Kombucha is a fermented tea, and it is a kind of health drink made by fermenting tea and sugar with the microbial culture, including yeast, mold, and bacteria. Kombucha has similar characteristics to probiotic products. It can be added with various essences to add different tastes to the drink. Millennium Products was the first company that introduced kombucha beverages in the market with two well-known brands, Synergy and GT’S Kombucha. Currently, various prominent players are present in the market, including Buchi Kombucha, Cell - Nique Corporation, Equinox Kombucha, and Fix8 Kombucha, among others.
Increasing consumer preference for functional drinks over carbonated drinks and raising awareness regarding the inherent nutritional benefits of the product is expected lucrative growth in the kombucha market. Additionally, it has been found to improve digestive health, body functioning and lift up mood and energy levels. The increasing popularity of the product attributed to its unique flavor and fizzy taste is one of the pick points to generate a more significant number of consumers. Moreover, kombucha is also found to be effective for the treatment of cancer, arthritis, degenerative diseases, and rebuilding connective tissues. More companies are heavily investing in new product development to the need of consumer inclination toward healthy drinks and new flavors.
The global kombucha market is segmented on the basis of flavor, distribution channel, and region. Based on the flavor, the market is divided into Regular/Original, Herbs & Spices, Citrus, Berries, Apple, Coconut & Mangoes, Flowers, and Others. On the basis of distribution channel, the market is segmented into Food and Drink Specialty Store, Hypermarket/Supermarket, Convenience Store, and Online Retail. Based on region, the market is studied across North America, Asia-Pacific, Europe, and LAMEA. Among that, Europe held the largest share of the market, followed by America and the Asia Pacific. On the other hand, North America is expected to dominate the market during the analysis of the forecast period.
The key players of this market include Buchi Kombucha, Cell - Nique Corporation, Equinox Kombucha, Fix8 Kombucha, Flying Embers, GT's Kombucha, GUTsy Captain, Hain Celestial Group, Health-Ade LLC, Heal Probiotics, HIGH COUNTRY, Kevita, Inc., Kombucha Me Pty Ltd., Kombucha Wonder Drink, Kosmic Kombucha, Live Soda Kombucha, Local Roots Kombucha, Makana Beverages Inc., Nesalla Kombucha, Pronatura, Red Bull GmbH, Reed’s Inc., Revive Kombucha, SOUL BREW KOMBUCHA, Strappa Live Kombucha, the Humm Kombucha LLC, Townshend’s Tea Company and Yogi Tea