The market size of the global maple water market in the year 2021 is valued at 301.07 Million and is predicted to reach 3164.78 Million by the year 2030 at an 30.09% CAGR during the forecast period.
Maple water, commonly known as sap, is a clear liquid plant-based water that flows speedily from maple trees for a short period of time in early spring. A natural process fills maple water with nourishment. Maple water includes 46 unique bio-active chemicals, some of which have antioxidant characteristics and minerals such as potassium, zinc, limestone, and chromium. The increased health consciousness among the general public propels the maple water business forward. With changing lifestyles and nutritional habits, there is a growing demand for organic and plant-based beverages over carbonated drinks, juices, and effervescent drinks. In line with this, maple water is gaining popularity as a weight management and sports recovery drink due to its low-calorie content. Other factors include rising demand for natural sweeteners, maple syrup, butter, liqueur, and baked sweets, aggressive promotional efforts by manufacturers, and convenient product availability via proliferating online retail channels, which are likely to boost the market even further.
Additionally, the crucial factor that has fueled the growth of the global maple water market is the rising health trend of increased consumption of low-calorie beverages. The increased demand for flavored, fortified, or sparkling maple water is attributable to the increasing customer desire for value-added hydration in line with developing consumer tastes. Some players are also earning from electrolyte-containing hydration products for athletes, which may help the industry grow even further.
Market Segmentation:
The maple water market is segmented on flavor, packaging, and end-use. Based on flavor, the market is segmented into flavored and unflavored. Based on packaging, the maple water market is segmented into tetra, bottle, pouches and cans. Based on end-use, the maple water market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online retail stores, and other distribution channels.
Based on flavor, the flavored segment is a major contributor to the maple water market.
The flavored category will control the market throughout that time. This can be linked to the rising global demand for flavored beverages serving refreshing drinks. As flavored beverages help consumers connect with real and familiar flavors, this influences how they choose which products to buy.
The bottles segment witnessed growth at a rapid rate.
Bottles grabbed the highest revenue share, and it is anticipated that they will continue to hold that position during the anticipated time. Maple water and other such beverages are regularly marketed in glass bottles in supermarkets, convenience stores, and online marketplaces, among other distribution channels, in addition to plastic pet bottles. Bottles can be produced in various sizes, forms, or colors and branded with the production company's logo, making them flexible to consumer needs. Most maple water bottles are available in various hues, including clear, frosted, and colorful versions. They are frequently made of plastic and glass, which are easily moldable.
The North American maple water market holds a significant regional revenue share.
The North American maple water market is expected to register the highest market share in revenue soon. There is more potential in the North American maple water market due to growing customer demand for natural products and an increase in the availability of healthy maple trees. This is partly due to the region's growing demand for packaged flavored beverages and increased awareness of the health advantages of maple water. A further factor supporting the production of maple water is the spread of sugar maple tree plantations throughout eastern Canada and the Northeastern United States. In addition, Asia Pacific is projected to grow rapidly in the global maple water market. With a rising preference for low-calorie, naturally sweetened water products, maple water demand and consumption are projected to increase soon, propelling the market's expansion. Major firms' presence in the area is also a factor in their market expansion.
Competitive Landscape
Some major key players in the Maple water market are Drink Simple, Sibberi Ltd., Drink Maple Inc., Smith And Salmon, Inc. (Sap), Seva Maple Water, Oviva Eau D’erable Pure, Maple3, Lower Valley Beverage Company, Drink Happy Tree, Necta Nature.