Bodybuilding Supplements Market Size, Share & Trends Analysis Report By Product Type (Protein Supplements, Pre-Workout Supplements, Creatine, BCAA Supplements, Fat Burners, Multivitamins, Others), By Source Type (Animal-based, Plant-based), By Age Group (Millennials, Generation Z, Baby Boomers), By Form, By Distribution Channel, By End User, By Region, And By Segment Forecasts, 2024-2031

Bodybuilding Supplements Market Size is valued at USD 24.5 Bn in 2023 and is predicted to reach USD 46.5 Bn by the year 2031 at a 8.57% CAGR during the forecast period for 2024-2031.

The bodybuilding supplement industry, a multi-billion-dollar sector, has seen significant growth driven by an increased focus on health, fitness, and performance enhancement. Recent trends highlight a consumer shift towards clean, natural, and sustainable products, with a demand for supplements free of artificial additives and allergens. Innovations in formulation and research are continually improving the effectiveness of these products, while the industry faces regulatory challenges concerning product quality and safety. To address these issues, reputable companies are emphasizing transparency, third-party testing, and certifications. 

The future of the industry looks towards personalized nutrition and sustainable practices, aiming to meet the evolving needs of consumers while ensuring safety and efficacy. The worldwide bodybuilding supplement market is steadily expanding due to rising health consciousness and interest in fitness. In addition, in recent years, nutrition and overall welfare have become increasingly important to bodybuilders and fitness enthusiasts.

Competitive Landscape

Some Major Key Players In The Bodybuilding Supplements Market:

• Glanbia plc
• Abbott
• GSK
• Amway
• Nestlé S.A.
• BA Sports Nutrition
• CSN
• AMCO Proteins
• Dymatize Enterprises LLC.
• CytoSport Inc.
• RSP Nutrition
• GELITA AG
• Mondelez International group.
• QuestNutrition & WorldPantry.com LLC.
• The Bountiful Company
• MTS Nutrition
• Optimum Nutrition
• Core Nutritionals
• Ambrosia Nutraceuticals
• UMP Healthcare Holdings Limited
• Beverly International Nutrition
• Blackstone Labs
• Kaged Muscle
• NutraBio Labs
• GNC
• MTS Nutrition
• MuscleTech
• Dymatize
• Other prominent players

Market Segmentation:

The bodybuilding supplements market can be segmented based on product type, Source Type, Form, and distribution channel. As per the product type, the market is segmented into Protein Supplements, Pre-Workout Supplements, Creatine, BCAA Supplements, Fat Burners, Multivitamins, and Others. By Source Type the market is segmented into Animal-based and Plant-based. By Form the market is segmented into Powder, Capsules, Tablets, Liquids, Softgels, and Others. The distribution channel category is segmented into Supermarkets & Hypermarkets, E-commerce and Online Stores, Drug stores and Pharmacies, and Others.

Based On Product Type, Protein Supplements Are The Presiding Segment In The Global Bodybuilding Supplements Market.

Among product types, protein supplements are expected to be the dominant segment in the global bodybuilding supplements market due to market players' increasing launch of plant-based proteins. The protein supplements segment of the bodybuilding market focuses on providing concentrated protein sources to support muscle growth, repair, and recovery. These supplements typically come in various forms, such as protein powders (whey, casein, soy, pea, etc.), protein bars, and ready-to-drink shakes. They are popular among individuals seeking to meet their daily protein requirements conveniently and efficiently, especially around workouts or as meal replacements. Protein supplements are often chosen for their convenience, fast absorption, and ability to support muscle synthesis and athletic performance.

Powder Segment Witnessed Largest Growth Based On Form.

The bodybuilding supplements consist of powder, capsules/tablets, and ready-to-drink supplements. The bodybuilding powder supplement market is expected to maintain its dominant market position in the upcoming years because of its widespread availability, personalized options, ease of consumption, and superior absorption rate. Ready-to-drink supplements are expected to experience rapid growth, driven by the busy lifestyles of modern consumers and the increasing popularity of goods in this category. Liquid protein concentrates are highly concentrated forms of protein that can be added to water or other beverages for a quick protein boost. They are often favored by individuals who prefer a more liquid supplementation.

North America Has A Significant Revenue Share In The Global Bodybuilding Supplements Market Region.

Throughout the forecast period, North America is anticipated to hold the top spot in the bodybuilding supplement market. The bodybuilding supplement industry has made a name for itself in North America. This is because large nutrition, dietary supplement, and nutraceutical firms are widely present in the area, and nations like the United States have robust healthcare infrastructures and expenditures. To create cutting-edge goods and formulations that target various age groups and uses, these organisations have made significant investments in research. As a result, the area has a leading percentage of patent applications and benefits from the early adoption of innovative goods. Growth is slower in this region than in others due to established markets, laws, and population demographics, but end consumers of pharmaceuticals and nutraceuticals will always be in demand thanks to ongoing innovation.

Recent Developments:

• In Jan 2024, Abbott Laboratories introduced a new protein shake designed to assist individuals in weight loss and muscle mass maintenance. The healthcare company revealed that the protein shake is the initial product to be introduced under its new brand, Protality. Abbott's decision was a strategic move to take advantage of the increased demand for novel weight-loss medications belonging to the GLP-1 class.

• In March 2022, MusclePharm Corporation, a global provider of leading sports nutrition and lifestyle branded nutritional supplements, announced the launch of a ready-to-drink protein category with the product 'whey protein drink' line in the summer of 2022, which contains over 20g of protein, be sugar-free and will be available in multiple flavours.

Bodybuilding Supplements Market Report Scope