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Global Wellness Tourism Market Size is valued at USD 991.7 Billion in 2024 and is predicted to reach USD 2727.5 Billion by the year 2034 at a 10.8% CAGR during the forecast period for 2025-2034.
Key Industry Insights & Findings from the Report:
Physiological, spiritual, and emotional activities are used in wellness tourism to enhance good health and well-being. While medical and wellness tourism is frequently compared because both are motivated by the public's interest in health, medical tourists are dedicated to enhancing or preserving health and quality of life. In contrast, wellness tourists are cautious and frequently focus on prevention.
The urbanization process, a notable rise in e-literacy rates, and social media's growing influence worldwide are a few more factors helping the wellness tourism market demand. Additionally, the primary factor influencing the market is a significant increase in spending on vacation and personal well-being. The increased average level of discretionary income explains this.
The rising prevalence of numerous lifestyle disorders among individuals due to sedentary lives and demanding job schedules is another factor driving the wellness tourism market development. Other factors influencing the industry include the ability to compare the different online adventure travel options and technological advancements that make booking flights, hotels, and activities simpler.
The wellness tourism market is segmented based on service, travel purpose and travel type. The market is segmented based on service: lodging, food & beverage, in-country transport, shopping and wellness activity. For travel purposes, the market is segmented into primary and secondary. By travel type, the market is segmented into domestic and international.
The lodging category is expected to hold a considerable share of the global Wellness Tourism market in 2021. An influential factor in the expansion of the lodging market is the escalating presence of luxury and high-end hotels and resorts in well-known tourist locations. The wellness spa's ever-changing clientele's needs have molded it. Anti-aging medicines are becoming increasingly popular as customers become more proficient on social media. The rising demand for anti-aging skin care products is driving the industry. The desire for these services increases as consumer disposable income rises, particularly in emerging economies.
The domestic segment is projected to grow rapidly in the global Wellness Tourism market. The market is growing as domestic travelers' spending on wellness activities rises. Also, when international borders were blocked, COVID assisted in boosting local tourism. Travelers, as a result, visited places in their own countries. Visits to neighboring destinations are easier for domestic travelers. Also, travelers on a tight budget and low- and middle-income professionals frequently steer clear of overseas travel. This will likely encourage the segment's growth. Among the primary travel trends boosting the market growth are domestic and local travel, outdoor activities, and a preference for nature-based items. Th
The North America wellness tourism market is expected to record the highest market share in revenue soon due to the presence of many significant actors in the area. The wellness tourism industry is driven by the increasing awareness of holistic health therapies and consumers' high disposable expenditures, which enable them to travel for medical purposes. North America's two largest home markets for wellness travel are the United States and Canada.
In addition, the Asia Pacific region is anticipated to grow rapidly in the global wellness tourism market position. Technological advancements and rising disposable income levels in developing countries like China and India are anticipated to support market expansion. The rising presence of foreign hotel and resort companies and the expanding influence of the hospitality sector aid the development of the region's wellness tourism business. Government initiatives and supportive policies may continue to fuel the market during the predicted period to draw in more foreign tourists.
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Report Attribute |
Specifications |
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Market size value in 2024 |
USD 991.7 Billion |
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Revenue forecast in 2034 |
USD 2727.5 Billion |
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Growth rate CAGR |
CAGR of 10.8% from 2025 to 2034 |
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Quantitative units |
Representation of revenue in US$ MN, and CAGR from 2025 to 2034 |
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Historic Year |
2021 to 2024 |
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Forecast Year |
2025-2034 |
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Report coverage |
The forecast of revenue, the position of the company, the competitive market statistics, growth prospects, and trends |
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Segments covered |
Service, Travel Purpose and Travel Type |
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Regional scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
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Country scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; The UK; France; Italy; Spain; China; Japan; India; South Korea; Southeast Asia; South Korea; Southeast Asia |
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Competitive Landscape |
Hilton; Marriott International, Inc.; Accor; Hyatt Corporation; Radisson Hospitality; InterContinental Hotels Group; Rancho La Puerta, Inc.; Omni Hotels & Resorts; Nirmanakaya Wellness Retreat; Four Seasons Hotels Limited |
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Customization scope |
Free customization report with the procurement of the report, Modifications to the regional and segment scope. Particular Geographic competitive landscape. |
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Pricing and available payment methods |
Explore pricing alternatives that are customized to your particular study requirements. |
Wellness Tourism Market By Service
Wellness Tourism Market By Travel Purpose
Wellness Tourism Market By Travel Type
Wellness Tourism Market By Region-
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.
Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.
Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.
Secondary research
The secondary research sources that are typically mentioned to include, but are not limited to:
The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista
Primary Research:
Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies
The contributors who typically take part in such a course include, but are not limited to:
Data Modeling and Analysis:
In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.
The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.
To know more about the research methodology used for this study, kindly contact us/click here.
