Global Horehound Market size is valued at USD 933.6 Mn in 2024 and is predicted to reach USD 2018.5 Mn by the year 2034 at a CAGR of 8.1% during the forecast period for 2025-2034.
The scented perennial plant horehound, also referred to as white horehound, is grown in Asia, America, and Europe. The common name for the Marrubium vulgare L plant, a member of the mint family, is horehound. The plant known as horehound is well known for its potential medicinal uses. Horehound treats bronchitis, cough, stomach problems, and motion sickness.
Horehound's expectorant qualities allow it to be utilized in herbal tablets and syrups to relieve coughs and stuffy noses. Because natural products have no detrimental effects on health, as opposed to synthetic products, which could have a variety of side effects, they are in increased demand as a result of consumers' growing health consciousness. Due to growing consumer interest in herbal and organic supplements and significant developments in the nutraceutical industry, the world horehound market is growing.
In addition, the food and beverage industry's increasing usage of horehound as a flavoring ingredient is expanding the product's market. Horehound R&D activities are predicted to increase throughout the forecast period, and improvements in the food and beverage industry are anticipated to benefit market growth.
The horehound market is segmented on nature, form and application. Based on nature, the market is segmented into organic and conventional. Based on form, the market is segmented into liquid, powder and oil. Based on application, horehound market is segmented into food flavoring agent and pharmaceuticals & drugs.
The powder category grabbed the highest revenue share, and it is anticipated that it will continue to hold that position during the anticipated time. Due to the significant rise in the frequency of obesity and digestive issues, horehound supplement powder products are becoming more and more popular. In addition, the dynamics of the business for horehound supplements powder are likely to be impacted by the expansion of the nutraceutical sector and the widespread occurrence of lifestyle diseases.
The pharmaceuticals and drugs category is anticipated to grow at a significant rate over the forecast period. The horehound is anticipated to have a profitable demand during the forecast year due to its therapeutic qualities and potential applications in treating bronchitis and cough. This bitter plant is used in the current formulation of pharmaceutical candies, tablets, and syrups to help consumers with sore throats, coughs, and nasal congestion. As the herb is more frequently utilized to treat digestive problems, there will likely be an increase in demand for horehound.
The Asia Pacific horehound market is expected to register the highest market share in revenue in the near future due to the region's expanding pharmaceutical industry. India and China are the two leading geographical areas in the pharmaceutical sector worldwide. In addition, it is anticipated that the popularity of Ayurveda in India and its growing global influence would increase demand for horehound. The expansion of the local sector is also aided by other elements like the product's ease of access and rising customer demand for herbal dietary supplements. In addition, the North America is projected to grow rapidly in the global horehound market. The rising prevalence of lifestyle-related illnesses like obesity, digestive issues, and others in this area supports this. Horehound's market is expanding as a result of the industry's increasing use of it as a flavoring component. Improvements in the food and beverage sector and rising R&D activities in the canine sector are predicted to drive market expansion over the forecast timeframe.
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Report Attribute |
Specifications |
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Market size value in 2024 |
USD 933.6 Mn |
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Revenue forecast in 2034 |
USD 2018.5 Mn |
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Growth rate CAGR |
CAGR of 8.1% from 2025 to 2034 |
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Quantitative units |
Representation of revenue in US$ Mn, and CAGR from 2025 to 2034 |
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Historic Year |
2021 to 2024 |
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Forecast Year |
2025-2034 |
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Report coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
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Segments covered |
Nature, Form And Application |
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Regional scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
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Country scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; The UK; France; Italy; Spain; China; Japan; India; South Korea; Southeast Asia; South Korea; Southeast Asia |
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Competitive Landscape |
The Great American Spice Co., Bickford Flavors, Mountain Rose Herbs, Monterey Bay Spice Company Inc., Merck KGaA, Ricola AG, Herb Pharm, Mudbrick Herb Cottage., Nutraceutical International, Swanson Health Products |
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Customization scope |
Free customization report with the procurement of the report, Modifications to the regional and segment scope. Particular Geographic competitive landscape. |
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Pricing and available payment methods |
Explore pricing alternatives that are customized to your particular study requirements. |
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
Chapter 2. Executive Summary
Chapter 3. Global Horehound Market Snapshot
Chapter 4. Global Horehound Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Industry Analysis – Porter’s Five Forces Analysis
4.7. Competitive Landscape & Market Share Analysis
4.8. Impact of Covid-19 Analysis
Chapter 5. Market Segmentation 1: by Nature Estimates & Trend Analysis
5.1. by Nature & Market Share, 2024 & 2034
5.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2021 to 2034 for the following by Nature:
5.2.1. Organic
5.2.2. Conventional
Chapter 6. Market Segmentation 2: by Form Estimates & Trend Analysis
6.1. by Form & Market Share, 2024 & 2034
6.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2021 to 2034 for the following by Form:
6.2.1. Liquid
6.2.2. Powder
6.2.3. Oil
Chapter 7. Market Segmentation 3: by Application Estimates & Trend Analysis
7.1. by Application & Market Share, 2024 & 2034
7.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2021 to 2034 for the following by Application:
7.2.1. Food Flavoring agent
7.2.2. Pharmaceuticals and Drugs
Chapter 8. Horehound Market Segmentation 4: Regional Estimates & Trend Analysis
8.1. North America
8.1.1. North America Horehound Market Revenue (US$ Million) Estimates and Forecasts by Nature, 2021-2034
8.1.2. North America Horehound Market Revenue (US$ Million) Estimates and Forecasts by Form, 2021-2034
8.1.3. North America Horehound Market Revenue (US$ Million) Estimates and Forecasts by Application, 2021-2034
8.1.4. North America Horehound Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
8.2. Europe
8.2.1. Europe Horehound Market Revenue (US$ Million) Estimates and Forecasts by Nature, 2021-2034
8.2.2. Europe Horehound Market Revenue (US$ Million) Estimates and Forecasts by Form, 2021-2034
8.2.3. Europe Horehound Market Revenue (US$ Million) Estimates and Forecasts by Application, 2021-2034
8.2.4. Europe Horehound Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
8.3. Asia Pacific
8.3.1. Asia Pacific Horehound Market Revenue (US$ Million) Estimates and Forecasts by Nature, 2021-2034
8.3.2. Asia Pacific Horehound Market Revenue (US$ Million) Estimates and Forecasts by Form, 2021-2034
8.3.3. Asia-Pacific Horehound Market Revenue (US$ Million) Estimates and Forecasts by Application, 2021-2034
8.3.4. Asia Pacific Horehound Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
8.4. Latin America
8.4.1. Latin America Horehound Market Revenue (US$ Million) Estimates and Forecasts by Nature, 2021-2034
8.4.2. Latin America Horehound Market Revenue (US$ Million) Estimates and Forecasts by Form, 2021-2034
8.4.3. Latin America Horehound Market Revenue (US$ Million) Estimates and Forecasts by Application, 2021-2034
8.4.4. Latin America Horehound Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
8.5. Middle East & Africa
8.5.1. Middle East & Africa Horehound Market Revenue (US$ Million) Estimates and Forecasts by Nature, 2021-2034
8.5.2. Middle East & Africa Horehound Market Revenue (US$ Million) Estimates and Forecasts by Form, 2021-2034
8.5.3. Middle East & Africa Horehound Market Revenue (US$ Million) Estimates and Forecasts by Application, 2021-2034
8.5.4. Middle East & Africa Horehound Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
Chapter 9. Competitive Landscape
9.1. Major Mergers and Acquisitions/Strategic Alliances
9.2. Company Profiles
9.2.1. The Great American Spice Co.
9.2.2. Bickford Flavors
9.2.3. Mountain Rose Herbs
9.2.4. Monterey Bay Spice Company Inc.
9.2.5. Merck KgaA
9.2.6. Ricola AG
9.2.7. Herb Pharm
9.2.8. Mudbrick Herb Cottage
9.2.9. Nutraceutical International
9.2.10. Swanson Health Products
9.2.11. Other Prominent Players
By Nature
By Form
By Application
By Region-
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.
Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.
Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.
Secondary research
The secondary research sources that are typically mentioned to include, but are not limited to:
The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista
Primary Research:
Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies
The contributors who typically take part in such a course include, but are not limited to:
Data Modeling and Analysis:
In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.
The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.
To know more about the research methodology used for this study, kindly contact us/click here.
