasticity models
  • Market maturity and lifecycle-based projections

Scenario Analysis

Given inherent uncertainties, three scenarios were constructed:

  • Base-Case Scenario: Expected trajectory under current conditions
  • Optimistic Scenario: High adoption, favourable regulation, strong economic tailwinds
  • Conservative Scenario: Slow adoption, regulatory delays, economic constraints

Sensitivity testing was conducted on key variables, including pricing, demand elasticity, and regional adoption.

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Frequently Asked Questions

Incontinence Care Products (ICP) Market Size is valued at USD 12.69 billion in 2024 and is predicted to reach USD 21.98 billion by the year 2034

Incontinence Care Products (ICP) Market is expected to grow at a 5.8% CAGR during the forecast period for 2025-2034.

Wellspect Healthcare, Stryker, First Quality Enterprises, Inc., Principle Business Enterprises, Inc., Tzmo SA, Primare International Ltd., Drylock Tec

Product, Type, Usage, Distribution Channel and End-Use are the key segments of the Incontinence Care Products (ICP) Market.

Asia Pacific are the key segments of the Incontinence Care Products (ICP) Market.

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