Real World Evidence (RWE) Oncology Market Report with Forecast 2025 to 2034

Report Id: 3093 Pages: 170 Last Updated: 17 December 2025 Format: PDF / PPT / Excel / Power BI
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Global Real World Evidence (RWE) Oncology Market size is valued at USD 772.5 Mn in 2024 and is predicted to reach USD 2,373.9 Mn by the year 2034 at a 12.1% CAGR during the forecast period for 2025 to 2034.

Real World Evidence (RWE) Oncology Market Size, Share & Trends Analysis Report By Component (Real-world Datasets, RWE Consulting & Analytics Services), Application (Drug Development & Approvals, Market Access, Post-market Surveillance), End User, By Region, And By Segment Forecasts, 2025 to 2034.

Real World Evidence (RWE) Oncology Market

Real-world evidence (RWE) is the term used in the healthcare industry to describe data and information obtained from patient experiences, real-world clinical practice, and other non-clinical study situations. For oncologists to understand how cancer medications function in actual patient populations outside the controlled setting of clinical trials, real-world evidence (RWE) is essential. Advances in data analytics, machine learning, and artificial intelligence have made it easier to glean insightful information from vast volumes of actual patient data.

The globally rising incidence and prevalence of cancer, the need for real-world evidence in drug development, the growing emphasis on value-based healthcare, regulatory support for real-world evidence (RWE) in healthcare decision-making, and advancements in data analytics and artificial intelligence technologies are the primary factors driving the market for RWE in oncology. The real-world evidence (RWE) oncology market is evolving due to the introduction of cloud-based RWE platforms, the integration of genetic and molecular data, the shift towards patient-centric healthcare models, and the adoption of real-time data gathering and analysis. 

Furthermore, particularly in developed economies with sophisticated healthcare infrastructures, integration with precision medicine projects and the development of analytics solutions driven by artificial intelligence (AI) are receiving considerable attention. Moreover, there are many opportunities for significant growth in the real-world evidence (RWE) oncology market. For industry participants seeking to tap into new client bases, expansion into emerging markets presents essential opportunities. 

Competitive Landscape

Some of the Major Key Players in the Real World Evidence (RWE) Oncology Market are:

  • IQVIA Holdings Inc.
  • IBM Corporation
  • Oracle Corporation
  • SAS Institute Inc.
  • Veracyte Inc.
  • Flatiron Health Inc.
  • ICON plc
  • Parexel International Corporation
  • Syneos Health Inc.
  • Anthem Inc.
  • Clinigen Group pic
  • PerkinElmer Inc.
  • Cognizant Technology Solutions Corporation
  • UnitedHealth Group Incorporated
  • Tempus Labs Inc.
  • Other Players

Market Segmentation:

The Real-World Evidence (RWE) Oncology market is segmented by component, application, and end-user. Based on component, the market is segmented into consulting services and datasets (disparate datasets {pharmacy data, EMR/EHR/clinical data, cancer registries, claims & billing data, others}, Integrated Datasets). By application, the market is segmented into drug development and approvals, post-market surveillance, market access and reimbursement/coverage decisions, medical device development and approvals, and others. By end-user, the market is segmented into pharmaceutical, biotechnology, and medical device companies, healthcare providers, healthcare payers, and others.

Based On The Component, The Datasets Segment Is Accounted As A Major Contributor To The Real World Evidence (RWE) Oncology Market

The datasets category is expected to hold a major global market share in 2021 mainly due to the growing need for thorough cancer data from all sources within the healthcare system, including integrated and disparate datasets (such as EMR/EHR/clinical data, claims & billing data, pharmacy data, and cancer registries]. Their extensive coverage, dependable data, and widespread use in various healthcare applications make them essential for pharmaceutical research, regulatory filings, and informed healthcare decision-making. There are datasets in a secondary format that are used for retrospective research to produce empirical evidence. This empirical data offers valuable insights into unmet requirements as well as the financial and clinical effects on patients and healthcare systems. Clinical studies are more efficient and less expensive, and the results are based on significantly larger data samples.

Drug Development & Approvals Segment To Witness Growth At A Rapid Rate

The market was dominated by the drug development and approvals segment, which was fueled by rising pharmaceutical investment in oncology research and the regulatory adoption of real-world evidence (RWE) in drug approval procedures. Pharmaceutical companies, healthcare providers, and payers can manage their operations more effectively and expedite the medication research and approval process by utilising real-world evidence (RWE) in oncology. This promotes the expansion of the real-world evidence (RWE) oncology market. Additionally, governments are implementing various programs to encourage the application of real-world evidence (RWE) in oncology for the creation and approval of medical devices.

In The Region, The North American Real World Evidence (RWE) Oncology Market Holds A Significant Revenue Share

The North American Real World Evidence (RWE) Oncology market is expected to hold the highest market share in revenue in the near future due to the region’s sophisticated healthcare system, robust RWE regulations, established pharmaceutical sector, favourable reimbursement practices, and abundance of well-established RWE solution suppliers. Furthermore, the real-world evidence (RWE) oncology market is greatly influenced by high cancer incidence rates and sophisticated data analytics skills. In addition, the Asia Pacific is projected to grow rapidly in the global Real World Evidence (RWE) Oncology market due to the increasing number of government programs encouraging the use of RWE oncology studies and the presence of several contract research and production firms in countries like China and India. The real-world evidence (RWE) in the oncology industry is expected to increase due to the rising demand for improved healthcare services.

Real World Evidence (RWE) Oncology Market Report Scope:

Report Attribute Specifications
Market Size Value In 2024 USD 772.5 Mn
Revenue Forecast In 2034 USD 2,373.9 Mn
Growth Rate CAGR CAGR of 12.1% from 2025 to 2034
Quantitative Units Representation of revenue in US$ Mn and CAGR from 2025 to 2034
Historic Year 2021 to 2024
Forecast Year 2025-2034
Report Coverage The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends
Segments Covered By Form, Product, And Distribution Channel
Regional Scope North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Country Scope U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; The UK; France; Italy; Spain; China; Japan; India; South Korea; Southeast Asia; South Korea; South East Asia
Competitive Landscape IQVIA Holdings Inc., IBM Corporation, Oracle Corporation, SAS Institute Inc., Veracyte Inc., Flatiron Health Inc., ICON plc, Parexel International Corporation, Syneos Health Inc., Anthem Inc., Clinigen Group pic, PerkinElmer Inc., Cognizant Technology Solutions Corporation, UnitedHealth Group Incorporated, and Tempus Labs Inc.
Customization Scope Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape.
Pricing and Available Payment Methods Explore pricing alternatives that are customized to your particular study requirements.

Segmentation of Real World Evidence (RWE) Oncology Market-

Real World Evidence (RWE) Oncology Market By Component-

  • Consulting Services
  • Datasets
    • Disparate Datasets
      • Pharmacy Data
      • EMR/EHR/Clinical Data
      • Cancer Registries
      • Claims & Billing Data
      • Others
    • Integrated Datasets

Real World Evidence (RWE) Oncology Market

Real World Evidence (RWE) Oncology Market By Application-

  • Drug Development & Approvals
  • Post-market Surveillance
  • Market Access & Reimbursement/Coverage Decisions
  • Medical Device Development & Approvals
  • Others

Real World Evidence (RWE) Oncology Market By End-User-

  • Pharmaceutical, Biotechnology, and Medical Device Companies
  • Healthcare Providers
  • Healthcare Payers
  • Others

Real World Evidence (RWE) Oncology Market By Region-

North America-

  • The US
  • Canada

Europe-

  • Germany
  • The UK
  • France
  • Italy
  • Spain
  • Rest of Europe

Asia-Pacific-

  • China
  • Japan
  • India
  • South Korea
  • South East Asia
  • Rest of Asia Pacific

Latin America-

  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America

 Middle East & Africa-

  • GCC Countries
  • South Africa
  • Rest of the Middle East and Africa

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Research Design and Approach

This study employed a multi-step, mixed-method research approach that integrates:

  • Secondary research
  • Primary research
  • Data triangulation
  • Hybrid top-down and bottom-up modelling
  • Forecasting and scenario analysis

This approach ensures a balanced and validated understanding of both macro- and micro-level market factors influencing the market.

Secondary Research

Secondary research for this study involved the collection, review, and analysis of publicly available and paid data sources to build the initial fact base, understand historical market behaviour, identify data gaps, and refine the hypotheses for primary research.

Sources Consulted

Secondary data for the market study was gathered from multiple credible sources, including:

  • Government databases, regulatory bodies, and public institutions
  • International organizations (WHO, OECD, IMF, World Bank, etc.)
  • Commercial and paid databases
  • Industry associations, trade publications, and technical journals
  • Company annual reports, investor presentations, press releases, and SEC filings
  • Academic research papers, patents, and scientific literature
  • Previous market research publications and syndicated reports

These sources were used to compile historical data, market volumes/prices, industry trends, technological developments, and competitive insights.

Secondary Research

Primary Research

Primary research was conducted to validate secondary data, understand real-time market dynamics, capture price points and adoption trends, and verify the assumptions used in the market modelling.

Stakeholders Interviewed

Primary interviews for this study involved:

  • Manufacturers and suppliers in the market value chain
  • Distributors, channel partners, and integrators
  • End-users / customers (e.g., hospitals, labs, enterprises, consumers, etc., depending on the market)
  • Industry experts, technology specialists, consultants, and regulatory professionals
  • Senior executives (CEOs, CTOs, VPs, Directors) and product managers

Interview Process

Interviews were conducted via:

  • Structured and semi-structured questionnaires
  • Telephonic and video interactions
  • Email correspondences
  • Expert consultation sessions

Primary insights were incorporated into demand modelling, pricing analysis, technology evaluation, and market share estimation.

Data Processing, Normalization, and Validation

All collected data were processed and normalized to ensure consistency and comparability across regions and time frames.

The data validation process included:

  • Standardization of units (currency conversions, volume units, inflation adjustments)
  • Cross-verification of data points across multiple secondary sources
  • Normalization of inconsistent datasets
  • Identification and resolution of data gaps
  • Outlier detection and removal through algorithmic and manual checks
  • Plausibility and coherence checks across segments and geographies

This ensured that the dataset used for modelling was clean, robust, and reliable.

Market Size Estimation and Data Triangulation

Bottom-Up Approach

The bottom-up approach involved aggregating segment-level data, such as:

  • Company revenues
  • Product-level sales
  • Installed base/usage volumes
  • Adoption and penetration rates
  • Pricing analysis

This method was primarily used when detailed micro-level market data were available.

Bottom Up Approach

Top-Down Approach

The top-down approach used macro-level indicators:

  • Parent market benchmarks
  • Global/regional industry trends
  • Economic indicators (GDP, demographics, spending patterns)
  • Penetration and usage ratios

This approach was used for segments where granular data were limited or inconsistent.

Hybrid Triangulation Approach

To ensure accuracy, a triangulated hybrid model was used. This included:

  • Reconciling top-down and bottom-up estimates
  • Cross-checking revenues, volumes, and pricing assumptions
  • Incorporating expert insights to validate segment splits and adoption rates

This multi-angle validation yielded the final market size.

Forecasting Framework and Scenario Modelling

Market forecasts were developed using a combination of time-series modelling, adoption curve analysis, and driver-based forecasting tools.

Forecasting Methods

  • Time-series modelling
  • S-curve and diffusion models (for emerging technologies)
  • Driver-based forecasting (GDP, disposable income, adoption rates, regulatory changes)
  • Price elasticity models
  • Market maturity and lifecycle-based projections

Scenario Analysis

Given inherent uncertainties, three scenarios were constructed:

  • Base-Case Scenario: Expected trajectory under current conditions
  • Optimistic Scenario: High adoption, favourable regulation, strong economic tailwinds
  • Conservative Scenario: Slow adoption, regulatory delays, economic constraints

Sensitivity testing was conducted on key variables, including pricing, demand elasticity, and regional adoption.

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Frequently Asked Questions

Real World Evidence (RWE) Oncology Market size is valued at USD 772.5 Mn in 2024 and is predicted to reach USD 2,373.9 Mn by the year 2034

Real World Evidence (RWE) Oncology Market is expected to grow at a 12.1% CAGR during the forecast period for 2025 to 2034.

IQVIA Holdings Inc., IBM Corporation, Oracle Corporation, SAS Institute Inc., Veracyte Inc., Flatiron Health Inc., ICON plc, Parexel

Form, Product, and Distribution Channel are the key segments of the Real World Evidence (RWE) Oncology Market.

North America region is leading the Real World Evidence (RWE) Oncology Market.
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