Horehound Market Size, Share & Trends Analysis Report By Nature (Organic And Conventional), Form (Liquid, Powder And Oil) And Application (Food Flavoring Agent And Pharmaceuticals & Drugs), By Region, And Segment Forecasts, 2023-2031

Report ID : 1558 | Published : 2023-02-27 | Pages: 180 | Format: PDF/EXCEL

The Global Horehound Market Size is predicted register at an 7.67% CAGR during the forecast period for 2023-2031.

The scented perennial plant horehound, also referred to as white horehound, is grown in Asia, America, and Europe. The common name for the Marrubium vulgare L plant, a member of the mint family, is horehound. The plant known as horehound is well known for its potential medicinal uses. Horehound treats bronchitis, cough, stomach problems, and motion sickness.

Horehound Market

Horehound's expectorant qualities allow it to be utilized in herbal tablets and syrups to relieve coughs and stuffy noses. Because natural products have no detrimental effects on health, as opposed to synthetic products, which could have a variety of side effects, they are in increased demand as a result of consumers' growing health consciousness. Due to growing consumer interest in herbal and organic supplements and significant developments in the nutraceutical industry, the world horehound market is growing.

In addition, the food and beverage industry's increasing usage of horehound as a flavoring ingredient is expanding the product's market. Horehound R&D activities are predicted to increase throughout the forecast period, and improvements in the food and beverage industry are anticipated to benefit market growth.

Recent Developments:

  • In November 2018, a major player in the horehound supplement industry, Swanson Health Products, expanded its presence in the largest retail market in the world by launching a Chinese website. The website was created by the Shenzhen-based cross-border e-commerce group Azoya.
  • In August 2018, Mountain Rose Herbs started the "Mountain Rose Herbs Giving Project," a brand-new initiative wholly supported by MRH that aims to provide three $4000 grants to individuals or groups needing extra help with their projects focused on plants or conservation. 

Competitive Landscape:

Some major key players in the horehound market are:

  • The Great American Spice Co.
  • Bickford Flavors
  • Mountain Rose Herbs
  • Monterey Bay Spice Company Inc.
  • Merck KgaA
  • Ricola AG
  • Herb Pharm
  • Mudbrick Herb Cottage
  • Nutraceutical International
  • Swanson Health Products 

Market Segmentation:

The horehound market is segmented on nature, form and application. Based on nature, the market is segmented into organic and conventional. Based on form, the market is segmented into liquid, powder and oil. Based on application, horehound market is segmented into food flavoring agent and pharmaceuticals & drugs.

Based on form, the powder segment is accounted as a major contributor to the horehound market

The powder category grabbed the highest revenue share, and it is anticipated that it will continue to hold that position during the anticipated time. Due to the significant rise in the frequency of obesity and digestive issues, horehound supplement powder products are becoming more and more popular. In addition, the dynamics of the business for horehound supplements powder are likely to be impacted by the expansion of the nutraceutical sector and the widespread occurrence of lifestyle diseases.

The pharmaceuticals and drugs segment witnessed growth at a rapid rate

The pharmaceuticals and drugs category is anticipated to grow at a significant rate over the forecast period. The horehound is anticipated to have a profitable demand during the forecast year due to its therapeutic qualities and potential applications in treating bronchitis and cough. This bitter plant is used in the current formulation of pharmaceutical candies, tablets, and syrups to help consumers with sore throats, coughs, and nasal congestion. As the herb is more frequently utilized to treat digestive problems, there will likely be an increase in demand for horehound.

The Asia Pacific horehound market hold a significant revenue share in the region

The Asia Pacific horehound market is expected to register the highest market share in revenue in the near future due to the region's expanding pharmaceutical industry. India and China are the two leading geographical areas in the pharmaceutical sector worldwide. In addition, it is anticipated that the popularity of Ayurveda in India and its growing global influence would increase demand for horehound. The expansion of the local sector is also aided by other elements like the product's ease of access and rising customer demand for herbal dietary supplements. In addition, the North America is projected to grow rapidly in the global horehound market. The rising prevalence of lifestyle-related illnesses like obesity, digestive issues, and others in this area supports this. Horehound's market is expanding as a result of the industry's increasing use of it as a flavoring component. Improvements in the food and beverage sector and rising R&D activities in the canine sector are predicted to drive market expansion over the forecast timeframe.

Horehound Market Report Scope

 

Report Attribute

Specifications

Growth rate CAGR

CAGR of 7.67% from 2023 to 2031

Quantitative units

Representation of revenue in US$ Million, and CAGR from 2023 to 2031

Historic Year

2019 to 2022

Forecast Year

2023-2031

Report coverage

The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends

Segments covered

Nature, Form And Application

Regional scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country scope

U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; The UK; France; Italy; Spain; China; Japan; India; South Korea; Southeast Asia; South Korea; Southeast Asia

Competitive Landscape

The Great American Spice Co., Bickford Flavors, Mountain Rose Herbs, Monterey Bay Spice Company Inc., Merck KGaA, Ricola AG, Herb Pharm, Mudbrick Herb Cottage., Nutraceutical International, Swanson Health Products

Customization scope

Free customization report with the procurement of the report, Modifications to the regional and segment scope. Particular Geographic competitive landscape.

Pricing and available payment methods

Explore pricing alternatives that are customized to your particular study requirements.

Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions

Chapter 2. Executive Summary

Chapter 3. Global Horehound Market Snapshot

Chapter 4. Global Horehound Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Industry Analysis – Porter’s Five Forces Analysis
4.7. Competitive Landscape & Market Share Analysis
4.8. Impact of Covid-19 Analysis

Chapter 5. Market Segmentation 1: by Nature Estimates & Trend Analysis
5.1. by Nature & Market Share, 2019 & 2031
5.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Nature:

5.2.1. Organic
5.2.2. Conventional

Chapter 6. Market Segmentation 2: by Form Estimates & Trend Analysis
6.1. by Form & Market Share, 2019 & 2031
6.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Form:

6.2.1. Liquid
6.2.2. Powder
6.2.3. Oil

Chapter 7. Market Segmentation 3: by Application Estimates & Trend Analysis
7.1. by Application & Market Share, 2019 & 2031
7.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Application:

7.2.1. Food Flavoring agent
7.2.2. Pharmaceuticals and Drugs

Chapter 8. Horehound Market Segmentation 4: Regional Estimates & Trend Analysis

8.1. North America

8.1.1. North America Horehound Market Revenue (US$ Million) Estimates and Forecasts by Nature, 2022-2031
8.1.2. North America Horehound Market Revenue (US$ Million) Estimates and Forecasts by Form, 2022-2031
8.1.3. North America Horehound Market Revenue (US$ Million) Estimates and Forecasts by Application, 2022-2031
8.1.4. North America Horehound Market Revenue (US$ Million) Estimates and Forecasts by country, 2022-2031

8.2. Europe

8.2.1. Europe Horehound Market Revenue (US$ Million) Estimates and Forecasts by Nature, 2022-2031
8.2.2. Europe Horehound Market Revenue (US$ Million) Estimates and Forecasts by Form, 2022-2031
8.2.3. Europe Horehound Market Revenue (US$ Million) Estimates and Forecasts by Application, 2022-2031
8.2.4. Europe Horehound Market Revenue (US$ Million) Estimates and Forecasts by country, 2022-2031

8.3. Asia Pacific

8.3.1. Asia Pacific Horehound Market Revenue (US$ Million) Estimates and Forecasts by Nature, 2022-2031
8.3.2. Asia Pacific Horehound Market Revenue (US$ Million) Estimates and Forecasts by Form, 2022-2031
8.3.3. Asia-Pacific Horehound Market Revenue (US$ Million) Estimates and Forecasts by Application, 2022-2031
8.3.4. Asia Pacific Horehound Market Revenue (US$ Million) Estimates and Forecasts by country, 2022-2031

8.4. Latin America

8.4.1. Latin America Horehound Market Revenue (US$ Million) Estimates and Forecasts by Nature, 2022-2031
8.4.2. Latin America Horehound Market Revenue (US$ Million) Estimates and Forecasts by Form, 2022-2031
8.4.3. Latin America Horehound Market Revenue (US$ Million) Estimates and Forecasts by Application, 2022-2031
8.4.4. Latin America Horehound Market Revenue (US$ Million) Estimates and Forecasts by country, 2022-2031

8.5. Middle East & Africa

8.5.1. Middle East & Africa Horehound Market Revenue (US$ Million) Estimates and Forecasts by Nature, 2022-2031
8.5.2. Middle East & Africa Horehound Market Revenue (US$ Million) Estimates and Forecasts by Form, 2022-2031
8.5.3. Middle East & Africa Horehound Market Revenue (US$ Million) Estimates and Forecasts by Application, 2022-2031
8.5.4. Middle East & Africa Horehound Market Revenue (US$ Million) Estimates and Forecasts by country, 2022-2031

Chapter 9. Competitive Landscape

9.1. Major Mergers and Acquisitions/Strategic Alliances

9.2. Company Profiles


9.2.1. The Great American Spice Co.
9.2.2. Bickford Flavors
9.2.3. Mountain Rose Herbs
9.2.4. Monterey Bay Spice Company Inc.
9.2.5. Merck KgaA
9.2.6. Ricola AG
9.2.7. Herb Pharm
9.2.8. Mudbrick Herb Cottage
9.2.9. Nutraceutical International
9.2.10. Swanson Health Products
9.2.11. Other Prominent Players

Segmentation of Horehound Market-

By Nature    

  • Organic
  • Conventional

Horehound Market

By Form        

  • Liquid
  • Powder
  • Oil

By Application       

  • Food Flavoring agent
  • Pharmaceuticals and Drugs

By Region-

North America-

  • The US
  • Canada
  • Mexico

Europe-

  • Germany
  • The UK
  • France
  • Italy
  • Spain
  • Rest of Europe

Asia-Pacific-

  • China
  • Japan
  • India
  • South Korea
  • South East Asia
  • Rest of Asia Pacific

Latin America-

  • Brazil
  • Argentina
  • Rest of Latin America

 Middle East & Africa-

  • GCC Countries
  • South Africa
  • Rest of Middle East and Africa

InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.

Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.

Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.

Secondary research

The secondary research sources that are typically mentioned to include, but are not limited to:

  • Company websites, financial reports, annual reports, investor presentations, broker reports, and SEC filings.
  • External and internal proprietary databases, regulatory databases, and relevant patent analysis
  • Statistical databases, National government documents, and market reports
  • Press releases, news articles, and webcasts specific to the companies operating in the market

The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista

Primary Research:

Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies

The contributors who typically take part in such a course include, but are not limited to: 

  • Industry participants: CEOs, CBO, CMO, VPs, marketing/ type managers, corporate strategy managers, and national sales managers, technical personnel, purchasing managers, resellers, and distributors.
  • Outside experts: Valuation experts, Investment bankers, research analysts specializing in specific markets
  • Key opinion leaders (KOLs) specializing in unique areas corresponding to various industry verticals
  • End-users: Vary mainly depending upon the market

Data Modeling and Analysis:

In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.

The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.

To know more about the research methodology used for this study, kindly contact us/click here.

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Horehound Market expected to grow at 7.67% CAGR during the forecast period for 2023-2031

Bickford Flavors, Mountain Rose Herbs, Monterey Bay Spice Company Inc., Merck KGaA, Ricola AG, Herb Pharm, Mudbrick Herb Cottage., Nutraceutical Inter

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