Bodybuilding Supplements Market Size is valued at USD 24.5 Bn in 2023 and is predicted to reach USD 46.5 Bn by the year 2031 at a 8.57% CAGR during the forecast period for 2024-2031.
The bodybuilding supplement industry, a multi-billion-dollar sector, has seen significant growth driven by an increased focus on health, fitness, and performance enhancement. Recent trends highlight a consumer shift towards clean, natural, and sustainable products, with a demand for supplements free of artificial additives and allergens. Innovations in formulation and research are continually improving the effectiveness of these products, while the industry faces regulatory challenges concerning product quality and safety. To address these issues, reputable companies are emphasizing transparency, third-party testing, and certifications.
The future of the industry looks towards personalized nutrition and sustainable practices, aiming to meet the evolving needs of consumers while ensuring safety and efficacy. The worldwide bodybuilding supplement market is steadily expanding due to rising health consciousness and interest in fitness. In addition, in recent years, nutrition and overall welfare have become increasingly important to bodybuilders and fitness enthusiasts.
The bodybuilding supplements market can be segmented based on product type, Source Type, Form, and distribution channel. As per the product type, the market is segmented into Protein Supplements, Pre-Workout Supplements, Creatine, BCAA Supplements, Fat Burners, Multivitamins, and Others. By Source Type the market is segmented into Animal-based and Plant-based. By Form the market is segmented into Powder, Capsules, Tablets, Liquids, Softgels, and Others. The distribution channel category is segmented into Supermarkets & Hypermarkets, E-commerce and Online Stores, Drug stores and Pharmacies, and Others.
Among product types, protein supplements are expected to be the dominant segment in the global bodybuilding supplements market due to market players' increasing launch of plant-based proteins. The protein supplements segment of the bodybuilding market focuses on providing concentrated protein sources to support muscle growth, repair, and recovery. These supplements typically come in various forms, such as protein powders (whey, casein, soy, pea, etc.), protein bars, and ready-to-drink shakes. They are popular among individuals seeking to meet their daily protein requirements conveniently and efficiently, especially around workouts or as meal replacements. Protein supplements are often chosen for their convenience, fast absorption, and ability to support muscle synthesis and athletic performance.
The bodybuilding supplements consist of powder, capsules/tablets, and ready-to-drink supplements. The bodybuilding powder supplement market is expected to maintain its dominant market position in the upcoming years because of its widespread availability, personalized options, ease of consumption, and superior absorption rate. Ready-to-drink supplements are expected to experience rapid growth, driven by the busy lifestyles of modern consumers and the increasing popularity of goods in this category. Liquid protein concentrates are highly concentrated forms of protein that can be added to water or other beverages for a quick protein boost. They are often favored by individuals who prefer a more liquid supplementation.
Throughout the forecast period, North America is anticipated to hold the top spot in the bodybuilding supplement market. The bodybuilding supplement industry has made a name for itself in North America. This is because large nutrition, dietary supplement, and nutraceutical firms are widely present in the area, and nations like the United States have robust healthcare infrastructures and expenditures. To create cutting-edge goods and formulations that target various age groups and uses, these organisations have made significant investments in research. As a result, the area has a leading percentage of patent applications and benefits from the early adoption of innovative goods. Growth is slower in this region than in others due to established markets, laws, and population demographics, but end consumers of pharmaceuticals and nutraceuticals will always be in demand thanks to ongoing innovation.
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Report Attribute |
Specifications |
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Market Size Value In 2023 |
USD 24.5 Bn |
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Revenue Forecast In 2031 |
USD 46.5 Bn |
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Growth Rate CAGR |
CAGR of 8.57% from 2024 to 2031 |
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Quantitative Units |
Representation of revenue in US$ Million and CAGR from 2024 to 2031 |
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Historic Year |
2019 to 2023 |
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Forecast Year |
2024-2031 |
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Report Coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
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Segments Covered |
By Product Type, By Source Type, By Age Group, By Form, By Distribution Channel |
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Regional Scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
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Country Scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; France; Italy; Spain; Southeast Asia; South Korea |
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Competitive Landscape |
Glanbia plc, Abbott, GSK, Amway, Nestlé S.A., MusclePharm., B.A. Sports Nutrition, CSN, AMCO Proteins, Dymatize Enterprises, Llc., CytoSport Inc., Iovate Health Sciences International Inc, RSP Nutrition, GELITA AG, Hoogwegt., Mondelez International group., QuestNutrition & WorldPantry.com LLC., The Bountiful Company and other prominent players |
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Customization Scope |
Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape. |
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Pricing And Available Payment Methods |
Explore pricing alternatives that are customized to your particular study requirements. |
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
Chapter 2. Executive Summary
Chapter 3. Global Bodybuilding Supplements Market Snapshot
Chapter 4. Global Bodybuilding Supplements Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Industry Analysis – Porter’s Five Forces Analysis
4.7. Competitive Landscape & Market Share Analysis
4.8. Impact of Covid-19 Analysis
Chapter 5. Market Segmentation 1: by Product Type Estimates & Trend Analysis
5.1. by Product Type & Market Share, 2019 & 2031
5.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Product Type:
5.2.1. Protein Supplements
5.2.2. Pre-Workout Supplements
5.2.3. Creatine
5.2.4. BCAA Supplements
5.2.5. Fat Burners
5.2.6. Multivitamins
Chapter 6. Market Segmentation 2: by Source Type Estimates & Trend Analysis
6.1. by Source Type & Market Share, 2019 & 2031
6.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Source Type:
6.2.1. Animal-based
6.2.2. Plant-based
6.2.3. By Age Group
6.2.4. Millennials
6.2.5. Generation Z
6.2.6. Baby Boomers
Chapter 7. Market Segmentation 3: by Form Estimates & Trend Analysis
7.1. by Form & Market Share, 2019 & 2031
7.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Form:
7.2.1. Powder
7.2.2. Capsules
7.2.3. Tablets
7.2.4. Liquids
7.2.5. Softgels
7.2.6. Others
Chapter 8. Market Segmentation 4: by Distribution Channel Estimates & Trend Analysis
8.1. by Distribution Channel & Market Share, 2019 & 2031
8.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Distribution Channel:
8.2.1. Supermarkets & Hypermarkets
8.2.2. E commerce and Online Stores
8.2.3. Drug stores and Pharmacies
8.2.4. Others
Chapter 9. Bodybuilding Supplements Market Segmentation 5: Regional Estimates & Trend Analysis
9.1. North America
9.1.1. North America Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2019-2031
9.1.2. North America Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Source Type, 2019-2031
9.1.3. North America Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Form, 2019-2031
9.1.4. North America Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2019-2031
9.1.5. North America Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by country, 2019-2031
9.2. Europe
9.2.1. Europe Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2019-2031
9.2.2. Europe Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Source Type, 2019-2031
9.2.3. Europe Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Form, 2019-2031
9.2.4. Europe Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2019-2031
9.2.5. Europe Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by country, 2019-2031
9.3. Asia Pacific
9.3.1. Asia Pacific Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2019-2031
9.3.2. Asia Pacific Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Source Type, 2019-2031
9.3.3. Asia-Pacific Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Form, 2019-2031
9.3.4. Asia Pacific Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2019-2031
9.3.5. Asia Pacific Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by country, 2019-2031
9.4. Latin America
9.4.1. Latin America Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2019-2031
9.4.2. Latin America Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Source Type, 2019-2031
9.4.3. Latin America Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Form, 2019-2031
9.4.4. Latin America Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2019-2031
9.4.5. Latin America Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by country, 2019-2031
9.5. Middle East & Africa
9.5.1. Middle East & Africa Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2019-2031
9.5.2. Middle East & Africa Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Source Type, 2019-2031
9.5.3. Middle East & Africa Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Form, 2019-2031
9.5.4. Middle East & Africa Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2019-2031
9.5.5. Middle East & Africa Bodybuilding Supplements Market Revenue (US$ Million) Estimates and Forecasts by country, 2019-2031
Chapter 10. Competitive Landscape
10.1. Major Mergers and Acquisitions/Strategic Alliances
10.2. Company Profiles
10.2.1. Glanbia plc
10.2.2. Abbott
10.2.3. GSK
10.2.4. Amway
10.2.5. Nestlé S.A.
10.2.6. MusclePharm
10.2.7. BA Sports Nutrition
10.2.8. CSN
10.2.9. AMCO Proteins
10.2.10. DYMATIZE ENTERPRISES LLC.
10.2.11. CytoSport Inc.,
10.2.12. Iovate Health Sciences International Inc
10.2.13. RSP Nutrition
10.2.14. GELITA AG
10.2.15. Hoogwegt.
10.2.16. Mondelez International group.
10.2.17. QuestNutrition & WorldPantry.com LLC
10.2.18. The Bountiful Company
Bodybuilding Supplements Market By Product Type:-
Bodybuilding Supplements Market By Source Type:-
Bodybuilding Supplements Market By Form:-
Bodybuilding Supplements Market By Distribution Channel:-
Bodybuilding Supplements Market By Region-
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.
Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.
Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.
Secondary research
The secondary research sources that are typically mentioned to include, but are not limited to:
The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista
Primary Research:
Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies
The contributors who typically take part in such a course include, but are not limited to:
Data Modeling and Analysis:
In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.
The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.
To know more about the research methodology used for this study, kindly contact us/click here.
