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Traditional Medicine Market

Traditional Medicine Market Size, Share & Trends Analysis Report By Product (Herbal Medicine, Ayurvedic Medicine, Unani Medicine, Alternative Medicine, Homeopathy Medicine, Others ), By Form (Capsules and Tablets, Powders and Granules, Liquid Extracts, Syrups, Creams and Ointment, Others ), By Disease Indication (Cardiac Disorders, Bone and Joint Disorders, Gynecological Disorders, Neurological and Mental Disorders, Digestive Disorders, Others), By Distribution Channel (Hospital and Retail Pharmacies, Online Pharmacies, Specialty Stores, Direct Sales, By Region, And By Segment Forecasts, 2024-2031

Report ID : 2351 | Published : 2024-03-07 | Pages: 180 | Format: PDF/EXCEL

Traditional Medicine Market Size is valued at USD 178.46 Bn in 2023 and is predicted to reach USD 333.26 Bn by the year 2031 at a 8.35% CAGR during the forecast period for 2024-2031.

Traditional Medicine Market info

Traditional medicine encompasses a variety of health practices, theories, and beliefs based on indigenous cultural backgrounds. It includes herbal remedies, acupuncture, dietary therapies, and physical exercises like yoga and Tai Chi, among others. Rooted in a holistic approach, it aims to treat the mind, body, and spirit to maintain health and treat diseases. Practices like Traditional Chinese Medicine and Ayurveda have been used for thousands of years.

The market for traditional medicines has also grown due to the COVID-19 epidemic. Because of the lockdown limitations, most people could not go to fitness facilities like gyms and sports clubs to improve their fitness and immunity. As a result of the growing emphasis on developing immunity against COVID-19, the market for traditional medications grew. Vendors extensively promoted online sales during the lockdowns, particularly through brand-owned e-commerce platforms, and provided discounts on well-known herbal medications. During the forecast period, these factors are anticipated to fuel the market for traditional medicines.

Competitive Landscape

Some Major Key Players In The Traditional Medicine Market:

  • Guizhou Yifang Pharmaceutical Co., Ltd.
  • Guangzhou Baiyunshan Pharmaceutical Holdings Co., Ltd
  • Tasly Holding Group Co., Ltd.
  • Kotobuki Seiyaku Co., Ltd.
  • Herbalife Nutrition
  • Imperial Ginseng Products Ltd.
  • Hammurapi Pharma GmbH
  • Zydus Nutriva
  • Hawaii Pharma, LLC
  • VitaHealth Australia
  • Amrita Ayurvedic Pharmaceutical
  • The Himalaya Drug Company
  • Dabur
  • Kotaro Pharmaceuticals Company
  • Charak Pharma
  • Fortis Healthcare
  • Baidyanath Ayurved
  • Gaia Herbs Inc.
  • Himalaya Wellness Co.
  • Native Circle LLP
  • Nature's Answer LLC
  • Nutraceutical International
  • Patanjali Ayurved Ltd.
  • Ricola AG
  • Schwabe Group
  • Weleda AG
  • Zandu Realty Ltd.
  • Zeinpharma Germany GMBH
  • Other Prominent Players

Market Segmentation:

The traditional medicine market is segmented into Product, disease indication, and distribution channels. By Product, the market is segmented into Herbal Medicine, Ayurvedic Medicine, Unani Medicine, Alternative Medicine, Homeopathy Medicine, and Others (Siddha Medicine, Massage Therapy, and Others). Moreover, segmentation by disease indication involves Cardiac Disorders, Bone and Joint Disorders, Gynecological Disorders, Neurological and Mental Disorders, Digestive Disorders, and Others (Respiratory, Skin, Vision, Dental, etc.) Lastly, segmentation by distribution channels includes hospital and retail pharmacies, online pharmacies, speciality stores, and direct sales.

Herbal Medicine Based On Products Is A Major Growth Segment In The Traditional Medicine Market.

Herbal medications are an important aspect of medical therapy in many developing nations, which helps to fuel market expansion. These products are used to treat nearly all minor diseases. Visits to professional doctors or pharmacists are uncommon in developing and low-income nations, and they are often reserved for life-threatening conditions. In underdeveloped countries, medical herbs are unprocessed herbs, whole plants, or plant parts that have been dried and utilized in whole or cut form. Herbs are also used to prepare teas (often in the form of capsules or pills) to aid with internal healing, as well as salves and poultices for external ailments. Most developing economies have minimal regulations regarding herbs as medicines, so the industry size may expand rapidly in the coming years.

Online Pharmacies Segment Witnessed Growth In Traditional Medicine Market.

Sales of traditional medicine products through e-commerce distribution platforms have increased dramatically in recent years. This shift is a result of expenditures made to enhance online shopping experiences through more effective online teaching and targeted marketing. Numerous internet retailers, including Amazon, have created product portfolios just for herbal goods. Live chat services are offered by online distributors to meet the significant requirements of their clients. Furthermore, producers and merchants provide complimentary usage of "wellness tools" to generate a personalized inventory of traditional remedies according to certain ailments and specifications.

North America Has A Significant Revenue Share In The Global Traditional Medicine Market Region.

North America has dominated the global Traditional Medicine Market for several years. The region is home to many leading healthcare organizations and government institutions that are doing pioneering work in addressing social issues impacting public health outcomes. Several large cities in the U.S. and Canada have implemented innovative programs targeting social risk factors like housing, transportation, education, and employment. Asia Pacific, on the other hand, has strong cultural ties and government backing, making it a profitable region for the global traditional medicine business. Traditional Medicine is in high demand in nations like South Korea, Japan, China, and India.

Recent Developments:

  • In Oct 2023, Himalaya Wellness Company LLC An AED 200 million Herbal Pharmaceutical Factory is being established at Dubai Industrial City, marking an expansion in the UAE. The plant will manufacture tablets, capsules, liquid orals, and ointments at Dubai Industrial City, which is a prominent manufacturing and logistics hub in the region. This development will increase the global pharmaceutical company's presence within TECOM Group PJSC's ecosystem in Dubai. 
  • In Dec 2022, Dabur India Limited introduced two innovative products - Premium Sugar-Free health restorative Ratnaprash Sugar-Free and Ayurvedic Digestive Tonic Aampachak Kadha, during the 9th World Ayurveda Congress & International AROGYA EXPO in Goa.

Traditional Medicine Market Report Scope

Report Attribute

Specifications

Market Size Value In 2023

USD 178.46 Bn

Revenue Forecast In 2031

USD 333.26 Bn

Growth Rate CAGR

CAGR of 8.35% from 2024 to 2031

Quantitative Units

Representation of revenue in US$ Million and CAGR from 2024 to 2031

Historic Year

2019 to 2023

Forecast Year

2024-2031

Report Coverage

The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends

Segments Covered

By Product, Disease Indication, And Distribution Channels

Regional Scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country Scope

U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; France; Italy; Spain; South East Asia; South Korea

Competitive Landscape

Guizhou Yifang Pharmaceutical Co., Ltd., Guangzhou Baiyunshan Pharmaceutical Holdings Co., Ltd, Tasly Holding Group Co., Ltd., Kotobuki Seiyaku Co., Ltd., Herbalife Nutrition, Imperial Ginseng Products Ltd., Hammurapi Pharma GmbH, Zydus Nutriva, Hawaii Pharma, LLC, VitaHealth Australia, Amrita Ayurvedic Pharmaceutical, The Himalaya Drug Company, Dabur, Kotaro Pharmaceuticals Company, Charak Pharma, Fortis Healthcare, Baidyanath Ayurved. And other market players.

Customization Scope

Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape.

Pricing And Available Payment Methods

Explore pricing alternatives that are customized to your particular study requirements.

Chapter 1. Methodology and Scope

1.1. Research Methodology

1.2. Research Scope & Assumptions

Chapter 2. Executive Summary

Chapter 3. Traditional Medicine Market Snapshot

Chapter 4. Traditional Medicine Market Variables, Trends & Scope

4.1. Market Segmentation & Scope

4.2. Drivers

4.3. Challenges

4.4. Trends

4.5. Investment and Funding Analysis

4.6. Industry Analysis – Porter’s Five Forces Analysis

4.7. Competitive Landscape & Market Share Analysis

4.8. Impact of Covid-19 Analysis

Chapter 5. Market Segmentation 1: by Product Estimates & Trend Analysis

5.1. By Product   & Market Share, 2019 & 2031

5.2. Market Distribution Channel (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Product

5.2.1. Herbal Medicine

5.2.2. Ayurvedic Medicine

5.2.3. Unani Medicine

5.2.4. Alternative Medicine

5.2.5. Homeopathy Medicine

5.2.6. Others (Siddha Medicine, Massage Therapy and Others)

Chapter 6. Market Segmentation 2:  By Form estimates & Trend Analysis

6.1. by Form & Market Share, 2019 & 2031

6.2. Market Distribution Channel (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following By Form;

6.2.1.  Capsules and Tablets

6.2.2. Powders and Granules

6.2.3. Liquid Extracts

6.2.4. Syrups

6.2.5. Creams and Ointment

6.2.6. Others (Patents & Proprietary Medicines and Other

Chapter 7. Market Segmentation 3: by Disease Indication Estimates By Disease Indication & Trend Analysis

7.1. by Disease Indication& Market are, 2019 & 2031

7.2. Market Distribution Channel (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following By Disease Indication 

7.2.1. Cardiac Disorders

7.2.2. Bone and Joint Disorders

7.2.3. Gynecological Disorders

7.2.4. Neurological and Mental Disorders

7.2.5. Digestive Disorders

7.2.6. Others (Respiratory, Skin, Vision, Dental, etc.

Chapter 8. Market Segmentation 4: by Distribution Channel Estimates & Trend Analysis

8.1. by & Market By Distribution Channel Share, 2019 & 2031

8.2. Market (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following By Distribution Channel

8.2.1. Hospital and Retail Pharmacies

8.2.2. Online Pharmacies

8.2.3. Specialty Stores

8.2.4. Direct Sales        

Chapter 9.  Traditional Medicine Market   Segmentation 5: Regional Estimates & Trend Analysis

9.1. North America

9.1.1. North America Traditional Medicine Market Revenue (US$ Million) Estimates and Forecasts by Product, 2019-2031

9.1.2. North America Traditional Medicine Market Revenue (US$ Million) Estimates and Forecasts by Form, 2019-2031

9.1.3. North America Traditional Medicine Market Revenue (US$ Million) Estimates and Forecasts by Disease Indication, 2019-2031

9.1.4. North America Traditional Medicine Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2019-2031

9.1.5. North America Traditional Medicine Market Revenue (US$ Million) Estimates and Forecasts by country, 2019-2031

9.2. Europe

9.2.1. Europe Traditional Medicine Market Revenue (US$ Million) Estimates and Forecasts by Product, 2019-2031

9.2.2. Europe Traditional Medicine Market Revenue (US$ Million) Estimates and Forecasts by Form, 2019-2031

9.2.3. Europe Traditional Medicine Market Revenue (US$ Million) Estimates and Forecasts by Disease Indication, 2019-2031

9.2.4. Europe Traditional Medicine Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2019-2031

9.2.5. Europe Traditional Medicine Market Revenue (US$ Million) Estimates and Forecasts by country, 2019-2031

9.3. Asia Pacific

9.3.1. Asia Pacific Traditional Medicine Market Revenue (US$ Million) Estimates and Forecasts by Product, 2019-2031

9.3.2. Asia Pacific Traditional Medicine Market Revenue (US$ Million) Estimates and Forecasts by Form, 2019-2031

9.3.3. Asia-Pacific Traditional Medicine Market Revenue (US$ Million) Estimates and Forecasts by Disease Indication, 2019-2031

9.3.4. Asia Pacific Traditional Medicine Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2019-2031

9.3.5. Asia Pacific Traditional Medicine Market Revenue (US$ Million) Estimates and Forecasts by country, 2019-2031

9.4. Latin America

9.4.1. Latin America Traditional Medicine Market Revenue (US$ Million) Estimates and Forecasts by Product, 2019-2031

9.4.2. Latin America Traditional Medicine Market Revenue (US$ Million) Estimates and Forecasts by Form, 2019-2031

9.4.3. Latin America Traditional Medicine Market Revenue (US$ Million) Estimates and Forecasts by Disease Indication, 2019-2031

9.4.4. Latin America Traditional Medicine Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2019-2031

9.4.5. Latin America Traditional Medicine Market Revenue (US$ Million) Estimates and Forecasts by country, 2019-2031

9.5. Middle East & Africa

9.5.1. Middle East & Africa Traditional Medicine Market Revenue (US$ Million) Estimates and Forecasts by Product, 2019-2031

9.5.2. Middle East & Africa Traditional Medicine Market Revenue (US$ Million) Estimates and Forecasts by Form, 2019-2031

9.5.3. Middle East & Africa Traditional Medicine Market Revenue (US$ Million) Estimates and Forecasts by Disease Indication, 2019-2031

9.5.4. Middle East & Africa Traditional Medicine Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2019-2031

9.5.5. Middle East & Africa Traditional Medicine Market Revenue (US$ Million) Estimates and Forecasts by country, 2019-2031

Chapter 10. Competitive Landscape

10.1. Major Mergers and Acquisitions/Strategic Alliance  

10.1.1. Guizhou Yifang Pharmaceutical Co., Ltd.

10.1.2. Guangzhou Baiyunshan Pharmaceutical Holdings Co., Ltd

10.1.3. Tasly Holding Group Co., Ltd.

10.1.4. Kotobuki Seiyaku Co., Ltd.

10.1.5. Herbalife Nutrition

10.1.6. Imperial Ginseng Products Ltd.

10.1.7. Hammurapi Pharma GmbH

10.1.8. Zydus Nutriva

10.1.9. Hawaii Pharma, LLC

10.1.10. VitaHealth Australia

10.1.11. Amrita Ayurvedic Pharmaceutical

10.1.12. The Himalaya Drug Company

10.1.13. Dabur

10.1.14. Kotaro Pharmaceuticals Company

10.1.15. Charak Pharma

10.1.16. Fortis Healthcare

10.1.17. Baidyanath Ayurved

10.1.18. Other Prominent Players

Segmentation of The Traditional Medicine Market 

Traditional Medicine Market By Product-

  • Herbal Medicine
  • Ayurvedic Medicine
  • Unani Medicine
  • Alternative Medicine
  • Homeopathy Medicine
  • Others (Siddha Medicine, Massage Therapy, and Others)

Traditional Medicine Market Seg

Traditional Medicine Market By Disease Indication-

  • Cardiac Disorders
  • Bone and Joint Disorders
  • Gynecological Disorders
  • Neurological and Mental Disorders
  • Digestive Disorders
  • Others (Respiratory, Skin, Vision, Dental, etc.)

Traditional Medicine Market By Distribution Channel-

  • Hospital and Retail Pharmacies
  • Online Pharmacies
  • Specialty Stores
  • Direct Sales

Traditional Medicine Market By Region-

North America-

  • The US
  • Canada
  • Mexico

Europe-

  • Germany
  • The UK
  • France
  • Italy
  • Spain
  • Rest of Europe

Asia-Pacific-

  • China
  • Japan
  • India
  • South Korea
  • South East Asia
  • Rest of Asia Pacific

Latin America-

  • Brazil
  • Argentina
  • Rest of Latin America

 Middle East & Africa-

  • GCC Countries
  • South Africa
  • Rest of Middle East and Africa

InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.

Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.

Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.

Secondary research

The secondary research sources that are typically mentioned to include, but are not limited to:

  • Company websites, financial reports, annual reports, investor presentations, broker reports, and SEC filings.
  • External and internal proprietary databases, regulatory databases, and relevant patent analysis
  • Statistical databases, National government documents, and market reports
  • Press releases, news articles, and webcasts specific to the companies operating in the market

The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista

Primary Research:

Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies

The contributors who typically take part in such a course include, but are not limited to: 

  • Industry participants: CEOs, CBO, CMO, VPs, marketing/ type managers, corporate strategy managers, and national sales managers, technical personnel, purchasing managers, resellers, and distributors.
  • Outside experts: Valuation experts, Investment bankers, research analysts specializing in specific markets
  • Key opinion leaders (KOLs) specializing in unique areas corresponding to various industry verticals
  • End-users: Vary mainly depending upon the market

Data Modeling and Analysis:

In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.

The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.

To know more about the research methodology used for this study, kindly contact us/click here.

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Frequently Asked Questions

How big is the Traditional Medicine Market Size?

Traditional Medicine Market is expected to grow at a 8.35% CAGR during the forecast period for 2024-2031.

Amrita Ayurvedic Pharmaceutical, The Himalaya Drug Company, Dabur, Kotaro Pharmaceuticals Company, Charak Pharma, Fortis Healthcare, Baidyanath Ayurve

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