Pet Snacks and Treats Market Size is valued at USD 36.1 billion in 2023 and is predicted to reach USD 89.2 billion by the year 2031 at a 12.2% CAGR during the forecast period for 2024-2031.
Pet snacks and treats are those extra bits of food that animals like dogs and cats get from time to time. To cater to various pet nutritional needs or preferences, these foods can be found in many formats, such as biscuits, jerky, chewable sticks, and soft treats. The growing number of pet owners is fueling the pet snacks and treats industry. The main drivers of this trend are the emphasis on pet well-being, the need for high-quality and valuable products, and the tendency toward considering pets more like humans. An increasing concern for the well-being of pets has contributed to a change in consumer tastes towards products made with natural and organic components, which has further increased demand. In addition, there is a rising popularity of pets as members of the family and a trend toward treating them more like people. Premium, all-natural, and healthful dog products are moving up the consumer priority list. New product developments and the ease of online shopping are driving demand for pet snacks and treats even further.
However, the market growth is hampered by the high cost of pet snacks and treats, the product's inability, and strict regulations in the pet snacks and treats market. The market for pet snacks and treats was significantly affected by the COVID-19 outbreak. At first, pet food sales spiked as a result of panic buying and subsequent stockpiling. The demand for pet snacks and treats was driven up as the lockdowns continued, and more people preferred to adopt or foster them.
However, sales of premium products were hit because some customers opted for more affordable alternatives due to economic uncertainty. Distribution and production were also impacted by problems with the supply chain and a lack of available workers. The inherent importance of pet care was demonstrated by the market's resiliency in the face of adversity. Another factor that changed the competition was the rise of online shopping. Furthermore, e-commerce and digital marketing are important for increasing the reach of products, and creative flavors and packaging designs attract customers and support the pet snacks and treats market expansion.
The pet snacks and treats market is segmented based on product, pet type, and distribution channel. Product segment is categorized into eatable and chewable. Pet type segment includes dogs, cats, and others. Distribution channel segment includes supermarkets & hypermarkets, pet specialty stores, online, and others.
The dog's pet snacks and treats market is expected to maintain a major global market share in 2023 on account of pet humanization is on the rise, and pet owners are looking for high-quality items that prioritize their pets’ health. Dogs and their owners typically form strong bonds through the usage of treats, which facilitate pleasant interactions between the two. The expansion of the pet industry is being propelled by rising disposable money, which in turn is funding new flavor and nutrition advancements, which are all contributing to the sector's growth.
Eatable makes up the bulk of pet snacks and treats because the demand for eatable pet snacks and treats is being propelled by the growing knowledge of the need for pet food and treats that have functional benefits, such as promoting skin, coat, and joint health. In response to this rising demand from consumers, major companies in the sector are releasing a wide array of items, especially in countries like the US, Germany, China, the UK, and India.
The North American pet snacks and treats market is predicted to represent the highest market share in revenue in the near future. The regional growth is due to people paying more attention to pet health and welfare and increasing demand for pet snacks and treats in emerging nations. Innovation in tastes, components, and health advantages is encouraged by the existence of major participants in the market, as well as the rising pet owners' purchasing capacity and per capita income. In addition, Asia Pacific is projected to expand rapidly in the global pet snacks and treats market because there is a high prevalence of pet ownership, and people are gradually spending more on their pets’ health and happiness since they consider them part of the family. The need for high-quality snacks and treats is being driven by customers in Asia-Pacific who have a preference for premium and health-oriented products in the area.
| Report Attribute | Specifications |
| Market Size Value In 2023 | USD 36.1 Bn |
| Revenue Forecast In 2031 | USD 89.2 Bn |
| Growth Rate CAGR | CAGR of 12.2% from 2024 to 2031 |
| Quantitative Units | Representation of revenue in US$ Mn, and CAGR from 2024 to 2031 |
| Historic Year | 2019 to 2023 |
| Forecast Year | 2024-2031 |
| Report Coverage | The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
| Segments Covered | By Product, Pet Type, And Distribution Channel |
| Regional Scope | North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
| Country Scope | U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; France; Italy; Spain; Southeast Asia; South Korea |
| Competitive Landscape | Mars, Incorporated; Nestlé S.A.; The J.M. Smucker Company; General Mills Inc.; Colgate Palmolive Company; Off-Leash Pet Treats; Wellness Pet, LLC; Merrick Pet Care; Spectrum Brands, Inc, and VAFO Group A.S. |
| Customization Scope | Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape. |
| Pricing And Available Payment Methods | Explore pricing alternatives that are customized to your particular study requirements. |
Pet Snacks and Treats Market By Product-
Pet Snacks and Treats Market By Pet Type-
Pet Snacks and Treats Market By Distribution Channel-
Pet Snacks and Treats Market By Region-
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
This study employed a multi-step, mixed-method research approach that integrates:
This approach ensures a balanced and validated understanding of both macro- and micro-level market factors influencing the market.
Secondary research for this study involved the collection, review, and analysis of publicly available and paid data sources to build the initial fact base, understand historical market behaviour, identify data gaps, and refine the hypotheses for primary research.
Secondary data for the market study was gathered from multiple credible sources, including:
These sources were used to compile historical data, market volumes/prices, industry trends, technological developments, and competitive insights.
Primary research was conducted to validate secondary data, understand real-time market dynamics, capture price points and adoption trends, and verify the assumptions used in the market modelling.
Primary interviews for this study involved:
Interviews were conducted via:
Primary insights were incorporated into demand modelling, pricing analysis, technology evaluation, and market share estimation.
All collected data were processed and normalized to ensure consistency and comparability across regions and time frames.
The data validation process included:
This ensured that the dataset used for modelling was clean, robust, and reliable.
The bottom-up approach involved aggregating segment-level data, such as:
This method was primarily used when detailed micro-level market data were available.
The top-down approach used macro-level indicators:
This approach was used for segments where granular data were limited or inconsistent.
To ensure accuracy, a triangulated hybrid model was used. This included:
This multi-angle validation yielded the final market size.
Market forecasts were developed using a combination of time-series modelling, adoption curve analysis, and driver-based forecasting tools.
Given inherent uncertainties, three scenarios were constructed:
Sensitivity testing was conducted on key variables, including pricing, demand elasticity, and regional adoption.