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Global Alcoholic Energy Drinks Market Size is valued at USD 29.8 Billion in 2024 and is predicted to reach USD 62.7 Billion by the year 2034 at a 7.8% CAGR during the forecast period for 2025-2034.
Key Industry Insights & Findings from the Report:
Alcoholic energy drinks are alcoholic drinks that also contain caffeine or other stimulants. Most of these beverages are offered in cans and bottles. Alcoholic energy drinks are more palatable and healthier than alcohol. Using a variety of packaging in various sizes and forms and is accessible for both residential and commercial use in places like hotels, restaurants, and cafés (HoReCa).
In recent times, These alcoholic energy drinks are also becoming more popular since they are used as mixers in well-known alcoholic drinks. These drinks also include pyridoxine acid, which helps alleviate allergies, skin conditions, tension, and anxiety. The sector for alcoholic energy drinks has expanded dramatically due to the rise in riboflavin content, which helps alleviate blood conditions and muscle cramps. These factors account for the constant need for alcoholic energy drinks in the healthcare industry. Moreover, urban development and the resulting lifestyle shift push the demand for alcoholic energy drinks nationwide. Additionally, advertisements for alcoholic energy drinks claim that they can boost cognitive function, revitalize the body, and increase performance and stamina.
Some of the major key players in the Alcoholic energy drinks market are amway, Arizona Beverages USA
The alcoholic energy drinks market is segmented on the packaging, end users, and distributional channel. Based on packaging, the market is segmented as cans and bottles. By end users, the alcoholic energy drinks market is segmented into adults and teenagers. By distributional channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail and others.
The cans category is expected to hold a significant share of the global alcoholic energy drinks market in 2021. Customers are more frequently choosing these drinks over canned wine and other alcoholic beverages due to their increasingly sophisticated taste and choice. Young consumers prefer aluminum cans since they are more mobile and do not break like glass. The demand for the product in cans has considerably increased. It is anticipated to keep growing throughout the projected period due to the coronavirus pandemic forcing the closure of taverns, pubs, and restaurants. Some customers are looking for useful alcoholic energy drinks, many of which are offered in cans. As a result, the producers have been attempting to enter this market by launching additional products in this format.
The supermarkets and hypermarkets segment is projected to grow rapidly in the global alcoholic energy drinks market. Due to an increase in disposable income, the trend of shopping at supermarkets and hypermarkets will likely pick up quickly soon. Many individuals shop at supermarkets and hypermarkets in urban areas to fulfil everyday needs. The market is fueled by factors like expanding energy drink consumption, rising demand for items that deliver quick energy, and rising numbers of athletes who use these products to raise their energy and performance., especially in countries such as the US, Germany, the UK, China, and India.
The North American, alcoholic energy drinks market is expected to register the highest market share in revenue soon. This can be attributed to the region's strong focus on the environment, with the increasing adoption of Alcoholic energy drinks in different industries, including food & beverages, personal care, packaging, automotive, and others. In addition, the chemical industry in the region is focusing on the production of alcoholic energy drinks to develop sustainable and environmental-friendly solutions. Growing demand for bio-based components across industries and widespread adoption of alcoholic energy drinks in the production of intermediate chemicals in the region are factors increasing the growth of the target market in the region. Additionally, Asia-Pacific is anticipated to develop rapidly in the global market for alcoholic energy drinks. In China, India, and Japan, the market is predicted to witness considerable expansion as a result of customers' willingness to sample new flavours and the strong demand from immigrants residing in the country who are interested in a wide range of beverages. Demand for items in the region has been boosted by promotional events designed to target and appeal to a wide variety of consumers.
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Report Attribute |
Specifications |
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Market size value in 2024 |
USD 29.8 Billion |
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Revenue forecast in 2034 |
USD 62.7 Billion |
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Growth rate CAGR |
CAGR of 7.8% from 2025 to 2034 |
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Quantitative units |
Representation of revenue in US$ Mn, and CAGR from 2025 to 2034 |
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Historic Year |
2021 to 2024 |
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Forecast Year |
2025-2034 |
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Report coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
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Segments covered |
Packaging, End Users and Distributional Channel |
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Regional scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
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Country scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; The UK; France; Italy; Spain; China; Japan; India; South Korea; South East Asia; South Korea; South East Asia |
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Competitive Landscape |
Arizona Beverages USA, LT Group, Inc., Monster Beverage Corp, National Beverages Corp., Pepsi CO., Phushion Projects, Steelbrew, suntory holdings limited, United Brands Beverages Innovation. |
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Customization scope |
Free customization report with the procurement of the report, Modifications to the regional and segment scope. Particular Geographic competitive landscape. |
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Pricing and available payment methods |
Explore pricing alternatives that are customized to your particular study requirements. |
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
Chapter 2. Executive Summary
Chapter 3. Global Alcoholic Energy Drinks Market Snapshot
Chapter 4. Global Alcoholic Energy Drinks Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Industry Analysis – Porter’s Five Forces Analysis
4.7. Competitive Landscape & Market Share Analysis
4.8. Impact of Covid-19 Analysis
Chapter 5. Market Segmentation 1: by Packaging Estimates & Trend Analysis
5.1. by Packaging & Market Share, 2024 & 2034
5.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2021 to 2034 for the following by Packaging:
5.2.1. Cans
5.2.2. Bottle
Chapter 6. Market Segmentation 2: by End-users Estimates & Trend Analysis
6.1. by End-users & Market Share, 2024 & 2034
6.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2021 to 2034 for the following by End-users:
6.2.1. Adults
6.2.2. Teenager
Chapter 7. Market Segmentation 3: by Distribution Channel Estimates & Trend Analysis
7.1. by Distribution Channel & Market Share, 2024 & 2034
7.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2021 to 2034 for the following by Distribution Channel:
7.2.1. Supermarkets and Hypermarkets
7.2.2. Convenience Stores
7.2.3. Online Retail
7.2.4. Others
Chapter 8. Alcoholic Energy Drinks Market Segmentation 4: Regional Estimates & Trend Analysis
8.1. North America
8.1.1. North America Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by Packaging, 2021-2034
8.1.2. North America Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by End-users, 2021-2034
8.1.3. North America Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2021-2034
8.1.4. North America Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
8.2. Europe
8.2.1. Europe Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by Packaging, 2021-2034
8.2.2. Europe Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by End-users, 2021-2034
8.2.3. Europe Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2021-2034
8.2.4. Europe Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
8.3. Asia Pacific
8.3.1. Asia Pacific Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by Packaging, 2021-2034
8.3.2. Asia Pacific Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by End-users, 2021-2034
8.3.3. Asia-Pacific Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2021-2034
8.3.4. Asia Pacific Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
8.4. Latin America
8.4.1. Latin America Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by Packaging, 2021-2034
8.4.2. Latin America Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by End-users, 2021-2034
8.4.3. Latin America Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2021-2034
8.4.4. Latin America Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
8.5. Middle East & Africa
8.5.1. Middle East & Africa Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by Packaging, 2021-2034
8.5.2. Middle East & Africa Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by End-users, 2021-2034
8.5.3. Middle East & Africa Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2021-2034
8.5.4. Middle East & Africa Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
Chapter 9. Competitive Landscape
9.1. Major Mergers and Acquisitions/Strategic Alliances
9.2. Company Profiles
9.2.1. Arizona Beverages USA
9.2.2. LT Group, Inc.
9.2.3. Monster Beverage Corp
9.2.4. National Beverages Corp.
9.2.5. Pepsi CO.
9.2.6. Phushion Projects
9.2.7. Steelbrew
9.2.8. suntory holdings limited
9.2.9. United Brands Beverages Innovation
9.2.10. Other Prominent Players
By Packaging
By End-Users
By Distribution Channel
By Region-
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.
Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.
Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.
Secondary research
The secondary research sources that are typically mentioned to include, but are not limited to:
The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista
Primary Research:
Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies
The contributors who typically take part in such a course include, but are not limited to:
Data Modeling and Analysis:
In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.
The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.
To know more about the research methodology used for this study, kindly contact us/click here.
