Pet Snacks and Treats Market Size is valued at USD 36.1 billion in 2023 and is predicted to reach USD 89.2 billion by the year 2031 at a 12.2% CAGR during the forecast period for 2024-2031.
Pet snacks and treats are those extra bits of food that animals like dogs and cats get from time to time. To cater to various pet nutritional needs or preferences, these foods can be found in many formats, such as biscuits, jerky, chewable sticks, and soft treats. The growing number of pet owners is fueling the pet snacks and treats industry. The main drivers of this trend are the emphasis on pet well-being, the need for high-quality and valuable products, and the tendency toward considering pets more like humans. An increasing concern for the well-being of pets has contributed to a change in consumer tastes towards products made with natural and organic components, which has further increased demand. In addition, there is a rising popularity of pets as members of the family and a trend toward treating them more like people. Premium, all-natural, and healthful dog products are moving up the consumer priority list. New product developments and the ease of online shopping are driving demand for pet snacks and treats even further.
However, the market growth is hampered by the high cost of pet snacks and treats, the product's inability, and strict regulations in the pet snacks and treats market. The market for pet snacks and treats was significantly affected by the COVID-19 outbreak. At first, pet food sales spiked as a result of panic buying and subsequent stockpiling. The demand for pet snacks and treats was driven up as the lockdowns continued, and more people preferred to adopt or foster them.
However, sales of premium products were hit because some customers opted for more affordable alternatives due to economic uncertainty. Distribution and production were also impacted by problems with the supply chain and a lack of available workers. The inherent importance of pet care was demonstrated by the market's resiliency in the face of adversity. Another factor that changed the competition was the rise of online shopping. Furthermore, e-commerce and digital marketing are important for increasing the reach of products, and creative flavors and packaging designs attract customers and support the pet snacks and treats market expansion.
The pet snacks and treats market is segmented based on product, pet type, and distribution channel. Product segment is categorized into eatable and chewable. Pet type segment includes dogs, cats, and others. Distribution channel segment includes supermarkets & hypermarkets, pet specialty stores, online, and others.
The dog's pet snacks and treats market is expected to maintain a major global market share in 2023 on account of pet humanization is on the rise, and pet owners are looking for high-quality items that prioritize their pets’ health. Dogs and their owners typically form strong bonds through the usage of treats, which facilitate pleasant interactions between the two. The expansion of the pet industry is being propelled by rising disposable money, which in turn is funding new flavor and nutrition advancements, which are all contributing to the sector's growth.
Eatable makes up the bulk of pet snacks and treats because the demand for eatable pet snacks and treats is being propelled by the growing knowledge of the need for pet food and treats that have functional benefits, such as promoting skin, coat, and joint health. In response to this rising demand from consumers, major companies in the sector are releasing a wide array of items, especially in countries like the US, Germany, China, the UK, and India.
The North American pet snacks and treats market is predicted to represent the highest market share in revenue in the near future. The regional growth is due to people paying more attention to pet health and welfare and increasing demand for pet snacks and treats in emerging nations. Innovation in tastes, components, and health advantages is encouraged by the existence of major participants in the market, as well as the rising pet owners' purchasing capacity and per capita income. In addition, Asia Pacific is projected to expand rapidly in the global pet snacks and treats market because there is a high prevalence of pet ownership, and people are gradually spending more on their pets’ health and happiness since they consider them part of the family. The need for high-quality snacks and treats is being driven by customers in Asia-Pacific who have a preference for premium and health-oriented products in the area.
Report Attribute |
Specifications |
Market Size Value In 2023 |
USD 36.1 Bn |
Revenue Forecast In 2031 |
USD 89.2 Bn |
Growth Rate CAGR |
CAGR of 12.2% from 2024 to 2031 |
Quantitative Units |
Representation of revenue in US$ Mn, and CAGR from 2024 to 2031 |
Historic Year |
2019 to 2023 |
Forecast Year |
2024-2031 |
Report Coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
Segments Covered |
By Product, Pet Type, And Distribution Channel |
Regional Scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
Country Scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; France; Italy; Spain; Southeast Asia; South Korea |
Competitive Landscape |
Mars, Incorporated; Nestlé S.A.; The J.M. Smucker Company; General Mills Inc.; Colgate Palmolive Company; Off-Leash Pet Treats; Wellness Pet, LLC; Merrick Pet Care; Spectrum Brands, Inc, and VAFO Group A.S. |
Customization Scope |
Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape. |
Pricing And Available Payment Methods |
Explore pricing alternatives that are customized to your particular study requirements. |
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
Chapter 2. Executive Summary
Chapter 3. Global Pet Snacks and Treats Market Snapshot
Chapter 4. Global Pet Snacks and Treats Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Industry Analysis – Porter’s Five Forces Analysis
4.7. Competitive Landscape & Market Share Analysis
4.8. Impact of Covid-19 Analysis
Chapter 5. Market Segmentation 1: by Product Estimates & Trend Analysis
5.1. by Product & Market Share, 2019 & 2031
5.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Product:
5.2.1. Eatable
5.2.2. Chewable
Chapter 6. Market Segmentation 2: by Pet Type Estimates & Trend Analysis
6.1. by Pet Type & Market Share, 2019 & 2031
6.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Pet Type:
6.2.1. Dogs
6.2.2. Cats
6.2.3. Others
Chapter 7. Market Segmentation 3: by Distribution Channel Estimates & Trend Analysis
7.1. by Distribution Channel & Market Share, 2019 & 2031
7.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Distribution Channel:
7.2.1. Supermarkets & Hypermarkets
7.2.2. Pet Specialty Stores
7.2.3. Online
7.2.4. Others
Chapter 8. Pet Snacks and Treats Market Segmentation 4: Regional Estimates & Trend Analysis
8.1. North America
8.1.1. North America Pet Snacks and Treats Market Revenue (US$ Million) Estimates and Forecasts by Product, 2019-2031
8.1.2. North America Pet Snacks and Treats Market Revenue (US$ Million) Estimates and Forecasts by Pet Type, 2019-2031
8.1.3. North America Pet Snacks and Treats Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2019-2031
8.1.4. North America Pet Snacks and Treats Market Revenue (US$ Million) Estimates and Forecasts by country, 2019-2031
8.2. Europe
8.2.1. Europe Pet Snacks and Treats Market Revenue (US$ Million) Estimates and Forecasts by Product, 2019-2031
8.2.2. Europe Pet Snacks and Treats Market Revenue (US$ Million) Estimates and Forecasts by Pet Type, 2019-2031
8.2.3. Europe Pet Snacks and Treats Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2019-2031
8.2.4. Europe Pet Snacks and Treats Market Revenue (US$ Million) Estimates and Forecasts by country, 2019-2031
8.3. Asia Pacific
8.3.1. Asia Pacific Pet Snacks and Treats Market Revenue (US$ Million) Estimates and Forecasts by Product, 2019-2031
8.3.2. Asia Pacific Pet Snacks and Treats Market Revenue (US$ Million) Estimates and Forecasts by Pet Type, 2019-2031
8.3.3. Asia-Pacific Pet Snacks and Treats Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2019-2031
8.3.4. Asia Pacific Pet Snacks and Treats Market Revenue (US$ Million) Estimates and Forecasts by country, 2019-2031
8.4. Latin America
8.4.1. Latin America Pet Snacks and Treats Market Revenue (US$ Million) Estimates and Forecasts by Product, 2019-2031
8.4.2. Latin America Pet Snacks and Treats Market Revenue (US$ Million) Estimates and Forecasts by Pet Type, 2019-2031
8.4.3. Latin America Pet Snacks and Treats Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2019-2031
8.4.4. Latin America Pet Snacks and Treats Market Revenue (US$ Million) Estimates and Forecasts by country, 2019-2031
8.5. Middle East & Africa
8.5.1. Middle East & Africa Pet Snacks and Treats Market Revenue (US$ Million) Estimates and Forecasts by Product, 2019-2031
8.5.2. Middle East & Africa Pet Snacks and Treats Market Revenue (US$ Million) Estimates and Forecasts by Pet Type, 2019-2031
8.5.3. Middle East & Africa Pet Snacks and Treats Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2019-2031
8.5.4. Middle East & Africa Pet Snacks and Treats Market Revenue (US$ Million) Estimates and Forecasts by country, 2019-2031
Chapter 9. Competitive Landscape
9.1. Major Mergers and Acquisitions/Strategic Alliances
9.2. Company Profiles
9.2.1. Colgate Palmolive Company
9.2.2. General Mills Inc.
9.2.3. Mars, Incorporated
9.2.4. Merrick Pet Care
9.2.5. Nestlé S.A.
9.2.6. Off-Leash Pet Treats
9.2.7. Spectrum Brands, Inc.
9.2.8. The J.M. Smucker Company
9.2.9. VAFO Group a.s.
9.2.10. Wellness Pet, LLC
9.2.11. Other Prominent Players
Pet Snacks and Treats Market By Product-
Pet Snacks and Treats Market By Pet Type-
Pet Snacks and Treats Market By Distribution Channel-
Pet Snacks and Treats Market By Region-
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.
Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.
Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.
Secondary research
The secondary research sources that are typically mentioned to include, but are not limited to:
The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista
Primary Research:
Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies
The contributors who typically take part in such a course include, but are not limited to:
Data Modeling and Analysis:
In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.
The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.
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