Vitamins Gummies Market Size, Share & Trends Analysis Report By Demographics (Children And Adults), Sales/ Distribution Channels (Supermarkets/ Hypermarkets, Online/E-Commerce, Retail Pharmacies, And Speciality Stores), And Types (Single Vitamins, Multivitamins, And Prebiotics), By Region, And Segment Forecasts, 2023-2031

Report ID : 1624 | Published : 2023-03-20 | Pages: 180 | Format:

The Global Vitamins Gummies Market Size is valued at 6.84 billion in 2022 and is predicted to reach 18.76 billion by 2031 at 12.06% CAGR during the forecast period 2023-2031.

Gummy vitamins are chewable supplements that resemble gummy sweets and come in various sizes, tastes, and colors. They are made using gelatin, sugar, water, cornstarch, and additional colorings. Gummy vitamins come in diverse tastes, including raspberry, lemon, orange, and cheerful. The use of vitamin supplements is widely accepted worldwide. They enhance health and help make up for a bad diet. Gummy vitamins are also quite popular with folks who have trouble swallowing pills because they are simple to chew.

Vitamins Gummies Market

The gummy vitamin is a well-liked dietary supplement. The aging population expansion and increase in consumer awareness in both emerging and developed countries are the key drivers of customer choice for goods containing nutritional elements, including vitamins, expected to prevent or treat specific current ailments.

However, it is anticipated that ethical and safety issues around using substances in supplements will impede market expansion.

Recent Developments:

  • In 2021, In Canada, New RestoraFIBRE Daily Gummies were introduced by Bayer AG. These gummies provide an easy way to get fiber. Inulin, soluble fiber and prebiotic found in RestoraFIBREDaily Gummies, aids in promoting the development of good bacteria in the gut.
  • In March 2021, The New Brain Food Supplement from VitafusionTM, which contains ashwagandha, phosphatidylserine, and B vitamins to assist brain nourishment, stress reduction, and focus, was unveiled.
  • In October 2020, GSK Consumer Healthcare announced the introduction of Robitussin® Naturals, which offers temporary cough alleviation. The items include gummies, Robitussin Naturals Cough Relief + Immune Health Syrup, and Robitussin Naturals Cough Relief Syrup. 

Competitive Landscape:

Some major key players in the vitamins gummies market are:

  • Bayer AG.
  • Pfizer Inc.
  • Church & Dwight, Inc.
  • The Honest Company, Inc.
  • Pharmavite LLC.
  • SmartyPants Vitamins
  • Olly Public Benefit Corporation
  • Bettera Wellness
  • Hero Nutritionals LLC.
  • Ion Labs Inc.
  • DuPont Industrial 

Market Segmentation:

The vitamin gummies market is segmented into demographics, sales/ distribution channels, and types. Based on demographics, the market is segmented into children and adults. The market is segmented by sales/ distribution channels such as supermarkets/ hypermarkets, online/E-commerce, retail pharmacies, and speciality stores. By type, the market is segmented into single vitamins, multivitamins, and prebiotics.

Based on demographics, the adult segment is a significant contributor to the vitamin gummies market

The adult segment is dominating the market during the forecast period. Older folks are the group most at risk for poor vitamin intake. The elderly require dietary supplements with essential vitamins and prefer gummy vitamins because they have trouble swallowing capsules and tablets. Most adults are from the working class, have busy lifestyles, and have more money. Therefore they prefer a quicker and simpler way to get the necessary vitamins.

The supermarkets/hypermarkets segment witnessed growth at a rapid rate

Supermarkets and hypermarkets are anticipated to hold a sizable position in terms of distribution. People began using gummy vitamins as an immune booster, which caused a boom in demand for them in supermarkets. Because of their eye-catching hues and flavors, these products are displayed in a way that encourages impulse buying.

The North American vitamins gummies market holds a significant regional revenue share

North America is expected to dominate the market during the forecast period. The dietary supplement market has seen tremendous growth in North America over the past ten years thanks to the growth of a health-conscious consumer base, particularly in industrialized nations. Consumers in the region are consuming more supplements, including gummies, to meet their daily vitamin requirements. Additionally, the region with the quickest growth is anticipated to be Asia-Pacific during the projection period. Due to the rapidly expanding middle-income population's considerable purchasing power, the APAC market exhibits significant growth potential.

Vitamins Gummies Market Report Scope:

Report Attribute

Specifications

Market size value in 2022

USD 6.84 billion

Revenue forecast in 2031

USD 18.76 billion

Growth rate CAGR

CAGR of 12.06% from 2023 to 2031

Quantitative units

Representation of revenue in US$ Million, and CAGR from 2023 to 2031

Historic Year

2019 to 2022

Forecast Year

2023-2031

Report coverage

The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends

Segments covered

Demographics, Sales/ Distribution Channels, And Types

Regional scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country scope

U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; The UK; France; Italy; Spain; China; Japan; India; South Korea; Southeast Asia; South Korea; South East Asia

Competitive Landscape

Pfizer Inc., Bayer AG., Church & Dwight, Inc., Pharmavite LLC., SmartyPants Vitamins, Olly Public Benefit Corporation, Bettera Wellness, Hero Nutritionals LLC., Ion Labs, Inc., The Honest Company, Inc.

Customization scope

Free customization report with the procurement of the report, Modifications to the regional and segment scope. Particular Geographic competitive landscape.

Pricing and available payment methods

Explore pricing alternatives that are customized to your particular study requirements.

Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions

Chapter 2. Executive Summary

Chapter 3. Global Vitamins Gummies Market Snapshot

Chapter 4. Global Vitamins Gummies Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Industry Analysis – Porter’s Five Forces Analysis
4.7. Competitive Landscape & Market Share Analysis
4.8. Impact of Covid-19 Analysis

Chapter 5. Market Segmentation 1: by Product Type Estimates & Trend Analysis
5.1. by Product Type & Market Share, 2019 & 2031
5.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Product Type:

5.2.1. Single vitamins
5.2.2. Multi-Vitamins
5.2.3. Prebiotics

Chapter 6. Market Segmentation 2: by Demographics Estimates & Trend Analysis
6.1. by Demographics & Market Share, 2019 & 2031
6.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Demographics:

6.2.1. Children
6.2.2. Adults

Chapter 7. Market Segmentation 3: by Sales/ Distribution channels Estimates & Trend Analysis
7.1. by Sales/ Distribution channels & Market Share, 2019 & 2031
7.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Sales/ Distribution channels:

7.2.1. Food & Beverages
7.2.2. Supermarkets/Hypermarkets
7.2.3. Online/E-Commerce
7.2.4. Retail Pharmacies
7.2.5. Specialty Stores

Chapter 8. Vitamins Gummies Market Segmentation 4: Regional Estimates & Trend Analysis

8.1. North America

8.1.1. North America Vitamins Gummies Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2022-2031
8.1.2. North America Vitamins Gummies Market Revenue (US$ Million) Estimates and Forecasts by Demographics, 2022-2031
8.1.3. North America Vitamins Gummies Market Revenue (US$ Million) Estimates and Forecasts by Sales/ Distribution channels, 2022-2031
8.1.4. North America Vitamins Gummies Market Revenue (US$ Million) Estimates and Forecasts by country, 2022-2031

8.2. Europe

8.2.1. Europe Vitamins Gummies Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2022-2031
8.2.2. Europe Vitamins Gummies Market Revenue (US$ Million) Estimates and Forecasts by Demographics, 2022-2031
8.2.3. Europe Vitamins Gummies Market Revenue (US$ Million) Estimates and Forecasts by Sales/ Distribution channels, 2022-2031
8.2.4. Europe Vitamins Gummies Market Revenue (US$ Million) Estimates and Forecasts by country, 2022-2031

8.3. Asia Pacific

8.3.1. Asia Pacific Vitamins Gummies Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2022-2031
8.3.2. Asia Pacific Vitamins Gummies Market Revenue (US$ Million) Estimates and Forecasts by Demographics, 2022-2031
8.3.3. Asia-Pacific Vitamins Gummies Market Revenue (US$ Million) Estimates and Forecasts by Sales/ Distribution channels, 2022-2031
8.3.4. Asia Pacific Vitamins Gummies Market Revenue (US$ Million) Estimates and Forecasts by country, 2022-2031

8.4. Latin America

8.4.1. Latin America Vitamins Gummies Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2022-2031
8.4.2. Latin America Vitamins Gummies Market Revenue (US$ Million) Estimates and Forecasts by Demographics, 2022-2031
8.4.3. Latin America Vitamins Gummies Market Revenue (US$ Million) Estimates and Forecasts by Sales/ Distribution channels, 2022-2031
8.4.4. Latin America Vitamins Gummies Market Revenue (US$ Million) Estimates and Forecasts by country, 2022-2031

8.5. Middle East & Africa

8.5.1. Middle East & Africa Vitamins Gummies Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2022-2031
8.5.2. Middle East & Africa Vitamins Gummies Market Revenue (US$ Million) Estimates and Forecasts by Demographics, 2022-2031
8.5.3. Middle East & Africa Vitamins Gummies Market Revenue (US$ Million) Estimates and Forecasts by Sales/ Distribution channels, 2022-2031
8.5.4. Middle East & Africa Vitamins Gummies Market Revenue (US$ Million) Estimates and Forecasts by country, 2022-2031

9.1. Major Mergers and Acquisitions/Strategic Alliances

9.2. Company Profiles


9.2.1. Bayer AG.
9.2.2. Church & Dwight, Inc.
9.2.3. DuPont Industrial
9.2.4. Herbaland Naturals Inc.
9.2.5. Hero Nutritionals LLC.
9.2.6. IM Healthcare
9.2.7. Ion Labs Inc.
9.2.8. Life Science Nutritionals
9.2.9. Makers Nutrition, LLC
9.2.10. Nature's Way Products, LLC
9.2.11. Nutra Solutions
9.2.12. Olly Public Benefit Corporation
9.2.13. Pfizer Inc.
9.2.14. Pharmavite LLC.
9.2.15. SmartyPants Inc.
9.2.16. Softigel
9.2.17. The Honest Company, Inc.
9.2.18. The Nature's Bounty Co.
9.2.19. ZanonVitamec Inc.
9.2.20. Other Prominent Players

Segmentation of Vitamins Gummies Market-

By Demographics-

  • Children
  • Adults

Vitamins Gummies Market

By Sales/ Distribution channels-

  • Food & Beverages
  • Supermarkets/Hypermarkets
  • Online/E-Commerce
  • Retail Pharmacies
  • Specialty Stores

By Type-

  • Single vitamins
  • Multi-Vitamins
  • Prebiotics

By Region-

North America-

  • The US
  • Canada
  • Mexico

Europe-

  • Germany
  • The UK
  • France
  • Italy
  • Spain
  • Rest of Europe

Asia-Pacific-

  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific

Latin America-

  • Brazil
  • Argentina
  • Rest of Latin America

 Middle East & Africa-

  • GCC Countries
  • South Africa
  • Rest of the Middle East and Africa

InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.

Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.

Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.

Secondary research

The secondary research sources that are typically mentioned to include, but are not limited to:

  • Company websites, financial reports, annual reports, investor presentations, broker reports, and SEC filings.
  • External and internal proprietary databases, regulatory databases, and relevant patent analysis
  • Statistical databases, National government documents, and market reports
  • Press releases, news articles, and webcasts specific to the companies operating in the market

The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista

Primary Research:

Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies

The contributors who typically take part in such a course include, but are not limited to: 

  • Industry participants: CEOs, CBO, CMO, VPs, marketing/ type managers, corporate strategy managers, and national sales managers, technical personnel, purchasing managers, resellers, and distributors.
  • Outside experts: Valuation experts, Investment bankers, research analysts specializing in specific markets
  • Key opinion leaders (KOLs) specializing in unique areas corresponding to various industry verticals
  • End-users: Vary mainly depending upon the market

Data Modeling and Analysis:

In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.

The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.

To know more about the research methodology used for this study, kindly contact us/click here.

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Frequently Asked Questions

How big is the Vitamins Gummies Market?

Vitamins Gummies Market expected to grow at 12.06% CAGR during the forecast period 2023-2031

Pfizer Inc., Bayer AG., Church & Dwight, Inc., Pharmavite LLC., SmartyPants Vitamins, Olly Public Benefit Corporation, Bettera Wellness, Hero Nutritio

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