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Active, Smart and Intelligent Packaging Market

Active, Smart and Intelligent Packaging Market Size, Share & Trends Analysis Report By Packaging Type (Active, Smart, and Intelligent Packaging), Application (Food & Beverage, Pharmaceuticals, Cosmetics, Others), By Region, And Segment Forecasts, 2024-2031

Report ID : 1536 | Published : 2024-01-31 | Pages: 180 | Format: PDF/EXCEL

The Global Active, Smart and Intelligent Packaging Market Size is valued at 22.9 billion in 2023 and is predicted to reach 42.73 billion by the year 2031 at an 8.30% CAGR during the forecast period for 2024-2031.

Key Industry Insights & Findings from the report:

  • Systems with embedded sensor technologies that are utilized with food, medications, and several other products are referred to as smart packaging.
  • Growing consumer lifestyles due to rapid urbanization and increased use of personal items with enhanced integrated innovation are driving the growth of the active, smart, and intelligent packaging market.
  • The increasing consumer demand for product information and safety is expected to drive industry growth.
  • North America dominated the market and accounted for a revenue share of global revenue in 2023.
  • One of the significant concerns restraining industry growth is the high initial implementation costs.

active and smart packaing

Smart packaging refers to systems with embedded sensor technology used with foods, pharmaceuticals, and many other products. The changing lifestyle of customers because of quick urbanization and expanded utilization of individual personal items with advanced integrated innovation drive the active, smart and intelligent packaging market growth.

Moreover, undiscovered geographical markets offering gigantic open doors for the market players are relied upon to fuel the worldwide packaging market industry. Besides, Increasing demand for sustainable packaging solutions is anticipated to be a major challenge for active, smart and intelligent packaging companies over the forecast period. The developments in the printing processes in various industries have also been drivers for this market.

Additionally, active, smart and intelligent packaging results from rising consumer awareness about the composition of products and increased demand for packaged goods. Smart packaging utilizes technology and sensors to keep the product fresh and also allows manufacturers and consumers to track the product while in transit for delivery.

However, the high costs of active, smart and intelligent packaging are anticipated to be a major restraining factor for the market potential during the forecast period. Smart packaging companies are expected to invest in researching and developing more affordable active, smart and intelligent packaging solutions to boost their revenue potential over the forecast period. 

Recent Developments:

  • In September 2021-Avery Dennison Corporation introduced its AD Maxdura Tire Tag for the tire sector. The new solution makes identifying tires at warehouses and dealerships simpler and allows tracking and tracing along the logistic chain.
  • In August, 2021-After a successful trial on Coco Pops boxes with U.K. grocer Co-op, Kellogg's officially modified all cereal boxes for blind and nearly blind consumers. The accommodating cereal boxes are coded on the outside so cellphones can read the labeling and allergen data and play it back to the consumer. 

Competitive Landscape:

Some of the major key players are:

  • Multisorb Technologies (US)
  • Sealed Air Corporation (US)
  • Ball Corporation (US)
  • Amcor limited (Australia)
  • Timestrip PLC (UK)
  • Sysco Corporation (U.S)
  • Paksense Incorporated (US)
  • Eastman Chemical Company
  • M&G USA Corporation 

Market Segmentation:

The active, smart and intelligent packaging market is segmented based on product and application. Based on product, the market is segmented as active packaging, Smart & Intelligent Packaging technology. By application, the market is segmented into seafood, meat and poultry, soup, dairy products, confectionaries and fruits and vegetables.

Based on technology, the intelligent packaging segment is a major contributor to the active, smart and intelligent packaging market

The intelligent packaging category is expected to hold a major share of the global Active, Smart and Intelligent Packaging market in 2021. Within the packaging industry, intelligent packaging is the most recent technology. With a huge potential to increase speed and convenience, this technology is expanding faster in the food industry. Intelligent packaging can immediately measure the quality of the product within and report on the state of the product's outer packaging. By binding antibodies to a thermoplastic attaching surface, which can provide users a false sense of security, biosensors for pathogen or toxin detection, a significant concern in foodstuff and intelligent packaging, are assisting in this.

The food & beverages segment witnessed growth at a rapid rate

The food & beverages segment is projected to grow rapidly in the global Active, Smart and Intelligent Packaging market. Due to its strength, flexibility, and compact size, active, smart and intelligent packaging is expected to be used more frequently in the food & beverages sector, which will help the sector flourish. It is predicted that the segment will develop as more emphasis is placed on safeguarding and maintaining the quality of packaged goods from the point of creation till the point of consumption, especially in countries such as the US, Germany, the UK, China, and India. 

The North American active, smart and intelligent packaging market holds a significant regional revenue share

The North American active, smart and intelligent packaging market is expected to register the highest market share in revenue soon. The growing need for packaged and frozen foods, rising worries about food safety, and shifting demographics brought on by urbanization are all reasons that have helped North America take the lead in the global active, smart and intelligent packaging industry.

The main factors driving the largest share in the country are the rising use of proactive and intelligent packaging due to increasing urbanization and the growing consumer worries about food safety as a result of food safety incidents. Due to the manufacturer's shock-absorbing qualities make it perfect for storing and transporting products, including electronic systems, consumer items, wineries, and pharmaceutical & healthcare products. It is frequently used in packing applications. Other characteristics of polyurethane, like barrier properties and thermal insulation, aid in preserving the safety of perishable goods like seafood, vegetables, and fruits. These elements all influence the packaging end-use segment's need for it.

In addition, Asia Pacific is a region projected to grow at a rapid rate in the global Active, Smart and Intelligent Packaging market due to growing concerns about the environment, rapid industrialization, government initiatives, and increasing funding in various industries. Other factors driving consumption in Asia Pacific active, smart and intelligent packaging market include customers' urbanization and lifestyle changes in developing nations like China, India, and Thailand.

Active, Smart and Intelligent Packaging Market Report Scope:

Report Attribute

Specifications

Market size value in 2023

USD 22.9 billion

Revenue forecast in 2031

USD 42.73 billion

Growth rate CAGR

CAGR of 8.30 from 2024 to 2031

Quantitative units

Representation of revenue in US$ Million, and CAGR from 2024 to 2031

Historic Year

2019 to 2023

Forecast Year

2024-2031

Report coverage

The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends

Segments covered

Product Type, Application

Regional scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country scope

U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico ;The UK; France; Italy; Spain; China; Japan; India; South Korea; South East Asia; South Korea; South East Asia

Competitive Landscape

Multisorb Technologies (US), Sealed Air Corporation (US), Ball Corporation(US); Amcor limited (Australia), Timestrip PLC (UK), Sysco Corporation (U.S), Paksense Incorporated (US) Eastman Chemical Company, and M&G USA Corporation

Customization scope

Free customization report with the procurement of the report, Modifications to the regional and segment scope. Particular Geographic competitive landscape.

Pricing and available payment methods

Explore pricing alternatives that are customized to your particular study requirements.

Chapter 1. Methodology and Scope

1.1. Research Methodology
1.2. Research Scope & Assumptions

Chapter 2. Executive Summary

Chapter 3. Global Active, Smart and Intelligent Packaging Market Snapshot

Chapter 4. Global Active, Smart and Intelligent Packaging Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Industry Analysis – Porter’s Five Forces Analysis
4.7. Competitive Landscape & Market Share Analysis
4.8. Impact of Covid-19 Analysis

Chapter 5. Market Segmentation 1: by Technology Estimates & Trend Analysis
5.1. by Technology & Market Share, 2019 & 2031
5.2. Market Size (Value (US$ Mn) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Technology:

5.2.1. Active packaging
5.2.1.1. O2 Scavenging Sachets
5.2.1.2. MAP
5.2.2. Smart & Intelligent Packaging
5.2.2.1. TTI Labels
5.2.2.2. Freshness Indicators
5.2.2.3. RFID Tags

Chapter 6. Market Segmentation 2: by Applications Estimates & Trend Analysis
6.1. by Applications & Market Share, 2019 & 2031
6.2. Market Size (Value (US$ Mn) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Applications:

6.2.1. Food & Beverage

6.2.1.1. Meat, Poultry & Seafood
6.2.1.2. Fruits & Vegetables
6.2.1.3. Dairy Products
6.2.1.4. Bakery & Confectionary
6.2.1.5. Processed Food
6.2.1.6. Others
6.2.2. Pharmaceuticals
6.2.3. Cosmetics
6.2.4. Others

Chapter 7. Active, Smart and Intelligent Packaging Market Segmentation 3: Regional Estimates & Trend Analysis

7.1. North America

7.1.1. North America Active, Smart and Intelligent Packaging Market Revenue (US$ Million) Estimates and Forecasts by Technology, 2024-2031
7.1.2. North America Active, Smart and Intelligent Packaging Market Revenue (US$ Million) Estimates and Forecasts by Applications, 2024-2031
7.1.3. North America Active, Smart and Intelligent Packaging Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031

7.2. Europe

7.2.1. Europe Active, Smart and Intelligent Packaging Market Revenue (US$ Million) Estimates and Forecasts by Technology, 2024-2031
7.2.2. Europe Active, Smart and Intelligent Packaging Market Revenue (US$ Million) Estimates and Forecasts by Applications, 2024-2031
7.2.3. Europe Active, Smart and Intelligent Packaging Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031

7.3. Asia Pacific

7.3.1. Asia Pacific Active, Smart and Intelligent Packaging Market Revenue (US$ Million) Estimates and Forecasts by Technology, 2024-2031
7.3.2. Asia Pacific Active, Smart and Intelligent Packaging Market Revenue (US$ Million) Estimates and Forecasts by Applications, 2024-2031
7.3.3. Asia Pacific Active, Smart and Intelligent Packaging Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031

7.4. Latin America

7.4.1. Latin America Active, Smart and Intelligent Packaging Market Revenue (US$ Million) Estimates and Forecasts by Technology, 2024-2031
7.4.2. Latin America Active, Smart and Intelligent Packaging Market Revenue (US$ Million) Estimates and Forecasts by Applications, 2024-2031
7.4.3. Latin America Active, Smart and Intelligent Packaging Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031

7.5. Middle East & Africa

7.5.1. Middle East & Africa Active, Smart and Intelligent Packaging Market Revenue (US$ Million) Estimates and Forecasts by Technology, 2024-2031
7.5.2. Middle East & Africa Active, Smart and Intelligent Packaging Market Revenue (US$ Million) Estimates and Forecasts by Applications, 2024-2031
7.5.3. Middle East & Africa Active, Smart and Intelligent Packaging Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031

Chapter 8. Competitive Landscape
8.1. Major Mergers and Acquisitions/Strategic Alliances

8.2. Company Profiles


8.2.1. Multisorb Technologies (US)
8.2.2. Sealed Air Corporation (US)
8.2.3. Ball Corporation(US)
8.2.4. Amcor limited (Australia)
8.2.5. Timestrip PLC (UK)
8.2.6. Sysco Corporation (U.S)
8.2.7. Paksense Incorporated (US)
8.2.8. Eastman Chemical Company
8.2.9. M&G USA Corporation
8.2.10. Other Prominent Players

Segmentation of Active, Smart and Intelligent Packaging Market-

Active, Smart and Intelligent Packaging Market By Technology:

  • Active packaging
    • O2 Scavenging Sachets
    • MAP
  • Smart & Intelligent Packaging
    • TTI Labels
    • Freshness Indicators
    • RFID Tags

Active, Smart and Intelligent Packaging Market

Active, Smart and Intelligent Packaging Market By Applications:

  • Food & Beverage
    • Meat, Poultry & Seafood
    • Fruits & Vegetables
    • Dairy Products
    • Bakery & Confectionary
    • Processed Food
    • Others
  • Pharmaceuticals
  • Cosmetics
  • Others

Active, Smart and Intelligent Packaging Market By Region-

North America-

  • The US
  • Canada
  • Mexico

Europe-

  • Germany
  • The UK
  • France
  • Italy
  • Spain
  • Rest of Europe

Asia-Pacific-

  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific

Latin America-

  • Brazil
  • Argentina
  • Rest of Latin America

 Middle East & Africa-

  • GCC Countries
  • South Africa
  • Rest of Middle East and Africa

InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.

Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.

Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.

Secondary research

The secondary research sources that are typically mentioned to include, but are not limited to:

  • Company websites, financial reports, annual reports, investor presentations, broker reports, and SEC filings.
  • External and internal proprietary databases, regulatory databases, and relevant patent analysis
  • Statistical databases, National government documents, and market reports
  • Press releases, news articles, and webcasts specific to the companies operating in the market

The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista

Primary Research:

Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies

The contributors who typically take part in such a course include, but are not limited to: 

  • Industry participants: CEOs, CBO, CMO, VPs, marketing/ type managers, corporate strategy managers, and national sales managers, technical personnel, purchasing managers, resellers, and distributors.
  • Outside experts: Valuation experts, Investment bankers, research analysts specializing in specific markets
  • Key opinion leaders (KOLs) specializing in unique areas corresponding to various industry verticals
  • End-users: Vary mainly depending upon the market

Data Modeling and Analysis:

In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.

The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.

To know more about the research methodology used for this study, kindly contact us/click here.

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Frequently Asked Questions

How big is the Active, Smart and Intelligent Packaging Market?

Active, Smart and Intelligent Packaging Market expected to grow at a 8.30% CAGR during the forecast period for 2024-2031.

Multisorb Technologies (US), Sealed Air Corporation (US), Ball Corporation(US); Amcor limited (Australia), Timestrip PLC (UK), Sysco Corporation (U.S)

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