Personal stylists assist customers in creating the most appropriate image by selecting clothing and accessories that complement their body shapes and specific demands. They may also offer fashion advice and help with hair, makeup, and other services. Artificial Intelligence can improve customer-retailer interactions on the e-commerce platform with the help of AI chatbots that ask clients about their preferences and speed up product search. AI assists clients directly and indirectly also. For instance, Smart mirrors scan the customer using AI visual recognition and suggest outfits that complement the clothes they are wearing in the correct size and fit. On the other hand, they can be used to scan a product and see different ways to style a complete outfit with other products in the store. With customers expecting increasingly personalized and fast service, AI looks set to be a part of meeting these expectations.
Technological developments, research on AI use and productivity, increased funding and investments, and fast strategic collaborations between fashion companies and AI developers drive the AI-based personalized stylist market for the upcoming forecasting period. In 2020, Lily AI secured funding to expand personal recommendation tech. Lily AI announced that it has secured $12.5 million in Series A funding and utilizes "deep product data and anonymized customer behaviour data" to present personalized e-commerce experiences, according to the company.
The AI-Based Personalized stylist market is segmented into types and categories. The market Type includes chatbots, personal shoppers and visual shoppers. Chatbot AI is widely used by the e-commerce platform to approach customers. While by category market is divided into apparel, accessories, footwear, beauty & cosmetics, jewellery and others. Apparels and cosmetic industries use AI power to upgrade themselves more than others.
North America region is likely to be the largest market throughout the forecast period. The industry is quickly developing as a result of a number of factors, including rising social media adoption, local company expansion, and government efforts to promote AI.
Some vital market players are Bestlook, ClothStudio, Dressipi, Dresslife, Epytom, Intelistyle, Lily, Mallzee, ModeWalk, Mona, Shop It To, ShopLook, Stitch Fix, Stryde Men, Stylebook, Stylitics Inc., Syfto, The Yes, VueStyle, Wardrobe Essentialist, Xpresso, Style.me, Pixyle.ai, StyleScan, glood.ai, YesPlz, Inc.
- Shop It To
- Stitch Fix
- Stryde Men
- Stylitics Inc.
- The Yes
- Wardrobe Essentialist
- YesPlz, Inc.