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Wellness Tourism Market

Wellness Tourism Market Size, Share & Trends Analysis Report By Service (Lodging, Food & Beverage, In-Country Transport, Shopping And Wellness Activity), Travel Purpose (Primary And Secondary) And Travel Type (Domestic And International), By Region, And Segment Forecasts, 2024-2031

Report ID : 1603 | Published : 2024-02-02 | Pages: 180 | Format: PDF/EXCEL

The Global Wellness Tourism Market Size is valued at 909.82 billion in 2023 and is predicted to reach 1974.18 billion by the year 2031 at a 10.37% CAGR during the forecast period for 2024-2031.

Key Industry Insights & Findings from the Report:

  • The integration of medical treatments with wellness services is emerging as a significant trend, attracting individuals seeking holistic health solutions.
  • The increasing demand for increasing health concerns and stressful lifestyles is expected to drive industry growth.
  • North America dominated the market and accounted for a revenue share of global revenue in 2023.
  • One of the significant concerns restraining industry growth is the maintenance the authenticity of wellness experiences can be challenging, especially as the industry grows.

wellness tourism

Physiological, spiritual, and emotional activities are used in wellness tourism to enhance good health and well-being. While medical and wellness tourism is frequently compared because both are motivated by the public's interest in health, medical tourists are dedicated to enhancing or preserving health and quality of life. In contrast, wellness tourists are cautious and frequently focus on prevention.

The urbanization process, a notable rise in e-literacy rates, and social media's growing influence worldwide are a few more factors helping the wellness tourism market demand. Additionally, the primary factor influencing the market is a significant increase in spending on vacation and personal well-being. The increased average level of discretionary income explains this.

The rising prevalence of numerous lifestyle disorders among individuals due to sedentary lives and demanding job schedules is another factor driving the wellness tourism market development. Other factors influencing the industry include the ability to compare the different online adventure travel options and technological advancements that make booking flights, hotels, and activities simpler. 

Recent Developments:

  • In April 2021-Atmantan NATURALS, a new wellness-tech platform, was introduced, and the Atman tan Wellness Centre has since expanded into nutraceuticals and supplements. Expert scientists and physicians handpick natural herbal supplements to offer high-efficacy, disease-reversing treatments for this telemedicine platform.
  • In August 2021-On the outskirts of Kolkata, the Carnoustie Group and South City Ayurvedic Wellness Center will open a luxury Ayurvedic and traditional Indian wellness center for INR 100 crore. On the route to Sundarbans, the project is only 16 kilometers from Science City. 

Competitive Landscape:

Some of the Wellness Tourism market players are:

  • Hilton
  • Marriott International, Inc.
  • Accor
  • Hyatt Corporation
  • Radisson Hospitality
  • InterContinental Hotels Group
  • Rancho La Puerta, Inc.
  • Omni Hotels & Resorts
  • Nirmanakaya Wellness Retreat
  • Four Seasons Hotels Limited 

Market Segmentation:

The wellness tourism market is segmented based on service, travel purpose and travel type. The market is segmented based on service: lodging, food & beverage, in-country transport, shopping and wellness activity. For travel purposes, the market is segmented into primary and secondary. By travel type, the market is segmented into domestic and international.

Based On Service, The Lodging Segment Is A Significant Contributor To The Wellness Tourism Market

The lodging category is expected to hold a considerable share of the global Wellness Tourism market in 2021. An influential factor in the expansion of the lodging market is the escalating presence of luxury and high-end hotels and resorts in well-known tourist locations. The wellness spa's ever-changing clientele's needs have molded it. Anti-aging medicines are becoming increasingly popular as customers become more proficient on social media. The rising demand for anti-aging skin care products is driving the industry. The desire for these services increases as consumer disposable income rises, particularly in emerging economies.

The Domestic Segment Noticed Growth At A Rapid Rate

The domestic segment is projected to grow rapidly in the global Wellness Tourism market. The market is growing as domestic travelers' spending on wellness activities rises. Also, when international borders were blocked, COVID assisted in boosting local tourism. Travelers, as a result, visited places in their own countries. Visits to neighboring destinations are easier for domestic travelers. Also, travelers on a tight budget and low- and middle-income professionals frequently steer clear of overseas travel. This will likely encourage the segment's growth. Among the primary travel trends boosting the market growth are domestic and local travel, outdoor activities, and a preference for nature-based items. Th

The North American Wellness Tourism Market Holds A Significant Regional Revenue Share

The North America wellness tourism market is expected to record the highest market share in revenue soon due to the presence of many significant actors in the area. The wellness tourism industry is driven by the increasing awareness of holistic health therapies and consumers' high disposable expenditures, which enable them to travel for medical purposes. North America's two largest home markets for wellness travel are the United States and Canada.

In addition, the Asia Pacific region is anticipated to grow rapidly in the global wellness tourism market position. Technological advancements and rising disposable income levels in developing countries like China and India are anticipated to support market expansion. The rising presence of foreign hotel and resort companies and the expanding influence of the hospitality sector aid the development of the region's wellness tourism business. Government initiatives and supportive policies may continue to fuel the market during the predicted period to draw in more foreign tourists.

Wellness Tourism Market Report Scope:

Report Attribute

Specifications

Market size value in 2023

USD 909.82 Bn

Revenue forecast in 2031

USD 1974.18 Bn

Growth rate CAGR

CAGR of 10.37% from 2024 to 2031

Quantitative units

Representation of revenue in US$ Billion, and CAGR from 2024 to 2031

Historic Year

2019 to 2023

Forecast Year

2024-2031

Report coverage

The forecast of revenue, the position of the company, the competitive market statistics, growth prospects, and trends

Segments covered

Service, Travel Purpose and Travel Type

Regional scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country scope

U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; The UK; France; Italy; Spain; China; Japan; India; South Korea; Southeast Asia; South Korea; Southeast Asia

Competitive Landscape

Hilton; Marriott International, Inc.; Accor; Hyatt Corporation; Radisson Hospitality; InterContinental Hotels Group; Rancho La Puerta, Inc.; Omni Hotels & Resorts; Nirmanakaya Wellness Retreat; Four Seasons Hotels Limited

Customization scope

Free customization report with the procurement of the report, Modifications to the regional and segment scope. Particular Geographic competitive landscape.

Pricing and available payment methods

Explore pricing alternatives that are customized to your particular study requirements.

Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions

Chapter 2. Executive Summary

Chapter 3. Global Wellness Tourism Market Snapshot

Chapter 4. Global Wellness Tourism Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Industry Analysis – Porter’s Five Forces Analysis
4.7. Competitive Landscape & Market Share Analysis
4.8. Impact of Covid-19 Analysis

Chapter 5. Market Segmentation 1: by Service Estimates & Trend Analysis
5.1. by Service & Market Share, 2019 & 2031
5.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Service:

5.2.1. In-country Transport
5.2.2. Lodging
5.2.3. Food & Beverage
5.2.4. Wellness Activities
5.2.5. Shopping
5.2.6. Others

Chapter 6. Market Segmentation 2: by Travel Purpose Estimates & Trend Analysis
6.1. by Travel Purpose & Market Share, 2019 & 2031
6.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Travel Purpose:

6.2.1. Primary
6.2.2. Secondary

Chapter 7. Market Segmentation 3: by Travel Type Estimates & Trend Analysis
7.1. by Travel Type & Market Share, 2019 & 2031
7.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Travel Type:

7.2.1. Primary
7.2.2. Secondary

Chapter 8. Wellness Tourism Market Segmentation 4: Regional Estimates & Trend Analysis

8.1. North America

8.1.1. North America Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by Service, 2024-2031
8.1.2. North America Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by Travel Purpose, 2024-2031
8.1.3. North America Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by Travel Type, 2024-2031
8.1.4. North America Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031

8.2. Europe

8.2.1. Europe Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by Service, 2024-2031
8.2.2. Europe Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by Travel Purpose, 2024-2031
8.2.3. Europe Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by Travel Type, 2024-2031
8.2.4. Europe Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031

8.3. Asia Pacific

8.3.1. Asia Pacific Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by Service, 2024-2031
8.3.2. Asia Pacific Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by Travel Purpose, 2024-2031
8.3.3. Asia-Pacific Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by Travel Type, 2024-2031
8.3.4. Asia Pacific Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031

8.4. Latin America

8.4.1. Latin America Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by Service, 2024-2031
8.4.2. Latin America Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by Travel Purpose, 2024-2031
8.4.3. Latin America Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by Travel Type, 2024-2031
8.4.4. Latin America Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031

8.5. Middle East & Africa

8.5.1. Middle East & Africa Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by Service, 2024-2031
8.5.2. Middle East & Africa Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by Travel Purpose, 2024-2031
8.5.3. Middle East & Africa Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by Travel Type, 2024-2031
8.5.4. Middle East & Africa Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031

Chapter 9. Competitive Landscape

9.1. Major Mergers and Acquisitions/Strategic Alliances

9.2. Company Profiles


9.2.1. Hilton
9.2.2. Marriott International, Inc.
9.2.3. Accor
9.2.4. Hyatt Corporation
9.2.5. Radisson Hospitality
9.2.6. InterContinental Hotels Group
9.2.7. Rancho La Puerta, Inc.
9.2.8. Omni Hotels & Resorts
9.2.9. Nirmanakaya Wellness Retreat
9.2.10. Four Seasons Hotels Limited
9.2.11. Other Prominent Players

Segmentation of Wellness Tourism Market-

Wellness Tourism Market By Service

  • In-country Transport
  • Lodging
  • Food & Beverage
  • Wellness Activities
  • Shopping
  • Others

wellness

Wellness Tourism Market By Travel Purpose

  • Primary
  • Secondary

Wellness Tourism Market By Travel Type

  • Domestic
  • International

Wellness Tourism Market By Region-

North America-

  • The US
  • Canada
  • Mexico

Europe-

  • Germany
  • The UK
  • France
  • Italy
  • Spain
  • Rest of Europe

Asia-Pacific-

  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific

Latin America-

  • Brazil
  • Argentina
  • Rest of Latin America

 Middle East & Africa-

  • GCC Countries
  • South Africa
  • Rest of Middle East and Africa

InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.

Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.

Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.

Secondary research

The secondary research sources that are typically mentioned to include, but are not limited to:

  • Company websites, financial reports, annual reports, investor presentations, broker reports, and SEC filings.
  • External and internal proprietary databases, regulatory databases, and relevant patent analysis
  • Statistical databases, National government documents, and market reports
  • Press releases, news articles, and webcasts specific to the companies operating in the market

The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista

Primary Research:

Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies

The contributors who typically take part in such a course include, but are not limited to: 

  • Industry participants: CEOs, CBO, CMO, VPs, marketing/ type managers, corporate strategy managers, and national sales managers, technical personnel, purchasing managers, resellers, and distributors.
  • Outside experts: Valuation experts, Investment bankers, research analysts specializing in specific markets
  • Key opinion leaders (KOLs) specializing in unique areas corresponding to various industry verticals
  • End-users: Vary mainly depending upon the market

Data Modeling and Analysis:

In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.

The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.

To know more about the research methodology used for this study, kindly contact us/click here.

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Frequently Asked Questions

How big is the Wellness Tourism Market?

Wellness Tourism Market expected to grow at 10.37% CAGR during the forecast period for 2024-2031

Hilton; Marriott International, Inc.; Accor; Hyatt Corporation; Radisson Hospitality; InterContinental Hotels Group; Rancho La Puerta, Inc.; Omni Hote

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