Global Natural Cosmetics Market Size is valued at USD 19.8 Billon in 2024 and is predicted to reach USD 44.5 Billon by 2034 at a 8.7% CAGR during the forecast period for 2025-2034.
Natural cosmetics include items made with organic compounds without artificial ingredients and contaminants. These goods reduce the possibility of adverse impacts and environmental issues by using artificial chemical preservatives and additions. Users' rising concerns about the toxins in various products, their impact on skin and cosmetics, and their increased expenditure on healthy cosmetics are the main reasons driving the market's expansion. Globally, more people are employed, the government is backing through laws and regulations, Internet usage is rising, and the e-commerce industry is thriving. Increasing consumer desire for ethical and cruelty-free goods is another factor propelling the market. Legally conscientious consumers are likely to be attracted to natural cosmetics, which are usually devoid of animal experimentation and materials originating from animals. According to estimates, the industry is driven by the growing demand for vegan and ethical products.
However, one major limitation is that natural cosmetics are less durable than traditional cosmetics, which sometimes contain artificial preservatives. Natural cosmetics' longevity can vary based on several factors, including the ingredient category, materials used in preparation, and packaging and storage methods. It should be mentioned that natural cosmetics often have a brief duration of action; nevertheless, the package makes this clear. Preservatives made by synthetic chemistry are found in traditional cosmetics and are harmful to human health. Natural, fresh goods can go bad and may not work as intended if applied to the skin beyond their expiration date since their safe effectiveness is weakened. These elements restrict the market's expansion for natural and organic cosmetics.
Competitive Landscape
Some of the Major Key Players in the Natural Cosmetics Market are
- Amway Corporation
- Arbonne International LLC
- Aveda Corporation
- Avon Products, Inc.
- Bare Escentuals Beauty Inc.
- Burt’s Bees
- Coty Inc.
- Estee Lauder Companies Inc.
- Johnson & Johnson
- L'Oreal SA
- Procter & Gamble Co.
- Shiseido Co., Ltd.
Market Segmentation:
The natural cosmetics market is segmented based on product, source, price orientation and distribution channel. Based on the product, the market is segmented into colour cosmetics, skincare products, hair care products, body care products, and fragrances. The market is segmented by source into organic and traditional natural cosmetics. The market is segmented by price orientation into economy, mid-range, and premium. By distribution channel, the market is segmented into supermarkets & hypermarkets, specialty stores, convenience stores, and online/e-commerce.
Based on the Product, the Skincare Products Segment is Accounted as a Major Contributor to the Natural Cosmetics Market
Skincare products are expected to hold a major global market share in 2024. The natural cosmetics market because of a growing need for skincare items devoid of chemicals and increased knowledge of the negative impacts of synthetic components. Natural skincare items are becoming more prevalent in the market since they provide a safer option to conventional cosmetics thanks to their organic components. The expanding organic beauty movement and the increased consumer focus on skin health further aided the supremacy of the skincare market.
Online/E-commerce Segment to Witness Growth at a Rapid Rate
The online/e-commerce segment is growing in the natural cosmetics market due to digital breakthroughs and changing customer behavior, which has ushered in an innovative maturity for shopping. At reasonable pricing, online merchants provide a wider range of brands, particularly privately owned and specialized businesses. Their comprehensive product information, user reviews, and simple return procedures improve the purchasing experience.
In the Region, the North American Natural Cosmetics Market Holds a Significant Revenue Share
The North American natural cosmetics market is expected to register the highest market share in revenue in the near future. This can be attributed to the area's highly conscientious customers, the rise in cleaning cosmetics developments, the prevalence of social networking and internet advertising, and the high level of knowledge regarding ingredient disclosure and skin wellness. Moreover, this regional market's development is aided by the emphasis on environmental responsibility, high-end natural goods, customized beauty strategies, regulatory backing, and shifting lifestyle patterns. In addition, the Asia Pacific is expected to grow rapidly in the natural cosmetics market because more people are becoming aware of the advantages of natural products and because younger generations are working and value ethical and clean cosmetic practices. Customers in this area are ready to spend more on natural items as a component of their personal care regimens due to their growing spending power.
Recent Developments:
- In January 2025, Arbonne International PBC, based in Delaware, is a public benefit company well-known worldwide for its nutritional, cosmetic, wellness, and personal care products. Jen Orlando has been promoted to the position of chief executive officer. This news is a result of reorganization within the parent firm.
- In December 2024, Shiseido Limited is proud to announce its inclusion in the MSCI Japan ESG Select Leaders Index. The GPIF, the biggest pension fund in the world, adopted this ESG index, and the Company is now part of it.
Natural Cosmetics Market Report Scope:
|
Report Attribute |
Specifications |
|
Market Size Value In 2024 |
USD 19.8 Billon |
|
Revenue Forecast In 2034 |
USD 44.5 Billon |
|
Growth Rate CAGR |
CAGR of 8.7% from 2025 to 2034 |
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Quantitative Units |
Representation of revenue in US$ Bn and CAGR from 2025 to 2034 |
|
Historic Year |
2021 to 2024 |
|
Forecast Year |
2025-2034 |
|
Report Coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
|
Segments Covered |
By Product, By Source, By Price Orientation, By Distribution Channel and By Region |
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Regional Scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
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Country Scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; France; Italy; Spain; South East Asia; South Korea |
|
Competitive Landscape |
Amway Corporation, Arbonne International LLC, Aveda Corporation, Avon Products, Inc., Bare Escentuals Beauty Inc., Burt’s Bees, Coty Inc., Estée Lauder Companies Inc., Johnson & Johnson, L'Oreal SA, Procter & Gamble Co., and Shiseido Co., Ltd. |
|
Customization Scope |
Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape. |
|
Pricing And Available Payment Methods |
Explore pricing alternatives that are customized to your particular study requirements. |
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