Global Personalized Pet Food Market Size is predicted to develop a 9.6% CAGR during the forecast period for 2025-2034.
Personalized pet food refers to customized diets formulated specifically for an individual pet based on breed, age, weight, activity level, health conditions, allergies, and taste preferences. These diets are often developed through online platforms or consultations with veterinarians and pet nutritionists to optimize the pet’s overall health, digestion, skin and coat condition, energy levels, and well-being. Benefits of personalized pet food include better weight management, improved digestion, a shinier coat and healthier skin, allergy control, and enhanced longevity and disease prevention.
Personalized feeding plans help maintain a healthy weight by adjusting calorie intake according to the pet’s activity level, breed, and metabolism. Customized diets also aid in managing chronic conditions such as obesity, diabetes, kidney disease, allergies, and gastrointestinal issues by tailoring nutrients and ingredients to specific medical needs. Additionally, these diets are adapted to meet the nutritional requirements of pets at different life stages, puppies or kittens, adults, and seniors, ensuring proper growth, development, and healthy aging. Overall, personalized diets contribute to long-term health maintenance, helping prevent disease and supporting a longer, healthier life.
Pet food personalization aligns with the twin megatrends of humanization and premiumization, as pet owners increasingly seek to provide their animals with the same level of care and dietary consideration they apply to their own health. One of the main drivers behind this trend is a growing concern for pet health and well-being, with owners becoming more conscious of the strong connection between nutrition and overall health. As pets are more commonly viewed as family members, there is a rising demand for individualized care, particularly in the area of diet.
This demand is further fueled by the increasing number of pet owners globally, especially among millennials and Gen Z, who are more inclined to invest in premium and customized pet products. With greater awareness of the benefits of tailored nutrition—such as improved weight management, allergy control, and disease prevention pet owners are turning to personalized solutions. At the same time, advances in technology, including artificial intelligence, machine learning, and data analytics, are enabling companies to design highly precise and science-backed diet plans based on each pet’s unique profile.
Competitive Landscape
Some of the Major Key Players in the Personalized Pet Food Market are:
- Nestlé Purina PetCare
- Mars Petcare Inc.
- Hill’s Pet Nutrition (Colgate-Palmolive)
- The J.M. Smucker Company
- Blue Buffalo (General Mills)
- WellPet
- The Farmer’s Dog
- Smalls Cat Food
- Nom Nom
- Butternut Box
- Ollie
- com
- PetPlate
- Scrumbles
- Pawsible Foods
- Good Dog Food
- Yeasty
- Kito
- Tuggs
- Winnie Lou
- Barkyn
- Miraculous Meals
- I And Love And You
- Oscar Daisy
- Supertails (Henlo)
- BistroCat
- The Pets Table
- Just Russel
- Cola's Kitchen
- Activa Custom Pet Food
Market Segmentation
The Personalized Pet Food Market is segmented based on animal type, product type, ingredient type, application, and sales channel. Based on animal type, the market is segmented into dogs, cats, and other pets. Based on the Product Type, the market is divided into dry food, wet food, treats and snacks, and supplements. based on the ingredient type, the market is divided into natural/organic, grain-free, alternative proteins, veterinary diets, and others. Based on the Application, the market is divided into health and nutrition, allergy and sensitivity management, age-specific diets, breed-specific nutrition, and others. Based on the Sales Channel, the market is divided into Online, Offline. Based on the purchase mode, the market is divided into subscription-based, non-subscription based
The Dogs Segment is Expected to Have the Highest Growth Rate During the Forecast Period
Based on animal type, the market is segmented into dogs, cats, and other pets. Among these, the dog segment is expected to have the highest growth rate during the forecast period. Dog owners tend to spend more per pet than cat or other pet owners, particularly on premium and health-focused products such as fresh food, supplements, and customized meal plans. The trend of pet humanization is especially strong with dogs, as owners often treat them like family members or children, leading to greater attention to their diet, health, and overall lifestyle, closely mirroring their own health choices. Additionally, dogs are more frequently diagnosed with conditions like obesity, arthritis, and food allergies, which further increases the demand for specialized diets. Personalized pet food plays a crucial role in managing these health issues more effectively than generic food options, driving its popularity among dog owners.
The Dry Food Segment Dominates the Market
Based on the Product Type, the market is divided into dry food, wet food, treats and snacks, and supplements. Dry food is easy to store, handle, and serve, making it a popular choice for busy pet owners. Its long shelf life also helps reduce waste and the frequency of purchase, adding to its convenience. Additionally, dry food can be customized in various ways, such as protein source, grain-free formulations, specific nutrient profiles, and kibble size, which aligns well with the growing trend of personalized pet nutrition. For most pets, especially dogs, dry food forms the core of their daily diet, while treats and supplements are used less frequently and in smaller quantities. Moreover, dry personalized pet food is easier to package, ship, and distribute, making it well-suited for subscription models and online retail channels. Among these, the dry food segment dominates the market.
North America Has the Largest Market Share During the Forecast Period.
North American pet owners are highly engaged in treating their pets as family members, which drives strong demand for personalized, premium, and health-focused pet food. A significant percentage of households in the U.S. and Canada own pets, particularly dogs and cats, contributing to a large and growing market for pet food products. Additionally, North America benefits from a mature e-commerce ecosystem that supports the expansion of personalized pet food through direct-to-consumer models and subscription-based delivery services, making customized nutrition more accessible and convenient for pet owners.
Recent Developments:
- In Feb 2025, Nestlé Purina PetCare expanded its cutting-edge pyramid-shaped wet cat food in both the US and Europe as part of Nestlé's strategy to focus on "fewer, bigger, and better" innovations for a bigger business effect. Under the Purina Gourmet Revelations brand, a new version of the product will be introduced in 15 European areas. It is composed of a clear jelly with delicately chopped salmon, chicken, or white fish.
- In April 2023, Mars Petcare's SHEBA brand has expanded its portfolio of nutritional goods for cats of all ages by launching PERFECT PORTIONS Wet Kitten Food, its first line of kitten nutrition products. With premium proteins that promote bone strength, cognitive development, and immune system health, it is made to offer complete nutrition. The diets, which come in two flavors—Savory Chicken and Delicate Salmon are sold in physical stores and online through well-known retailers like Amazon, Chewy, Walmart, and PetSmart. They are enhanced with vital nutrients, DHA, vitamins, and minerals.
Personalized Pet Food Market Report Scope:
|
Report Attribute |
Specifications |
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Growth Rate CAGR |
CAGR of 9.6% from 2025 to 2034 |
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Quantitative Units |
Representation of revenue in US$ Mn and CAGR from 2025 to 2034 |
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Historic Year |
2021 to 2024 |
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Forecast Year |
2025-2034 |
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Report Coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
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Segments Covered |
By Animal Type, Product Type, Ingredient Type, Application, Sales Channel, Purchase Model |
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Regional Scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
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Country Scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; The UK; France; Italy; Spain; China; Japan; India; South Korea; Southeast Asia; South Korea; South East Asia |
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Competitive Landscape |
Nestlé Purina PetCare, Mars Petcare Inc, Hill’s Pet Nutrition (Colgate-Palmolive), The J.M. Smucker Company, Blue Buffalo (General Mills), WellPet, The Farmer’s Dog, Smalls Cat Food, Nom Nom, Butternut Box, Ollie, Tails.com, PetPlate, Scrumbles, Pawsible Foods, Good Dog Food, Yeasty, Kito, Tuggs, Winnie Lou, Barkyn, Miraculous Meals, I And Love And You, Oscar Daisy, Supertails (Henlo), BistroCat, The Pets Table, Just Russel, Cola's Kitchen, Activa Custom Pet Food |
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Customization Scope |
Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape. |
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Pricing and Available Payment Methods |
Explore pricing alternatives that are customized to your particular study requirements. |
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