The Global Active, Smart and Intelligent Packaging Market Size is valued at 22.9 billion in 2023 and is predicted to reach 42.73 billion by the year 2031 at an 8.30% CAGR during the forecast period for 2024-2031.
Key Industry Insights & Findings from the report:
- Systems with embedded sensor technologies that are utilized with food, medications, and several other products are referred to as smart packaging.
- Growing consumer lifestyles due to rapid urbanization and increased use of personal items with enhanced integrated innovation are driving the growth of the active, smart, and intelligent packaging market.
- The increasing consumer demand for product information and safety is expected to drive industry growth.
- North America dominated the market and accounted for a revenue share of global revenue in 2023.
- One of the significant concerns restraining industry growth is the high initial implementation costs.
Smart packaging refers to systems with embedded sensor technology used with foods, pharmaceuticals, and many other products. The changing lifestyle of customers because of quick urbanization and expanded utilization of individual personal items with advanced integrated innovation drive the active, smart and intelligent packaging market growth.
Moreover, undiscovered geographical markets offering gigantic open doors for the market players are relied upon to fuel the worldwide packaging market industry. Besides, Increasing demand for sustainable packaging solutions is anticipated to be a major challenge for active, smart and intelligent packaging companies over the forecast period. The developments in the printing processes in various industries have also been drivers for this market.
Additionally, active, smart and intelligent packaging results from rising consumer awareness about the composition of products and increased demand for packaged goods. Smart packaging utilizes technology and sensors to keep the product fresh and also allows manufacturers and consumers to track the product while in transit for delivery.
However, the high costs of active, smart and intelligent packaging are anticipated to be a major restraining factor for the market potential during the forecast period. Smart packaging companies are expected to invest in researching and developing more affordable active, smart and intelligent packaging solutions to boost their revenue potential over the forecast period.
- In September 2021-Avery Dennison Corporation introduced its AD Maxdura Tire Tag for the tire sector. The new solution makes identifying tires at warehouses and dealerships simpler and allows tracking and tracing along the logistic chain.
- In August, 2021-After a successful trial on Coco Pops boxes with U.K. grocer Co-op, Kellogg's officially modified all cereal boxes for blind and nearly blind consumers. The accommodating cereal boxes are coded on the outside so cellphones can read the labeling and allergen data and play it back to the consumer.
Some of the major key players are:
- Multisorb Technologies (US)
- Sealed Air Corporation (US)
- Ball Corporation (US)
- Amcor limited (Australia)
- Timestrip PLC (UK)
- Sysco Corporation (U.S)
- Paksense Incorporated (US)
- Eastman Chemical Company
- M&G USA Corporation
The active, smart and intelligent packaging market is segmented based on product and application. Based on product, the market is segmented as active packaging, Smart & Intelligent Packaging technology. By application, the market is segmented into seafood, meat and poultry, soup, dairy products, confectionaries and fruits and vegetables.
Based on technology, the intelligent packaging segment is a major contributor to the active, smart and intelligent packaging market
The intelligent packaging category is expected to hold a major share of the global Active, Smart and Intelligent Packaging market in 2021. Within the packaging industry, intelligent packaging is the most recent technology. With a huge potential to increase speed and convenience, this technology is expanding faster in the food industry. Intelligent packaging can immediately measure the quality of the product within and report on the state of the product's outer packaging. By binding antibodies to a thermoplastic attaching surface, which can provide users a false sense of security, biosensors for pathogen or toxin detection, a significant concern in foodstuff and intelligent packaging, are assisting in this.
The food & beverages segment witnessed growth at a rapid rate
The food & beverages segment is projected to grow rapidly in the global Active, Smart and Intelligent Packaging market. Due to its strength, flexibility, and compact size, active, smart and intelligent packaging is expected to be used more frequently in the food & beverages sector, which will help the sector flourish. It is predicted that the segment will develop as more emphasis is placed on safeguarding and maintaining the quality of packaged goods from the point of creation till the point of consumption, especially in countries such as the US, Germany, the UK, China, and India.
The North American active, smart and intelligent packaging market holds a significant regional revenue share
The North American active, smart and intelligent packaging market is expected to register the highest market share in revenue soon. The growing need for packaged and frozen foods, rising worries about food safety, and shifting demographics brought on by urbanization are all reasons that have helped North America take the lead in the global active, smart and intelligent packaging industry.
The main factors driving the largest share in the country are the rising use of proactive and intelligent packaging due to increasing urbanization and the growing consumer worries about food safety as a result of food safety incidents. Due to the manufacturer's shock-absorbing qualities make it perfect for storing and transporting products, including electronic systems, consumer items, wineries, and pharmaceutical & healthcare products. It is frequently used in packing applications. Other characteristics of polyurethane, like barrier properties and thermal insulation, aid in preserving the safety of perishable goods like seafood, vegetables, and fruits. These elements all influence the packaging end-use segment's need for it.
In addition, Asia Pacific is a region projected to grow at a rapid rate in the global Active, Smart and Intelligent Packaging market due to growing concerns about the environment, rapid industrialization, government initiatives, and increasing funding in various industries. Other factors driving consumption in Asia Pacific active, smart and intelligent packaging market include customers' urbanization and lifestyle changes in developing nations like China, India, and Thailand.
Active, Smart and Intelligent Packaging Market Report Scope:
Market size value in 2023
USD 22.9 billion
Revenue forecast in 2031
USD 42.73 billion
Growth rate CAGR
CAGR of 8.30 from 2024 to 2031
Representation of revenue in US$ Million, and CAGR from 2024 to 2031
2019 to 2023
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends
Product Type, Application
North America; Europe; Asia Pacific; Latin America; Middle East & Africa
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico ;The UK; France; Italy; Spain; China; Japan; India; South Korea; South East Asia; South Korea; South East Asia
Multisorb Technologies (US), Sealed Air Corporation (US), Ball Corporation(US); Amcor limited (Australia), Timestrip PLC (UK), Sysco Corporation (U.S), Paksense Incorporated (US) Eastman Chemical Company, and M&G USA Corporation
Free customization report with the procurement of the report, Modifications to the regional and segment scope. Particular Geographic competitive landscape.
Pricing and available payment methods
Explore pricing alternatives that are customized to your particular study requirements.