Personalized Genomics Market Size, Share & Trends Analysis Report By Cancer Type (Lung Cancer, Colorectal Cancer, Breast Cancer, Prostate Cancer, Bladder Cancer and Others (Melanoma, Kidney cancer, Ovarian cancer etc.)), By Target, By Therapy, By End User, By Region, And By Segment Forecasts, 2023-2031.

Report Id: 2273 Pages: 180 Last Updated: 18 October 2024 Format: PDF / PPT / Excel / Power BI
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Personalized Genomics Market Size is valued at USD 7.97 Billion in 2022 and is predicted to reach USD 32.15 Billion by the year 2031 at a 16.96% CAGR during the forecast period for 2023-2031.

Personalized Genomics Market

Personalized genomics entails the examination of an individual's distinct genetic composition in order to customize medical treatment. It evaluates the likelihood of developing a disease, directs cancer treatment by analyzing genetic characteristics, and advises on selecting tailored medications based on genetic reactions. This strategy seeks to boost the efficiency of prevention, diagnosis, and treatment procedures by taking into account an individual's genetic information. The market for personalized medicine is likely to grow, mostly due to the increased occurrence of chronic illnesses, including diabetes, cancer, and other disorders. The need for individualized medicines and diagnostics is rising as these illnesses become more common.

However, the COVID-19 pandemic outbreak made it more difficult to continue conducting research to find new drugs. However, following the occurrence of a pandemic, technology-oriented outcomes such as telemedicine became persistent in the market. A large number of clinical consultations are conducted virtually in order to improve patient convenience and prevent the spread of infectious diseases.

Competitive Landscape

Some Major Key Players In The Personalized Genomics Market:

  • 23andMe
  • Mapmygenome
  • Invitea
  • Genetic Technology Limited
  • Lonza
  • Interleukin Genetics, Inc
  • DNA Genotek
  • Helix
  • MyHeritage
  • Pathway Genomics
  • Veritas Genetics
  • Xcode
  • Color Genomics
  • Myriad Genetics
  • Quest Diagnostics
  • Bio-Rad Laboratories, Inc.
  • Illumina
  • Thermo Fisher Scientific
  • Qiagen
  • Genomic Health
  • Nebula Genomics
  • Eastern Biotech and Life Sciences,
  • uBiome, Inc
  • Others

Market Segmentation:

The Personalized Genomics Market is segmented on the basis of Test Type, Technology, Application, and end-user. According to test type, the market is segmented as Oncology Testing, Infectious Disease Testing, Neurological Testing, Cardiovascular Testing, and Others. The technology segment includes PCR-based Tests, Microarray-based Tests, Sequencing-based Tests, and Others. The application segment includes Diagnostics, Precision Medicine, Wellness, Reproductive Health, Sports Nutrition and health, Lifestyle, and Others. The end-user segment includes Hospitals and clinics, Research Centers, Pharmaceutical and biotechnology Companies, Diagnostic Laboratories, and Others.

Based On Test Type, The Oncology Segment Is Accounted As A Major Contributor To The Personalized Genomics Market. 

The Oncology category is expected to hold a major share of the global Personalized Genomics Market in 2022. This can be attributed to the rising need for individualized cancer treatment medications. Furthermore, molecular cancer detection made possible by personalized medicine enables medical professionals to pinpoint the particular genetic mutations or other cancer-related indicators that are causing the disease. This accelerates the market's growth for customized medications. As a result of the rising incidence of CVS diseases and the increased utilization of personalized pharmaceuticals for their treatment, the cardiovascular segment is anticipated to experience the most rapid growth within the forecast period.

The Hospitals And Clinics Segment Witnessed A Rapid Growth.

The Hospitals & clinics segment is projected to grow rapidly in the global Personalized Genomics Market as hospitals provide specialized facilities for tailored disease treatments and remedies. However, due to increased investment in personalized medicine by biotech and pharmaceutical companies as well as a broad product offering by diagnostic tool companies, the other segment is expected a fast growth during the personalized medicine market forecast.

In The Region, The North American Personalized Genomics Market Holds A Significant Revenue Share.

The North American Personalized Genomics Market is expected to register the maximum market revenue share in the near future. This is a result of the backing from large pharmaceutical companies and research organizations. Since personalized medicine is now recommended for treating various types of illnesses, drug discovery and study on specific illnesses are related. In the area, there are new developments in personalized medicine for diagnostics. In addition, Asia Pacific is estimated to grow at a rapid rate in the global Personalized Genomics Market as a result of the region's rising need for innovative therapeutic medications to combat the rising incidence of diseases and the desire for personalized medicine in diagnostics.

Recent Developments:

  • In Jan 2023, QIAGEN and Helix formed an exclusive cooperation to enhance the development of next-generation sequencing companion diagnostics for genetic illnesses. QIAGEN had the sole responsibility for marketing and contracting Helix's companion diagnostic services in the United States. The collaboration utilized the Helix® Laboratory technology, which has received the initial U.S. Food & Drug Administration de novo class II authorization for a comprehensive exome sequencing technology.
  • In Dec 2021, Lonza and Agilent announced a strategic collaboration with the potential to revolutionize the manufacturing and realization of individualized cell treatments. The firms sought to establish the optimal Critical Quality Attributes (CQAs) necessary for cell treatments and developed enhanced analysis packages to provide higher-quality therapeutic goods with more uniformity.

Personalized Genomics Market Report Scope

Report Attribute Specifications
Market Size Value In 2022 USD 7.97 Billion
Revenue Forecast In 2031 USD 32.15 Billion
Growth Rate CAGR CAGR of 16.96 % from 2023 to 2031
Quantitative Units Representation of revenue in US$ Million and CAGR from 2023 to 2031
Historic Year 2019 to 2022
Forecast Year 2023-2031
Report Coverage The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends
Segments Covered By Cancer Type, By Target, By Therapy, By End User
Regional Scope North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Country Scope U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; France; Italy; Spain; South East Asia; South Korea
Competitive Landscape 23andMe, Mapmygenome, Invitea, Genetic Technology Limited, Lonza, Interleukin Genetics, Inc., GNA Genotek, Helix, MyHeritage, Pathway Genomics, Veritas Genetics, Xcode, Color Genomics, Myriad Genetics, Quest Diagnostics, Bio-Rad Laboratories, Inc., Illumina, Thermo Fisher Scientific, Qiagen, Genomic Health, Nebula Genomics. Eastern Biotech and Life Sciences, uBiome, Inc and Others
Customization Scope Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape.
Pricing And Available Payment Methods Explore pricing alternatives that are customized to your particular study requirements.

Segmentation of Personalized Genomics Market-

Personalized Genomics Market By Test Type-

  • Oncology Testing
  • Infectious Disease Testing
  • Neurological Testing
  • Cardiovascular Testing
  • Others

Personalized Genomics Market Seg

Personalized Genomics Market By Technology-

  • PCR-based Tests
  • Microarray-based Tests
  • Sequencing-based Tests
  • Others

Personalized Genomics Market By Application-

  • Diagnostics
  • Precision Medicine
  • Wellness
  • Reproductive Health
  • Sports Nutrition & Health
  • Lifestyle
  • Others

Personalized Genomics Market By End-User-

  • Hospitals & Clinics
  • Research Centers
  • Pharmaceutical & Biotechnology Companies
  • Diagnostic Laboratories
  • Others

By Region-

North America-

  • The US
  • Canada
  • Mexico

Europe-

  • Germany
  • The UK
  • France
  • Italy
  • Spain
  • Rest of Europe

Asia-Pacific-

  • China
  • Japan
  • India
  • South Korea
  • South East Asia
  • Rest of Asia Pacific

Latin America-

  • Brazil
  • Argentina
  • Rest of Latin America

 Middle East & Africa-

  • GCC Countries
  • South Africa
  • Rest of Middle East and Africa

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Research Design and Approach

This study employed a multi-step, mixed-method research approach that integrates:

  • Secondary research
  • Primary research
  • Data triangulation
  • Hybrid top-down and bottom-up modelling
  • Forecasting and scenario analysis

This approach ensures a balanced and validated understanding of both macro- and micro-level market factors influencing the market.

Secondary Research

Secondary research for this study involved the collection, review, and analysis of publicly available and paid data sources to build the initial fact base, understand historical market behaviour, identify data gaps, and refine the hypotheses for primary research.

Sources Consulted

Secondary data for the market study was gathered from multiple credible sources, including:

  • Government databases, regulatory bodies, and public institutions
  • International organizations (WHO, OECD, IMF, World Bank, etc.)
  • Commercial and paid databases
  • Industry associations, trade publications, and technical journals
  • Company annual reports, investor presentations, press releases, and SEC filings
  • Academic research papers, patents, and scientific literature
  • Previous market research publications and syndicated reports

These sources were used to compile historical data, market volumes/prices, industry trends, technological developments, and competitive insights.

Secondary Research

Primary Research

Primary research was conducted to validate secondary data, understand real-time market dynamics, capture price points and adoption trends, and verify the assumptions used in the market modelling.

Stakeholders Interviewed

Primary interviews for this study involved:

  • Manufacturers and suppliers in the market value chain
  • Distributors, channel partners, and integrators
  • End-users / customers (e.g., hospitals, labs, enterprises, consumers, etc., depending on the market)
  • Industry experts, technology specialists, consultants, and regulatory professionals
  • Senior executives (CEOs, CTOs, VPs, Directors) and product managers

Interview Process

Interviews were conducted via:

  • Structured and semi-structured questionnaires
  • Telephonic and video interactions
  • Email correspondences
  • Expert consultation sessions

Primary insights were incorporated into demand modelling, pricing analysis, technology evaluation, and market share estimation.

Data Processing, Normalization, and Validation

All collected data were processed and normalized to ensure consistency and comparability across regions and time frames.

The data validation process included:

  • Standardization of units (currency conversions, volume units, inflation adjustments)
  • Cross-verification of data points across multiple secondary sources
  • Normalization of inconsistent datasets
  • Identification and resolution of data gaps
  • Outlier detection and removal through algorithmic and manual checks
  • Plausibility and coherence checks across segments and geographies

This ensured that the dataset used for modelling was clean, robust, and reliable.

Market Size Estimation and Data Triangulation

Bottom-Up Approach

The bottom-up approach involved aggregating segment-level data, such as:

  • Company revenues
  • Product-level sales
  • Installed base/usage volumes
  • Adoption and penetration rates
  • Pricing analysis

This method was primarily used when detailed micro-level market data were available.

Bottom Up Approach

Top-Down Approach

The top-down approach used macro-level indicators:

  • Parent market benchmarks
  • Global/regional industry trends
  • Economic indicators (GDP, demographics, spending patterns)
  • Penetration and usage ratios

This approach was used for segments where granular data were limited or inconsistent.

Hybrid Triangulation Approach

To ensure accuracy, a triangulated hybrid model was used. This included:

  • Reconciling top-down and bottom-up estimates
  • Cross-checking revenues, volumes, and pricing assumptions
  • Incorporating expert insights to validate segment splits and adoption rates

This multi-angle validation yielded the final market size.

Forecasting Framework and Scenario Modelling

Market forecasts were developed using a combination of time-series modelling, adoption curve analysis, and driver-based forecasting tools.

Forecasting Methods

  • Time-series modelling
  • S-curve and diffusion models (for emerging technologies)
  • Driver-based forecasting (GDP, disposable income, adoption rates, regulatory changes)
  • Price elasticity models
  • Market maturity and lifecycle-based projections

Scenario Analysis

Given inherent uncertainties, three scenarios were constructed:

  • Base-Case Scenario: Expected trajectory under current conditions
  • Optimistic Scenario: High adoption, favourable regulation, strong economic tailwinds
  • Conservative Scenario: Slow adoption, regulatory delays, economic constraints

Sensitivity testing was conducted on key variables, including pricing, demand elasticity, and regional adoption.

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Frequently Asked Questions

Personalized Genomics Market Size is valued at USD 7.97 Billion in 2022 and is predicted to reach USD 32.15 Billion by the year 2031

Personalized Genomics Market expected to grow at a 16.96% CAGR during the forecast period for 2023-2031.

Quest Diagnostics, Bio-Rad Laboratories, Inc., Illumina, Thermo Fisher Scientific, Qiagen, Genomic Health, Nebula Genomics. Eastern Biotech and Life S
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