Global Personalized Pet Food Market Size is predicted to develop a 9.6% CAGR during the forecast period for 2025-2034.
Personalized pet food refers to customized diets formulated specifically for an individual pet based on breed, age, weight, activity level, health conditions, allergies, and taste preferences. These diets are often developed through online platforms or consultations with veterinarians and pet nutritionists to optimize the pet’s overall health, digestion, skin and coat condition, energy levels, and well-being. Benefits of personalized pet food include better weight management, improved digestion, a shinier coat and healthier skin, allergy control, and enhanced longevity and disease prevention.
Personalized feeding plans help maintain a healthy weight by adjusting calorie intake according to the pet’s activity level, breed, and metabolism. Customized diets also aid in managing chronic conditions such as obesity, diabetes, kidney disease, allergies, and gastrointestinal issues by tailoring nutrients and ingredients to specific medical needs. Additionally, these diets are adapted to meet the nutritional requirements of pets at different life stages, puppies or kittens, adults, and seniors, ensuring proper growth, development, and healthy aging. Overall, personalized diets contribute to long-term health maintenance, helping prevent disease and supporting a longer, healthier life.
Pet food personalization aligns with the twin megatrends of humanization and premiumization, as pet owners increasingly seek to provide their animals with the same level of care and dietary consideration they apply to their own health. One of the main drivers behind this trend is a growing concern for pet health and well-being, with owners becoming more conscious of the strong connection between nutrition and overall health. As pets are more commonly viewed as family members, there is a rising demand for individualized care, particularly in the area of diet.
This demand is further fueled by the increasing number of pet owners globally, especially among millennials and Gen Z, who are more inclined to invest in premium and customized pet products. With greater awareness of the benefits of tailored nutrition—such as improved weight management, allergy control, and disease prevention pet owners are turning to personalized solutions. At the same time, advances in technology, including artificial intelligence, machine learning, and data analytics, are enabling companies to design highly precise and science-backed diet plans based on each pet’s unique profile.
Some of the Major Key Players in the Personalized Pet Food Market are:
The Personalized Pet Food Market is segmented based on animal type, product type, ingredient type, application, and sales channel. Based on animal type, the market is segmented into dogs, cats, and other pets. Based on the Product Type, the market is divided into dry food, wet food, treats and snacks, and supplements. based on the ingredient type, the market is divided into natural/organic, grain-free, alternative proteins, veterinary diets, and others. Based on the Application, the market is divided into health and nutrition, allergy and sensitivity management, age-specific diets, breed-specific nutrition, and others. Based on the Sales Channel, the market is divided into Online, Offline. Based on the purchase mode, the market is divided into subscription-based, non-subscription based
Based on animal type, the market is segmented into dogs, cats, and other pets. Among these, the dog segment is expected to have the highest growth rate during the forecast period. Dog owners tend to spend more per pet than cat or other pet owners, particularly on premium and health-focused products such as fresh food, supplements, and customized meal plans. The trend of pet humanization is especially strong with dogs, as owners often treat them like family members or children, leading to greater attention to their diet, health, and overall lifestyle, closely mirroring their own health choices. Additionally, dogs are more frequently diagnosed with conditions like obesity, arthritis, and food allergies, which further increases the demand for specialized diets. Personalized pet food plays a crucial role in managing these health issues more effectively than generic food options, driving its popularity among dog owners.
Based on the Product Type, the market is divided into dry food, wet food, treats and snacks, and supplements. Dry food is easy to store, handle, and serve, making it a popular choice for busy pet owners. Its long shelf life also helps reduce waste and the frequency of purchase, adding to its convenience. Additionally, dry food can be customized in various ways, such as protein source, grain-free formulations, specific nutrient profiles, and kibble size, which aligns well with the growing trend of personalized pet nutrition. For most pets, especially dogs, dry food forms the core of their daily diet, while treats and supplements are used less frequently and in smaller quantities. Moreover, dry personalized pet food is easier to package, ship, and distribute, making it well-suited for subscription models and online retail channels. Among these, the dry food segment dominates the market.
North American pet owners are highly engaged in treating their pets as family members, which drives strong demand for personalized, premium, and health-focused pet food. A significant percentage of households in the U.S. and Canada own pets, particularly dogs and cats, contributing to a large and growing market for pet food products. Additionally, North America benefits from a mature e-commerce ecosystem that supports the expansion of personalized pet food through direct-to-consumer models and subscription-based delivery services, making customized nutrition more accessible and convenient for pet owners.
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Report Attribute |
Specifications |
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Growth Rate CAGR |
CAGR of 9.6% from 2025 to 2034 |
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Quantitative Units |
Representation of revenue in US$ Mn and CAGR from 2025 to 2034 |
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Historic Year |
2021 to 2024 |
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Forecast Year |
2025-2034 |
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Report Coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
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Segments Covered |
By Animal Type, Product Type, Ingredient Type, Application, Sales Channel, Purchase Model |
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Regional Scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
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Country Scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; The UK; France; Italy; Spain; China; Japan; India; South Korea; Southeast Asia; South Korea; South East Asia |
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Competitive Landscape |
Nestlé Purina PetCare, Mars Petcare Inc, Hill’s Pet Nutrition (Colgate-Palmolive), The J.M. Smucker Company, Blue Buffalo (General Mills), WellPet, The Farmer’s Dog, Smalls Cat Food, Nom Nom, Butternut Box, Ollie, Tails.com, PetPlate, Scrumbles, Pawsible Foods, Good Dog Food, Yeasty, Kito, Tuggs, Winnie Lou, Barkyn, Miraculous Meals, I And Love And You, Oscar Daisy, Supertails (Henlo), BistroCat, The Pets Table, Just Russel, Cola's Kitchen, Activa Custom Pet Food |
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Customization Scope |
Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape. |
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Pricing and Available Payment Methods |
Explore pricing alternatives that are customized to your particular study requirements. |
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
Chapter 2. Executive Summary
Chapter 3. Global Personalized Pet Food Market Snapshot
Chapter 4. Global Personalized Pet Food Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Porter's Five Forces Analysis
4.7. Incremental Opportunity Analysis (US$ MN), 2024-2034
4.8. Competitive Landscape & Market Share Analysis, By Key Player (2023)
4.9. Use/impact of AI on Personalized Pet Food Market Industry Trends
4.10. Global Personalized Pet Food Market Penetration & Growth Prospect Mapping (US$ Mn), 2021-2034
Chapter 5. Personalized Pet Food Market Segmentation 1: By Animal Type, Estimates & Trend Analysis
5.1. Market Share by Animal Type, 2024 & 2034
5.2. Market Size Revenue (US$ Million) & Forecasts and Trend Analyses, 2021 to 2034 for the following Animal Type:
5.2.1. Dogs
5.2.1.1. Puppy
5.2.1.2. Adult/Senior
5.2.2. Cats
5.2.3. Other Pets
Chapter 6. Personalized Pet Food Market Segmentation 2: By Platform, Estimates & Trend Analysis
6.1. Market Share by Platform, 2024 & 2034
6.2. Market Size Revenue (US$ Million) & Forecasts and Trend Analyses, 2021 to 2034 for the following Platform:
6.2.1. Online Quizzes and Surveys
6.2.2. Veterinary/Nutrition Consultations
6.2.3. Others (Wearable/IoT Integration, gut microbiome analysis)
Chapter 7. Personalized Pet Food Market Segmentation 3: By Product Type, Estimates & Trend Analysis
7.1. Market Share by Product Type, 2024 & 2034
7.2. Market Size Revenue (US$ Million) & Forecasts and Trend Analyses, 2021 to 2034 for the following Product Type:
7.2.1. Dry Food
7.2.2. Wet Food
7.2.3. Treats and Snacks
7.2.4. Supplements
Chapter 8. Personalized Pet Food Market Segmentation 4: By Ingredient Type, Estimates & Trend Analysis
8.1. Market Share by Ingredient Type, 2024 & 2034
8.2. Market Size Revenue (US$ Million) & Forecasts and Trend Analyses, 2021 to 2034 for the following Ingredient Type:
8.2.1. Natural/Organic
8.2.2. Grain-Free
8.2.3. Alternative Proteins
8.2.4. Veterinary Diets
8.2.5. Others
Chapter 9. Offline Personalized Pet Food Market Segmentation 5: By Sales Channel, Estimates & Trend Analysis
9.1. Market Share by Sales Channel, 2024 & 2034
9.2. Market Size Revenue (US$ Million) & Forecasts and Trend Analyses, 2021 to 2034 for the following Sales Channel:
9.2.1. Online
9.2.2. Offline
Chapter 10. Personalized Pet Food Market Segmentation 6: By Application, Estimates & Trend Analysis
10.1. Market Share by Application, 2024 & 2034
10.2. Market Size Revenue (US$ Million) & Forecasts and Trend Analyses, 2021 to 2034 for the following Application:
10.2.1. Healthy Digestion
10.2.2. Skin & Coat Support
10.2.3. Healthy Weight
10.2.4. Joint Health
10.2.5. Kidney & Liver Support
10.2.6. Allergy and Sensitivity Management
10.2.7. Age & Breed Specific Diets
10.2.8. Others
Chapter 11. Personalized Pet Food Market Segmentation 7: By Purchase Model, Estimates & Trend Analysis
11.1. Market Share by Purchase Model, 2024 & 2034
11.2. Market Size Revenue (US$ Million) & Forecasts and Trend Analyses, 2021 to 2034 for the following Purchase Model:
11.2.1. Subscription-based
11.2.2. Non-subscription based
Chapter 12. Personalized Pet Food Market Segmentation 8: Regional Estimates & Trend Analysis
12.1. Global Personalized Pet Food Market, Regional Snapshot 2024 & 2034
12.2. North America
12.2.1. North America Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Country, 2021-2034
12.2.1.1. US
12.2.1.2. Canada
12.2.2. North America Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Animal Type, 2021-2034
12.2.3. North America Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Platform, 2021-2034
12.2.4. North America Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2021-2034
12.2.5. North America Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Ingredient Type, 2021-2034
12.2.6. North America Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Sales Channel, 2021-2034
12.2.7. North America Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Application, 2021-2034
12.2.8. North America Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Purchase Model 2021-2034
12.3. Europe
12.3.1. Europe Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Country, 2021-2034
12.3.1.1. Germany
12.3.1.2. U.K.
12.3.1.3. France
12.3.1.4. Italy
12.3.1.5. Spain
12.3.1.6. Rest of Europe
12.3.2. Europe Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Animal Type, 2021-2034
12.3.3. Europe Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Platform, 2021-2034
12.3.4. Europe Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2021-2034
12.3.5. Europe Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Ingredient Type, 2021-2034
12.3.6. Europe Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Sales Channel, 2021-2034
12.3.7. Europe Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Application, 2021-2034
12.3.8. Europe Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Purchase Model, 2021-2034
12.4. Asia Pacific
12.4.1. Asia Pacific Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Country, 2021-2034
12.4.1.1. India
12.4.1.2. China
12.4.1.3. Japan
12.4.1.4. Australia
12.4.1.5. South Korea
12.4.1.6. Hong Kong
12.4.1.7. Southeast Asia
12.4.1.8. Rest of Asia Pacific
12.4.2. Asia Pacific Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Animal Type, 2021-2034
12.4.3. Asia Pacific Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Platform, 2021-2034
12.4.4. Asia Pacific Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2021-2034
12.4.5. Asia Pacific Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Ingredient Type, 2021-2034
12.4.6. Asia Pacific Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts Sales Channel, 2021-2034
12.4.7. Asia Pacific Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Application, 2021-2034
12.4.8. Asia Pacific Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Purchase Model, 2021-2034
12.5. Latin America
12.5.1. Latin America Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Country, 2021-2034
12.5.1.1. Brazil
12.5.1.2. Mexico
12.5.1.3. Rest of Latin America
12.5.2. Latin America Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Animal Type, 2021-2034
12.5.3. Latin America Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Platform, 2021-2034
12.5.4. Latin America Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2021-2034
12.5.5. Latin America Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Ingredient Type, 2021-2034
12.5.6. Latin America Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Sales Channel, 2021-2034
12.5.7. Latin America Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Application, 2021-2034
12.5.8. Latin America Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Purchase Model, 2021-2034
12.6. Middle East & Africa
12.6.1. Middle East & Africa Wind Turbine Rotor Blade Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
12.6.1.1. GCC Countries
12.6.1.2. Israel
12.6.1.3. South Africa
12.6.1.4. Rest of Middle East and Africa
12.6.2. Middle East & Africa Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Animal Type, 2021-2034
12.6.3. Middle East & Africa Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Platform, 2021-2034
12.6.4. Middle East & Africa Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2021-2034
12.6.5. Middle East & Africa Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Ingredient Type, 2021-2034
12.6.6. Middle East & Africa Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Sales Channel, 2021-2034
12.6.7. Middle East & Africa Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Application, 2021-2034
12.6.8. Middle East & Africa Personalized Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Purchase Model, 2021-2034
Chapter 13. Competitive Landscape
13.1. Major Mergers and Acquisitions/Strategic Alliances
13.2. Company Profiles
13.2.1. Nestlé Purina PetCare
13.2.1.1. Business Overview
13.2.1.2. Key Animal Type/Service Overview
13.2.1.3. Financial Performance
13.2.1.4. Geographical Presence
13.2.1.5. Recent Developments with Business Strategy
13.2.2. Mars Petcare Inc.
13.2.3. Hill’s Pet Nutrition (Colgate-Palmolive)
13.2.4. The J.M. Smucker Company
13.2.5. Blue Buffalo (General Mills)
13.2.6. WellPet
13.2.7. The Farmer’s Dog
13.2.8. Smalls Cat Food
13.2.9. Nom Nom
13.2.10. Butternut Box
13.2.11. Ollie
13.2.12. Tails.com
13.2.13. PetPlate
13.2.14. Scrumbles
13.2.15. Pawsible Foods
13.2.16. Good Dog Food
13.2.17. Yeasty
13.2.18. Kito
13.2.19. Tuggs
13.2.20. Winnie Lou
13.2.21. Barkyn
13.2.22. Miraculous Meals
13.2.23. I And Love And You
13.2.24. Oscar Daisy
13.2.25. Supertails (Henlo)
13.2.26. BistroCat
13.2.27. The Pets Table
13.2.28. Just Russel
13.2.29. Cola's Kitchen
13.2.30. Activa Custom Pet Food
Segmentation of Personalized Pet Food Market
Global Personalized Pet Food Market - By Animal Type
Global Personalized Pet Food Market – By Platform
Global Personalized Pet Food Market – By Product Type
Global Personalized Pet Food Market – By Ingredient Type
Global Personalized Pet Food Market – By Application
Global Personalized Pet Food Market – By Sales Channel
Global Personalized Pet Food Market – By Purchase Model
Global Personalized Pet Food Market – By Region
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.
Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.
Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.
Secondary research
The secondary research sources that are typically mentioned to include, but are not limited to:
The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista
Primary Research:
Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies
The contributors who typically take part in such a course include, but are not limited to:
Data Modeling and Analysis:
In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.
The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.
To know more about the research methodology used for this study, kindly contact us/click here.
