Global DTC Wellness Testing Market Size is valued at USD 973.30 Mn in 2023 and is predicted to reach USD 3,518.77 Mn by the year 2031 at a 17.79% CAGR during the forecast period for 2024-2031.
The global market for (DTC) genetic testing encompasses regions where genetic testing services and products are directly marketed and sold to consumers, bypassing medical professionals or intermediaries. DTC genetic testing enables individuals to obtain and analyze their genetic information for various purposes, such as tracing ancestry, assessing health risks, and tailoring medical treatments. With an increasing emphasis on personalized healthcare and wellness, the demand for DTC genetic testing is on the rise. Consumers are increasingly interested in deciphering their genetic composition to inform decisions regarding lifestyle choices, disease prevention, and treatment modalities. DTC genetic testing furnishes individuals with valuable insights into their unique genetic makeup, facilitating a personalized approach to health management.
Additionally, technological advancements have notably slashed the expenses associated with genetic testing, especially with the advent of high-throughput sequencing techniques like next-generation sequencing (NGS). These methods enable the examination of multiple genes or entire genomes at significantly lower costs compared to conventional methods. A rising awareness among individuals about the significance of proactive health management and preventive healthcare is driving the demand for personalized health information and insights. This increasing awareness is motivating individuals to seek personalized health data, empowering them to make informed decisions regarding their lifestyle, dietary preferences, and overall well-being.
The DTC Wellness Testing market is segmented by type, application, product and technology. Based on Type, the DTC wellness testing market is segmented into genetic testing, metabolic testing, nutritional testing, hormone testing, and others. By application, the DTC wellness testing market is segmented into disease risk assessment, ancestry testing, fitness and nutrition, personalized Medicine, and Others. By Product, the market is segmented into kits, and consumables, services. By technology, the DTC wellness testing market is segmented into polymerase chain reaction (per), microarray, sequencing, and others.
The generic testing category is expected to hold a major share of the global DTC Wellness Testing market in 2022. Genetic testing provides individuals with personalized insights into their genetic makeup, including predispositions to certain health conditions, responses to medications, and lifestyle factors. There is a rising interest among consumers in comprehending the impact of their genetics on their health and well-being, which is fueling the demand for genetic testing services. Increasing attention is being placed on preventive healthcare as individuals actively pursue strategies to maintain their health and prevent illnesses. Genetic testing is instrumental in identifying potential health risks at an early stage, empowering individuals to take proactive measures like lifestyle adjustments, undergoing screenings, and participating in preventive interventions.
The Telehealth Consultations segment is projected to grow at a rapid rate in the global DTC Wellness Testing market. Telehealth consultations eliminate the need for in-person visits to healthcare providers, offering consumers the comfort of accessing healthcare services from the convenience of their homes. This convenience aligns well with the DTC model, where individuals seek accessible and user-friendly solutions for managing their health. Advances in telecommunication technology and increased internet connectivity have made telehealth consultations more feasible and reliable. High-quality video conferencing platforms and secure messaging systems enable healthcare providers to deliver virtual consultations effectively, enhancing the overall telehealth experience for consumers.
The North American direct-to-consumer (DTC) wellness testing market is poised to dominate it. This market is characterized by intense competition, with numerous companies striving to capture market share. Established players such as 23andMe, AncestryDNA, and Quest Diagnostics are competing with startups and emerging firms that offer innovative testing solutions. Moreover, the Asia Pacific regional market is projected to experience rapid growth in the global DTC wellness testing market. However, the APAC market for DTC wellness testing is fragmented due to differences in healthcare infrastructure, consumer preferences, and regulatory landscapes across various countries. As a result, companies may need to adjust their business models and strategies to cater to the unique characteristics of each market within the region.
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Report Attribute |
Specifications |
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Market Size Value In 2023 |
USD 973.30 Mn |
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Revenue Forecast In 2031 |
USD 3,518.77 Mn |
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Growth Rate CAGR |
CAGR of 17.79% from 2023 to 2031 |
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Quantitative Units |
Representation of revenue in US$ Bn and CAGR from 2024 to 2031 |
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Historic Year |
2019 to 2023 |
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Forecast Year |
2024-2031 |
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Report Coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
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Segments Covered |
By Type, Application, Product And Technology |
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Regional Scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
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Country Scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; France; Italy; Spain; Southeast Asia; South Korea |
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Competitive Landscape |
23andMe Inc., AncestryDNA (Ancestry.com LLC), Color Genomics Inc., Everly well Inc., My Heritage Ltd., Pathway Genomics Corporation, Quest Diagnostics Incorporated, LabCorp (Laboratory Corporation of America Holdings), DNA fit Ltd., Nutrigenomic Inc., Orig3n Inc., Camp Agnone, Gene trainer, Inside Tracker, Vita gene, Others. |
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Customization Scope |
Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape. |
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Pricing And Available Payment Methods |
Explore pricing alternatives that are customized to your particular study requirements. |
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
Chapter 2. Executive Summary
Chapter 3. Global DTC Wellness Testing Market Snapshot
Chapter 4. Global DTC Wellness Testing Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Industry Analysis – Porter’s Five Forces Analysis
4.7. Competitive Landscape & Market Share Analysis
4.8. Impact of Covid-19 Analysis
Chapter 5. Market Segmentation 1: by Type Estimates & Trend Analysis
5.1. by Type & Market Share, 2019 & 2031
5.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Type;
5.2.1. Genetic Testing
5.2.2. Metabolic Testing
5.2.3. Nutritional Testing
5.2.4. Hormone Testing
5.2.5. Others
Chapter 6. Market Segmentation 2: by Application Estimates & Trend Analysis
6.1. by Application & Market Share, 2019 & 2031
6.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Application;
6.2.1. Disease Risk Assessment
6.2.2. Ancestry Testing
6.2.3. Fitness and Nutrition
6.2.4. Personalized Medicine
6.2.5. Others
Chapter 7. Market Segmentation 3: by Product Estimates & Trend Analysis
7.1. by Product & Market Share, 2019 & 2031
7.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Product:
7.2.1. Kits and Consumables
7.2.2. Services
Chapter 8. Market Segmentation 4: by Technology Estimates & Trend Analysis
8.1. by Technology & Market Share, 2019 & 2031
8.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Technology:
8.2.1. Microarray
8.2.2. Polymerase Chain Reaction (PCR)
8.2.3. Sequencing
8.2.4. Others
Chapter 9. DTC Wellness Testing Market Segmentation 6: Regional Estimates & Trend Analysis
9.1. North America
9.1.1. North America DTC Wellness Testing Market Revenue (US$ Million) Estimates and Forecasts by Type, 2019-2031
9.1.2. North America DTC Wellness Testing Market Revenue (US$ Million) Estimates and Forecasts by Application 2019-2031
9.1.3. North America DTC Wellness Testing Market Revenue (US$ Million) Estimates and Forecasts by Product, 2019-2031
9.1.4. North America DTC Wellness Testing Market Revenue (US$ Million) Estimates and Forecasts by Technology, 2019-2031
9.1.5. North America DTC Wellness Testing Market Revenue (US$ Million) Estimates and Forecasts by country, 2019-2031
9.2. Europe
9.2.1. Europe DTC Wellness Testing Market Revenue (US$ Million) Estimates and Forecasts by Type, 2019-2031
9.2.2. Europe DTC Wellness Testing Market Revenue (US$ Million) Estimates and Forecasts by Application, 2019-2031
9.2.3. Europe DTC Wellness Testing Market Revenue (US$ Million) Estimates and Forecasts by Product, 2019-2031
9.2.4. Europe DTC Wellness Testing Market Revenue (US$ Million) Estimates and Forecasts by Technology, 2019-2031
9.2.5. Europe DTC Wellness Testing Market Revenue (US$ Million) Estimates and Forecasts by country, 2019-2031
9.3. Asia Pacific
9.3.1. Asia Pacific DTC Wellness Testing Market Revenue (US$ Million) Estimates and Forecasts by Type 2019-2031
9.3.2. Asia Pacific DTC Wellness Testing Market Revenue (US$ Million) Estimates and Forecasts by Application 2019-2031
9.3.3. Asia-Pacific DTC Wellness Testing Market Revenue (US$ Million) Estimates and Forecasts by Product 2019-2031
9.3.4. Asia Pacific DTC Wellness Testing Market Revenue (US$ Million) Estimates and Forecasts by Technology, 2019-2031
9.3.5. Asia Pacific DTC Wellness Testing Market Revenue (US$ Million) Estimates and Forecasts by country, 2019-2031
9.4. Latin America
9.4.1. Latin America DTC Wellness Testing Market Revenue (US$ Million) Estimates and Forecasts by Type 2019-2031
9.4.2. Latin America DTC Wellness Testing Market Revenue (US$ Million) Estimates and Forecasts by Application, 2019-2031
9.4.3. Latin America DTC Wellness Testing Market Revenue (US$ Million) Estimates and Forecasts by Product, 2019-2031
9.4.4. Latin America DTC Wellness Testing Market Revenue (US$ Million) Estimates and Forecasts by Technology, 2019-2031
9.4.5. Latin America DTC Wellness Testing Market Revenue (US$ Million) Estimates and Forecasts by country, 2019-2031
9.5. Middle East & Africa
9.5.1. Middle East & Africa DTC Wellness Testing Market Revenue (US$ Million) Estimates and Forecasts by Type 2019-2031
9.5.2. Middle East & Africa DTC Wellness Testing Market Revenue (US$ Million) Estimates and Forecasts by Application, 2019-2031
9.5.3. Middle East & Africa DTC Wellness Testing Market Revenue (US$ Million) Estimates and Forecasts by Product, 2019-2031
9.5.4. Middle East & Africa DTC Wellness Testing Market Revenue (US$ Million) Estimates and Forecasts by Technology, 2019-2031
9.5.5. Middle East & Africa DTC Wellness Testing Market Revenue (US$ Million) Estimates and Forecasts by country, 2019-2031
Chapter 10. Competitive Landscape
10.1. Major Mergers and Acquisitions/Strategic Alliances
10.2. Company Profiles
10.2.1. 23andMe Inc.
10.2.2. AncestryDNA (Ancestry.com LLC)
10.2.3. Color Genomics Inc.
10.2.4. Everly well Inc.
10.2.5. My Heritage Ltd.
10.2.6. Pathway Genomics Corporation
10.2.7. Quest Diagnostics Incorporated
10.2.8. LabCorp (Laboratory Corporation of America Holdings)
10.2.9. DNA fit Ltd.
10.2.10. Nutrigenomic Inc.
10.2.11. Orig3n Inc.
10.2.12. Camp Agnone
10.2.13. Gene trainer
10.2.14. Inside Tracker
10.2.15. Vita gene
10.2.16. Others
DTC Wellness Testing Market By Type
DTC Wellness Testing Market By Application
DTC Wellness Testing Market By Product
DTC Wellness Testing Market By Technology
DTC Wellness Testing Market By Region-
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.
Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.
Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.
Secondary research
The secondary research sources that are typically mentioned to include, but are not limited to:
The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista
Primary Research:
Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies
The contributors who typically take part in such a course include, but are not limited to:
Data Modeling and Analysis:
In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.
The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.
To know more about the research methodology used for this study, kindly contact us/click here.
