InsightAce Analytic's latest recent study predicts that the global market for next-generation personalised nutrition will grow at a CAGR of 12.3% between 2022 and 2030. In recent years, Awareness of the impact of nutrition is constantly increasing owing to evolving trends in wellness, health, and prevention and shifting consumer focus on a more holistic approach. Personalized nutrition is such an approach that uses information of individual characteristics for developing targeted nutritional advice, products, or services. In spite of the conventional, one-size-fits-all strategies, personalized nutrition is allowing consumers to be more disciplined in maintaining a healthier dietary regimen by using wearable gadgets for monitoring weight, height, heart rate, and other data or taking advantage of emerging services, including genetic profiling and gut-micro biome testing. Various products of personalized nutrition include vitamins, herbs & botanicals, proteins & amino acids, fatty acids, minerals, probiotics, fibers & specialty carbohydrates, and others like prebiotics, carotenoids, glucosamine, etc.
The global Next-Generation Personalized Nutrition market is expected to grow significantly over the projected period on account of advancements in genomic science and the improved practice of healthy eating, and rapidly increasing concerns related to inadequate nutrition. Also, vendors are showing more interest in developing personalized nutrition by forming strategic partnerships. For instance, in February 2019, Segterra, Inc. had entered into a partnership with Helix in commercializing its GoalGetter personalized model through Helix’s marketplace. Digital health stands as an emerging area are supporting customers in improving their health and nutrition. As a result, Evolving digitalization across the globe is also one of the key factors driving market growth.
The global Next-Generation Personalized Nutrition market is segmented on the basis of service type, application, and region. Based on the application, the market is divided into Questionnaire/Survey Based, Wearables and Apps, Home Test Kits, and Others (Consultation, etc.). On the basis of application type, the market is segmented into Biomarkers/ Diagnostic and Monitoring Tools, Genetics/ Nutrigenomics, Microbiome/Next Generation Probiotics, and Physical Traits & Lifestyle Based Solution. Based on region, the market is studied across North America, Asia-Pacific, Europe, and LAMEA. Among that, Europe held the largest share of the market, followed by America and the Asia Pacific. On the other hand, North America is expected to dominate the market during the analysis of the forecast period.
The key players of this market include Arborvitae, Baze, BiogeniQ, Bitbite, Datassential, Day Two Ltd., DNAFit, Flavourspace B.V., FoodMinds, Freshly, GenBiome, GenoPalate, Glucovation, Habit food personalized, Healbe Corporation, InsideTracker, Ixcela, Lifefuels, Loewi, Mixfit Inc., myDNAhealth, Noom, Inc., Nutrigenomix, Nutrino, Onegevity Health, Onex Corporation, Pathway Genomics, Phynova Group Limited, PlateJoy, Inc., Shopwell, SmartPlate, Spoon Guru, STYR, Suggestic, Tespo, Tivity Health, Viome, Inc., Vydiant, WellnessFX, Inc., Whisk, Zipongo, Amazing Food Solution, Inc., Atlas Biomed Group Ltd., Caligenix, Drawbridge Health, Inc., Food Gene & Me, Eurogenetica Ltd., Molecular You Corp., Sundose, O2 Studio, Geneplanet, DNApa, and other prominent players.
