Horehound Market Size, Share & Trends Analysis Report By Nature (Organic And Conventional), Form (Liquid, Powder And Oil) And Application (Food Flavoring Agent And Pharmaceuticals & Drugs), By Region, And Segment Forecasts, 2025-2034

Global Horehound Market size is valued at USD 933.6 Mn in 2024 and is predicted to reach USD 2018.5  Mn by the year 2034 at a CAGR of 8.1% during the forecast period for 2025-2034.

The scented perennial plant horehound, also referred to as white horehound, is grown in Asia, America, and Europe. The common name for the Marrubium vulgare L plant, a member of the mint family, is horehound. The plant known as horehound is well known for its potential medicinal uses. Horehound treats bronchitis, cough, stomach problems, and motion sickness. 

Horehound's expectorant qualities allow it to be utilized in herbal tablets and syrups to relieve coughs and stuffy noses. Because natural products have no detrimental effects on health, as opposed to synthetic products, which could have a variety of side effects, they are in increased demand as a result of consumers' growing health consciousness. Due to growing consumer interest in herbal and organic supplements and significant developments in the nutraceutical industry, the world horehound market is growing.

In addition, the food and beverage industry's increasing usage of horehound as a flavoring ingredient is expanding the product's market. Horehound R&D activities are predicted to increase throughout the forecast period, and improvements in the food and beverage industry are anticipated to benefit market growth.

Recent Developments:

• In November 2018, a major player in the horehound supplement industry, Swanson Health Products, expanded its presence in the largest retail market in the world by launching a Chinese website. The website was created by the Shenzhen-based cross-border e-commerce group Azoya.

• In August 2018, Mountain Rose Herbs started the "Mountain Rose Herbs Giving Project," a brand-new initiative wholly supported by MRH that aims to provide three $4000 grants to individuals or groups needing extra help with their projects focused on plants or conservation. 

Competitive Landscape:

Some major key players in the horehound market are:

• The Great American Spice Co.
• Bickford Flavors
• Mountain Rose Herbs
• Monterey Bay Spice Company Inc.
• Merck KgaA
• Ricola AG
• Herb Pharm
• Mudbrick Herb Cottage
• Nutraceutical International
• Swanson Health Products 

Market Segmentation:

The horehound market is segmented on nature, form and application. Based on nature, the market is segmented into organic and conventional. Based on form, the market is segmented into liquid, powder and oil. Based on application, horehound market is segmented into food flavoring agent and pharmaceuticals & drugs.

Based on form, the powder segment is accounted as a major contributor to the horehound market

The powder category grabbed the highest revenue share, and it is anticipated that it will continue to hold that position during the anticipated time. Due to the significant rise in the frequency of obesity and digestive issues, horehound supplement powder products are becoming more and more popular. In addition, the dynamics of the business for horehound supplements powder are likely to be impacted by the expansion of the nutraceutical sector and the widespread occurrence of lifestyle diseases.

The pharmaceuticals and drugs segment witnessed growth at a rapid rate

The pharmaceuticals and drugs category is anticipated to grow at a significant rate over the forecast period. The horehound is anticipated to have a profitable demand during the forecast year due to its therapeutic qualities and potential applications in treating bronchitis and cough. This bitter plant is used in the current formulation of pharmaceutical candies, tablets, and syrups to help consumers with sore throats, coughs, and nasal congestion. As the herb is more frequently utilized to treat digestive problems, there will likely be an increase in demand for horehound.

The Asia Pacific horehound market hold a significant revenue share in the region

The Asia Pacific horehound market is expected to register the highest market share in revenue in the near future due to the region's expanding pharmaceutical industry. India and China are the two leading geographical areas in the pharmaceutical sector worldwide. In addition, it is anticipated that the popularity of Ayurveda in India and its growing global influence would increase demand for horehound. The expansion of the local sector is also aided by other elements like the product's ease of access and rising customer demand for herbal dietary supplements. In addition, the North America is projected to grow rapidly in the global horehound market. The rising prevalence of lifestyle-related illnesses like obesity, digestive issues, and others in this area supports this. Horehound's market is expanding as a result of the industry's increasing use of it as a flavoring component. Improvements in the food and beverage sector and rising R&D activities in the canine sector are predicted to drive market expansion over the forecast timeframe.

Horehound Market Report Scope :

Segmentation of Horehound Market-

By Nature    

• Organic
• Conventional 

By Form        

• Liquid
• Powder
• Oil

By Application       

• Food Flavoring agent
• Pharmaceuticals and Drugs

By Region-

North America-

• The US
• Canada

Europe-

• Germany
• The UK
• France
• Italy
• Spain
• Rest of Europe

Asia-Pacific-

• China
• Japan
• India
• South Korea
• South East Asia
• Rest of Asia Pacific

Latin America-

• Brazil
• Mexico
• Argentina
• Rest of Latin America

 Middle East & Africa-

• GCC Countries
• South Africa
• Rest of Middle East and Africa