Electric Beauty Devices Market, Share & Trends Analysis Report, By Types (Hair Removal Devices, Cleansing Devices, Acne Devices, Light/LED Therapy and Photorejuvenation Devices, Oxygen and Steaming Devices, Hair Growth Devices, Skin Dermal Rollers, Cellulite Reduction Devices, Others), By End-User (Salon, Spa, At Home, Others), By Region, and Segment Forecasts, 2024-2031

The Electric Beauty Devices Market Size is predicted to reach a 15.7% CAGR during the forecast period for 2024-2031.

Electric beauty devices are electronic products designed to leverage technology to enhance skincare and cosmetic procedures. These devices often use heat, light, vibrations, or electrical currents to improve the texture, appearance, and overall health of the skin. For example, facial cleansing devices with rotating or vibrating bristles cleanse the skin more thoroughly than manual methods, effectively removing dirt, oil, makeup, and dead skin cells. LED devices emit various wavelengths of light such as red, blue, or green to address skin concerns like acne, wrinkles, and hyperpigmentation by penetrating the skin at different depths to stimulate cellular activity. Exfoliating tools not only brighten the complexion but also improve skin texture, while certain devices target hair follicles using light energy, providing long-term or semi-permanent hair removal for areas like the legs, arms, underarms, and face. With the rising prevalence of hair loss conditions such as androgenic alopecia, the market for devices that target hair follicles for regrowth has seen significant growth. 

The skincare industry has been revolutionized by the rise of LED light therapy, with devices like the Celluma Delux offering comprehensive head-to-toe treatments for reducing wrinkles, fine lines, dark spots, and sun damage. These gadgets also address various concerns, including muscle tension, arthritic pain, and acne, through the release of blue, red, and near-infrared wavelengths. Another significant innovation in the anti-aging field is microcurrent therapy, which is used in upscale spas and medical facilities to firm, tone, and sculpt aging skin on the face by mimicking the body's natural electrical current. These low-level current delivers both immediate and long-term results. Additionally, technological advancements, including microcurrent, radio frequency, and LED light therapy, have made these beauty devices more effective and accessible to consumers, with improved battery life, user-friendly designs, and multifunctionality further driving their widespread adoption.

Competitive Landscape

Some of the Major Key Players in the Electric Beauty Devices Market are

• L’Oreal SA
• Panasonic Corporation
• Home SKinovations Ltd
• Photomedax Inc
• Carol Cole Company
• Lumenis Ltd
• The Proctor & Gamble Company
• Syneron Medical
• TRIA Beauty, Inc
• Koninklijke Philips N.V.
• Clarisonic
• NuFace
• FOREO

Market Segmentation

The Electric Beauty Devices Market is segmented based on the types, and end user. Based on the service, the market is divided into Hair removal devices, cleansing devices, acne devices, light/LED therapy and photorejuvenation devices, oxygen and steaming devices, hair growth devices, skin dermal rollers, cellulite reduction devices, and others. Based on the end-use, the market is divided salons, spa, at home, and others.

The Light/LED Therapy and Photorejuvenation Devices Segment is Expected to Have the Highest Growth Rate During the Forecast Period

Based on the service, the market is divided into Hair removal devices, cleansing devices, acne devices, light/LED therapy and photorejuvenation devices, oxygen and steaming devices, hair growth devices, skin dermal rollers, cellulite reduction devices, and others. Among these, the light/led therapy and photorejuvenation devices segment is expected to have the highest growth rate during the forecast period. LED devices, such as red, blue, and near-infrared light therapy tools, are increasingly popular for treating a wide range of skin concerns, including acne, wrinkles, pigmentation, and sun damage. These devices are not only used for skin care but also for treatments related to muscle pain, wound healing, and even hair growth, making them highly versatile. LED therapy devices cater to the high demand for non-invasive anti-aging treatments, helping to reduce wrinkles, fine lines, and promote skin rejuvenation without the need for clinical visits. Innovations in LED technology, including more efficient and user-friendly devices, have made them widely accessible for home use, further boosting their adoption.

The At-Home Segment Dominates the Market

Based on the end-use, the market is divided salons, spa, at home, and others. Among these, the at-home segment dominates the market. The rise of user-friendly, compact, and multifunctional devices has made it easier for consumers to access professional-grade treatments from home, driving adoption. Consumers increasingly prefer at-home beauty treatments due to the convenience of performing skincare and beauty routines at their own pace, without needing to visit a salon or spa.  At-home devices offer a cost-effective alternative to frequent spa or salon visits. Investing in devices that can be used multiple times provides long-term savings compared to professional treatments. The COVID-19 pandemic accelerated the trend of home-based treatments, as many consumers shifted away from salons and spas due to closures and health concerns, leading to an increase in at-home device usage.

North America Has the Largest Market Share During the Forecast Period.

North America is expected to hold the largest share of the electric beauty devices market. Consumers in North America, particularly in the U.S. and Canada, have higher disposable incomes, allowing them to invest in advanced beauty devices and treatments. The region is home to major companies and innovators in beauty technology, driving the availability and adoption of cutting-edge devices like LED light therapy, microcurrent tools, and radiofrequency devices. With an increasing focus on skincare, wellness, and personal appearance, more consumers in the region are adopting at-home beauty devices for convenience and self-care.  Many leading electric beauty device manufacturers are based in or have a strong presence in North America, contributing to the region's market leadership.

Recent Developments:

• In January 2024: Philips India, unveiled a groundbreaking development in hair styling: the Philips Hair Straightener with NourishCare Technology, the nation's first heat-damage-free styler. This innovative straightener features specially formulated serum strips that are filled with Moroccan argan oil, vitamin E, and other hair-nourishing nutrients. It also features Kerashine care, which helps to nourish and style hair while shielding it from heat damage.

• In July 2023, Foreo, released a brand-new body-toning version of its well-liked Bear device line on Tuesday. The first microcurrent device to receive FDA clearance was the 2020 launch of Foreo's original Bear product line. The Bear 2 series from the firm is promoted as the most powerful microcurrent gadget on the market.

Electric Beauty Devices Market Report Scope