Global Gut Health Focused Drinks Market Size is predicted to grow at a 7.3 % CAGR during the forecast period for 2025-2034.
Gut health-focused drinks are beverages designed to support and improve the balance of beneficial bacteria in the digestive system. These drinks typically contain probiotics (live beneficial bacteria), prebiotics (non-digestible fibers that feed these bacteria), or a combination of both. Regular consumption can aid digestion, enhance immunity, and reduce bloating. Common examples include fermented dairy or plant-based beverages rich in live cultures, such as yogurt drinks, which may help reduce minor digestive discomfort.
Kefir, a fermented milk drink more potent in probiotics than yogurt, supports digestion and may help reduce inflammation. Traditional Indian yogurt-based drinks like lassi, often flavored with spices like cardamom, are also beneficial for gut health, especially for those with lactose intolerance. These drinks promote the absorption of nutrients such as calcium, magnesium, and certain vitamins. Moreover, emerging research highlights a strong connection between gut health and mental well-being, with drinks like kombucha and kefir showing potential to reduce stress, anxiety, and depressive symptoms by positively influencing gut flora.
Growing customer demand for functional, healthful beverages and increased awareness of the benefits of probiotics for gut health are major factors driving the expansion of the kombucha industry. Health-conscious consumer trends, along with the rising preference for natural, organic, and low-sugar products, are further contributing to market growth. The introduction of novel flavors and unique formulations has broadened kombucha’s appeal, attracting a more diverse consumer base. Additionally, strategic marketing efforts and the expansion of distribution channels such as retail partnerships and e-commerce platforms have enhanced product accessibility, supporting rapid market growth and global reach. As consumers become more aware of the importance of gut health for overall well-being, education around the gut-brain axis, immunity, and digestion continues to fuel the demand for functional beverages like kombucha.
Some of the Major Key Players in the Gut Health Focused Drinks Market are:
Probiotic Drinks
Prebiotic Drinks
Fermented Beverages (Non-Kombucha)
Digestive Teas
Functional Juices & Shots
Bone Broth & Collagen Drinks
Synbiotic Drinks
Emerging Startups
Big Corporations (Own Gut Health Brands)
The gut health-focused drinks market is segmented based on product types, ingredients, and distribution channels. Based on product types, the market is segmented into probiotic drinks, prebiotic drinks, kombucha, fiber-enriched drinks, food enzyme-based drinks, and others. Based on the ingredient, the market is divided into probiotics, prebiotics, dietary fibers, food enzymes, and other ingredients. Based on the distribution channel, the market is divided into online, offline.
Based on product types, the market is segmented into probiotic drinks, prebiotic drinks, kombucha, fiber-enriched drinks, food enzyme-based drinks, and others. Among these, the probiotic drinks segment is expected to have the highest growth rate during the forecast period. Probiotic drinks, containing live beneficial bacteria like Lactobacillus and Bifidobacteria, are widely recognized for improving digestion, boosting immunity, and supporting overall gut health. Clinical studies, such as those cited in market reports, link probiotics to reduced bloating, better nutrient absorption, and even mental health benefits via the gut-brain axis. This scientific validation drives consumer trust and adoption.
Based on the ingredient, the market is divided into probiotics, prebiotics, dietary fibers, food enzymes, and other ingredients. Among these, the prebiotics segment dominates the market. Prebiotics, such as inulin, fructooligosaccharides (FOS), and galactooligosaccharides (GOS), are increasingly recognized for their role in feeding beneficial gut bacteria, enhancing digestion, and supporting immunity. Prebiotics cater to the growing demand for functional beverages that support gut health, immunity, and overall wellness. Their low-calorie, plant-based, and often vegan-friendly formulations align with consumer preferences for clean-label and sustainable products.
The Asia-Pacific region, particularly the United States, holds the largest share of the Gut Health Focused Drinks Market during the forecast period. Increasing awareness of gut health benefits, particularly among younger consumers in countries like China, India, and Japan, fuels demand for probiotic and prebiotic drinks. Rapid urbanization and rising disposable incomes in Asia-Pacific, especially in China and India, enable consumers to invest in functional beverages like kombucha, kefir, and prebiotic sodas. The region’s large, health-conscious youth population and urban fitness trends drive demand for convenient, gut-friendly beverages, such as probiotic shots and functional waters.
| Report Attribute | Specifications |
| Growth Rate CAGR | CAGR of 7.3% from 2025 to 2034 |
| Quantitative Units | Representation of revenue in US$ Mn and CAGR from 2025 to 2034 |
| Historic Year | 2021 to 2024 |
| Forecast Year | 2025-2034 |
| Report Coverage | The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
| Segments Covered | By Product Types, Ingredient, Distribution Channel |
| Regional Scope | North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
| Country Scope | U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; The UK; France; Italy; Spain; China; Japan; India; South Korea; Southeast Asia; South Korea; South East Asia |
| Competitive Landscape | Alba Health, Arla Foods Ingredients Group, Biogaia AB, Bio-K Plus International Inc, BioMed Technology Holdings, Buchi Kombucha, Cell - Nique Corporation, Chobani, LLC, Chr. Hansen Holding A/S, Clevr Blends, CosMix Wellness, Danone S.A, Drinkable Digestive Health, DuPont de Nemours, Inc., Equinox Kombucha, Fermentis Life Sciences, Fix8 Kombucha, Flying Embers, Fonterra Co-operative Group, General Mills Inc., Good Culture, GoodBelly, Probiotics, Groupe Lactalis, GT’s Living Foods, GUTsy Captain, Gutzy, Hain, Celestial Group, Heal Probiotics, Health-Ade LLC, HIGH COUNTRY, Humm Kombucha, Kerry Group PLC,Kevita, Inc., Kombucha Me Pty Ltd., Kombucha Wonder Drink, Kosmic Kombucha, Leucine Rich Bio, Lifechart, Lifeway Foods, Inc., Live Soda Kombucha, Local Roots Kombucha, Makana Beverages Inc., Nesalla Kombucha, Nestlé S.A.,Olipop, Otsuka Holdings Co., Ltd,Peping, PepsiCo, Inc., Perkii, PiQi, Poppi, Probi AB, Reed’s Inc. |
| Customization Scope | Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape. |
| Pricing and Available Payment Methods | Explore pricing alternatives that are customized to your particular study requirements. |
Segmentation of Gut Health Focused Drinks Market
Global Gut Health Focused Drinks Market - By Product Types
Global Gut Health Focused Drinks Market – By Function
Global Gut Health Focused Drinks Market – By Distribution Channel
Global Gut Health Focused Drinks Market – By Region
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
Chapter 2. Executive Summary
Chapter 3. Global Gut Health Focused Drinks Market Snapshot
Chapter 4. Global Gut Health Focused Drinks Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Porter's Five Forces Analysis
4.7. Incremental Opportunity Analysis (US$ MN), 2025-2034
4.8. Global Gut Health Focused Drinks Market Penetration & Growth Prospect Mapping (US$ Mn), 2024-2034
4.9. Competitive Landscape & Market Share Analysis, By Key Player (2024)
4.10. Use/impact of AI on Gut Health Focused Drinks Market Industry Trends
Chapter 5. Gut Health Focused Drinks Market Segmentation 1: By Product Types, Estimates & Trend Analysis
5.1. Market Share by Product Types, 2024 & 2034
5.2. Market Size (Value (US$ Mn) & Forecasts and Trend Analyses, 2021 to 2034 for the following Product Types:
5.2.1. Probiotic Drinks
5.2.1.1. Dairy-based
5.2.1.2. Non-dairy
5.2.1.3. Plant-based Probiotic Shots
5.2.2. Prebiotic Drinks
5.2.2.1. Prebiotic Sodas
5.2.2.2. Functional Wellness Drinks
5.2.3. Fermented Beverages
5.2.3.1. Kombucha
5.2.3.2. Kvass
5.2.3.3. Jun
5.2.4. Digestive Teas
5.2.4.1. Peppermint/ginger/fennel Teas
5.2.4.2. Slippery elm/marshmallow Root Teas
5.2.5. Functional Juices & Shots
5.2.5.1. Aloe Vera Juice
5.2.5.2. Wheatgrass/celery juice
5.2.5.3. ACV Tonics
5.2.6. Collagen & Bone Broth Drinks
5.2.6.1. Bone Broth Protein Drinks
5.2.6.2. Collagen-infused Coffee/tea
5.2.7. Synbiotic Drinks (Probiotic + Prebiotic)
Chapter 6. Gut Health Focused Drinks Market Segmentation 2: By Function, Estimates & Trend Analysis
6.1. Market Share by Function, 2024 & 2034
6.2. Market Size (Value (US$ Mn) & Forecasts and Trend Analyses, 2021 to 2034 for the following Function:
6.2.1. Digestive Health
6.2.2. Immune Support
6.2.3. Gut-Brain Axis
6.2.4. Gut Lining Repair
6.2.5. Microbiome Diversity
Chapter 7. Gut Health Focused Drinks Market Segmentation 3: By Distribution Channel, Estimates & Trend Analysis
7.1. Market Share by Distribution Channel, 2024 & 2034
7.2. Market Size (Value (US$ Mn) & Forecasts and Trend Analyses, 2021 to 2034 for the following Distribution Channel:
7.2.1. Retail
7.2.1.1. Supermarkets/Hypermarkets
7.2.1.2. Health Food Stores
7.2.1.3. Convenience Stores
7.2.2. Online/E-Commerce
7.2.2.1. D2C (Direct-to-Consumer)
7.2.2.2. Marketplaces
7.2.3. Foodservice/HoReCa
Chapter 8. Gut Health Focused Drinks Market Segmentation 4: Regional Estimates & Trend Analysis
8.1. Global Gut Health Focused Drinks Market, Regional Snapshot 2024 & 2034
8.2. North America
8.2.1. North America Gut Health Focused Drinks Market Revenue (US$ Mn) Estimates and Forecasts by Country, 2021-2034
8.2.1.1. US
8.2.1.2. Canada
8.2.2. North America Gut Health Focused Drinks Market Revenue (US$ Mn) Estimates and Forecasts by Product Types, 2021-2034
8.2.3. North America Gut Health Focused Drinks Market Revenue (US$ Mn) Estimates and Forecasts by Function, 2021-2034
8.2.4. North America Gut Health Focused Drinks Market Revenue (US$ Mn) Estimates and Forecasts by Distribution Channel, 2021-2034
8.3. Europe
8.3.1. Europe Gut Health Focused Drinks Market Revenue (US$ Mn) Estimates and Forecasts by Country, 2021-2034
8.3.1.1. Germany
8.3.1.2. U.K.
8.3.1.3. France
8.3.1.4. Italy
8.3.1.5. Spain
8.3.1.6. Rest of Europe
8.3.2. Europe Gut Health Focused Drinks Market Revenue (US$ Mn) Estimates and Forecasts by Product Types, 2021-2034
8.3.3. Europe Gut Health Focused Drinks Market Revenue (US$ Mn) Estimates and Forecasts by Function, 2021-2034
8.3.4. Europe Gut Health Focused Drinks Market Revenue (US$ Mn) Estimates and Forecasts by Distribution Channel, 2021-2034
8.4. Asia Pacific
8.4.1. Asia Pacific Gut Health Focused Drinks Market Revenue (US$ Mn) Estimates and Forecasts by Country, 2021-2034
8.4.1.1. India
8.4.1.2. China
8.4.1.3. Japan
8.4.1.4. Australia
8.4.1.5. South Korea
8.4.1.6. Hong Kong
8.4.1.7. Southeast Asia
8.4.1.8. Rest of Asia Pacific
8.4.2. Asia Pacific Gut Health Focused Drinks Market Revenue (US$ Mn) Estimates and Forecasts by Product Types, 2021-2034
8.4.3. Asia Pacific Gut Health Focused Drinks Market Revenue (US$ Mn) Estimates and Forecasts by Function, 2021-2034
8.4.4. Asia Pacific Gut Health Focused Drinks Market Revenue (US$ Mn) Estimates and Forecasts by Distribution Channel, 2021-2034
8.5. Latin America
8.5.1. Latin America Gut Health Focused Drinks Market Revenue (US$ Mn) Estimates and Forecasts by Country, 2021-2034
8.5.1.1. Brazil
8.5.1.2. Mexico
8.5.1.3. Rest of Latin America
8.5.2. Latin America Gut Health Focused Drinks Market Revenue (US$ Mn) Estimates and Forecasts by Product Types, 2021-2034
8.5.3. Latin America Gut Health Focused Drinks Market Revenue (US$ Mn) Estimates and Forecasts by Function, 2021-2034
8.5.4. Latin America Gut Health Focused Drinks Market Revenue (US$ Mn) Estimates and Forecasts by Distribution Channel, 2021-2034
8.6. Middle East & Africa
8.6.1. Middle East & Africa Gut Health Focused Drinks Market Revenue (US$ Mn) Estimates and Forecasts by country, 2021-2034
8.6.1.1. GCC Countries
8.6.1.2. Israel
8.6.1.3. South Africa
8.6.1.4. Rest of Middle East and Africa
8.6.2. Middle East & Africa Gut Health Focused Drinks Market Revenue (US$ Mn) Estimates and Forecasts by Product Types, 2021-2034
8.6.3. Middle East & Africa Gut Health Focused Drinks Market Revenue (US$ Mn) Estimates and Forecasts by Function, 2021-2034
8.6.4. Middle East & Africa Gut Health Focused Drinks Market Revenue (US$ Mn) Estimates and Forecasts by Distribution Channel, 2021-2034
Chapter 9. Competitive Landscape
9.1. Major Mergers and Acquisitions/Strategic Alliances
9.2. Company Profiles
9.2.1. Probiotic Drinks
9.2.1.1. Yakult
9.2.1.2. Actimel (Danone)
9.2.1.3. Lifeway Kefir
9.2.1.4. GoodBelly (Nestlé)
9.2.1.5. Bio-K+
9.2.1.6. Chobani Probiotic
9.2.1.7. Amul Probiotic
9.2.1.8. Health-Ade Kombucha
9.2.1.9. GT's Living Foods
9.2.1.10. KeVita (PepsiCo)
9.2.1.11. Farmhouse Culture
9.2.1.12. Cocobella
9.2.1.13. Forager Project
9.2.2. Prebiotic Drinks
9.2.2.1. Olipop
9.2.2.2. Poppi
9.2.2.3. Sunwink
9.2.2.4. Rebbl
9.2.2.5. Wonder Drink
9.2.2.6. Dandy Blend
9.2.3. Fermented Beverages (Non-Kombucha)
9.2.3.1. Ochakovo (Kvass)
9.2.3.2. Unity Vibration (Jun)
9.2.3.3. Rise Brewing (Water Kefir)
9.2.3.4. Marukome (Miso Broth)
9.2.4. Digestive Teas
9.2.4.1. Traditional Medicinals
9.2.4.2. Yogi Tea
9.2.4.3. Pukka Herbs
9.2.4.4. Celestial Seasonings
9.2.4.5. Himalaya Herbal
9.2.5. Functional Juices & Shots
9.2.5.1. Suja
9.2.5.2. Pressed Juicery
9.2.5.3. Bragg
9.2.5.4. Tonik
9.2.5.5. Lily of the Desert
9.2.6. Bone Broth & Collagen Drinks
9.2.6.1. Ancient Nutrition
9.2.6.2. LonoLife
9.2.6.3. Bare Bones
9.2.6.4. Vital Proteins
9.2.6.5. Bulletproof
9.2.7. Synbiotic Drinks
9.2.7.1. Pendulum
9.2.7.2. Probi
9.2.8. Emerging Startups
9.2.8.1. Wildwonder
9.2.8.2. Rowdy Mermaid
9.2.8.3. Humm Kombucha
9.2.8.4. Jüsta
9.2.8.5. Remedy Kombucha
9.2.9. Big Corporations (Own Gut Health Brands)
9.2.9.1. PepsiCo (KeVita)
9.2.9.2. Coca-Cola (Topo Chico Kombucha)
9.2.9.3. Nestlé (GoodBelly)
9.2.9.4. Danone (Actimel)
9.2.9.5. Unilever (Equilibrium)