Next-Generation Personalized Nutrition Market Size, Share and Forecast 2025 to 2034
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Global Next-Generation Personalized Nutrition Market Size is valued at USD 2.7 Billion in 2024 and is predicted to reach USD 10.8 Billion by the year 2034 at a 15.1% CAGR during the forecast period for 2025-2034.
Next-Generation Personalized Nutrition Market Size, Share & Trends Analysis Report By Service (Questionnaire/Survey Based, Wearables and Apps, Home Test Kits, Others (Consultation, etc.)), By Application, By Product, By Provider, By Region, And Segment Forecasts, 2025-2034.
Key Industry Insights & Findings from the Report:
In recent years, Awareness of the impact of nutrition is constantly increasing owing to evolving trends in wellness, health, and prevention and shifting consumer focus on a more holistic approach. Personalized nutrition is such an approach that uses information of individual characteristics for developing targeted nutritional advice, products, or services. In spite of the conventional, one-size-fits-all strategies, personalized nutrition is allowing consumers to be more disciplined in maintaining a healthier dietary regimen by using wearable gadgets for monitoring weight, height, heart rate, and other data or taking advantage of emerging services, including genetic profiling and gut-micro biome testing. Various products of personalized nutrition include vitamins, herbs & botanicals, proteins & amino acids, fatty acids, minerals, probiotics, fibers & specialty carbohydrates, and others like prebiotics, carotenoids, glucosamine, etc.
The global Next-Generation Personalized Nutrition market is expected to grow significantly over the projected period on account of advancements in genomic science and the improved practice of healthy eating, and rapidly increasing concerns related to inadequate nutrition. Also, vendors are showing more interest in developing personalized nutrition by forming strategic partnerships. For instance, in February 2019, Segterra, Inc. had entered into a partnership with Helix in commercializing its GoalGetter personalized model through Helix’s marketplace. Digital health stands as an emerging area are supporting customers in improving their health and nutrition. As a result, Evolving digitalization across the globe is also one of the key factors driving market growth.
The global Next-Generation Personalized Nutrition market is segmented on the basis of service type, application, and region. Based on the application, the market is divided into Questionnaire/Survey Based, Wearables and Apps, Home Test Kits, and Others (Consultation, etc.). On the basis of application type, the market is segmented into Biomarkers/ Diagnostic and Monitoring Tools, Genetics/ Nutrigenomics, Microbiome/Next Generation Probiotics, and Physical Traits & Lifestyle Based Solution. Based on region, the market is studied across North America, Asia-Pacific, Europe, and LAMEA. Among that, Europe held the largest share of the market, followed by America and the Asia Pacific. On the other hand, North America is expected to dominate the market during the analysis of the forecast period.
| Report Attribute | Specifications |
| Market Size Value In 2024 | USD 2.7 Billion |
| Revenue Forecast In 2034 | USD 10.8 Billion |
| Growth Rate CAGR | CAGR of 15.1% from 2025 to 2034 |
| Quantitative Units | Representation of revenue in US$ Mn and CAGR from 2025 to 2034 |
| Historic Year | 2021 to 2024 |
| Forecast Year | 2025-2034 |
| Report Coverage | The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
| Segments Covered | By-product, by-provider, service, and application |
| Regional Scope | North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
| Country Scope | U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico ;The UK; France; Italy; Spain; China; Japan; India; South Korea; South East Asia; South Korea; South East Asia |
| Competitive Landscape | Arborvitae, Baze, BiogeniQ, Bitbite, Datassential, Day Two Ltd., DNAFit, Flavourspace B.V., FoodMinds, Freshly, GenBiome, GenoPalate, Glucovation, Habit food personalized, Healbe Corporation, InsideTracker, Ixcela, Lifefuels, Loewi, Mixfit Inc., myDNAhealth, Noom, Inc., Nutrigenomix, Nutrino, Onegevity Health, Onex Corporation, Pathway Genomics, Phynova Group Limited, PlateJoy, Inc., Shopwell, SmartPlate, Spoon Guru, STYR, Suggestic, Tespo, Tivity Health, Viome, Inc., Vydiant, WellnessFX, Inc., Whisk, Zipongo, Amazing Food Solution, Inc., Atlas Biomed Group Ltd., Caligenix, Drawbridge Health, Inc., Food Gene & Me, Eurogenetica Ltd., Molecular You Corp., Sundose, O2 Studio, Geneplanet, DNApa, and other prominent players |
| Customization Scope | Free customization report with the procurement of the report, Modifications to the regional and segment scope. Particular Geographic competitive landscape. |
| Pricing And Available Payment Methods | Explore pricing alternatives that are customized to your particular study requirements. |
Global Next-Generation Personalized Nutrition Market by Product Type/Service:
· Products
o Personalized Supplements/Nutraceuticals
o Functional Foods & Beverages
o Custom Meal Kits & Foods
o Others
· Services
o Testing & Diagnostics
o Coaching/Dietitian Consultation
o Corporate Wellness Programs
· Digital Tools/Platforms
o Mobile Apps/AI Coaches
o Wearables/Devices
o Online Platforms
Global Next-Generation Personalized Nutrition Market Based on Application
· General Wellness
· Performance
· Disease-Specific
Global Next-Generation Personalized Nutrition Market Based By Provider
· Wellness and Fitness Centers
· Medical Profession and Dietician
· Food Delivery Services
· Diagnostic Companies and Laboratories
Global Next-Generation Personalized Nutrition Market Based on Region
Europe
North America
Asia Pacific
Latin America
Middle East & Africa
This study employed a multi-step, mixed-method research approach that integrates:
This approach ensures a balanced and validated understanding of both macro- and micro-level market factors influencing the market.
Secondary research for this study involved the collection, review, and analysis of publicly available and paid data sources to build the initial fact base, understand historical market behaviour, identify data gaps, and refine the hypotheses for primary research.
Secondary data for the market study was gathered from multiple credible sources, including:
These sources were used to compile historical data, market volumes/prices, industry trends, technological developments, and competitive insights.
Primary research was conducted to validate secondary data, understand real-time market dynamics, capture price points and adoption trends, and verify the assumptions used in the market modelling.
Primary interviews for this study involved:
Interviews were conducted via:
Primary insights were incorporated into demand modelling, pricing analysis, technology evaluation, and market share estimation.
All collected data were processed and normalized to ensure consistency and comparability across regions and time frames.
The data validation process included:
This ensured that the dataset used for modelling was clean, robust, and reliable.
The bottom-up approach involved aggregating segment-level data, such as:
This method was primarily used when detailed micro-level market data were available.
The top-down approach used macro-level indicators:
This approach was used for segments where granular data were limited or inconsistent.
To ensure accuracy, a triangulated hybrid model was used. This included:
This multi-angle validation yielded the final market size.
Market forecasts were developed using a combination of time-series modelling, adoption curve analysis, and driver-based forecasting tools.
Given inherent uncertainties, three scenarios were constructed:
Sensitivity testing was conducted on key variables, including pricing, demand elasticity, and regional adoption.