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Artificial Intelligence (AI) In Beauty and Cosmetics Market Size, Share & Trends Analysis Report By Service/Product Types (Personalized Recommendation Tools, Virtual Try-On and AR Tools, Skin and Hair Analysis Platforms, Chatbots and Virtual Assistants, AI-Based Beauty Devices, Demand Forecasting and Supply Chain Tools, Performance Marketing Measurement Platforms), By Applications, By Technologies, By Distribution Channels, By Region, And Segment Forecasts, 2025-2034

Report Id: 1051 Pages: 180 Published: 06 August 2025 Format: PDF / PPT / Excel / Power BI
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Global Artificial Intelligence (AI) In Beauty and Cosmetics Market Size is valued at USD 4.43 Billion in 2024 and is predicted to reach USD 27.65 Billion by the year 2034 at a 20.2% CAGR during the forecast period for 2025-2034.

 ai in beauty

The beauty and cosmetic industry is experiencing a huge upsurge in the use of Artificial Intelligence (AI). Artificial Intelligence enables the industry to leverage the business by using various applications including developing recommendation engines to find new potential consumers, augmented reality & virtual mirrors enable consumers to select the best product as per their requirements and natural language which is personal beauty assistance expected to create the lucrative opportunity near the future. For instance, Let’s Get Ready is a virtual personal beauty assistant that offers more than 2,000 combinations of makeovers based on individual data. Let’s Get Ready displays visual tutorials, curated looks, beauty tips, and recommended products.

Artificial Intelligence (AI) understands the data behind shopping habits that can be utilized to create virtual retail experiences by using digital platforms. Moreover, based upon similar products shoppers have viewed, liked, or purchased, Cosmetic companies can offer customized recommendations to consumers. Increasing in the e-commerce industry and technological advancement are expected to show lucrative growth in Artificial Intelligence in the beauty and cosmetic market. Moreover, an adaptation of these technologies by the cosmetic industry is expected to drive lucrative growth on market. For instance, at L’Oreal has developed an AI-based skin tracker sensor that can recommend the skin needs. 

Competitive Landscape

Some Major Key Players In The Artificial Intelligence (AI) In Beauty and Cosmetics Market:

  • AmorePacific
  • Anua
  • Beautymix
  • Beiersdorf (NIVEA SKiN GUiDE)
  • Blank Beauty
  • Clarins
  • Cosmax
  • Coty Inc. (Rimmel)
  • DCYPHER
  • EpigenCare Inc.
  • Estée Lauder
  • FaceGym
  • FTI Foodtech
  • Function of Beauty LLC
  • Givaudan
  • L’Oréal (ModiFace, Hair Coach)
  • Lilac St.
  • Luna Fofo (FOREO)
  • Lush
  • My Beauty Matches
  • New Kinpo Group
  • Nioxin
  • Olay (Skin Care App)
  • Orbis
  • Perfect Corp
  • Symrise (Philyra)
  • Procter & Gamble (Opte Wand)
  • Proven Skincare
  • Pure & Mine
  • Revieve
  • Sephora USA, Inc. (Virtual Artist)
  • Shiseido (Optune System)
  • Skin Analytics
  • Skin Match
  • SkinGenix
  • Spruce Beauty
  • The Lip Bar
  • Toun28
  • Unilever
  • YouCam Makeup
  • Yours Skincare
  • Youth Laboratories
  • Youthforia

Market Segmentation

The global artificial intelligence (AI) in the beauty and cosmetics market is segmented on the basis of Service/Product Types, Applications, Technologies, Distribution Channels, and region. By Service/Product Types, the segmentation includes Personalized Recommendation Tools, Virtual Try-On and AR Tools, Skin and Hair Analysis Platforms, Chatbots and Virtual Assistants, AI-Based Beauty Devices, Demand Forecasting and Supply Chain Tools, Performance Marketing Measurement Platforms. The applications segment comprises Skincare, Makeup, Haircare, Fragrances, Nail Care, Body Care, Wellness Products. Whereas technologies segment includes Computer Vision, Machine Learning (ML), Natural Language Processing (NLP), Generative AI. By Distribution Channels the market is segmented into E-Commerce Platforms, Mobile Apps, In-Store Technologies, Social Media, Specialty Retail. Based on region, the market is studied across North America, Asia-Pacific, Europe, and LAMEA. Among that, Europe held the largest share of the market, followed by America and the Asia Pacific. On the other hand, North America is expected to dominate the market during the analysis of the forecast period.

Artificial Intelligence (AI) In Beauty and Cosmetics Market Report Scope

Report Attribute

Specifications

Market Size Value In 2024

USD 4.43 Billion

Revenue Forecast In 2034

USD 27.65 Billion

Growth Rate CAGR

CAGR of 20.2% from 2025 to 2034

Quantitative Units

Representation of revenue in US$ Million and CAGR from 2025 to 2034

Historic Year

2021 to 2024

Forecast Year

2025-2034

Report Coverage

The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends

Segments Covered

By Service/Product Types, Applications, Technologies, Distribution Channels

Regional Scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country Scope

U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; France; Italy; Spain; South East Asia; South Korea

Competitive Landscape

AmorePacific, Anua, Beautymix, Beiersdorf (NIVEA SKiN GUiDE), Blank Beauty, Clarins, Cosmax, Coty Inc. (Rimmel), DCYPHER, EpigenCare Inc., Estée Lauder, FaceGym, FTI Foodtech, Function of Beauty LLC, Givaudan, Haut.AI, L’Oréal (ModiFace, Hair Coach), Lilac St., Luna Fofo (FOREO), Lush, My Beauty Matches, New Kinpo Group, Nioxin, Olay (Skin Care App), Orbis, Perfect Corp, Symrise (Philyra), Procter & Gamble (Opte Wand), Proven Skincare, Pure & Mine, Revieve, Sephora USA, Inc. (Virtual Artist), Shiseido (Optune System), Skin Analytics, Skin Match, SkinGenix, Spruce Beauty, The Lip Bar, Toun28, Unilever, YouCam Makeup, Yours Skincare, Youth Laboratories, Youthforia and others

Customization Scope

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Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions

Chapter 2. Executive Summary

Chapter 3. Global AI in Beauty and Cosmetics Market Snapshot

Chapter 4. Global AI in Beauty and Cosmetics Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Porter's Five Forces Analysis
4.7. Incremental Opportunity Analysis (US$ MN), 2024-2031
4.8. Global AI in Beauty and Cosmetics Market Penetration & Growth Prospect Mapping (US$ Mn), 2023-2031
4.9. Competitive Landscape & Market Share Analysis, By Key Player (2023)
4.10. Use/impact of AI on Radiopharma Industry Trends

Chapter 5. AI in Beauty and Cosmetics Market Segmentation 1: By Service/Product Types, Estimates & Trend Analysis
5.1. Market Share by Service/Product Types, 2023 & 2034
5.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2021 & 2034 for the following Service/Product Types:

5.2.1. Personalized Recommendation Tools
5.2.2. Virtual Try-On and Augmented Reality (AR) Tools
5.2.3. Skin and Hair Analysis Platforms
5.2.4. Chatbots and Virtual Assistants
5.2.5. AI-Based Beauty Devices
5.2.6. Demand Forecasting and Supply Chain Tools
5.2.7. Performance Marketing Measurement Platforms

Chapter 6. AI in Beauty and Cosmetics Market Segmentation 2: By Applications, Estimates & Trend Analysis
6.1. Market Share by Applications, 2023 & 2034
6.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2021 & 2034 for the following Applications:

6.2.1. Skincare
6.2.2. Makeup
6.2.3. Haircare
6.2.4. Fragrances
6.2.5. Nail Care
6.2.6. Body Care
6.2.7. Wellness Products

Chapter 7. AI in Beauty and Cosmetics Market Segmentation 3: By Technologies, Estimates & Trend Analysis
7.1. Market Share by Technologies 2023 & 2034
7.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2021 & 2034 for the following Technologies:

7.2.1. Computer Vision
7.2.2. Machine Learning (ML)
7.2.3. Natural Language Processing (NLP)
7.2.4. Generative AI

Chapter 8. AI in Beauty and Cosmetics Market Segmentation 4: By Distribution Channels, Estimates & Trend Analysis
8.1. Market Share by Distribution Channels, 2023 & 2034
8.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2021 & 2034 for the following Distribution Channels:
8.2.1. E-Commerce Platforms
8.2.2. Mobile Apps
8.2.3. In-Store Technologies
8.2.4. Social Media
8.2.5. Specialty Retail

Chapter 9. AI in Beauty and Cosmetics Market Segmentation 5: Regional Estimates & Trend Analysis
9.1. Global AI in Beauty and Cosmetics Market, Regional Snapshot 2023 & 2034

9.2. North America
9.2.1. North America AI in Beauty and Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Country, 2021-2034
9.2.1.1. US
9.2.1.2. Canada
9.2.2. North America AI in Beauty and Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Service/Product Types, 2021-2034
9.2.3. North America AI in Beauty and Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Applications, 2021-2034
9.2.4. North America AI in Beauty and Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Technologies 2021-2034
9.2.5. North America AI in Beauty and Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channels, 2021-2034

9.3. Europe
9.3.1. Europe AI in Beauty and Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Country, 2021-2034
9.3.1.1. Denmark
9.3.1.2. Finland
9.3.1.3. Austria
9.3.1.4. France
9.3.1.5. Germany
9.3.1.6. Israel
9.3.1.7. Italy
9.3.1.8. Netherlands
9.3.1.9. Norway
9.3.1.10. Poland
9.3.2. Europe AI in Beauty and Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Service/Product Types, 2021-2034
9.3.3. Europe AI in Beauty and Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Applications, 2021-2034
9.3.4. Europe AI in Beauty and Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Technologies 2021-2034
9.3.5. Europe AI in Beauty and Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channels, 2021-2034

9.4. Asia Pacific
9.4.1. Asia Pacific AI in Beauty and Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Country, 2021-2034
9.4.1.1. Australia
9.4.1.2. China
9.4.1.3. India
9.4.1.4. Indonesia
9.4.1.5. Japan
9.4.1.6. Malaysia
9.4.1.7. Philippines
9.4.1.8. Singapore
9.4.1.9. South Korea
9.4.1.10. Taiwan
9.4.1.11. Thailand
9.4.1.12. Rest of APAC
9.4.2. Asia Pacific AI in Beauty and Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Service/Product Types, 2021-2034
9.4.3. Asia Pacific AI in Beauty and Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Applications, 2021-2034
9.4.4. Asia Pacific AI in Beauty and Cosmetics Market Revenue (US$ Million) Estimates and Forecasts By Technologies 2021-2034
9.4.5. Asia Pacific AI in Beauty and Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channels, 2021-2034

9.5. Latin America
9.5.1. Latin America AI in Beauty and Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Country, 2021-2034
9.5.1.1. Argentina
9.5.1.2. Brazil
9.5.1.3. Mexico
9.5.1.4. Rest of LATAM
9.5.2. Latin America AI in Beauty and Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Service/Product Types, 2021-2034
9.5.3. Latin America AI in Beauty and Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Applications, 2021-2034
9.5.4. Latin America AI in Beauty and Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Technologies 2021-2034
9.5.5. Latin America AI in Beauty and Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channels, 2021-2034

9.6. Middle East & Africa
9.6.1. Middle East & Africa AI in Beauty and Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
9.6.1.1. Egypt
9.6.1.2. Israel
9.6.1.3. Nigeria
9.6.1.4. Saudi Arabia
9.6.1.5. Qatar
9.6.1.6. United Arab Emirates
9.6.1.7. Rest of MEA
9.6.2. Middle East & Africa AI in Beauty and Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Service/Product Types, 2021-2034
9.6.3. Middle East & Africa AI in Beauty and Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Applications, 2021-2034
9.6.4. Middle East & Africa AI in Beauty and Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Technologies 2021-2034
9.6.5. Middle East & Africa AI in Beauty and Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channels, 2021-2034

Chapter 10. Competitive Landscape
10.1. Major Mergers and Acquisitions/Strategic Alliances
10.2. Company Profiles

10.2.1. AmorePacific

10.2.1.1. Business Overview
10.2.1.2. Key Product/Service
10.2.1.3. Financial Performance
10.2.1.4. Modeance
10.2.1.5. Geographical Presence
10.2.1.6. Recent Developments with Business Strategy

10.2.2. Anua
10.2.3. Beautymix
10.2.4. Beiersdorf (NIVEA SKiN GUiDE)
10.2.5. Blank Beauty
10.2.6. Clarins
10.2.7. Cosmax
10.2.8. Coty Inc. (Rimmel)
10.2.9. DCYPHER
10.2.10. EpigenCare Inc.
10.2.11. Estée Lauder
10.2.12. FaceGym
10.2.13. FTI Foodtech
10.2.14. Function of Beauty LLC
10.2.15. Givaudan
10.2.16. Haut.AI
10.2.17. L’Oréal (ModiFace, Hair Coach)
10.2.18. Lilac St.
10.2.19. Luna Fofo (FOREO)
10.2.20. Lush
10.2.21. My Beauty Matches
10.2.22. New Kinpo Group
10.2.23. Nioxin
10.2.24. Olay (Skin Care App)
10.2.25. Orbis
10.2.26. Perfect Corp
10.2.27. Symrise (Philyra)
10.2.28. Procter & Gamble (Opte Wand)
10.2.29. Proven Skincare
10.2.30. Pure & Mine
10.2.31. Revieve
10.2.32. Sephora USA, Inc. (Virtual Artist)
10.2.33. Shiseido (Optune System)
10.2.34. Skin Analytics
10.2.35. Skin Match
10.2.36. SkinGenix
10.2.37. Spruce Beauty
10.2.38. The Lip Bar
10.2.39. Toun28
10.2.40. Unilever
10.2.41. YouCam Makeup
10.2.42. Yours Skincare
10.2.43. Youth Laboratories
10.2.44. Youthforia

Global Artificial Intelligence (AI) in Beauty and Cosmetics Market Segmentation

Global Artificial Intelligence (AI) in Beauty and Cosmetics Market Revenue (US$ Mn) by Service/Product

  • Personalized Recommendation Tools
  • Virtual Try-On and Augmented Reality (AR) Tools
  • Skin and Hair Analysis Platforms
  • Chatbots and Virtual Assistants
  • AI-Based Beauty Devices
  • Demand Forecasting and Supply Chain Tools
  • Performance Marketing Measurement Platforms

ai in beauty

Global Artificial Intelligence (AI) in Beauty and Cosmetics Market Revenue (US$ Mn) Based on Application

  • Skincare
  • Makeup
  • Haircare
  • Fragrances
  • Nail Care
  • Body Care
  • Wellness Products

Global Artificial Intelligence (AI) in Beauty and Cosmetics Market Revenue (US$ Mn) Based on Technology

  • Computer Vision
  • Machine Learning (ML)
  • Natural Language Processing (NLP)
  • Generative AI

Global Artificial Intelligence (AI) in Beauty and Cosmetics Market Revenue (US$ Mn) Based on Distribution Channel

  • E-Commerce Platforms
  • Mobile Apps
  • In-Store Technologies
  • Social Media
  • Specialty Retail

Global Artificial Intelligence (AI) in Beauty and Cosmetics Market Revenue (US$ Mn) Based on Region

Europe Artificial Intelligence (AI) in Beauty and Cosmetics Market Revenue (US$ Mn) by Country

  • U.K.
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe

North America Artificial Intelligence (AI) in Beauty and Cosmetics Market Revenue (US$ Mn) by Country

  • U.S.
  • Canada

Asia Pacific Artificial Intelligence (AI) in Beauty and Cosmetics Market Revenue (US$ Mn) by Country

  • India
  • China
  • Japan
  • South Korea
  • Australia & New Zealand

Latin America Artificial Intelligence (AI) in Beauty and Cosmetics Market Revenue (US$ Mn) by Country

  • Brazil
  • Mexico
  • Rest of Latin America

Middle East & Africa Artificial Intelligence (AI) in Beauty and Cosmetics Market Revenue (US$ Mn) by Country

  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.

Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.

Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.

Secondary research

The secondary research sources that are typically mentioned to include, but are not limited to:

  • Company websites, financial reports, annual reports, investor presentations, broker reports, and SEC filings.
  • External and internal proprietary databases, regulatory databases, and relevant patent analysis
  • Statistical databases, National government documents, and market reports
  • Press releases, news articles, and webcasts specific to the companies operating in the market

The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista

Primary Research:

Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies

The contributors who typically take part in such a course include, but are not limited to: 

  • Industry participants: CEOs, CBO, CMO, VPs, marketing/ type managers, corporate strategy managers, and national sales managers, technical personnel, purchasing managers, resellers, and distributors.
  • Outside experts: Valuation experts, Investment bankers, research analysts specializing in specific markets
  • Key opinion leaders (KOLs) specializing in unique areas corresponding to various industry verticals
  • End-users: Vary mainly depending upon the market

Data Modeling and Analysis:

In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.

The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.

To know more about the research methodology used for this study, kindly contact us/click here.

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Frequently Asked Questions

Artificial Intelligence (AI) In Beauty and Cosmetics Market is expected to grow at a 20.2% CAGR during the forecast period for 2025-2034

AmorePacific, Anua, Beautymix, Beiersdorf (NIVEA SKiN GUiDE), Blank Beauty, Clarins, Cosmax, Coty Inc. (Rimmel), DCYPHER, EpigenCare Inc., Estée Laude

Service/Product Types, Applications, Technologies, Distribution Channels are the key segments of the Artificial Intelligence (AI) In Beauty and Cosmet

North American region is leading the Artificial Intelligence (AI) In Beauty and Cosmetics Market.

Global Artificial Intelligence (AI) In Beauty and Cosmetics Market Size is valued at USD 4.43 Billion in 2024 and is predicted to reach USD 27.65 Bill