Global Natural Cosmetics Market Size is valued at USD 19.8 Billon in 2024 and is predicted to reach USD 44.5 Billon by 2034 at a 8.7% CAGR during the forecast period for 2025-2034.
Natural cosmetics include items made with organic compounds without artificial ingredients and contaminants. These goods reduce the possibility of adverse impacts and environmental issues by using artificial chemical preservatives and additions. Users' rising concerns about the toxins in various products, their impact on skin and cosmetics, and their increased expenditure on healthy cosmetics are the main reasons driving the market's expansion. Globally, more people are employed, the government is backing through laws and regulations, Internet usage is rising, and the e-commerce industry is thriving. Increasing consumer desire for ethical and cruelty-free goods is another factor propelling the market. Legally conscientious consumers are likely to be attracted to natural cosmetics, which are usually devoid of animal experimentation and materials originating from animals. According to estimates, the industry is driven by the growing demand for vegan and ethical products.
However, one major limitation is that natural cosmetics are less durable than traditional cosmetics, which sometimes contain artificial preservatives. Natural cosmetics' longevity can vary based on several factors, including the ingredient category, materials used in preparation, and packaging and storage methods. It should be mentioned that natural cosmetics often have a brief duration of action; nevertheless, the package makes this clear. Preservatives made by synthetic chemistry are found in traditional cosmetics and are harmful to human health. Natural, fresh goods can go bad and may not work as intended if applied to the skin beyond their expiration date since their safe effectiveness is weakened. These elements restrict the market's expansion for natural and organic cosmetics.
Some of the Major Key Players in the Natural Cosmetics Market are
The natural cosmetics market is segmented based on product, source, price orientation and distribution channel. Based on the product, the market is segmented into colour cosmetics, skincare products, hair care products, body care products, and fragrances. The market is segmented by source into organic and traditional natural cosmetics. The market is segmented by price orientation into economy, mid-range, and premium. By distribution channel, the market is segmented into supermarkets & hypermarkets, specialty stores, convenience stores, and online/e-commerce.
Skincare products are expected to hold a major global market share in 2024. The natural cosmetics market because of a growing need for skincare items devoid of chemicals and increased knowledge of the negative impacts of synthetic components. Natural skincare items are becoming more prevalent in the market since they provide a safer option to conventional cosmetics thanks to their organic components. The expanding organic beauty movement and the increased consumer focus on skin health further aided the supremacy of the skincare market.
The online/e-commerce segment is growing in the natural cosmetics market due to digital breakthroughs and changing customer behavior, which has ushered in an innovative maturity for shopping. At reasonable pricing, online merchants provide a wider range of brands, particularly privately owned and specialized businesses. Their comprehensive product information, user reviews, and simple return procedures improve the purchasing experience.
The North American natural cosmetics market is expected to register the highest market share in revenue in the near future. This can be attributed to the area's highly conscientious customers, the rise in cleaning cosmetics developments, the prevalence of social networking and internet advertising, and the high level of knowledge regarding ingredient disclosure and skin wellness. Moreover, this regional market's development is aided by the emphasis on environmental responsibility, high-end natural goods, customized beauty strategies, regulatory backing, and shifting lifestyle patterns. In addition, the Asia Pacific is expected to grow rapidly in the natural cosmetics market because more people are becoming aware of the advantages of natural products and because younger generations are working and value ethical and clean cosmetic practices. Customers in this area are ready to spend more on natural items as a component of their personal care regimens due to their growing spending power.
Report Attribute |
Specifications |
Market Size Value In 2024 |
USD 19.8 Billon |
Revenue Forecast In 2034 |
USD 44.5 Billon |
Growth Rate CAGR |
CAGR of 8.7% from 2025 to 2034 |
Quantitative Units |
Representation of revenue in US$ Bn and CAGR from 2025 to 2034 |
Historic Year |
2021 to 2024 |
Forecast Year |
2025-2034 |
Report Coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
Segments Covered |
By Product, By Source, By Price Orientation, By Distribution Channel and By Region |
Regional Scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
Country Scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; France; Italy; Spain; South East Asia; South Korea |
Competitive Landscape |
Amway Corporation, Arbonne International LLC, Aveda Corporation, Avon Products, Inc., Bare Escentuals Beauty Inc., Burt’s Bees, Coty Inc., Estée Lauder Companies Inc., Johnson & Johnson, L'Oreal SA, Procter & Gamble Co., and Shiseido Co., Ltd. KORRES S.A., PURE, Weleda, AVEENO, Himalaya Wellness Company, Herbivore Botanicals, ILIA Beauty, Inika Organic, Jurlique International Pty Ltd. |
Customization Scope |
Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape. |
Pricing And Available Payment Methods |
Explore pricing alternatives that are customized to your particular study requirements. |
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
Chapter 2. Executive Summary
Chapter 3. Global Natural Cosmetics Market Snapshot
Chapter 4. Global Natural Cosmetics Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Porter's Five Forces Analysis
4.7. Incremental Opportunity Analysis (US$ MN), 2024-2034
4.8. Competitive Landscape & Market Share Analysis, By Key Player (2023)
4.9. Use/impact of AI on Natural Cosmetics Market Industry Trends
4.10. Global Natural Cosmetics Market Penetration & Growth Prospect Mapping (US$ Mn), 2021-2034
Chapter 5. Natural Cosmetics Market Segmentation 1: By Product, Estimates & Trend Analysis
5.1. Market Share By Product, 2024 & 2034
5.2. Market Size Revenue (US$ Million) & Forecasts and Trend Analyses, 2021 to 2034 for the following Product Type:
5.2.1. Color Cosmetics
5.2.1.1. Concealer
5.2.1.2. Foundation
5.2.1.3. Blush
5.2.1.4. Mascara
5.2.1.5. Eyeshadows
5.2.1.6. Eyeliner
5.2.1.7. Lipsticks
5.2.1.8. Others Color Cosmetic Products
5.2.2. Skincare Products
5.2.2.1. Lotions & Moisturizers
5.2.2.2. Cleansers
5.2.2.3. Creams
5.2.2.4. Face Oils
5.2.2.5. Serums
5.2.2.6. Other Skincare Products
5.2.3. Haircare Products
5.2.3.1. Shampoo
5.2.3.2. Conditioners
5.2.3.3. Hair Oil
5.2.3.4. Hair Masks
5.2.3.5. Other Haircare Products
5.2.4. Body Care Products
5.2.4.1. Shampoo
5.2.4.2. Conditioners
5.2.4.3. Hair Oil
5.2.4.4. Hair Masks
5.2.4.5. Other Body Care Products
5.2.5. Fragrances
5.2.5.1. Perfumes
5.2.5.2. Deodorants
5.2.5.3. Body Mists
5.2.6. Others
Chapter 6. Natural Cosmetics Market Segmentation 2: By Source, Estimates & Trend Analysis
6.1. Market Share by Source, 2024 & 2034
6.2. Market Size Revenue (US$ Million) & Forecasts and Trend Analyses, 2021 to 2034 for the following Source:
6.2.1. Organic Cosmetics
6.2.2. Traditional Natural Cosmetics
Chapter 7. Natural Cosmetics Market Segmentation 3: By Price Orientation, Estimates & Trend Analysis
7.1. Market Share By Price Orientation, 2024 & 2034
7.2. Market Size Revenue (US$ Million) & Forecasts and Trend Analyses, 2021 to 2034 for the following Animal Type:
7.2.1. Economy
7.2.2. Mid-range
7.2.3. Premium
Chapter 8. Natural Cosmetics Market Segmentation 4: By Distribution Channel, Estimates & Trend Analysis
8.1. Market Share By Distribution Channel, 2024 & 2034
8.2. Market Size Revenue (US$ Million) & Forecasts and Trend Analyses, 2021 to 2034 for the following Nature:
8.2.1. Supermarkets & Hypermarkets
8.2.2. Specialty Stores
8.2.3. Convenience Stores
8.2.4. Online/E-commerce
Chapter 9. Natural Cosmetics Market Segmentation 5: Regional Estimates & Trend Analysis
9.1. Global Natural Cosmetics Market, Regional Snapshot 2024 & 2034
9.2. North America
9.2.1. North America Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Country, 2021-2034
9.2.1.1. US
9.2.1.2. Canada
9.2.2. North America Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts By Product, 2021-2034
9.2.3. North America Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Source, 2021-2034
9.2.4. North America Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts By Price Orientation, 2021-2034
9.2.5. North America Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts By Distribution Channel, 2021-2034
9.3. Europe
9.3.1. Europe Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Country, 2021-2034
9.3.1.1. Germany
9.3.1.2. U.K.
9.3.1.3. France
9.3.1.4. Italy
9.3.1.5. Spain
9.3.1.6. Rest of Europe
9.3.2. Europe Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts By Product, 2021-2034
9.3.3. Europe Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Source, 2021-2034
9.3.4. Europe Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts By Price Orientation, 2021-20349.3.5. Europe Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts By Distribution Channel, 2021-2034
9.4. Asia Pacific
9.4.1. Asia Pacific Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Country, 2021-2034
9.4.1.1. India
9.4.1.2. China
9.4.1.3. Japan
9.4.1.4. Australia
9.4.1.5. South Korea
9.4.1.6. Hong Kong
9.4.1.7. Southeast Asia
9.4.1.8. Rest of Asia Pacific
9.4.2. Asia Pacific Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts By Product, 2021-2034
9.4.3. Asia Pacific Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Source, 2021-2034
9.4.4. Asia Pacific Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts By Price Orientation, 2021-2034
9.4.5. Asia Pacific Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts By Distribution Channel, 2021-2034
9.5. Latin America
9.5.1. Latin America Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Country, 2021-2034
9.5.1.1. Brazil
9.5.1.2. Mexico
9.5.1.3. Rest of Latin America
9.5.2. Latin America Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts By Product, 2021-2034
9.5.3. Latin America Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Source, 2021-2034
9.5.4. Latin America Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts By Price Orientation, 2021-2034
9.5.5. Latin America Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts By Distribution Channel, 2021-2034
9.6. Middle East & Africa
9.6.1. Middle East & Africa Wind Turbine Rotor Blade Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
9.6.1.1. GCC Countries
9.6.1.2. Israel
9.6.1.3. South Africa
9.6.1.4. Rest of Middle East and Africa
9.6.2. Middle East & Africa Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts By Product, 2021-2034
9.6.3. Middle East & Africa Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Source, 2021-2034
9.6.4. Middle East & Africa Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts By Price Orientation, 2021-2034
9.6.5. Middle East & Africa Natural Cosmetics Market Revenue (US$ Million) Estimates and Forecasts By Distribution Channel, 2021-2034
Chapter 10. Competitive Landscape
10.1. Major Mergers and Acquisitions/Strategic Alliances
10.2. Company Profiles
10.2.1. Amway Corporation
10.2.1.1. Business Overview
10.2.1.2. Key Product Type/Service Overview
10.2.1.3. Financial Performance
10.2.1.4. Geographical Presence
10.2.1.5. Recent Developments with Business Strategy
10.2.2. Arbonne International LLC
10.2.3. Aveda Corporation
10.2.4. Avon Products, Inc.
10.2.5. Bare Escentuals Beauty Inc.
10.2.6. Beiersdorf AG
10.2.7. Burt’s Bees
10.2.8. Coty Inc.
10.2.9. Estée Lauder Companies Inc.
10.2.10. Johnson & Johnson
10.2.11. L'Oréal SA
10.2.12. Procter & Gamble Co.
10.2.13. Shiseido Co., Ltd.10.2.14. KORRES S.A.
10.2.15. PURE
10.2.16. Weleda
10.2.17. AVEENO
10.2.18. Himalaya Wellness Company
10.2.19. Herbivore Botanicals
10.2.20. ILIA Beauty
10.2.21. Inika Organic
10.2.22. Jurlique International Pty Ltd.
10.2.23. Other Companies
Segmentation of Natural Cosmetics Market
Natural Cosmetics Market-By Product
Natural Cosmetics Market-By Source
Natural Cosmetics Market-By Price Orientation
Natural Cosmetics Market-By Distribution Channel
Natural Cosmetics Market-By Region
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.
Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.
Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.
Secondary research
The secondary research sources that are typically mentioned to include, but are not limited to:
The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista
Primary Research:
Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies
The contributors who typically take part in such a course include, but are not limited to:
Data Modeling and Analysis:
In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.
The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.
To know more about the research methodology used for this study, kindly contact us/click here.