logo image
search icon
Bodybuilding Supplements Market

Bodybuilding Supplements Market Size, Share & Trends Analysis Report By Product Type (Protein Supplements, Pre-Workout Supplements, Creatine, BCAA Supplements, Fat Burners, Multivitamins, Others), By Source Type (Animal-based, Plant-based), By Age Group (Millennials, Generation Z, Baby Boomers), By Form, By Distribution Channel, By End User, By Region, And By Segment Forecasts, 2024-2031

Report ID : 2346 | Published : 2024-03-07 | Pages: 180 | Format: PDF/EXCEL

Bodybuilding Supplements Market Size is valued at USD 24.5 Bn in 2023 and is predicted to reach USD 46.5 Bn by the year 2031 at a 8.57% CAGR during the forecast period for 2024-2031.

Bodybuilding Supplements Market info

The bodybuilding supplement industry, a multi-billion-dollar sector, has seen significant growth driven by an increased focus on health, fitness, and performance enhancement. Recent trends highlight a consumer shift towards clean, natural, and sustainable products, with a demand for supplements free of artificial additives and allergens. Innovations in formulation and research are continually improving the effectiveness of these products, while the industry faces regulatory challenges concerning product quality and safety. To address these issues, reputable companies are emphasizing transparency, third-party testing, and certifications. 

The future of the industry looks towards personalized nutrition and sustainable practices, aiming to meet the evolving needs of consumers while ensuring safety and efficacy. The worldwide bodybuilding supplement market is steadily expanding due to rising health consciousness and interest in fitness. In addition, in recent years, nutrition and overall welfare have become increasingly important to bodybuilders and fitness enthusiasts.

Competitive Landscape

Some Major Key Players In The Bodybuilding Supplements Market:

  • Glanbia plc
  • Abbott
  • GSK
  • Amway
  • Nestlé S.A.
  • BA Sports Nutrition
  • CSN
  • AMCO Proteins
  • Dymatize Enterprises LLC.
  • CytoSport Inc.
  • RSP Nutrition
  • GELITA AG
  • Mondelez International group.
  • QuestNutrition & WorldPantry.com LLC.
  • The Bountiful Company
  • MTS Nutrition
  • Optimum Nutrition
  • Core Nutritionals
  • Ambrosia Nutraceuticals
  • UMP Healthcare Holdings Limited
  • Beverly International Nutrition
  • Blackstone Labs
  • Kaged Muscle
  • NutraBio Labs
  • GNC
  • MTS Nutrition
  • MuscleTech
  • Dymatize
  • Other prominent players

Market Segmentation:

The bodybuilding supplements market can be segmented based on product type, Source Type, Form, and distribution channel. As per the product type, the market is segmented into Protein Supplements, Pre-Workout Supplements, Creatine, BCAA Supplements, Fat Burners, Multivitamins, and Others. By Source Type the market is segmented into Animal-based and Plant-based. By Form the market is segmented into Powder, Capsules, Tablets, Liquids, Softgels, and Others. The distribution channel category is segmented into Supermarkets & Hypermarkets, E-commerce and Online Stores, Drug stores and Pharmacies, and Others.

Based On Product Type, Protein Supplements Are The Presiding Segment In The Global Bodybuilding Supplements Market.

Among product types, protein supplements are expected to be the dominant segment in the global bodybuilding supplements market due to market players' increasing launch of plant-based proteins. The protein supplements segment of the bodybuilding market focuses on providing concentrated protein sources to support muscle growth, repair, and recovery. These supplements typically come in various forms, such as protein powders (whey, casein, soy, pea, etc.), protein bars, and ready-to-drink shakes. They are popular among individuals seeking to meet their daily protein requirements conveniently and efficiently, especially around workouts or as meal replacements. Protein supplements are often chosen for their convenience, fast absorption, and ability to support muscle synthesis and athletic performance.

Powder Segment Witnessed Largest Growth Based On Form.

The bodybuilding supplements consist of powder, capsules/tablets, and ready-to-drink supplements. The bodybuilding powder supplement market is expected to maintain its dominant market position in the upcoming years because of its widespread availability, personalized options, ease of consumption, and superior absorption rate. Ready-to-drink supplements are expected to experience rapid growth, driven by the busy lifestyles of modern consumers and the increasing popularity of goods in this category. Liquid protein concentrates are highly concentrated forms of protein that can be added to water or other beverages for a quick protein boost. They are often favored by individuals who prefer a more liquid supplementation.

North America Has A Significant Revenue Share In The Global Bodybuilding Supplements Market Region.

Throughout the forecast period, North America is anticipated to hold the top spot in the bodybuilding supplement market. The bodybuilding supplement industry has made a name for itself in North America. This is because large nutrition, dietary supplement, and nutraceutical firms are widely present in the area, and nations like the United States have robust healthcare infrastructures and expenditures. To create cutting-edge goods and formulations that target various age groups and uses, these organisations have made significant investments in research. As a result, the area has a leading percentage of patent applications and benefits from the early adoption of innovative goods. Growth is slower in this region than in others due to established markets, laws, and population demographics, but end consumers of pharmaceuticals and nutraceuticals will always be in demand thanks to ongoing innovation.

Recent Developments:

  • In Jan 2024, Abbott Laboratories introduced a new protein shake designed to assist individuals in weight loss and muscle mass maintenance. The healthcare company revealed that the protein shake is the initial product to be introduced under its new brand, Protality. Abbott's decision was a strategic move to take advantage of the increased demand for novel weight-loss medications belonging to the GLP-1 class.
  • In March 2022, MusclePharm Corporation, a global provider of leading sports nutrition and lifestyle branded nutritional supplements, announced the launch of a ready-to-drink protein category with the product 'whey protein drink' line in the summer of 2022, which contains over 20g of protein, be sugar-free and will be available in multiple flavours.

Bodybuilding Supplements Market Report Scope

Report Attribute

Specifications

Market Size Value In 2023

USD 24.5 Bn

Revenue Forecast In 2031

USD 46.5 Bn

Growth Rate CAGR

CAGR of 8.57% from 2024 to 2031

Quantitative Units

Representation of revenue in US$ Million and CAGR from 2024 to 2031

Historic Year

2019 to 2023

Forecast Year

2024-2031

Report Coverage

The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends

Segments Covered

By Product Type, By Source Type, By Age Group, By Form, By Distribution Channel

Regional Scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country Scope

U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; France; Italy; Spain; Southeast Asia; South Korea

Competitive Landscape

Glanbia plc, Abbott, GSK, Amway, Nestlé S.A., MusclePharm., B.A. Sports Nutrition, CSN, AMCO Proteins, Dymatize Enterprises, Llc., CytoSport Inc., Iovate Health Sciences International Inc, RSP Nutrition, GELITA AG, Hoogwegt., Mondelez International group., QuestNutrition & WorldPantry.com LLC., The Bountiful Company and other prominent players

Customization Scope

Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape.

Pricing And Available Payment Methods

Explore pricing alternatives that are customized to your particular study requirements.

Chapter 1. Methodology and Scope

1.1. Research Methodology

1.2. Research Scope & Assumptions

Chapter 2. Executive Summary

Chapter 3. Global Bodybuilding Supplements Market Snapshot

Chapter 4. Global Bodybuilding Supplements Market Variables, Trends & Scope

4.1. Market Segmentation & Scope

4.2. Drivers

4.3. Challenges

4.4. Trends

4.5. Investment and Funding Analysis

4.6. Industry Analysis – Porter’s Five Forces Analysis

4.7. Competitive Landscape & Market Share Analysis

4.8. Impact of Covid-19 Analysis

Chapter 5. Market Segmentation 1: by Product Type Estimates & Trend Analysis

5.1. by Product Type & Market Share, 2019 & 2031

5.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Product Type:

5.2.1. Protein Supplements

5.2.2. Pre-Workout Supplements

5.2.3.  Creatine

5.2.4.  BCAA Supplements

5.2.5.  Fat Burners

5.2.6.  Multivitamins

Chapter 6. Market Segmentation 2: by Source Type Estimates & Trend Analysis

6.1. by Source Type & Market Share, 2019 & 2031

6.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Source Type:

6.2.1. Animal-based

6.2.2.  Plant-based

6.2.3.  By Age Group

6.2.4.  Millennials

6.2.5.  Generation Z

6.2.6.  Baby Boomers

Chapter 7. Market Segmentation 3: by Form Estimates & Trend Analysis

7.1. by Form & Market Share, 2019 & 2031

7.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Form:

7.2.1. Powder

7.2.2.  Capsules

7.2.3.  Tablets

7.2.4.  Liquids

7.2.5.  Softgels

7.2.6.  Others

Chapter 8. Market Segmentation 4: by Distribution Channel Estimates & Trend Analysis

8.1. by Distribution Channel & Market Share, 2019 & 2031

8.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Distribution Channel:

8.2.1. Supermarkets & Hypermarkets

8.2.2.  E commerce and Online Stores

8.2.3.  Drug stores and Pharmacies

8.2.4.  Others

Chapter 9. Bodybuilding Supplements Market Segmentation 5: Regional Estimates & Trend Analysis

9.1. North America

9.1.1. North America Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2019-2031

9.1.2. North America Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Source Type, 2019-2031

9.1.3. North America Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Form, 2019-2031

9.1.4. North America Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2019-2031

9.1.5. North America Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by country, 2019-2031

9.2. Europe

9.2.1. Europe Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2019-2031

9.2.2. Europe Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Source Type, 2019-2031

9.2.3. Europe Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Form, 2019-2031

9.2.4. Europe Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2019-2031

9.2.5. Europe Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by country, 2019-2031

9.3. Asia Pacific

9.3.1. Asia Pacific Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2019-2031

9.3.2. Asia Pacific Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Source Type, 2019-2031

9.3.3. Asia-Pacific Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Form, 2019-2031

9.3.4. Asia Pacific Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2019-2031

9.3.5. Asia Pacific Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by country, 2019-2031

9.4. Latin America

9.4.1. Latin America Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2019-2031

9.4.2. Latin America Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Source Type, 2019-2031

9.4.3. Latin America Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Form, 2019-2031

9.4.4. Latin America Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2019-2031

9.4.5. Latin America Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by country, 2019-2031

9.5. Middle East & Africa

9.5.1. Middle East & Africa Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2019-2031

9.5.2. Middle East & Africa Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Source Type, 2019-2031

9.5.3. Middle East & Africa Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Form, 2019-2031

9.5.4. Middle East & Africa Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2019-2031

9.5.5. Middle East & Africa Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by country, 2019-2031

Chapter 10. Competitive Landscape

10.1. Major Mergers and Acquisitions/Strategic Alliances

10.2. Company Profiles

10.2.1. Glanbia plc

10.2.2. Abbott

10.2.3. GSK

10.2.4.  Amway

10.2.5.  Nestlé S.A.

10.2.6. MusclePharm

10.2.7.  BA Sports Nutrition

10.2.8.  CSN

10.2.9. AMCO Proteins

10.2.10. DYMATIZE ENTERPRISES LLC.

10.2.11.  CytoSport Inc.,

10.2.12. Iovate Health Sciences International Inc

10.2.13.  RSP Nutrition

10.2.14.  GELITA AG

10.2.15.  Hoogwegt.

10.2.16.  Mondelez International group.

10.2.17.  QuestNutrition & WorldPantry.com LLC

10.2.18.  The Bountiful Company

Segmentation of The Bodybuilding Supplements Market –

Bodybuilding Supplements Market By Product Type:-

  • Protein Supplements
  • Pre-Workout Supplements
  • Creatine
  • BCAA Supplements
  • Fat Burners
  • Multivitamins
  • Others

Bodybuilding Supplements Market seg

Bodybuilding Supplements Market By Source Type:-

  • Animal-based
  • Plant-based

Bodybuilding Supplements Market By Form:-

  • Powder
  • Capsules
  • Tablets
  • Liquids
  • Softgels
  • Others

Bodybuilding Supplements Market By Distribution Channel:-

  • Supermarkets & Hypermarkets
  • E-commerce and Online Stores
  • Drug stores and Pharmacies
  • Others

Bodybuilding Supplements Market By Region-

North America-

  • The US
  • Canada
  • Mexico

Europe-

  • Germany
  • The UK
  • France
  • Italy
  • Spain
  • Rest of Europe

Asia-Pacific-

  • China
  • Japan
  • India
  • South Korea
  • South East Asia
  • Rest of Asia Pacific

Latin America-

  • Brazil
  • Argentina
  • Rest of Latin America

 Middle East & Africa-

  • GCC Countries
  • South Africa
  • Rest of Middle East and Africa

InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.

Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.

Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.

Secondary research

The secondary research sources that are typically mentioned to include, but are not limited to:

  • Company websites, financial reports, annual reports, investor presentations, broker reports, and SEC filings.
  • External and internal proprietary databases, regulatory databases, and relevant patent analysis
  • Statistical databases, National government documents, and market reports
  • Press releases, news articles, and webcasts specific to the companies operating in the market

The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista

Primary Research:

Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies

The contributors who typically take part in such a course include, but are not limited to: 

  • Industry participants: CEOs, CBO, CMO, VPs, marketing/ type managers, corporate strategy managers, and national sales managers, technical personnel, purchasing managers, resellers, and distributors.
  • Outside experts: Valuation experts, Investment bankers, research analysts specializing in specific markets
  • Key opinion leaders (KOLs) specializing in unique areas corresponding to various industry verticals
  • End-users: Vary mainly depending upon the market

Data Modeling and Analysis:

In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.

The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.

To know more about the research methodology used for this study, kindly contact us/click here.

user icon
office icon
mail icon
call icon

This website is secure, and we do not share your personal information with any third party. Privacy Policy

Need Customization
Need specific information/chapter from the report of the custom data table, graph or complete report? Tell us more.

Frequently Asked Questions

How big is the Bodybuilding Supplements Market Size?

Bodybuilding Supplements Market is expected to grow at a 8.57% CAGR during the forecast period for 2024-2031.

GELITA AG, Hoogwegt., Mondelez International group., QuestNutrition & WorldPantry.com LLC., The Bountiful Company and other prominent players

Our Clients

  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo

Media Citations

  • media citation logo
  • media citation logo
  • media citation logo
  • media citation logo
  • media citation logo
  • media citation logo
  • media citation logo
  • media citation logo
  • media citation logo

Growth opportunities and latent adjacency in Pharmaceuticals

Select Licence Type
$4456
$7786
$10000
$1200
Get Your GTM Strategy

Navigate market entry with channel selection, launch strategy & timeline, and pricing model support.

Equip yourself with the insights needed to develop a winning go-to-market strategy

Get real-time updates and joint control over project direction with our collaborative approach