Virtual Urgent Care Market Size is predicted to develop at a 25.6% CAGR during the forecast period for 2024-2031.
Virtual care is primarily defined as a virtual or official visit between a patient and a hospital through communication technology. Patients can communicate virtually with urgent care providers about health issues that don't need emergency care, like minor injuries and illnesses. Patients can receive one-on-one treatment from carefully trained and board-certified medical professionals without leaving their homes. Anyone with an internet connection and a capable device—such as a computer, tablet, or smartphone—can access online urgent care services.
Virtual care was becoming more popular even before COVID-19 appeared, but the pandemic has reinforced its significance in managing both acute and chronic illnesses. Virtual urgent care is an ideal preference for milder but acute diseases, including pink eye, respiratory or sinus infections, minor traumas, and urinary tract infections. Enhancements in video technology have additionally broadened the range of treatment options for ailments such as skin disorders. The increasing adoption of IT services in healthcare organizations is one of the primary drivers of the virtual urgent care market. IT services are widely used by healthcare professionals to help them and their patients communicate more effectively.
However, the virtual care landscape is governed by complex and ever-changing regulations that differ by region and jurisdiction. These regulations and policies may affect the types of services that can be provided via virtual platforms, as well as impose restrictions on licensure, data privacy, and security.
The COVID-19 pandemic has propelled the global virtual urgent care market with a surge in demand for remote healthcare solutions. Telemedicine platforms offering virtual urgent care services experienced rapid adoption as patients sought safe alternatives to in-person visits. This trend is expected to persist post-pandemic, driving market growth. Additionally, advancements in technology, coupled with favorable regulatory changes promoting telehealth, are likely to bolster further the expansion of the virtual urgent care market on a global scale.
The virtual urgent care market is segmented into service, consultation mode, and patient group. The virtual urgent care market is segmented by service into acute illness treatment, trauma/injury treatment, physical examinations, digestive system issues, immunizations & vaccination, and other services. Based on consultation mode, the market is segmented into audio, video, and messaging. By patient group, the market is segmented into adults, and paediatric.
The global virtual urgent care market is classified into three types of consultations: video, audio, and messaging. Among these, the audio segment is projected to account for the majority of the global virtual urgent care market throughout the forecast period. The primary drivers of the virtual urgent care market's growth are ease of access and a preference for audio calls. Many people live on the other side of the digital divide, with limited access to technology and high-speed internet. Individuals who prefer audio consultation have demonstrated success in overcoming barriers to good care, such as limited mobility, a lack of transportation, and a lack of nearby healthcare providers.
Based on services, the global virtual urgent care market into acute illness treatment, trauma/injury treatment, physical examinations, digestive system issues, immunizations & vaccination, and other services. The trauma/injury treatment segment is projected to account for the major share of the global virtual urgent care market throughout the forecast period. The primary objective of trauma and injury treatment is to provide prompt aid and direction to individuals who have sustained burns, fractures, or incisions. The market expansion can be attributed to the increasing number of patients who favour virtual care services over standard in-person visits.
In addition, as the elderly population experiences physical, sensory, and cognitive changes associated with aging that increase the likelihood of moderate to severe injuries such as head trauma, hip fractures, and bruising, the demand for trauma and injury treatment services increases.
The North America global virtual urgent care market is estimated to register the major market share in terms of revenue. The region's expansion can be attributed to a number of factors, including increased adoption of virtual care models, geographic expansion of market players, an increase in virtual healthcare startups, and expanded services introduced by major key players operating in this region. In addition, Asia Pacific is estimated to grow at a rapid rate in the global virtual urgent care market due to growing concerns about the environment, rapid industrialization, government initiatives, and increasing funding in various industries.
| Report Attribute | Specifications |
| Growth Rate CAGR | CAGR of 25.6% from 2024 to 2031 |
| Quantitative Units | Representation of revenue in US$ Million and CAGR from 2024 to 2031 |
| Historic Year | 2019 to 2023 |
| Forecast Year | 2024-2031 |
| Report Coverage | The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
| Segments Covered | By Service, Consultation Mode, and Patient Group |
| Regional Scope | North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
| Country Scope | U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; France; Italy; Spain; Southeast Asia; South Korea |
| Competitive Landscape | WakeMed, UCHealth, ConvenientMD, Houston Methodist, MedExpress, PhysicianOne, Denver Health, CityMD, UnityPoint, Ballad Health, OhioHealth, Atrium Health, SickKids, UVA Health, Geisinger, Banner Health, MultiCare, Virginia Mason Franciscan Health, Community Health Network, Doctors Care, NYU Langone Health, EvergreenHealth, Memorial Hermann, Mass General Brigham, William Osler Health System. |
| Customization Scope | Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape. |
| Pricing And Available Payment Methods | Explore pricing alternatives that are customized to your particular study requirements. |
Virtual Urgent Care Market- By Service
Virtual Urgent Care Market- By Consultation Mode
Virtual Urgent Care Market- By Patient Group
Virtual Urgent Care Market- By Region
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
This study employed a multi-step, mixed-method research approach that integrates:
This approach ensures a balanced and validated understanding of both macro- and micro-level market factors influencing the market.
Secondary research for this study involved the collection, review, and analysis of publicly available and paid data sources to build the initial fact base, understand historical market behaviour, identify data gaps, and refine the hypotheses for primary research.
Secondary data for the market study was gathered from multiple credible sources, including:
These sources were used to compile historical data, market volumes/prices, industry trends, technological developments, and competitive insights.
Primary research was conducted to validate secondary data, understand real-time market dynamics, capture price points and adoption trends, and verify the assumptions used in the market modelling.
Primary interviews for this study involved:
Interviews were conducted via:
Primary insights were incorporated into demand modelling, pricing analysis, technology evaluation, and market share estimation.
All collected data were processed and normalized to ensure consistency and comparability across regions and time frames.
The data validation process included:
This ensured that the dataset used for modelling was clean, robust, and reliable.
The bottom-up approach involved aggregating segment-level data, such as:
This method was primarily used when detailed micro-level market data were available.
The top-down approach used macro-level indicators:
This approach was used for segments where granular data were limited or inconsistent.
To ensure accuracy, a triangulated hybrid model was used. This included:
This multi-angle validation yielded the final market size.
Market forecasts were developed using a combination of time-series modelling, adoption curve analysis, and driver-based forecasting tools.
Given inherent uncertainties, three scenarios were constructed:
Sensitivity testing was conducted on key variables, including pricing, demand elasticity, and regional adoption.