Global Direct-to-Consumer Genetic Testing Market

Report ID : 1376 | Published : 2022-09-30 | Pages: | Format: PDF/EXCEL

The market size of the Global direct-to-consumer genetic testing market in the year 2021 is valued at 1.45 billion and is predicted to reach 7.08 billion by the year 2030 at an 19.51% CAGR during the forecast period.

Direct access testing, also known as direct-to-consumer (DTC) testing, enables clients to order laboratory tests directly from a laboratory without necessarily involving their healthcare provider. Direct-to-consumer genetic testing provides a person's genetic information without needing a doctor or health insurance company. Customers can send the business a DNA sample and get immediate results. Direct-to-consumer genetic testing, among other things, raises awareness of numerous genetic illnesses that aid in predicting one's health and offer information on standard features and ancestry. DTC genetic testing is quick to deliver findings confidently, inexpensively, and easy to use. Such scenarios will help the market expand beneficially. One of the main factors projected to fuel the growth of the direct-to-consumer (DTC) genetic testing market over the anticipated period is the rise in public awareness. The direct-to-consumer (DTC) genetic testing industry is also expected to grow due to the increase in income levels in developing nations. Additionally, the growing need for service personalization will likely create additional chances for the direct-to-consumer (DTC) genetic testing industry to expand over the next few years.

However, direct-to-consumer (DTC) genetic testing market expansion may be hindered in the near future by flaws in the DTC testing kits. Direct-to-consumer (DTC) genetic testing market expansion is anticipated to be hampered over the timeframe due to the rising cost of DTC genetic testing. Furthermore, insufficient data links a particular genetic mutation to a given illness or functionality. Genetic privacy may also be jeopardized if testing businesses utilize their clients' genetic data improperly or if the information is stolen.

Market Segmentation:

The direct-to-consumer genetic testing market is categorized on the basis of product type, technology, and distribution channel. Based on product type, the market is differentiated as ancestry, health and wellness, and entertainment. Based on technology, the market is segmented as targeted analysis, single nucleotide polymorphisms (SNPs), and whole genome sequencing (WGS). Based on distribution channels, the market is segmented into online channels and over-the-counter channels.

Based on product type, the ancestry testing segment is accounted as a significant contributor to the direct-to-consumer genetic testing market.

The rising demand for heritage tests is responsible for the expansion of the market for ancestry testing. It is projected that easy access to direct-to-consumer genetic testing would spur market growth and customers' desire to get in touch with their living relatives around the globe. Additionally, the recent development of ancestry DTC tests fills the gap between ancestry-related and health-related genetic testing. The segmental expansion will be aided by the availability of such ancestral DTC testing in the upcoming years. Ancestry test sales are expected to rise in the future due to people's growing curiosity about their family history and ancestors. Additionally, the industry would be supported by the significant demand for saliva or cheek swab-based DNA test kits in developed nations like Europe and North America.

Single Nucleotide Polymorphisms (SNPs) segment witnessed growth at a rapid rate.

It is projected that segmental advancement in analyzing the genome sequence would speed up the widespread use of SNP chips. SNP chips identify several alterations in a single letter to improve test performance even more. SNP arrays are used by several direct-to-consumer genetic test vendors, like Color Genomics and Genetics, to investigate genetic codes at a particular resolution and find true knowledge about altered genes that may result in any prospective issues. Segmental manufacturing would increase as SNP chips were used more frequently for their precise and effective performance. Additionally, compared to short tandem repetitions, single nucleotide polymorphism chips have lower mutation rates (STRs). Thus, it can facilitate kinship testing, encouraging the market in the next coming years.

The North American direct-to-consumer genetic testing market holds a significant revenue share in the region.

In the forecast period, North America to hold a major global market share. The high prevalence of rare illnesses, the presence of numerous disease registries, a sizable number of R&D centres for ultra-rare diseases, and significant investments in disease detection are all factors that contribute to the region's considerable market share. Customers with a lot of disposable money can spend more on direct-to-consumer genetic testing, like genetic and nutrigenomics testing, which encourages regional growth. In addition, the arrival of significant industry players in the area and accelerated technology advancements will foster market expansion locally.

During the forecasted years, Asia Pacific is anticipated to experience significant growth. This is primarily due to improvements in awareness and diagnostic skills. Furthermore, this region will benefit financially from implementing frameworks and policies that support illness management. In China, only a relatively smaller percentage of the population uses genetic screening services, although demand is augmenting. With this, many foreign businesses are anticipated to enter the China direct-to-consumer genetic testing industry to offer affordable services.

Competitive Landscape

Some of the major key players in the direct-to-consumer genetic testing market are 23andme Inc., 24Genetics, Ancestry.com LLC, Atlas Biomed, Color Genomics, DNAfit, Gene by Gene, Chengdu Twenty-Three Rubik’s Cube Biotechnology Co., Ltd., EasyDNA, Mapmygenome, MyHeritage Ltd., Laboratory Corporation of America Holdings, Myriad Genetics, Inc., Konica Minolta, Inc., XCODE Life.

Chapter 1. Methodology and Scope

1.1. Research Methodology

1.2. Research Scope & Assumptions

Chapter 2. Executive Summary

Chapter 3. Global Direct-to-Consumer Genetic Testing Market Snapshot

Chapter 4. Global Direct-to-Consumer Genetic Testing Market Variables, Trends & Scope

4.1. Market Segmentation & Scope

4.2. Drivers

4.3. Challenges

4.4. Trends

4.5. Investment and Funding Analysis

4.6. Industry Analysis – Porter’s Five Forces Analysis

4.7. Competitive Landscape & Market Share Analysis

4.8. Impact of Covid-19 Analysis

Chapter 5. Market Segmentation 1: by Product Type Estimates & Trend Analysis

5.1. by Product Type & Market Share, 2019 & 2030

5.2. Market Size (Value (US$ Mn) & Volume (no. of units) & Forecasts and Trend Analyses, 2019 to 2030 for the following by Product Type:

5.2.1. Ancestry

5.2.2. Health and Wellness

5.2.3. Entertainment

Chapter 6. Market Segmentation 2: by Technology Estimates & Trend Analysis

6.1. by Technology & Market Share, 2019 & 2030

6.2. Market Size (Value (US$ Mn) & Volume (no. of units) & Forecasts and Trend Analyses, 2019 to 2030 for the following by Technology:

6.2.1. Targeted Analysis

6.2.2. Single Nucleotide Polymorphisms (SNPs)

6.2.3. Whole Genome Sequencing (WGS)

Chapter 7. Market Segmentation 3: by Distribution Channel Estimates & Trend Analysis

7.1. by Distribution Channel & Market Share, 2019 & 2030

7.2. Market Size (Value (US$ Mn) & Volume (no. of units) & Forecasts and Trend Analyses, 2019 to 2030 for the following by Distribution Channel:

7.2.1. Online Channel

7.2.2. Over-the-Counter Channel

Chapter 8. Direct-to-Consumer Genetic Testing Market Segmentation 4: Regional Estimates & Trend Analysis

8.1. North America

8.1.1. North America Direct-to-Consumer Genetic Testing Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2022-2030

8.1.2. North America Direct-to-Consumer Genetic Testing Market Revenue (US$ Million) Estimates and Forecasts by Technology, 2022-2030

8.1.3. North America Direct-to-Consumer Genetic Testing Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2022-2030

8.1.4. North America Direct-to-Consumer Genetic Testing Market Revenue (US$ Million) Estimates and Forecasts by country, 2022-2030

8.2. Europe

8.2.1. Europe Direct-to-Consumer Genetic Testing Market revenue (US$ Million) by Product Type, 2022-2030

8.2.2. Europe Direct-to-Consumer Genetic Testing Market revenue (US$ Million) by Technology, 2022-2030

8.2.3. Europe Direct-to-Consumer Genetic Testing Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2022-2030

8.2.4. Europe Direct-to-Consumer Genetic Testing Market revenue (US$ Million) by country, 2022-2030

8.3. Asia Pacific

8.3.1. Asia Pacific Direct-to-Consumer Genetic Testing Market revenue (US$ Million) by Product Type, 2022-2030

8.3.2. Asia Pacific Direct-to-Consumer Genetic Testing Market revenue (US$ Million) by Technology, 2022-2030

8.3.3. Asia Pacific Direct-to-Consumer Genetic Testing Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2022-2030

8.3.4. Asia Pacific Direct-to-Consumer Genetic Testing Market revenue (US$ Million) by country, 2022-2030

8.4. Latin America

8.4.1. Latin America Direct-to-Consumer Genetic Testing Market revenue (US$ Million) by Product Type, 2022-2030

8.4.2. Latin America Direct-to-Consumer Genetic Testing Market revenue (US$ Million) by Technology, 2022-2030

8.4.3. Latin America Direct-to-Consumer Genetic Testing Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2022-2030

8.4.4. Latin America Direct-to-Consumer Genetic Testing Market revenue (US$ Million) by country, 2022-2030

8.5. Middle East & Africa

8.5.1. Middle East & Africa Direct-to-Consumer Genetic Testing Market revenue (US$ Million) by Product Type, 2022-2030

8.5.2. Middle East & Africa Direct-to-Consumer Genetic Testing Market revenue (US$ Million) by Technology, 2022-2030

8.5.3. Middle East & Africa Direct-to-Consumer Genetic Testing Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2022-2030

8.5.4. Middle East & Africa Direct-to-Consumer Genetic Testing Market revenue (US$ Million) by country, 2022-2030

Chapter 9. Competitive Landscape

9.1. Major Mergers and Acquisitions/Strategic Alliances

9.2. Company Profiles

9.2.1. 23andme Inc.

9.2.2. 24Genetics

9.2.3. Ancestry.com LLC

9.2.4. Atlas Biomed

9.2.5. Color Genomics

9.2.6. DNAfit

9.2.7. Gene by Gene

9.2.8. Chengdu Twenty-Three Rubik's Cube Biotechnology Co., Ltd.

9.2.9. EasyDNA

9.2.10. Mapmygenome

9.2.11. MyHeritage Ltd.

9.2.12. Laboratory Corporation of America Holdings

9.2.13. Myriad Genetics, Inc.

9.2.14. Konica Minolta, Inc.

9.2.15. XCODE Life

9.2.16. Other Prominent Players

By Product Type

  • Ancestry
  • Health and Wellness
  • Entertainment

By Technology

  • Targeted Analysis
  • Single Nucleotide Polymorphisms (SNPs)
  • Whole Genome Sequencing (WGS)

By Distribution Channel-

  • Online Channel
  • Over-the-Counter Channel

By Region-

  • North America-
  • US
  • Canada
  • Mexico
  • Europe-
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
  • Asia-Pacific-
  • China
  • Japan
  • India
  • South Korea
  • South East Asia
  • Rest of Asia Pacific
  • Latin America-
  • Brazil
  • Argentina
  • Rest of Latin America
  • Middle East & Africa-
  • GCC Countries
  • South Africa
  • Rest of the Middle East and Africa
  • Others

InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.

Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.

Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.

Secondary research

The secondary research sources that are typically mentioned to include, but are not limited to:

  • Company websites, financial reports, annual reports, investor presentations, broker reports, and SEC filings.
  • External and internal proprietary databases, regulatory databases, and relevant patent analysis
  • Statistical databases, National government documents, and market reports
  • Press releases, news articles, and webcasts specific to the companies operating in the market

The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista

Primary Research:

Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies

The contributors who typically take part in such a course include, but are not limited to: 

  • Industry participants: CEOs, CBO, CMO, VPs, marketing/ type managers, corporate strategy managers, and national sales managers, technical personnel, purchasing managers, resellers, and distributors.
  • Outside experts: Valuation experts, Investment bankers, research analysts specializing in specific markets
  • Key opinion leaders (KOLs) specializing in unique areas corresponding to various industry verticals
  • End-users: Vary mainly depending upon the market

Data Modeling and Analysis:

In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.

The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.

To know more about the research methodology used for this study, kindly contact us/click here.

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