Global Kombucha Market

Report ID : 1052 | Published : 2021-07-20 | Pages: | Format: PDF/EXCEL

Kombucha is a fermented tea, and it is a kind of health drink made by fermenting tea and sugar with the microbial culture, including yeast, mold, and bacteria. Kombucha has similar characteristics to probiotic products. It can be added with various essences to add different tastes to the drink. Millennium Products was the first company that introduced kombucha beverages in the market with two well-known brands, Synergy and GT’S Kombucha. Currently, various prominent players are present in the market, including Buchi Kombucha, Cell - Nique Corporation, Equinox Kombucha, and Fix8 Kombucha, among others.
Increasing consumer preference for functional drinks over carbonated drinks and raising awareness regarding the inherent nutritional benefits of the product is expected lucrative growth in the kombucha market. Additionally, it has been found to improve digestive health, body functioning and lift up mood and energy levels. The increasing popularity of the product attributed to its unique flavor and fizzy taste is one of the pick points to generate a more significant number of consumers. Moreover, kombucha is also found to be effective for the treatment of cancer, arthritis, degenerative diseases, and rebuilding connective tissues. More companies are heavily investing in new product development to the need of consumer inclination toward healthy drinks and new flavors.

The global kombucha market is segmented on the basis of flavor, distribution channel, and region. Based on the flavor, the market is divided into Regular/Original, Herbs & Spices, Citrus, Berries, Apple, Coconut & Mangoes, Flowers, and Others. On the basis of distribution channel, the market is segmented into Food and Drink Specialty Store, Hypermarket/Supermarket, Convenience Store, and Online Retail. Based on region, the market is studied across North America, Asia-Pacific, Europe, and LAMEA. Among that, Europe held the largest share of the market, followed by America and the Asia Pacific. On the other hand, North America is expected to dominate the market during the analysis of the forecast period.

The key players of this market include Buchi Kombucha, Cell - Nique Corporation, Equinox Kombucha, Fix8 Kombucha, Flying Embers, GT's Kombucha, GUTsy Captain, Hain Celestial Group, Health-Ade LLC, Heal Probiotics, HIGH COUNTRY, Kevita, Inc., Kombucha Me Pty Ltd., Kombucha Wonder Drink, Kosmic Kombucha, Live Soda Kombucha, Local Roots Kombucha, Makana Beverages Inc., Nesalla Kombucha, Pronatura, Red Bull GmbH, Reed’s Inc., Revive Kombucha, SOUL BREW KOMBUCHA, Strappa Live Kombucha, the Humm Kombucha LLC, Townshend’s Tea Company and Yogi Tea

Chapter 1. Methodology and Scope

1.1. Research Methodology

1.2. Research Scope & Assumptions

Chapter 2. Executive Summary

Chapter 3. Global Kombucha Market Snapshot

Chapter 4. Global Kombucha Market Variables, Trends & Scope

4.1. Market Segmentation & Scope

4.2. Market Dynamics - Drivers

4.3. Challenges/Restraints

4.4. Market Trends

4.5. Industry Analysis – Porter’s Five Forces Analysis

4.6. Competitive Landscape & Market Share Analysis

4.7. COVID 19 Impact on Kombucha Industry

Chapter 5. Kombucha Market Segmentation 2: Flavor Estimates & Trend Analysis

5.1. Flavor Analysis & Market Share, 2019 & 2028

5.2. Market Size (Value) & Forecasts and Trend Analyses, 2019 to 2028 for the following Flavor:

5.2.1. Regular/Original

5.2.2. Herbs & Spices

5.2.3. Citrus

5.2.4. Berries

5.2.5. Apple

5.2.6. Coconut & Mangoes

5.2.7. Flowers

5.2.8. Others

Chapter 6. Kombucha Market Segmentation 2: Distribution Channel Estimates & Trend Analysis

6.1. Distribution Channel Analysis & Market Share, 2019 & 2028

6.2. Market Size (Value) & Forecasts and Trend Analyses, 2019 to 2028 for the following Distribution Channel:

6.2.1. Food and Drink Specialty Store

6.2.2. Hypermarket/Supermarket

6.2.3. Convenience Store

6.2.4. Online Retail

Chapter 7.  Kombucha Market Segmentation 3: Regional Estimates & Trend Analysis

7.1. North America

7.1.1. North America Kombucha Market revenue (US$ Million) estimates and forecasts By Flavor, 2019-2028

7.1.2. North America Kombucha Market revenue (US$ Million) estimates and forecasts by Distribution Channel, 2019-2028

7.1.3. North America Kombucha Market revenue (US$ Million) estimates and forecasts by country, 2019-2028

7.1.4. U.S.

7.1.5. Canada

7.2. Europe

7.2.1. Europe Kombucha Market revenue (US$ Million) estimates and forecasts By Flavor, 2019-2028

7.2.2. Europe Kombucha Market revenue (US$ Million) estimates and forecasts by Distribution Channel, 2019-2028

7.2.3. Europe Kombucha Market revenue (US$ Million) by country, 2019-2028

7.2.3.1. Germany

7.2.3.2. Poland

7.2.3.3. France

7.2.3.4. Italy

7.2.3.5. Spain

7.2.3.6. UK

7.2.3.7. Rest of Europe

7.3. Asia Pacific

7.3.1. Asia Pacific Kombucha Market revenue (US$ Million) estimates and forecasts By Flavor, 2019-2028

7.3.2. Asia Pacific Kombucha Market revenue (US$ Million) estimates and forecasts by Distribution Channel, 2019-2028

7.3.3. Asia Pacific Kombucha Market revenue (US$ Million) by country, 2019-2028

7.3.3.1. China

7.3.3.2. India

7.3.3.3. Japan

7.3.3.4. Australia

7.3.3.5. Rest of Asia Pacific

7.4. Latin America

7.4.1. Latin America Kombucha Market revenue (US$ Million) estimates and forecasts By Flavor, 2019-2028

7.4.2. Latin America Kombucha Market revenue (US$ Million) estimates and forecasts by Distribution Channel, 2019-2028

7.4.3. Latin America Kombucha Market revenue (US$ Million) by country, (US$ Million) 2019-2028

7.4.3.1. Brazil

7.4.3.2. Rest of Latin America 

7.5. MEA

7.5.1. MEA Kombucha Market revenue (US$ Million) estimates and forecasts By Flavor, 2019-2028

7.5.2. MEA Kombucha Market revenue (US$ Million) estimates and forecasts by Distribution Channel, 2019-2028

7.5.3. MEA revenue Kombucha Market revenue (US$ Million) by country, (US$ Million) 2019-2028

7.5.3.1. South Africa

7.5.3.2. Rest of MEA

Chapter 8. Competitive Landscape

8.1. Company Profiles

8.1.1. Buchi Kombucha

8.1.2. Cell - Nique Corporation

8.1.3. Equinox Kombucha

8.1.4. Fix8 Kombucha

8.1.5. Flying Embers

8.1.6. Gt’s Kombucha

8.1.7. GUTsy Captain

8.1.8. Hain Celestial Group

8.1.9. Health-Ade LLC

8.1.10. Heal Probiotics

8.1.11. HIGH COUNTRY

8.1.12. Kevita, Inc.

8.1.13. Kombucha Me Pty Ltd.

8.1.14. Kombucha Wonder Drink

8.1.15. Kosmic Kombucha

8.1.16. Live Soda Kombucha

8.1.17. Local Roots Kombucha

8.1.18. Makana Beverages Inc.

8.1.19. Nesalla Kombucha

8.1.20. Pronatura

8.1.21. Red Bull GmbH

8.1.22. Reed’s Inc.

8.1.23. Revive Kombucha

8.1.24. SOUL BREW KOMBUCHA

8.1.25. Strappa Live Kombucha

8.1.26. the Humm Kombucha LLC

8.1.27. Townshend’s Tea Company

8.1.28. Yogi Tea

8.1.29. Nexba

8.1.30. Tea-Biotics Kombucha

8.1.31. Bootstrap Kombucha

8.1.32. Stratus Group

8.1.33. Flying Embers

8.1.34. JuneShine

8.1.35. Boochcraft

8.1.36. Better Booch

8.1.37. Rowdy Mermaid Kombucha

8.1.38. NOVA Kombucha

8.1.39. List of Other Prominent Players

Global Kombucha Market Segmentation

 

Global Kombucha Market Revenue (US$ Mn) by Flavor

  • Regular/Original
  • Herbs & Spices
  • Citrus
  • Berries
  • Apple
  • Coconut & Mangoes
  • Flowers
  • Others

Global Kombucha Market Revenue (US$ Mn) Based on Distribution Channel

  • Food and Drink Specialty Store
  • Hypermarket/Supermarket
  • Convenience Store
  • Online Retail

Global Kombucha Market Revenue (US$ Mn) Based on Region

Europe Kombucha Market Revenue (US$ Mn) by Country

  • U.K.
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe

North America Kombucha Market Revenue (US$ Mn) by Country

  • U.S.
  • Canada

Asia Pacific Kombucha Market Revenue (US$ Mn) by Country

  • India
  • China
  • Japan
  • South Korea
  • Australia & New Zealand

Latin America Kombucha Market Revenue (US$ Mn) by Country

  • Brazil
  • Mexico
  • Rest of Latin America

Middle East & Africa Kombucha Market Revenue (US$ Mn) by Country

  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.

Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.

Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.

Secondary research

The secondary research sources that are typically mentioned to include, but are not limited to:

  • Company websites, financial reports, annual reports, investor presentations, broker reports, and SEC filings.
  • External and internal proprietary databases, regulatory databases, and relevant patent analysis
  • Statistical databases, National government documents, and market reports
  • Press releases, news articles, and webcasts specific to the companies operating in the market

The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista

Primary Research:

Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies

The contributors who typically take part in such a course include, but are not limited to: 

  • Industry participants: CEOs, CBO, CMO, VPs, marketing/ type managers, corporate strategy managers, and national sales managers, technical personnel, purchasing managers, resellers, and distributors.
  • Outside experts: Valuation experts, Investment bankers, research analysts specializing in specific markets
  • Key opinion leaders (KOLs) specializing in unique areas corresponding to various industry verticals
  • End-users: Vary mainly depending upon the market

Data Modeling and Analysis:

In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.

The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.

To know more about the research methodology used for this study, kindly contact us/click here.

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