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Global Incontinence Care Products (ICP) Market Size is valued at USD 12.69 billion in 2024 and is predicted to reach USD 21.98 billion by the year 2034 at a 5.8% CAGR during the forecast period for 2025-2034.
These incontinence care products are worn discreetly within undergarments and are made to absorb urine. Pull-up underwear and sanitary pads are made with the same hydrophobic layer used in disposable diapers. New and improved incontinence solutions are largely responsible for the industry's rapid growth in recent years. Adult incontinence and using adult diapers no longer carry the same social stigma they once did, thanks to the introduction of products with increased absorbency, superior odour control, and superior breathability. Because of this, more people are learning about incontinence products for bowel and bladder incontinence.
In addition, the growing number of older adults is one of the main drivers of the incontinence devices industry. The rapid rise of home care services for older people, as well as the increasing popularity of online shopping, are both factors that could boost demand for incontinence care items. Increases in research and development spending. One major trend in the incontinence care products industry is the creation of goods aimed squarely at men and women are all factors that are expected to boost the market.
However, the market for incontinence care products is expected to expand, although two of the most intractable issues are hopelessness and a lack of personal cleanliness. This information also demonstrates that incontinence is still regarded as a stigmatizing disorder in many parts of the world. The negative effects of COVID-19 on numerous sectors are expected to pose a threat to the incontinence business in the coming years. In the wake of the COVID-19 pandemic, only the most urgent ostomy procedures have been carried out, which has significantly influenced the ostomy care industry. Patients with acute and chronic illnesses are typically treated outside hospitals, either at home or ambulatory care centres. As a result, there has been a rise in interest in incontinence and ostomy care items for use in private homes.
The Incontinence Care Products (ICP) Market is segmented based on product, type, usage, distribution channel and end-use. According to product segment, the market is segmented into absorbents which includes pads & guards, underwear & briefs, bed protectors, other absorbents, whereas, non-absorbents comprises catheters (intermittent catheters, indwelling catheters, external catheters), drainage bags, stimulation devices, and other non-absorbents. The type segment includes urinery incontinence and fecal incontinence. As per the usage, the market is segmented into reusable and disposable. The gender segment comprises male and female. By Distribution Channel segment, the market is divided into e-commerce, Retailer Pharmacies, Hospital Pharmacies. According to end-users, the market is divided into Home-based Patients, Hospitals & Ambulatory Surgical Centers (ASCs), and Other End Users.
The absorbent incontinence care products (ICP) category is expected to record a major global market share in 2022. Absorbents can be used to clean up moderate to large spills of potentially toxic compounds, allowing food and other products to be stored for longer periods under damp conditions.
The reusable is projected to grow rapidly in the incontinence care products (ICP) market because reusable are quickly reaching capacity. More reusable will need to be built. Reusing something is the same as keeping it out of a landfill. Reusing an item six times before tossing it means you avoid throwing away five times as much trash, especially in countries like the US, Germany, the UK, China, and India.
The Asia Pacific Incontinence Care Products (ICP) Market is expected to register the greatest market share in revenue in the near future. It can be attributed to Internet sales booming, disposable incontinence products are being widely used, and the government strongly supports the industry as a whole. In addition, Europe is estimated to grow rapidly because of expanding interest in home health care and consumer demand for associated hygienic goods. The high rate of incontinence cases, the growth of large cities, the sizeable elderly population, the abundance of hospitals, and the encouragement of this trend by the government are all major contributors.
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Report Attribute |
Specifications |
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Market Size Value In 2024 |
USD 12.69 Bn |
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Revenue Forecast In 2034 |
USD 21.98 Bn |
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Growth Rate CAGR |
CAGR of 5.8% from 2025 to 2034 |
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Quantitative Units |
Representation of revenue in US$ Million and CAGR from 2025 to 2034 |
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Historic Year |
2021 to 2024 |
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Forecast Year |
2025-2034 |
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Report Coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
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Segments Covered |
By Product Type, By Usage, By Gender, By Distribution Channel, By End-User |
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Regional Scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
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Country Scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico ;The UK; France; Italy; Spain; South Korea; South East Asia |
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Competitive Landscape |
Essity Aktiebolag (publ) (Sweden), The Procter & Gamble Company (US), Kimberly-Clark Corporation (US), HARTMANN (Germany), Ontex BV (Belgium), Unicharm Corporation, Coloplast A/S, Cardinal Health, Inc., Medline Industries, Mckesson Corporation, Abena, Attindas Hygiene Partners Group, Hollister Incorporated, Dynarex Corporation, Convatec Group Plc, Becton, Dickinson And Company, Wellspect Healthcare, Stryker, First Quality Enterprises, Inc., Principle Business Enterprises, Inc., Tzmo SA, Primare International Ltd., Drylock Technologies, Northshore Care Supply, Nobel Hygiene |
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Customization Scope |
Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape. |
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Pricing And Available Payment Methods |
Explore pricing alternatives that are customized to your particular study requirements. |
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
Chapter 2. Executive Summary
Chapter 3. Global Incontinence Care Products (ICP) Market Snapshot
Chapter 4. Global Incontinence Care Products (ICP) Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Industry Analysis – Porter’s Five Forces Analysis
4.7. Competitive Landscape & Market Share Analysis
4.8. Impact of Covid-19 Analysis
Chapter 5. Market Segmentation 1: By Product Type Estimates & Trend Analysis
5.1. By Product Type, & Market Share, 2024 & 2034
5.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2021 to 2034 for the following By Product Type:
5.2.1. Absorbents
5.2.1.1. Pads & Guards
5.2.1.2. Underwear & Briefs
5.2.1.3. Bed Protectors
5.2.1.4. Other Absorbents
5.2.2. Non-absorbents
5.2.2.1. Catheters
5.2.2.1.1. Intermittent catheters
5.2.2.1.2. Indwelling catheters
5.2.2.1.3. External catheters
5.2.2.2. Drainage Bags
5.2.2.3. Stimulation Devices
5.2.2.4. Other Non-Absorbents
Chapter 6. Market Segmentation 2: By Type Estimates & Trend Analysis
6.1. By Type & Market Share, 2024 & 2034
6.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2021 to 2034 for the following By Type :
6.2.1. Urinary Incontinence
6.2.2. FecalIncontinence
Chapter 7. Market Segmentation 3: By Usage Estimates & Trend Analysis
7.1. By Usage & Market Share, 2024 & 2034
7.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2021 to 2034 for the following By Usage:
7.2.1. Disposable
7.2.2. Reusable
Chapter 8. Market Segmentation 4: By Gender Estimates & Trend Analysis
8.1. By Gender & Market Share, 2024 & 2034
8.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2021 to 2034 for the following By Gender:
8.2.1. Female
8.2.2. Male
Chapter 9. Market Segmentation 5: By End-user Estimates & Trend Analysis
9.1. By End-user & Market Share, 2024 & 2034
9.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2021 to 2034 for the following By End-user:
9.2.1. Home-based Patients
9.2.2. Hospitals & Ambulatory Surgical Centers (ASCs)
9.2.3. Other End Users
Chapter 10. Market Segmentation 6: By Distribution Channel Estimates & Trend Analysis
10.1. By Distribution Channel & Market Share, 2024 & 2034
10.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2021 to 2034 for the following By Distribution Channel:
10.2.1. E-commerce
10.2.2. Retailer Pharmacies
10.2.3. Hospital Pharmacies
Chapter 11. Incontinence Care Products (ICP) Market Segmentation 6: Regional Estimates & Trend Analysis
11.1. North America
11.1.1. North America Incontinence Care Products (ICP) Market revenue (US$ Million) estimates and forecasts By Product Type, 2021-2034
11.1.2. North America Incontinence Care Products (ICP) Market revenue (US$ Million) estimates and forecasts By Usage, 2021-2034
11.1.2. North America Incontinence Care Products (ICP) Market revenue (US$ Million) estimates and forecasts By Type, 2021-2034
11.1.3. North America Incontinence Care Products (ICP) Market revenue (US$ Million) estimates and forecasts By Gender, 2021-2034
11.1.4. North America Incontinence Care Products (ICP) Market revenue (US$ Million) estimates and forecasts By End-user, 2021-2034
11.1.5. North America Incontinence Care Products (ICP) Market revenue (US$ Million) estimates and forecasts By Distribution Channel, 2021-2034
11.1.6. North America Incontinence Care Products (ICP) Market revenue (US$ Million) estimates and forecasts by country, 2021-2034
11.2. Europe
11.2.1. Europe Incontinence Care Products (ICP) Market revenue (US$ Million) By Product Type, 2021-2034
11.2.2. Europe Incontinence Care Products (ICP) Market revenue (US$ Million) By Type, 2021-2034
11.2.2. Europe Incontinence Care Products (ICP) Market revenue (US$ Million) By Usage, 2021-2034
11.2.3. Europe Incontinence Care Products (ICP) Market revenue (US$ Million) By Gender, 2021-2034
11.2.4. Europe Incontinence Care Products (ICP) Market revenue (US$ Million) By End-user, 2021-2034
11.2.5. Europe Incontinence Care Products (ICP) Market revenue (US$ Million) By Distribution Channel, 2021-2034
11.2.6. Europe Incontinence Care Products (ICP) Market revenue (US$ Million) by country, 2021-2034
11.3. Asia Pacific
11.3.1. Asia Pacific Incontinence Care Products (ICP) Market revenue (US$ Million) By Product Type, 2021-2034
11.3.2. Asia Pacific Incontinence Care Products (ICP) Market revenue (US$ Million) By Type, 2021-2034
11.3.2. Asia Pacific Incontinence Care Products (ICP) Market revenue (US$ Million) By Usage, 2021-2034
11.3.3. Asia Pacific Incontinence Care Products (ICP) Market revenue (US$ Million) By Gender, 2021-2034
11.3.4. Asia Pacific Incontinence Care Products (ICP) Market revenue (US$ Million) By End-user, 2021-2034
11.3.5. Asia Pacific Incontinence Care Products (ICP) Market revenue (US$ Million) By Distribution Channel, 2021-2034
11.3.6. Asia Pacific Incontinence Care Products (ICP) Market revenue (US$ Million) by country, 2021-2034
11.4. Latin America
11.4.1. Latin America Incontinence Care Products (ICP) Market revenue (US$ Million) By Product Type, (US$ Million) 2021-2034
11.4.2. Latin America Incontinence Care Products (ICP) Market revenue (US$ Million) By Type, (US$ Million) 2021-2034
11.4.2. Latin America Incontinence Care Products (ICP) Market revenue (US$ Million) By Usage, (US$ Million) 2021-2034
11.4.3. Latin America Incontinence Care Products (ICP) Market revenue (US$ Million) By Gender, (US$ Million) 2021-2034
11.4.4. Latin America Incontinence Care Products (ICP) Market revenue (US$ Million) By End-user, (US$ Million) 2021-2034
11.4.5. Latin America Incontinence Care Products (ICP) Market revenue (US$ Million) By Distribution Channel, (US$ Million) 2021-2034
11.4.6. Latin America Incontinence Care Products (ICP) Market revenue (US$ Million) by country, 2021-2034
11.5. Middle East & Africa
11.5.1. Middle East & Africa Incontinence Care Products (ICP) Market revenue (US$ Million) By Product Type, (US$ Million) 2021-2034
11.5.2. Middle East & Africa Incontinence Care Products (ICP) Market revenue (US$ Million) By Type, (US$ Million) 2021-2034
11.5.2. Middle East & Africa Incontinence Care Products (ICP) Market revenue (US$ Million) By Usage, (US$ Million) 2021-2034
11.5.3. Middle East & Africa Incontinence Care Products (ICP) Market revenue (US$ Million) By Gender, (US$ Million) 2021-2034
11.5.4. Middle East & Africa Incontinence Care Products (ICP) Market revenue (US$ Million) By End-user, (US$ Million) 2021-2034
11.5.5. Middle East & Africa Incontinence Care Products (ICP) Market revenue (US$ Million) By Distribution Channel, (US$ Million) 2021-2034
11.5.6. Middle East & Africa Incontinence Care Products (ICP) Market revenue (US$ Million) by country, 2021-2034
Chapter 11. Competitive Landscape
11.1. Major Mergers and Acquisitions/Strategic Alliances
11.2. Company Profiles
11.2.1. Essity Aktiebolag (publ)
11.2.2. The Procter & Gamble Company
11.2.3. Kimberly-Clark Corporation
11.2.4. Hartmann
11.2.5. Ontex Bv
11.2.6. Unicharm Corporation
11.2.7. Coloplast A/S
11.2.8. Cardinal Health, Inc.
11.2.9. Medline Industries, Lp
11.2.10. Mckesson Corporation
11.2.11. Abena
11.2.12. Attindas Hygiene Partners Group
11.2.13. Hollister Incorporated
11.2.14. Other Players
Incontinence Care Products (ICP) Market By Product Type
Incontinence Care Products (ICP) Market By Type
Incontinence Care Products (ICP) Market By Usage
Incontinence Care Products (ICP) Market By Gender
Incontinence Care Products (ICP) Market By Distribution Channel-
Incontinence Care Products (ICP) Market By End Use-
Incontinence Care Products (ICP) Market By Region-
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.
Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.
Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.
Secondary research
The secondary research sources that are typically mentioned to include, but are not limited to:
The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista
Primary Research:
Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies
The contributors who typically take part in such a course include, but are not limited to:
Data Modeling and Analysis:
In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.
The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.
To know more about the research methodology used for this study, kindly contact us/click here.
