Global Direct Primary Care Market Size is valued at USD 59.5 Bn in 2024 and is predicted to reach USD 92.9 Bn by the year 2034 at an 4.6% CAGR during the forecast period for 2025-2034.
Direct Primary Care (DPC) represents an innovative primary care practice model where patients gain unlimited access to a range of primary care services by paying a monthly membership fee specific to each practice. This model stands out as a bottom-up, physician-driven approach, diverging from the traditional top-down, insurer-centric healthcare reform efforts. Despite its potential benefits, the extent of physician awareness about DPC and their perception of its effectiveness in addressing primary care challenges, such as improving access and reducing administrative burdens, remains uncertain. Understanding physician perspectives on DPC is crucial to evaluating its viability and potential impact on the healthcare system.
Direct Primary Care (DPC) covers only essential primary care services, meaning patients may still need to purchase additional insurance or spend out-of-pocket for specialty care, hospitalizations, and other services not included in the DPC model. While DPC is not a substitute for comprehensive health insurance, it enhances primary care through telehealth services, enabling patients to consult with physicians easily for routine consultations, follow-ups, and minor health concerns. Moreover, DPC practices often offer flexible scheduling, including cell visits or house calls, which minimizes time spent on administrative tasks and allows physicians to focus more on direct patient care. This model provides a streamlined and accessible approach to primary care, enhancing the overall patient experience while maintaining the need for broader health coverage.
DPC offers predictable, transparent pricing through a flat monthly fee, which can lead to overall patient cost savings by avoiding the complexities and high costs of insurance billing. People are becoming more proactive about their health, and DPC's focus on preventive care aligns well with this trend.
The information is segmented based on type and application. The type segment is divided into clinical services, telehealth Services, laboratory services, consultative services, and others. Based on the care setting, the market is categorized into office-based DPC practices, home-based DPC practices, telehealth-only DPC practices, and hybrid DPC practices. The end-users are segmented into Individuals, Employers, Small Businesses, Large Corporations, and Insurance Companies.
The market is categorized by type into clinical services, telehealth services, laboratory services, consultative services, and others. The telehealth services segment is expected to have the highest growth rate during the forecast period. The convenience and accessibility of telehealth have led to a surge in patient demand, particularly for routine consultations, follow-ups, and minor health concerns. The COVID-19 pandemic enormously accelerated the adoption of telehealth as patients and healthcare providers sought safer, contactless consultation methods. Furthermore, the easing of regulations and increased reimbursement for telehealth services by insurers and governments have further fueled its growth. As a result, telehealth has become an crucial part of the healthcare landscape, proffering a viable solution for continuous care while minimizing the risks associated with in-person visits.
End-users segment is divided into individuals, employers, small businesses, large corporations, and insurance companies (offering DPC as part of their plans). Among These, the employer's segment dominates the market. DPC can significantly reduce healthcare costs for employers by providing primary care services through a flat monthly fee, minimizing the need for more expensive urgent care, emergency room visits, and hospitalizations. This cost-effective approach appeals to employers aiming to manage healthcare expenditures efficiently. Additionally, DPC focuses on preventive care and chronic disease management, leading to better employee health outcomes. Healthier employees are more productive, have fewer sick days, and contribute to a more efficient and effective workforce.
North America, particularly the United States, is a hub for innovative healthcare delivery models. The region's openness to new approaches has facilitated the growth of DPC practices. Many employers in North America are incorporating DPC into their employee benefits packages to reduce overall healthcare costs and improve employee wellness, which boosts market growth. There is a growing demand among patients for more personalized, accessible, and preventive care, which DPC models effectively provide.
| Report Attribute | Specifications |
| Market Size Value In 2024 | USD 59.5 Billion |
| Revenue Forecast In 2034 | USD 92.9 Billion |
| Growth Rate CAGR | CAGR of 4.6% from 2025 to 2034 |
| Quantitative Units | Representation of revenue in US$ Bn and CAGR from 2025 to 2034 |
| Historic Year | 2021 to 2024 |
| Forecast Year | 2025-2034 |
| Report Coverage | The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
| Segments Covered | Serivce Type, Care Setting, Enrollment Channel and End user. |
| Regional Scope | North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
| Country Scope | U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; The UK; France; Italy; Spain; China; Japan; India; South Korea; Southeast Asia; South Korea; Southeast Asia |
| Competitive Landscape | One Medical (Amazon-owned; membership-based hybrid primary care), Plum Health, PeakMed, Nextera Healthcare (rebranded to KerixHealth), Boston Direct Health, EverMed, HipNation, Zenith Direct Care, Oak Street Health (CVS-owned; value-based primary care for Medicare adults), Everside Health (formerly Paladina Health), Marathon Health (merged with Everside; still operating jointly), Premise Health, Crossover Health, CareATC, QuadMed, apree health (Vera Whole Health + Castlight merger), Eden Health, Carbon Health, K Health, Hint Connect (DPC network for employers and benefit advisors), Atlas MD (DPC EMR + flagship clinics), Healthcare2U, Frontier Direct Care, First Primary Care |
| Customization Scope | Free customization report with the procurement of the report, Modifications to the regional and segment scope. Particular Geographic competitive landscape. |
| Pricing and Available Payment Methods | Explore pricing alternatives that are customized to your particular study requirements. |
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
Chapter 2. Executive Summary
Chapter 3. Global Direct Primary Care Market Snapshot
Chapter 4. Global Direct Primary Care Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Industry Analysis – Porter’s Five Forces Analysis
4.7. Competitive Landscape & Market Share Analysis
4.8. Impact of Covid-19 Analysis
Chapter 5. Market Segmentation 1: by Service Type Estimates & Trend Analysis
5.1. by Service Type & Market Share, 2024 & 2034
5.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2021 to 2034 for the following by Service Type:
5.2.1. Clinical services
5.2.1.1. Preventive care
5.2.1.2. Chronic disease management
5.2.1.3. Acute/urgent primary care
5.2.1.4. Minor procedures
5.2.2. Telehealth services
5.2.2.1. Video/phone consults
5.2.2.2. Asynchronous e-visits/secure messaging
5.2.2.3. Remote patient monitoring
5.2.3. Laboratory services
5.2.3.1. Point-of-care tests
5.2.3.2. Basic panels (send-out)
5.2.4. Consultative services
5.2.4.1. Care navigation and coordination
5.2.4.2. Wellness coaching/behavioral support
5.2.5. Others (Vaccinations and immunization visits, etc.)
Chapter 6. Market Segmentation 2: Care Setting Estimates & Trend Analysis
6.1. Care Setting & Market Share, 2024 & 2034
6.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2021 to 2034 for the following Care Setting:
6.2.1. Office-Based DPC Practices
6.2.2. Home-Based DPC Practices (including house calls)
6.2.3. Telehealth-Only DPC Practices
6.2.4. Hybrid DPC Practices
Chapter 7. Market Segmentation 3: Enrollment Channel Estimates & Trend Analysis
7.1. Enrollment Channel & Market Share, 2024 & 2034
7.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2021 to 2034 for the following Enrollment Channel:
7.2.1. Direct-to-consumer
7.2.2. Employer group contracts
7.2.3. Associations/unions and other group plans
Chapter 8. Market Segmentation 4: End User Estimates & Trend Analysis
8.1. End User & Market Share, 2024 & 2034
8.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2021 to 2034 for the following End User:
8.2.1. Individuals
8.2.2. Employers
8.2.3. Small Businesses
8.2.4. Large Corporations
8.2.5. Insurance Companies (offering DPC as part of their plans)
Chapter 9. Direct Primary Care Market Segmentation 5: Regional Estimates & Trend Analysis
9.1. North America
9.1.1. North America Direct Primary Care Market Revenue (US$ Million) Estimates and Forecasts by Service Type, 2021-2034
9.1.2. North America Direct Primary Care Market Revenue (US$ Million) Estimates and Forecasts by Care Setting, 2021-2034
9.1.3. North America Direct Primary Care Market Revenue (US$ Million) Estimates and Forecasts by End User, 2021-2034
9.1.4. North America Direct Primary Care Market Revenue (US$ Million) Estimates and Forecasts by Enrollment Channel, 2021-2034
9.1.5. North America Direct Primary Care Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
9.2. Europe
9.2.1. Europe Direct Primary Care Market Revenue (US$ Million) Estimates and Forecasts by Service Type, 2021-2034
9.2.2. Europe Direct Primary Care Market Revenue (US$ Million) Estimates and Forecasts by Care Setting, 2021-2034
9.2.3. Europe Direct Primary Care Market Revenue (US$ Million) Estimates and Forecasts by End User, 2021-2034
9.2.4. Europe Direct Primary Care Market Revenue (US$ Million) Estimates and Forecasts by Enrollment Channel, 2021-2034
9.2.5. Europe Direct Primary Care Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
9.3. Asia Pacific
9.3.1. Asia Pacific Direct Primary Care Market Revenue (US$ Million) Estimates and Forecasts by Service Type, 2021-2034
9.3.2. Asia Pacific Direct Primary Care Market Revenue (US$ Million) Estimates and Forecasts by Care Setting, 2021-2034
9.3.3. Asia-Pacific Direct Primary Care Market Revenue (US$ Million) Estimates and Forecasts by End User, 2021-2034
9.3.4. Asia-Pacific Direct Primary Care Market Revenue (US$ Million) Estimates and Forecasts by Enrollment Channel, 2021-2034
9.3.5. Asia Pacific Direct Primary Care Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
9.4. Latin America
9.4.1. Latin America Direct Primary Care Market Revenue (US$ Million) Estimates and Forecasts by Service Type, 2021-2034
9.4.2. Latin America Direct Primary Care Market Revenue (US$ Million) Estimates and Forecasts by Care Setting, 2021-2034
9.4.3. Latin America Direct Primary Care Market Revenue (US$ Million) Estimates and Forecasts by End User, 2021-2034
9.4.4. Latin America Direct Primary Care Market Revenue (US$ Million) Estimates and Forecasts by Enrollment Channel, 2021-2034
9.4.5. Latin America Direct Primary Care Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
9.5. Middle East & Africa
9.5.1. Middle East & Africa Direct Primary Care Market Revenue (US$ Million) Estimates and Forecasts by Service Type, 2021-2034
9.5.2. Middle East & Africa Direct Primary Care Market Revenue (US$ Million) Estimates and Forecasts by Care Setting, 2021-2034
9.5.3. Middle East & Africa Direct Primary Care Market Revenue (US$ Million) Estimates and Forecasts by Enrollment Channel, 2021-2034
9.5.4. Middle East & Africa Direct Primary Care Market Revenue (US$ Million) Estimates and Forecasts by End User, 2021-2034
9.5.5. Middle East & Africa Direct Primary Care Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
Chapter 10. Competitive Landscape
10.1. Major Mergers and Acquisitions/Strategic Alliances
10.2. Company Profiles
10.2.1. Consumer / Membership-based DPC Providers
10.2.1.1. One Medical (Amazon-owned; membership-based hybrid primary care)
10.2.1.2. Plum Health
10.2.1.3. PeakMed
10.2.1.4. Nextera Healthcare (rebranded to KerixHealth)
10.2.1.5. Boston Direct Health
10.2.1.6. EverMed
10.2.1.7. HipNation
10.2.1.8. Zenith Direct Care
10.2.2. Employer-focused / On-site & Near-site Advanced Primary Care
10.2.2.1. Oak Street Health (CVS-owned; value-based primary care for Medicare adults)
10.2.2.2. Everside Health (formerly Paladina Health)
10.2.2.3. Marathon Health (merged with Everside; still operating jointly)
10.2.2.4. Premise Health
10.2.2.5. Crossover Health
10.2.2.6. CareATC
10.2.2.7. QuadMed
10.2.2.8. apree health (Vera Whole Health + Castlight merger)
10.2.2.9. Eden Health
10.2.3. Hybrid / Virtual-first Primary Care Platforms
10.2.3.1. Carbon Health
10.2.3.2. K Health
10.2.3.3. Hint Connect (DPC network for employers and benefit advisors)
10.2.3.4. Atlas MD (DPC EMR + flagship clinics)
10.2.3.5. Healthcare2U
10.2.3.6. Frontier Direct Care
10.2.3.7. First Primary Care
10.2.4. Others
Direct Primary Care Market – By ServiceType
Direct Primary Care Market – Care Setting
Direct Primary Care Market-By Enrollment Channel
Direct Primary Care Market – End Users
Global Direct Primary Care Market – By Region
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-