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Next-Generation Personalized Nutrition Market Size, Share & Trends Analysis Report By Service (Questionnaire/Survey Based, Wearables and Apps, Home Test Kits, Others (Consultation, etc.)), By Application, By Region, And Segment Forecasts, 2025-2034

Report Id: 1047 Pages: 180 Published: 20 March 2025 Format: PDF / PPT / Excel / Power BI
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Global Next-Generation Personalized Nutrition Market Size is valued at USD 2.7 Billion in 2024 and is predicted to reach USD 10.8 Billion by the year 2034 at a 15.1% CAGR during the forecast period for 2025-2034.

Key Industry Insights & Findings from the Report:

  • Growing awareness about the significance of nutrition for health and wellness drives consumers to seek personalized nutrition plans that cater to their specific health goals.
  • Supportive government policies & initiatives aimed at improving public health through better nutrition contribute to the growth of the personalized nutrition market.
  • North America dominated the market and accounted for a global revenue share in 2024.
  • Ensuring compliance with data protection requirements such the General Data Protection Regulation can be difficult and expensive, which may impede the expansion of the market.

Next-Generation Personalized Nutrition Market

In recent years, Awareness of the impact of nutrition is constantly increasing owing to evolving trends in wellness, health, and prevention and shifting consumer focus on a more holistic approach. Personalized nutrition is such an approach that uses information of individual characteristics for developing targeted nutritional advice, products, or services. In spite of the conventional, one-size-fits-all strategies, personalized nutrition is allowing consumers to be more disciplined in maintaining a healthier dietary regimen by using wearable gadgets for monitoring weight, height, heart rate, and other data or taking advantage of emerging services, including genetic profiling and gut-micro biome testing. Various products of personalized nutrition include vitamins, herbs & botanicals, proteins & amino acids, fatty acids, minerals, probiotics, fibers & specialty carbohydrates, and others like prebiotics, carotenoids, glucosamine, etc.

The global Next-Generation Personalized Nutrition market is expected to grow significantly over the projected period on account of advancements in genomic science and the improved practice of healthy eating, and rapidly increasing concerns related to inadequate nutrition. Also, vendors are showing more interest in developing personalized nutrition by forming strategic partnerships. For instance, in February 2019, Segterra, Inc. had entered into a partnership with Helix in commercializing its GoalGetter personalized model through Helix’s marketplace. Digital health stands as an emerging area are supporting customers in improving their health and nutrition. As a result, Evolving digitalization across the globe is also one of the key factors driving market growth.

Competitive Landscape

Some Of The Key Players In The Next-Generation Personalized Nutrition Market:

  • Arborvitae,
  • Baze,
  • BiogeniQ,
  • Bitbite,
  • Datassential,
  • Day Two Ltd.,
  • DNAFit,
  • Flavourspace B.V.,
  • FoodMinds,
  • Freshly,
  • GenBiome,
  • GenoPalate,
  • Glucovation,
  • Habit food personalized,
  • Healbe Corporation,
  • InsideTracker,
  • Ixcela,
  • Lifefuels,
  • Loewi,
  • Mixfit Inc.,
  • myDNAhealth,
  • Noom, Inc.,
  • Nutrigenomix,
  • Nutrino,
  • Onegevity Health,
  • Onex Corporation,
  • Pathway Genomics,
  • Phynova Group Limited,
  • PlateJoy, Inc.,
  • Shopwell,
  • SmartPlate,
  • Spoon Guru,
  • STYR,
  • Suggestic,
  • Tespo,
  • Tivity Health,
  • Viome, Inc.,
  • Vydiant,
  • WellnessFX, Inc.,
  • Whisk,
  • Zipongo,
  • Amazing Food Solution, Inc.,
  • Atlas Biomed Group Ltd.,
  • Caligenix,
  • Drawbridge Health, Inc.
  • Food Gene & Me,
  • Eurogenetica Ltd.,
  • Molecular You Corp.,
  • Sundose,
  • O2 Studio,
  • Geneplanet,
  • DNApa,
  • other prominent players

Market Segmentation

The global Next-Generation Personalized Nutrition market is segmented on the basis of service type, application, and region. Based on the application, the market is divided into Questionnaire/Survey Based, Wearables and Apps, Home Test Kits, and Others (Consultation, etc.). On the basis of application type, the market is segmented into Biomarkers/ Diagnostic and Monitoring Tools, Genetics/ Nutrigenomics, Microbiome/Next Generation Probiotics, and Physical Traits & Lifestyle Based Solution. Based on region, the market is studied across North America, Asia-Pacific, Europe, and LAMEA. Among that, Europe held the largest share of the market, followed by America and the Asia Pacific. On the other hand, North America is expected to dominate the market during the analysis of the forecast period.

Recent Developments:

  • In May 2023, Viome extended its objective of tailored preventive nutrition to Canada. Viome, a firm specializing in longevity and preventative healthcare, has just expanded its presence to Canada. The company's primary objective is to investigate the underlying causes of health complaints, counteract the process of biological aging, and eradicate severe illnesses on a global scale.

The Next-Generation Personalized Nutrition Market Report Scope

Report Attribute

Specifications

Market Size Value In 2024

USD 2.7 Billion

Revenue Forecast In 2034

USD 10.8 Billion

Growth Rate CAGR

CAGR of 15.1% from 2025 to 2034

Quantitative Units

Representation of revenue in US$ Mn and CAGR from 2025 to 2034

Historic Year

2021 to 2024

Forecast Year

2025-2034

Report Coverage

The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends

Segments Covered

By Service, By Application

Regional Scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country Scope

U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico ;The UK; France; Italy; Spain; China; Japan; India; South Korea; South East Asia; South Korea; South East Asia

Competitive Landscape

Arborvitae, Baze, BiogeniQ, Bitbite, Datassential, Day Two Ltd., DNAFit, Flavourspace B.V., FoodMinds, Freshly, GenBiome, GenoPalate, Glucovation, Habit food personalized, Healbe Corporation, InsideTracker, Ixcela, Lifefuels, Loewi, Mixfit Inc., myDNAhealth, Noom, Inc., Nutrigenomix, Nutrino, Onegevity Health, Onex Corporation, Pathway Genomics, Phynova Group Limited, PlateJoy, Inc., Shopwell, SmartPlate, Spoon Guru, STYR, Suggestic, Tespo, Tivity Health, Viome, Inc., Vydiant, WellnessFX, Inc., Whisk, Zipongo, Amazing Food Solution, Inc., Atlas Biomed Group Ltd., Caligenix, Drawbridge Health, Inc., Food Gene & Me, Eurogenetica Ltd., Molecular You Corp., Sundose, O2 Studio, Geneplanet, DNApa, and other prominent players

Customization Scope

Free customization report with the procurement of the report, Modifications to the regional and segment scope. Particular Geographic competitive landscape.

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Global Next-Generation Personalized Nutrition Market Segmentation

 

Global Next-Generation Personalized Nutrition Market by Service

  • Questionnaire/Survey Based
  • Wearables and Apps
  • Home Test Kits
  • Others (Consultation, etc.)

 Next-Generation Personalized Nutrition Market

Global Next-Generation Personalized Nutrition Market Based on Application

  • Biomarkers/ Diagnostic and Monitoring Tools
  • Genetics/ Nutrigenomics
  • Microbiome/Next Generation Probiotics
  • Physical Traits & Lifestyle Based Solution

 

Global Next-Generation Personalized Nutrition Market Based on Region

Europe

  • U.K.
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe

North America

  • U.S.
  • Canada

Asia Pacific

  • India
  • China
  • Japan
  • South Korea
  • Australia & New Zealand

Latin America

  • Brazil
  • Mexico
  • Rest of Latin America

Middle East & Africa

  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.

Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.

Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.

Secondary research

The secondary research sources that are typically mentioned to include, but are not limited to:

  • Company websites, financial reports, annual reports, investor presentations, broker reports, and SEC filings.
  • External and internal proprietary databases, regulatory databases, and relevant patent analysis
  • Statistical databases, National government documents, and market reports
  • Press releases, news articles, and webcasts specific to the companies operating in the market

The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista

Primary Research:

Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies

The contributors who typically take part in such a course include, but are not limited to: 

  • Industry participants: CEOs, CBO, CMO, VPs, marketing/ type managers, corporate strategy managers, and national sales managers, technical personnel, purchasing managers, resellers, and distributors.
  • Outside experts: Valuation experts, Investment bankers, research analysts specializing in specific markets
  • Key opinion leaders (KOLs) specializing in unique areas corresponding to various industry verticals
  • End-users: Vary mainly depending upon the market

Data Modeling and Analysis:

In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.

The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.

To know more about the research methodology used for this study, kindly contact us/click here.

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