Natural Cosmetics Market Size, Share & Trends Analysis Report, By Product (Skincare, Haircare, Body Care, Others), By Source (Organic, Natural), By Price Orientation (Economy, Mid-range, Premium). By End User (Super & Hyper markets, E-commerce, Others), By Region, Forecasts, 2025-2034

Report Id: 2946 Pages: 180 Published: 23 June 2025 Format: PDF / PPT / Excel / Power BI
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Global Natural Cosmetics Market Size is valued at USD 19.8 Billon in 2024 and is predicted to reach USD 44.5 Billon by 2034 at a 8.7% CAGR during the forecast period for 2025-2034.

Natural Cosmetics Market

Natural cosmetics include items made with organic compounds without artificial ingredients and contaminants. These goods reduce the possibility of adverse impacts and environmental issues by using artificial chemical preservatives and additions. Users' rising concerns about the toxins in various products, their impact on skin and cosmetics, and their increased expenditure on healthy cosmetics are the main reasons driving the market's expansion. Globally, more people are employed, the government is backing through laws and regulations, Internet usage is rising, and the e-commerce industry is thriving. Increasing consumer desire for ethical and cruelty-free goods is another factor propelling the market. Legally conscientious consumers are likely to be attracted to natural cosmetics, which are usually devoid of animal experimentation and materials originating from animals. According to estimates, the industry is driven by the growing demand for vegan and ethical products.

However, one major limitation is that natural cosmetics are less durable than traditional cosmetics, which sometimes contain artificial preservatives. Natural cosmetics' longevity can vary based on several factors, including the ingredient category, materials used in preparation, and packaging and storage methods. It should be mentioned that natural cosmetics often have a brief duration of action; nevertheless, the package makes this clear. Preservatives made by synthetic chemistry are found in traditional cosmetics and are harmful to human health. Natural, fresh goods can go bad and may not work as intended if applied to the skin beyond their expiration date since their safe effectiveness is weakened. These elements restrict the market's expansion for natural and organic cosmetics.

Competitive Landscape

Some of the Major Key Players in the Natural Cosmetics Market are

  • Amway Corporation
  • Arbonne International LLC
  • Aveda Corporation
  • Avon Products, Inc.
  • Bare Escentuals Beauty Inc.
  • Burt’s Bees
  • Coty Inc.
  • Estee Lauder Companies Inc.
  • Johnson & Johnson
  • L'Oreal SA
  • Procter & Gamble Co.
  • Shiseido Co., Ltd.
  • KORRES S.A.
  • PURE
  • Weleda
  • AVEENO
  • Himalaya Wellness Company
  • Herbivore Botanicals
  • ILIA Beauty
  • Inika Organic
  • Jurlique International Pty Ltd.

Market Segmentation:

The natural cosmetics market is segmented based on product, source, price orientation and distribution channel. Based on the product, the market is segmented into colour cosmetics, skincare products, hair care products, body care products, and fragrances. The market is segmented by source into organic and traditional natural cosmetics. The market is segmented by price orientation into economy, mid-range, and premium. By distribution channel, the market is segmented into supermarkets & hypermarkets, specialty stores, convenience stores, and online/e-commerce.

Based on the Product, the Skincare Products Segment is Accounted as a Major Contributor to the Natural Cosmetics Market  

Skincare products are expected to hold a major global market share in 2024. The natural cosmetics market because of a growing need for skincare items devoid of chemicals and increased knowledge of the negative impacts of synthetic components. Natural skincare items are becoming more prevalent in the market since they provide a safer option to conventional cosmetics thanks to their organic components. The expanding organic beauty movement and the increased consumer focus on skin health further aided the supremacy of the skincare market.

Online/E-commerce Segment to Witness Growth at a Rapid Rate

The online/e-commerce segment is growing in the natural cosmetics market due to digital breakthroughs and changing customer behavior, which has ushered in an innovative maturity for shopping. At reasonable pricing, online merchants provide a wider range of brands, particularly privately owned and specialized businesses. Their comprehensive product information, user reviews, and simple return procedures improve the purchasing experience.

In the Region, the North American Natural Cosmetics Market Holds a Significant Revenue Share

The North American natural cosmetics market is expected to register the highest market share in revenue in the near future. This can be attributed to the area's highly conscientious customers, the rise in cleaning cosmetics developments, the prevalence of social networking and internet advertising, and the high level of knowledge regarding ingredient disclosure and skin wellness. Moreover, this regional market's development is aided by the emphasis on environmental responsibility, high-end natural goods, customized beauty strategies, regulatory backing, and shifting lifestyle patterns. In addition, the Asia Pacific is expected to grow rapidly in the natural cosmetics market because more people are becoming aware of the advantages of natural products and because younger generations are working and value ethical and clean cosmetic practices. Customers in this area are ready to spend more on natural items as a component of their personal care regimens due to their growing spending power.

Recent Developments:

  • In January 2025, Arbonne International PBC, based in Delaware, is a public benefit company well-known worldwide for its nutritional, cosmetic, wellness, and personal care products. Jen Orlando has been promoted to the position of chief executive officer. This news is a result of reorganization within the parent firm.
  • In December 2024, Shiseido Limited is proud to announce its inclusion in the MSCI Japan ESG Select Leaders Index. The GPIF, the biggest pension fund in the world, adopted this ESG index, and the Company is now part of it.

Natural Cosmetics Market Report Scope:

Report Attribute Specifications
Market Size Value In 2024 USD 19.8 Billon 
Revenue Forecast In 2034 USD 44.5 Billon 
Growth Rate CAGR CAGR of 8.7% from 2025 to 2034
Quantitative Units Representation of revenue in US$ Bn and CAGR from 2025 to 2034
Historic Year 2021 to 2024
Forecast Year 2025-2034
Report Coverage The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends
Segments Covered By Product, By Source, By Price Orientation, By Distribution Channel and By Region
Regional Scope North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Country Scope U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; France; Italy; Spain; South East Asia; South Korea
Competitive Landscape Amway Corporation, Arbonne International LLC, Aveda Corporation, Avon Products, Inc., Bare Escentuals Beauty Inc., Burt’s Bees, Coty Inc., Estée Lauder Companies Inc., Johnson & Johnson, L'Oreal SA, Procter & Gamble Co., and Shiseido Co., Ltd. KORRES S.A., PURE, Weleda, AVEENO, Himalaya Wellness Company, Herbivore Botanicals, ILIA Beauty, Inika Organic, Jurlique International Pty Ltd.
Customization Scope Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape.
Pricing And Available Payment Methods Explore pricing alternatives that are customized to your particular study requirements.

Segmentation of Natural Cosmetics Market

Natural Cosmetics Market-By Product

  • Color Cosmetics
    • Concealer
    • Foundation
    • Blush
    • Mascara
    • Eyeshadows
    • Eyeliner
    • Lipsticks
    • Others Color Cosmetic Products
  • Skincare Products
    • Lotions & Moisturizers
    • Cleansers
    • Creams
    • Face Oils
    • Serums
    • Other Skincare Products
  • Haircare Products
    • Shampoo
    • Conditioners
    • Hair Oil
    • Hair Masks
    • Other Haircare Products
  • Body Care Products
    • Shampoo
    • Conditioners
    • Hair Oil
    • Hair Masks
    • Other Body Care Products
  • Fragrances
    • Perfumes
    • Deodorants
    • Body Mists

Natural Cosmetics Market

Natural Cosmetics Market-By Source

  • Organic Cosmetics
  • Traditional Natural Cosmetics

Natural Cosmetics Market-By Price Orientation

  • Economy
  • Mid-range
  • Premium

Natural Cosmetics Market-By Distribution Channel

  • Supermarkets & Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Online/E-commerce

Natural Cosmetics Market-By Region

North America-

  • The US
  • Canada

Europe-

  • Germany
  • The UK
  • France
  • Italy
  • Spain
  • Rest of Europe

Asia-Pacific-

  • China
  • Japan
  • India
  • South Korea
  • South East Asia
  • Rest of Asia Pacific

Latin America-

  • Brazil
  • Mexico
  • Rest of Latin America

 Middle East & Africa-

  • GCC Countries
  • South Africa
  • Rest of the Middle East and Africa

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Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions

Chapter 2. Executive Summary

Chapter 3. Global Natural Cosmetics Market Snapshot


Chapter 4. Global Natural Cosmetics Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Porter's Five Forces Analysis
4.7. Incremental Opportunity Analysis (US$ MN), 2024-2034
4.8. Competitive Landscape & Market Share Analysis, By Key Player (2023)
4.9. Use/impact of AI on Natural Cosmetics Market Industry Trends
4.10. Global Natural Cosmetics Market Penetration & Growth Prospect Mapping (US$ Mn), 2021-2034

Chapter 5. Natural Cosmetics Market Segmentation 1: By Product, Estimates & Trend Analysis
5.1. Market Share By Product, 2024 & 2034
5.2. Market Size Revenue (US$ Million) & Forecasts and Trend Analyses, 2021 to 2034 for the following Product Type:
5.2.1. Color Cosmetics
5.2.1.1. Concealer
5.2.1.2. Foundation
5.2.1.3. Blush
5.2.1.4. Mascara
5.2.1.5. Eyeshadows
5.2.1.6. Eyeliner
5.2.1.7. Lipsticks
5.2.1.8. Others Color Cosmetic Products
5.2.2. Skincare Products
5.2.2.1. Lotions & Moisturizers
5.2.2.2. Cleansers
5.2.2.3. Creams
5.2.2.4. Face Oils
5.2.2.5. Serums
5.2.2.6. Other Skincare Products
5.2.3. Haircare Products
5.2.3.1. Shampoo
5.2.3.2. Conditioners
5.2.3.3. Hair Oil
5.2.3.4. Hair Masks
5.2.3.5. Other Haircare Products
5.2.4. Body Care Products
5.2.4.1. Shampoo
5.2.4.2. Conditioners
5.2.4.3. Hair Oil
5.2.4.4. Hair Masks
5.2.4.5. Other Body Care Products
5.2.5. Fragrances
5.2.5.1. Perfumes
5.2.5.2. Deodorants
5.2.5.3. Body Mists
5.2.6. Others

Chapter 6. Natural Cosmetics Market Segmentation 2: By Source, Estimates & Trend Analysis
6.1. Market Share by Source, 2024 & 2034
6.2. Market Size Revenue (US$ Million) & Forecasts and Trend Analyses, 2021 to 2034 for the following Source:
6.2.1. Organic Cosmetics
6.2.2. Traditional Natural Cosmetics

Chapter 7. Natural Cosmetics Market Segmentation 3: By Price Orientation, Estimates & Trend Analysis
7.1. Market Share By Price Orientation, 2024 & 2034
7.2. Market Size Revenue (US$ Million) & Forecasts and Trend Analyses, 2021 to 2034 for the following Animal Type:
7.2.1. Economy
7.2.2. Mid-range
7.2.3. Premium

Chapter 8. Natural Cosmetics Market Segmentation 4: By Distribution Channel, Estimates & Trend Analysis
8.1. Market Share By Distribution Channel, 2024 & 2034
8.2. Market Size Revenue (US$ Million) & Forecasts and Trend Analyses, 2021 to 2034 for the following Nature:
8.2.1. Supermarkets & Hypermarkets
8.2.2. Specialty Stores
8.2.3. Convenience Stores
8.2.4. Online/E-commerce

Chapter 9. Natural Cosmetics Market Segmentation 5: Regional Estimates & Trend Analysis
9.1. Global Natural Cosmetics Market, Regional Snapshot 2024 & 2034

9.2. North America
9.2.1. North America Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Country, 2021-2034
9.2.1.1. US
9.2.1.2. Canada
9.2.2. North America Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts By Product, 2021-2034
9.2.3. North America Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Source, 2021-2034
9.2.4. North America Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts By Price Orientation, 2021-2034
9.2.5. North America Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts By Distribution Channel, 2021-2034

9.3. Europe
9.3.1. Europe Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Country, 2021-2034
9.3.1.1. Germany
9.3.1.2. U.K.
9.3.1.3. France
9.3.1.4. Italy
9.3.1.5. Spain
9.3.1.6. Rest of Europe
9.3.2. Europe Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts By Product, 2021-2034
9.3.3. Europe Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Source, 2021-2034
9.3.4. Europe Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts By Price Orientation, 2021-20349.3.5. Europe Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts By Distribution Channel, 2021-2034


9.4. Asia Pacific
9.4.1. Asia Pacific Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Country, 2021-2034
9.4.1.1. India
9.4.1.2. China
9.4.1.3. Japan
9.4.1.4. Australia
9.4.1.5. South Korea
9.4.1.6. Hong Kong
9.4.1.7. Southeast Asia
9.4.1.8. Rest of Asia Pacific
9.4.2. Asia Pacific Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts By Product, 2021-2034
9.4.3. Asia Pacific Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Source, 2021-2034
9.4.4. Asia Pacific Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts By Price Orientation, 2021-2034
9.4.5. Asia Pacific Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts By Distribution Channel, 2021-2034

9.5. Latin America
9.5.1. Latin America Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Country, 2021-2034
9.5.1.1. Brazil
9.5.1.2. Mexico
9.5.1.3. Rest of Latin America
9.5.2. Latin America Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts By Product, 2021-2034
9.5.3. Latin America Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Source, 2021-2034
9.5.4. Latin America Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts By Price Orientation, 2021-2034
9.5.5. Latin America Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts By Distribution Channel, 2021-2034

9.6. Middle East & Africa
9.6.1. Middle East & Africa Wind Turbine Rotor Blade Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
9.6.1.1. GCC Countries
9.6.1.2. Israel
9.6.1.3. South Africa
9.6.1.4. Rest of Middle East and Africa
9.6.2. Middle East & Africa Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts By Product, 2021-2034
9.6.3. Middle East & Africa Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Source, 2021-2034
9.6.4. Middle East & Africa Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts By Price Orientation, 2021-2034
9.6.5. Middle East & Africa Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts By Distribution Channel, 2021-2034

Chapter 10. Competitive Landscape
10.1. Major Mergers and Acquisitions/Strategic Alliances
10.2. Company Profiles

10.2.1. Amway Corporation
10.2.1.1. Business Overview
10.2.1.2. Key Product Type/Service Overview
10.2.1.3. Financial Performance
10.2.1.4. Geographical Presence
10.2.1.5. Recent Developments with Business Strategy
10.2.2. Arbonne International LLC
10.2.3. Aveda Corporation
10.2.4. Avon Products, Inc.
10.2.5. Bare Escentuals Beauty Inc.
10.2.6. Beiersdorf AG
10.2.7. Burt’s Bees
10.2.8. Coty Inc.
10.2.9. Estée Lauder Companies Inc.
10.2.10. Johnson & Johnson
10.2.11. L'Oréal SA
10.2.12. Procter & Gamble Co.
10.2.13. Shiseido Co., Ltd.10.2.14. KORRES S.A.
10.2.15. PURE
10.2.16. Weleda
10.2.17. AVEENO
10.2.18. Himalaya Wellness Company
10.2.19. Herbivore Botanicals
10.2.20. ILIA Beauty
10.2.21. Inika Organic
10.2.22. Jurlique International Pty Ltd.

10.2.23. Other Companies

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Frequently Asked Questions

Global Natural Cosmetics Market Size is valued at USD 19.8 Billon in 2024 and is predicted to reach USD 44.5 Billon by 2034

Global Natural Cosmetics Market is expected to grow at a 8.7% CAGR during the forecast period for 2025-2034.

Amway Corporation, Arbonne International LLC, Aveda Corporation, Avon Products, Inc., Bare Escentuals Beauty Inc., Burt’s Bees, Coty Inc., Estée Laude

Product, Source, Price Orientation, Distribution Channel and Region are the key segments of the Natural Cosmetics Market.

North America region is leading the Natural Cosmetics Market
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