Customized Probiotics Market Size, Share & Trends Analysis Report By Product Type (Food and Beverage, Dietary Supplements), Consumer Group (Adult, Pediatric), Distribution Channel (Online Stores, Retail Pharmacies), By Region, And By Segment Forecasts, 2025-2034

Global Customized Probiotics Market Size is valued at USD 5.9 Bn in 2024 and is predicted to reach USD 11.5 Bn by the year 2034 at a 7.0% CAGR during the forecast period for 2025-2034.

Customized probiotic product category aims to optimize gut health and address specific conditions more effectively by selecting beneficial bacterial strains targeted to individual requirements. It represents a move towards precision medicine in gut health, promising more precise health benefits. However, the field is emerging, and challenges such as accurately assessing the microbiome and regulatory hurdles remain. These formulations are crafted based on an individual's distinct microbiome, which encompasses the diverse array of microorganisms residing within and on the body. A rising awareness regarding the health advantages of probiotics and an escalating demand for personalized health interventions propels the market revenue for tailored probiotics.

In recent times, there has been a notable surge in the utilization of probiotics as dietary supplements, with consumers seeking products that offer a spectrum of health benefits. The expanding recognition of probiotics' health advantages, such as enhanced gut health and overall digestive function, is expected to drive market growth globally. As more individuals adopt a proactive stance towards their well-being, they are seeking natural, non-pharmaceutical remedies to support their gut microbiome. The market penetration of dairy products is forecasted to be substantial due to increased consumption of functional dairy items geared towards digestive wellness.

Competitive Landscape

Some Major Key Players In The Customized Probiotics Market:

• Custom Probiotics Inc.
• Hiral Health
• DuPont Health and Nutrition
• Vaster Life Sciences
• Biovencer Healthcare
• Unique Biotech
• Probi AB
• DSM Nutritional Products AG
• Creative Biogeny
• Sun Genomics
• Sauber USA
• Nutrascience Labs
• Glac Biotech Co., Ltd
• Creative Enzymes
• Other Prominent Players

Market Segmentation:

The Customized Probiotics market is segmented on the basis of product type, customer group and distribution channel. The product type segment consists of Food and Beverage and dietary Supplements. By consumer group, the market is segmented into adult and pediatric). As per the distribution channel segment, the market is categorized into online and offline.

As Per The Distribution Channel, The Online Segment Is Accounted As A Major Contributor In The Customized Probiotics Market. 

The category is expected to hold a major share of the global Customized Probiotics market in 2022. The Customized Probiotics Market is witnessing a significant surge in the online sector, driven by various factors contributing to its growth. Firstly, the increasing digitalization and accessibility of the Internet have made online shopping more convenient and accessible to consumers worldwide. Secondly, the COVID-19 pandemic has accelerated the adoption of online shopping, with lockdowns and social distancing measures prompting consumers to rely more heavily on e-commerce channels for their shopping needs. This shift in consumer behavior has particularly benefited the customized probiotics market, as individuals prioritize their health and seek personalized solutions conveniently delivered to their doorstep. Moreover, the online sector offers a wider range of product options and the opportunity for consumers to compare prices and read reviews, facilitating informed decision-making. 

The Dietary Supplements Segment Witnessed Growth At A Rapid Rate.

The dietary supplements segment likely to witness a rapid growth rate in the global Customized Probiotics market. The dietary supplements sector is anticipated to emerge as the leader in terms of market revenue share. This is attributed to the focus of several dietary supplement manufacturers on incorporating a specific type of dietary fiber containing probiotics and prebiotics (FOS and Sun fiber). These nutrients combat yeast infections, eczema, diarrhea, and flatulence. Probiotic dietary supplements have gained popularity among consumers seeking natural solutions for various health issues. Probiotics, in contrast to pharmaceutical remedies, offer a natural approach to treating various ailments related to gut health, gastrointestinal conditions, and immune system enhancement. The development of new delivery systems, such as effervescent powders, gummies, and chewable products, is expected to drive growth further.

In The Region, The North America Customized Probiotics Market Holds A Significant Revenue Share.

The North America Customized Probiotics market is expected to register highest market share. The expected increase in investments from food and beverage and pharmaceutical manufacturers is poised to stimulate regional expansion. Local players are channeling their investments into research and development endeavors aimed at introducing novel products customized to cater to a variety of consumers across different age groups and genders. These dynamics are forecasted to expedite market growth over the forecast period. In addition, the Asia Pacific region is anticipated to develop at a tremendous rate in the global Customized Probiotics market due to the rising awareness and enthusiasm for emerging technologies, extensive media coverage, and escalating consumer demand. The increasing consciousness regarding probiotics in countries like China and India is anticipated to provide further impetus to market expansion in the region. Notably, in China, there has been a significant surge in demand for probiotics incorporated into infant formula, a trend expected to continue gaining momentum in the foreseeable future.

Recent Developments:

• In June 2023, ADM revealed plans to inaugurate a cutting-edge manufacturing plant in Spain, investing USD 30 million to address the underserved market for probiotics and postbiotics.

• In April 2023, the FDA approved Seers Therapeutics' live oral microbiome capsule, Vows. Nestle will market it through its gastroenterology sales team.

• In Jan 2023, Sun Genomics personalized probiotics brand Floré collaborated with DSM Venturing to enhance the scientific research and global commercial distribution of precision probiotics. 

Customized Probiotics Market Report Scope

Segmentation of Customized Probiotics Market-

Customized Probiotics Market By Product Type

• Food and Beverage
• Dietary Supplements

Customized Probiotics Market By Consumer Group

• Adult
• Pediatric

Customized Probiotics Market By Distribution Channel

• Online Stores
• Retail Pharmacies

Customized Probiotics Market By Region-

North America-

• The US
• Canada

Europe-

• Germany
• The UK
• France
• Italy
• Spain
• Rest of Europe

Asia-Pacific-

• China
• Japan
• India
• South Korea
• Southeast Asia
• Rest of Asia Pacific

Latin America-

• Brazil
• Mexico
• Argentina
• Rest of Latin America

 Middle East & Africa-

• GCC Countries
• South Africa
• Rest of Middle East and Africa