Next-Generation Personalized Nutrition Market Size, Share and Forecast 2025 to 2034

Global Next-Generation Personalized Nutrition Market Size is valued at USD 2.7 Billion in 2024 and is predicted to reach USD 10.8 Billion by the year 2034 at a 15.1% CAGR during the forecast period for 2025-2034.

Next-Generation Personalized Nutrition Market Size, Share & Trends Analysis Report By Service (Questionnaire/Survey Based, Wearables and Apps, Home Test Kits, Others (Consultation, etc.)), By Application, By Product, By Provider, By Region, And Segment Forecasts, 2025-2034.

Key Industry Insights & Findings from the Report:

• Growing awareness about the significance of nutrition for health and wellness drives consumers to seek personalized nutrition plans that cater to their specific health goals.
• Supportive government policies & initiatives aimed at improving public health through better nutrition contribute to the growth of the personalized nutrition market.
• North America dominated the market and accounted for a global revenue share in 2024.
• Ensuring compliance with data protection requirements such the General Data Protection Regulation can be difficult and expensive, which may impede the expansion of the market.

In recent years, Awareness of the impact of nutrition is constantly increasing owing to evolving trends in wellness, health, and prevention and shifting consumer focus on a more holistic approach. Personalized nutrition is such an approach that uses information of individual characteristics for developing targeted nutritional advice, products, or services. In spite of the conventional, one-size-fits-all strategies, personalized nutrition is allowing consumers to be more disciplined in maintaining a healthier dietary regimen by using wearable gadgets for monitoring weight, height, heart rate, and other data or taking advantage of emerging services, including genetic profiling and gut-micro biome testing. Various products of personalized nutrition include vitamins, herbs & botanicals, proteins & amino acids, fatty acids, minerals, probiotics, fibers & specialty carbohydrates, and others like prebiotics, carotenoids, glucosamine, etc.

The global Next-Generation Personalized Nutrition market is expected to grow significantly over the projected period on account of advancements in genomic science and the improved practice of healthy eating, and rapidly increasing concerns related to inadequate nutrition. Also, vendors are showing more interest in developing personalized nutrition by forming strategic partnerships. For instance, in February 2019, Segterra, Inc. had entered into a partnership with Helix in commercializing its GoalGetter personalized model through Helix’s marketplace. Digital health stands as an emerging area are supporting customers in improving their health and nutrition. As a result, Evolving digitalization across the globe is also one of the key factors driving market growth.

Competitive Landscape

Some Of The Key Players In The Next-Generation Personalized Nutrition Market:

• Amazing Food Solution Inc.
• Amway
• Arborvitae
• Atlas Biomed Group Ltd.
• Bactolac Pharmaceutical Inc.
• BASF SE
• Baze
• BiogeniQ
• Bitbite
• Caligenix
• CircleDNA (DNAfit)
• Datassential
• Day Two Ltd.
• DNAFit
• DNApa
• Drawbridge Health Inc.
• DSM
• Eurogenetica Ltd.
• Flavourspace B.V.
• Food Gene & Me
• FoodMinds
• Freshly
• GenBiome
• Geneplanet
• GenoPalate
• Glucovation
• Habit Food Personalized LLC
• Healbe Corporation
• Herbalife Nutrition
• InsideTracker
• Ixcela
• Lifefuels
• Loewi
• Mixfit Inc.
• Molecular You Corp.
• myDNAhealth
• Noho Health Inc. (Care/of)
• Noom Inc.
• Nutrigenomix
• Nutrino
• O2 Studio
• Onegevity Health
• Onex Corporation
• Pathway Genomics
• Persona
• Phynova Group Limited
• PlateJoy Inc.
• Shopwell
• SmartPlate
• Spoon Guru
• STYR
• Suggestic
• Sundose
• Tespo
• Tivity Health
• Viome Inc.
• Vydiant
• Wellness Coaches
• WellnessFX Inc.
• Whisk
• Zipongo

Market Segmentation

The global Next-Generation Personalized Nutrition market is segmented on the basis of service type, application, and region. Based on the application, the market is divided into Questionnaire/Survey Based, Wearables and Apps, Home Test Kits, and Others (Consultation, etc.). On the basis of application type, the market is segmented into Biomarkers/ Diagnostic and Monitoring Tools, Genetics/ Nutrigenomics, Microbiome/Next Generation Probiotics, and Physical Traits & Lifestyle Based Solution. Based on region, the market is studied across North America, Asia-Pacific, Europe, and LAMEA. Among that, Europe held the largest share of the market, followed by America and the Asia Pacific. On the other hand, North America is expected to dominate the market during the analysis of the forecast period.

Recent Developments:

• In May 2023, Viome extended its objective of tailored preventive nutrition to Canada. Viome, a firm specializing in longevity and preventative healthcare, has just expanded its presence to Canada. The company's primary objective is to investigate the underlying causes of health complaints, counteract the process of biological aging, and eradicate severe illnesses on a global scale.

The Next-Generation Personalized Nutrition Market Report Scope