Digital Personalized Nutrition Market Size, Share & Trends Analysis Report By Purchase Model (Subscription, One Time purchase), By End-users (Direct Consumers, Wellness & Fitness Centers, Hospitals & Clinics, Institutions), By Application (Generic Health & Fitness, Disease Based, Sports Nutrition), By Region, And By Segment Forecasts, 2025-2034

Global Digital Personalized Nutrition Market Size is valued at USD 669.3 Mn in 2024 and is predicted to reach USD 3094.0 Mn by the year 2034 at a 16.6% CAGR during the forecast period for 2025-2034.

Digital personalized nutrition is a notable progress in combining technology and healthcare. It provides a potential approach to improving individual health by delivering customized nutritional counsel. Several factors contribute to the rising new technological advancement: a robust economy, increased consumer spending, rising healthcare expenditure, and a growing population. More people have access to nutritional information than ever before because of the internet and smartphone applications. With the new technology, consumers can keep tabs on what they eat, check in on their health, and get tailored nutritional recommendations with the tap of a button. 

Moreover, people are becoming more aware about health and interested in wellness, leading to a need for personalized dietary advices that take into account people's unique health conditions and lifestyle choices. Dietary advice is now being more precisely analyzed and integrated with data from genetic testing, wearables, and mobile health apps due to developments in biotechnology. Furthermore, due to the widespread availability of smartphones and high-speed internet, digital personalized nutrition services now reach more people and become an integral part of people's everyday lives.

However, stringent regulatory requirements concerned about data privacy and the general public's lack of familiarity with these services can hinder their expansion and penetration into new markets. Furthermore, Diet and nutrition play an increasingly important role in illness prevention and general health maintenance, and this is becoming more apparent on a global scale. Because of this, many are looking for individualized diet programs that are driving market growth. In addition, technical advancements and strong collaborations with fitness centres will propel the industry's growth during the forecast period.

Competitive Landscape

Some Major Key Players In The Digital Personalized Nutrition Market:

• Nutrigenomix
• DayTwo
• CircleDNA
• Ancestry
• Segterra
• Persona
• BiogeniQ
• Baze
• Rootine
• HealthifyMe
• Caligenix
• GenoPalate
• Habit Food
• Personalized
• Levels
• Culina Health
• Sirka
• Lifesum
• Foodvisor
• Nutrium
• 23ANDME
• VIOME
• Noom
• Atlas Biomed
• Other Market Players

Market Segmentation:

The digital personalized nutrition market is segmented based on purchase model, end-users, and application. Based on the purchase model, the market is segmented into subscription and one-time purchases. By end-users, the market is segmented into direct consumers, wellness and fitness centres, hospitals and clinics, and institutions. By application, the market is segmented into generic health and fitness, disease-based, and sports nutrition.

Based On The Purchase Model, The Subscription Segment Accounts For A Major Contributor To The Digital Personalized Nutrition Market. 

The subscription category will hold a major share of the global digital personalized nutrition market in 2023. This is because subscription services use data analytics to create individualized plans and provide ongoing, personalized nutritional advice that adjusts to each person's changing health status. 

In addition, subscription services make use of sophisticated algorithms and data analytics to improve the accuracy and usefulness of nutritional recommendations by including feedback from users and real-time data from wearables. This makes the nutrition programs provided much more tailored to each individual's needs. Furthermore, the subscription-based model is thriving due to the rising demand for digital convenience among consumers who want health management solutions to be seamlessly incorporated into their daily lives through applications and online platforms.

The Wellness & Fitness Centres Segment Witnessed Growth At A Rapid Rate.

The wellness & fitness centres segment is projected to grow rapidly in the global digital personalized nutrition market because these facilities are increasingly incorporating tailored wellness and health programs. When it comes to offering all-encompassing services that utilize digital tools to assess individual health, wellness, and fitness centres, they are in a class by themselves. Digital personalized nutrition services are in high demand in this industry, and wearable tech and health apps are making it easier for these centres to monitor the development of patients and implement modifications to their programs in real-time, expanding this market's segment in the future.

In The Region, The North American Digital Personalized Nutrition Market Holds A Significant Revenue Share.

The North American digital personalized nutrition market is expected to lead with the largest market share in revenue in the near future because businesses with a strong emphasis on technology and a rising number of health problems have prompted more people to embrace healthier lifestyle choices in an effort to boost their general well-being. In addition, the Europe region's market is anticipated to experience expansion in the global market for digital personalized nutrition because more people are becoming health conscious, more people are learning what constitutes good health and fitness, and more people are using digital healthcare, furthermore, as a result of the growing popularity of digital personalized nutrition solutions, which drives the market growth in this area.

Recent Developments:

• In Nov 2023, Viome Life Sciences recently acquired Naring Health, a digital health and wellness firm that offered personalized clinical and molecular data to enable well-informed decision-making. Viome acquired DiscernDX, a company that provided comprehensive early disease detection, health monitoring, and personalized care for individuals. They also acquired Foodome, a company that analyzed all bioactive compounds in food and utilized network science to explore the relationship between diet, genetic pathways, and diseases. These acquisitions were made under the umbrella of Naring Health.

Digital Personalized Nutrition Market Report Scope