Parenting Apps Market Size is valued at US$ 1.6 Bn in 2024 and is predicted to reach US$ 4.5 Bn by the year 2034 at an 10.9% CAGR during the forecast period for 2025-2034.
Parenting apps are digital platforms designed to assist parents in managing child-rearing tasks by offering tools for tracking growth, health, education, and behaviour, along with expert advice, reminders, and community support to inform their parenting decisions. The parenting apps market is experiencing significant global growth, mainly driven by the increasing use of smartphones. As the number of parents relying on mobile devices to manage their day-to-day activities increases, parenting apps offer a convenient solution for tracking children's development, health, education, and behaviour.
Smartphones allow the delivery of timely notifications, customized content, and easy access to expert information, making the apps an indispensable resource for modern parents. Widely available access to inexpensive smartphones, combined with internet connectivity, has also helped raise the user base. Increased awareness among parents regarding the safeguarding of their children, digital learning resources, and mental health support also contributes to the growing adoption rates of parenting apps, thereby boosting user awareness and retention.
The parenting apps industry is undergoing significant growth, driven by the increasing adoption of baby care apps for tracking infant health and development. Modern parents are increasingly relying on smartphone apps to track schedules for feedings, sleep, diaper changes, and growth achievements, thus facilitating better management of childcare.
The apps offer customised information, alerts, and device-to-device data synchronisation, hence the sense of convenience and peace of mind. The incorporation of artificial intelligence and Internet of Things-enabled devices, including smart wearables and baby monitors, also enhances functionality. In addition, the improved smartphone penetration, enhanced awareness of child health, and the digital parenting movement are driving the market's growth, particularly among tech-savvy millennials and Gen Z parents.
Some of the Key Players in the Parenting Apps Market:
· AppClose
· BabyCenter
· BabyGogo
· Kinedu
· Monitored Communications
· nighp Software
· Parent Cue
· Ovia Health
· WebMD
· XO Group
The parenting apps market is segmented by type of operating system, by type of app, by application area, by type of component, by type of device, by type of functionality, by pricing model, by type of technology, by end user and by region. By type of operating system, the market is segmented into iOS, and android. By type of app, the market is segmented into pregnancy tracker app, baby tracker app, co-parenting app, and baby care app. By application area, the market is segmented into infant care, toddler care, preschool care, school-age care, teenage care, and special needs care. By type of component, the market is segmented into software and services.
By type of device, the market is segmented into smartphones, tablets, and wearables. By type of functionality, the market is segmented into real-time monitoring, alerts & notifications, content sharing, and community building. By pricing model, the market is segmented into monthly subscription, on-time purchase, and annual subscription. By type of technology, the market is segmented into AI-based solutions, cloud computing, IoT integration, and big data analytics. By end-user, the market is segmented into parents, and childcare/daycare.
In 2024, the android held the major market share over the projected period due to the widespread use of Android smartphones and increasing digital adoption among young parents. These apps include features like baby monitoring, development tracking, health tips, and parenting forums, hence improving accessibility and convenience. The integration of machine learning to offer customized advice, together with the existence of free or affordable versions on the Google Play Store, encourages use. Rising realization of the importance of childcare development as well as health monitoring using cell phone technology drives market growth.
The parenting apps market is dominated by baby tracker app as parents increasingly seek digital tools to manage childcare efficiently. These apps help monitor feeding times, sleep schedules, diaper changes, and developmental milestones, providing real-time insights into a baby’s health and habits. The rise in smartphone usage, coupled with busy lifestyles and nuclear families, is boosting demand for convenient parenting solutions. Moreover, integration of AI-based analytics, reminders, and health recommendations is enhancing user engagement, driving significant growth in the global parenting app market.
North America dominates the market for parenting apps due to region’s increasing smartphone penetration and growing awareness of digital parenting solutions. Parents are turning to mobile apps for guidance on child development, health tracking, and educational activities.
The rise of working parents and busy lifestyles fuels demand for convenient, real-time parenting support. Additionally, advancements in AI and data analytics enhance app personalization, offering tailored advice and reminders. Strong internet connectivity, high digital literacy, and growing investments in family-focused tech startups further boost market expansion.
Moreover, Europe's parenting apps market is also fueled due to the region’s increasing smartphone penetration and a tech-savvy parent population seeking digital tools for childcare management. Working parents rely on these apps for tracking baby health, feeding schedules, sleep patterns, and developmental milestones. The expansion in nuclear families and busy lifestyles fuels the need for digital parenting help. Moreover, rising awareness of child mental health and education, along with AI-based personalized content and multilingual features, expands user engagement and boosts market expansion across Europe.
|
Report Attribute |
Specifications |
|
Market Size Value In 2024 |
USD 1.6 Bn |
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Revenue Forecast In 2034 |
USD 4.5 Bn |
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Growth Rate CAGR |
CAGR of 10.9% from 2025 to 2034 |
|
Quantitative Units |
Representation of revenue in US$ Bn and CAGR from 2025 to 2034 |
|
Historic Year |
2021 to 2024 |
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Forecast Year |
2025-2034 |
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Report Coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
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Segments Covered |
By Type of Operating System, By Type of App, By Application Area, By Type of Component, By Type of Device, By Type of Functionality, By Pricing Model, By Type of Technology, By End User and By Region |
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Regional Scope |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
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Country Scope |
U.S., Canada, Germany, The UK, France, Italy, Spain, Rest of Europe, China, Japan, India, South Korea, Southeast Asia, Rest of Asia Pacific, Brazil, Argentina, Mexico, Rest of Latin America, GCC Countries, South Africa, Rest of the Middle East and Africa |
|
Competitive Landscape |
AppClose, BabyCenter, BabyGogo, Kinedu, Monitored Communications, nighp software, Parent Cue, Ovia Health, WebMD, and XO Group. |
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Customization Scope |
Free customization report with the procurement of the report, Modifications to the regional and segment scope. Geographic competitive landscape. |
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Pricing and Available Payment Methods |
Explore pricing alternatives that are customized to your particular study requirements. |
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
Chapter 2. Executive Summary
Chapter 3. Global Parenting App Market Snapshot
Chapter 4. Global Parenting App Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Porter's Five Forces Analysis
4.7. Incremental Opportunity Analysis (US$ MN), 2025-2034
4.8. Competitive Landscape & Market Share Analysis, By Key Player (2024)
4.9. Use/impact of AI on Parenting App Market Industry Trends
4.10. Global Parenting App Market Penetration & Growth Prospect Mapping (US$ Mn), 2024-2034
Chapter 5. Parenting App Market Segmentation 1: By Offering System, Estimates & Trend Analysis
5.1. Market Share by Offering System, 2024 & 2034
5.2. Market Size Revenue (US$ Million) & Forecasts and Trend Analyses, 2021 to 2034 for the following Offering System:
5.2.1. iOS
5.2.2. Android
5.2.3. Others
Chapter 6. Parenting App Market Segmentation 2: By Application Area, Estimates & Trend Analysis
6.1. Market Share by Application Area, 2024 & 2034
6.2. Market Size Revenue (US$ Million) & Forecasts and Trend Analyses, 2021 to 2034 for the following Application Area:
6.2.1.1. Infant Care
6.2.1.2. Toddler Care
6.2.1.3. Preschool Care
6.2.1.4. School-Age Care
6.2.1.5. Teenage Care
6.2.1.6. Special needs Care
Chapter 7. Parenting App Market Segmentation 3: By App, Estimates & Trend Analysis
7.1. Market Share by App, 2024 & 2034
7.2. Market Size Revenue (US$ Million) & Forecasts and Trend Analyses, 2021 to 2034 for the following App:
7.2.1. Pregnancy Tracker App
7.2.2. Baby Tracker App
7.2.3. Co-Parenting App
7.2.4. Baby Care App
Chapter 8. Parenting App Market Segmentation 4: By Component, Estimates & Trend Analysis
8.1. Market Share by Component, 2024 & 2034
8.2. Market Size Revenue (US$ Million) & Forecasts and Trend Analyses, 2021 to 2034 for the following Component:
8.2.1. Software
8.2.2. Services
Chapter 9. Parenting App Market Segmentation 5: By Device, Estimates & Trend Analysis
9.1. Market Share by Device, 2024 & 2034
9.2. Market Size Revenue (US$ Million) & Forecasts and Trend Analyses, 2021 to 2034 for the following Device:
9.2.1. Smartphones
9.2.2. Tablets
9.2.3. Wearables
Chapter 10. Parenting App Market Segmentation 6: By Functionality, Estimates & Trend Analysis
10.1. Market Share by Functionality, 2024 & 2034
10.2. Market Size Revenue (US$ Million) & Forecasts and Trend Analyses, 2021 to 2034 for the following Functionality:
10.2.1. Real-Time Monitoring
10.2.2. Alerts and Notifications
10.2.3. Content Sharing
10.2.4. Community Building
Chapter 11. Parenting App Market Segmentation 7: By Pricing Model, Estimates & Trend Analysis
11.1. Market Share by Pricing Model, 2024 & 2034
11.2. Market Size Revenue (US$ Million) & Forecasts and Trend Analyses, 2021 to 2034 for the following Pricing Model:
11.2.1. Monthly Subscription
11.2.2. On-Time Purchase
11.2.3. Annual Subscription
Chapter 12. Parenting App Market Segmentation 8: By Technology, Estimates & Trend Analysis
12.1. Market Share by Technology, 2024 & 2034
12.2. Market Size Revenue (US$ Million) & Forecasts and Trend Analyses, 2021 to 2034 for the following Technology:
12.2.1. AI-based Solutions
12.2.2. Cloud Computing
12.2.3. IoT Integration
12.2.4. Big Data Analytics
Chapter 13. Parenting App Market Segmentation 9: By End User, Estimates & Trend Analysis
13.1. Market Share by End User, 2024 & 2034
13.2. Market Size Revenue (US$ Million) & Forecasts and Trend Analyses, 2021 to 2034 for the following End User:
13.2.1. Parents
13.2.2. Childcare / Daycare
Chapter 14. Parenting App Market Segmentation 10: Regional Estimates & Trend Analysis
14.1. Global Parenting App Market, Regional Snapshot 2024 & 2034
14.2. North America
14.2.1. North America Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Country, 2021-2034
14.2.1.1. US
14.2.1.2. Canada
14.2.2. North America Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Offering System, 2021-2034
14.2.3. North America Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Application Area, 2021-2034
14.2.4. North America Parenting App Market Revenue (US$ Million) Estimates and Forecasts by App, 2021-2034
14.2.5. North America Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Component, 2021-2034
14.2.6. North America Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Device, 2021-2034
14.2.7. North America Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Functionality, 2021-2034
14.2.8. North America Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Pricing Model, 2021-2034
14.2.9. North America Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Technology, 2021-2034
14.2.10. North America Parenting App Market Revenue (US$ Million) Estimates and Forecasts by End User, 2021-2034
14.3. Europe
14.3.1. Europe Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Country, 2021-2034
14.3.1.1. Germany
14.3.1.2. U.K.
14.3.1.3. France
14.3.1.4. Italy
14.3.1.5. Spain
14.3.1.6. Rest of Europe
14.3.2. Europe Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Offering System, 2021-2034
14.3.3. Europe Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Application Area, 2021-2034
14.3.4. Europe Parenting App Market Revenue (US$ Million) Estimates and Forecasts by App, 2021-2034
14.3.5. Europe Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Component, 2021-2034
14.3.6. Europe Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Device, 2021-2034
14.3.7. Europe Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Functionality, 2021-2034
14.3.8. Europe Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Pricing Model, 2021-2034
14.3.9. Europe Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Technology, 2021-2034
14.3.10. Europe Parenting App Market Revenue (US$ Million) Estimates and Forecasts by End User, 2021-2034
14.4. Asia Pacific
14.4.1. Asia Pacific Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Country, 2021-2034
14.4.1.1. India
14.4.1.2. China
14.4.1.3. Japan
14.4.1.4. Australia
14.4.1.5. South Korea
14.4.1.6. Hong Kong
14.4.1.7. Southeast Asia
14.4.1.8. Rest of Asia Pacific
14.4.2. Asia Pacific Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Offering System, 2021-2034
14.4.3. Asia Pacific Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Application Area, 2021-2034
14.4.4. Asia Pacific Parenting App Market Revenue (US$ Million) Estimates and Forecasts by App, 2021-2034
14.4.5. Asia Pacific Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Component, 2021-2034
14.4.6. Asia Pacific Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Device, 2021-2034
14.4.7. Asia Pacific Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Functionality, 2021-2034
14.4.8. Asia Pacific Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Pricing Model, 2021-2034
14.4.9. Asia Pacific Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Technology, 2021-2034
14.4.10. Asia Pacific Parenting App Market Revenue (US$ Million) Estimates and Forecasts by End User, 2021-2034
14.5. Latin America
14.5.1. Latin America Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Country, 2021-2034
14.5.1.1. Brazil
14.5.1.2. Mexico
14.5.1.3. Rest of Latin America
14.5.2. Latin America Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Offering System, 2021-2034
14.5.3. Latin America Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Application Area, 2021-2034
14.5.4. Latin America Parenting App Market Revenue (US$ Million) Estimates and Forecasts by App, 2021-2034
14.5.5. Latin America Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Component, 2021-2034
14.5.6. Latin America Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Device, 2021-2034
14.5.7. Latin America Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Functionality, 2021-2034
14.5.8. Latin America Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Pricing Model, 2021-2034
14.5.9. Latin America Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Technology, 2021-2034
14.5.10. Latin America Parenting App Market Revenue (US$ Million) Estimates and Forecasts by End User, 2021-2034
14.6. Middle East & Africa
14.6.1. Middle East & Africa Wind Turbine Rotor Blade Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
14.6.1.1. GCC Countries
14.6.1.2. Israel
14.6.1.3. South Africa
14.6.1.4. Rest of Middle East and Africa
14.6.2. Middle East & Africa Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Offering System, 2021-2034
14.6.3. Middle East & Africa Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Application Area, 2021-2034
14.6.4. Middle East & Africa Parenting App Market Revenue (US$ Million) Estimates and Forecasts by App, 2021-2034
14.6.5. Middle East & Africa Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Component, 2021-2034
14.6.6. Middle East & Africa Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Device, 2021-2034
14.6.7. Middle East & Africa Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Functionality, 2021-2034
14.6.8. Middle East & Africa Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Pricing Model, 2021-2034
14.6.9. Middle East & Africa Parenting App Market Revenue (US$ Million) Estimates and Forecasts by Technology, 2021-2034
14.6.10. Middle East & Africa Parenting App Market Revenue (US$ Million) Estimates and Forecasts by End User, 2021-2034
Chapter 15. Competitive Landscape
15.1. Major Mergers and Acquisitions/Strategic Alliances
15.2. Company Profiles
15.2.1. AppClose (US)
15.2.1.1. Business Overview
15.2.1.2. Key Type/Service Overview
15.2.1.3. Financial Performance
15.2.1.4. Geographical Presence
15.2.1.5. Recent Developments with Business Strategy
15.2.2. BabyCenter (US)
15.2.3. BabyGogo (India)
15.2.4. Kinedu (Mexico)
15.2.5. Monitored Communications (US)
15.2.6. nighp Software (US)
15.2.7. Parent Cue (US)
15.2.8. Ovia Health (US)
15.2.9. WebMD (US)
15.2.10. XO Group (US)
Parenting Apps Market by Type of Offering-
· iOS
· Android
· Others
Parenting Apps Market by Type of App-
· Pregnancy Tracker App
· Baby Tracker App
· Co-Parenting App
· Baby Care App
Parenting Apps Market by Type of AI Solution-
· Standard / Off-the-shelf AI solutions
· Personalized AI solutions
Parenting Apps Market by Application Area-
· Infant Care
· Toddler Care
· Preschool Care
· School-Age Care
· Teenage Care
· Special needs Care
Parenting Apps Market by Type of Component-
· Software
· Services
Parenting Apps Market by Type of Device-
· Smartphones
· Tablets
· Wearables
Parenting Apps Market by Type of Functionality-
· Real-Time Monitoring
· Alerts and Notifications
· Content Sharing
· Community Building
Parenting Apps Market by Pricing Model-
· Monthly Subscription
· On-Time Purchase
· Annual Subscription
Parenting Apps Market by Type of Technology-
· AI-based Solutions
· Cloud Computing
· IoT Integration
· Big Data Analytics
Parenting Apps Market by End-User-
· Parents
· Childcare / Daycare
Parenting Apps Market by Region-
North America-
· The US
· Canada
Europe-
· Germany
· The UK
· France
· Italy
· Spain
· Rest of Europe
Asia-Pacific-
· China
· Japan
· India
· South Korea
· Southeast Asia
· Rest of Asia Pacific
Latin America-
· Brazil
· Argentina
· Mexico
· Rest of Latin America
Middle East & Africa-
· GCC Countries
· South Africa
· Rest of the Middle East and Africa
InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.
Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.
Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.
Secondary research
The secondary research sources that are typically mentioned to include, but are not limited to:
The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista
Primary Research:
Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies
The contributors who typically take part in such a course include, but are not limited to:
Data Modeling and Analysis:
In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.
The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.
To know more about the research methodology used for this study, kindly contact us/click here.
