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Alcoholic Energy Drinks Market

Alcoholic Energy Drinks Market Size, Share & Trends Analysis Report By Packaging (Cans And Bottles), End Users (Adults And Teenagers), And Distributional Channel (Supermarkets And Hypermarkets, Convenience Stores, Online Retail And Others), By Region, And Segment Forecasts, 2024-2031

Report ID : 1531 | Published : 2024-05-21 | Pages: 160 | Format: PDF/EXCEL

The Global Alcoholic Energy Drinks Market Size is valued at USD 27.92 billion in 2023 and is predicted to reach USD 49.20 billion by the year 2031 at a 7.50% CAGR during the forecast period for 2024-2031.

Key Industry Insights & Findings from the Report:

  • Alcoholic energy drink firms are rethinking their strategy, rationalizing their product lines, and evaluating the robustness of their supply chains and route-to-market networks.
  • E-commerce and distribution networks should be simplified and optimized as consumers have shifted towards online shopping during the ongoing pandemic.
  • North America dominated the market and accounted for a revenue share of global revenue in 2023.
  • Manufacturing companies will look to set up their business as an Omni-channel to cater to market demand and increase their sales.

alcoholic energy drinks

Alcoholic energy drinks are alcoholic drinks that also contain caffeine or other stimulants. Most of these beverages are offered in cans and bottles. Alcoholic energy drinks are more palatable and healthier than alcohol. Using a variety of packaging in various sizes and forms and is accessible for both residential and commercial use in places like hotels, restaurants, and cafés (HoReCa).

In recent times, These alcoholic energy drinks are also becoming more popular since they are used as mixers in well-known alcoholic drinks. These drinks also include pyridoxine acid, which helps alleviate allergies, skin conditions, tension, and anxiety. The sector for alcoholic energy drinks has expanded dramatically due to the rise in riboflavin content, which helps alleviate blood conditions and muscle cramps. These factors account for the constant need for alcoholic energy drinks in the healthcare industry. Moreover, urban development and the resulting lifestyle shift push the demand for alcoholic energy drinks nationwide. Additionally, advertisements for alcoholic energy drinks claim that they can boost cognitive function, revitalize the body, and increase performance and stamina. 

Competitive Landscape:

Some of the major key players in the Alcoholic energy drinks market are amway, Arizona Beverages USA

  • LT Group
  • Monster Beverage Corp
  • National Beverages Corp
  • Pepsi CO
  • Phushion Projects
  • Steelbrew
  • suntory holdings limited
  • United Brands Beverages Innovation 

Market Segmentation:

The alcoholic energy drinks market is segmented on the packaging, end users, and distributional channel. Based on packaging, the market is segmented as cans and bottles. By end users, the alcoholic energy drinks market is segmented into adults and teenagers. By distributional channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail and others.

Based on packaging, the cans segment is a major contributor to the alcoholic energy drinks market.

The cans category is expected to hold a significant share of the global alcoholic energy drinks market in 2021. Customers are more frequently choosing these drinks over canned wine and other alcoholic beverages due to their increasingly sophisticated taste and choice. Young consumers prefer aluminum cans since they are more mobile and do not break like glass. The demand for the product in cans has considerably increased. It is anticipated to keep growing throughout the projected period due to the coronavirus pandemic forcing the closure of taverns, pubs, and restaurants. Some customers are looking for useful alcoholic energy drinks, many of which are offered in cans. As a result, the producers have been attempting to enter this market by launching additional products in this format.

Supermarkets and hypermarkets segment witness growth at a rapid rate

The supermarkets and hypermarkets segment is projected to grow rapidly in the global alcoholic energy drinks market. Due to an increase in disposable income, the trend of shopping at supermarkets and hypermarkets will likely pick up quickly soon. Many individuals shop at supermarkets and hypermarkets in urban areas to fulfil everyday needs. The market is fueled by factors like expanding energy drink consumption, rising demand for items that deliver quick energy, and rising numbers of athletes who use these products to raise their energy and performance., especially in countries such as the US, Germany, the UK, China, and India.

In the region, the North America alcoholic energy drinks market holds a significant revenue share.

The North American, alcoholic energy drinks market is expected to register the highest market share in revenue soon. This can be attributed to the region's strong focus on the environment, with the increasing adoption of Alcoholic energy drinks in different industries, including food & beverages, personal care, packaging, automotive, and others. In addition, the chemical industry in the region is focusing on the production of alcoholic energy drinks to develop sustainable and environmental-friendly solutions. Growing demand for bio-based components across industries and widespread adoption of alcoholic energy drinks in the production of intermediate chemicals in the region are factors increasing the growth of the target market in the region. Additionally, Asia-Pacific is anticipated to develop rapidly in the global market for alcoholic energy drinks. In China, India, and Japan, the market is predicted to witness considerable expansion as a result of customers' willingness to sample new flavours and the strong demand from immigrants residing in the country who are interested in a wide range of beverages. Demand for items in the region has been boosted by promotional events designed to target and appeal to a wide variety of consumers.

Recent Developments:

  • In February 2024, Suntory Holdings Limited, The Japanese Ready-To-Drink (RTD) brand -196 (minus one-nine-six), a fruit-flavoured vodka-based RTD beverage that will celebrate its 20th anniversary this year, is set to accelerate its global expansion, according to Suntory Holdings. The brand will be accessible in 21 states in the US starting in February, and in Germany and Great Britain starting in the spring. -By year's end, 196 plans to spread throughout Southeast Asia as well.

Alcoholic Energy Drinks Market Report Scope:

Report Attribute

Specifications

Market size value in 2023

USD 27.92 billion

Revenue forecast in 2031

USD 49.20 billion

Growth rate CAGR

CAGR of 7.50% from 2024 to 2031

Quantitative units

Representation of revenue in US$ Million, and CAGR from 2024 to 2031

Historic Year

2019 to 2023

Forecast Year

2024-2031

Report coverage

The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends

Segments covered

Packaging, End Users and Distributional Channel

Regional scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country scope

U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; The UK; France; Italy; Spain; China; Japan; India; South Korea; South East Asia; South Korea; South East Asia

Competitive Landscape

Arizona Beverages USA, LT Group, Inc., Monster Beverage Corp, National Beverages Corp., Pepsi CO., Phushion Projects, Steelbrew, suntory holdings limited, United Brands Beverages Innovation.

Customization scope

Free customization report with the procurement of the report, Modifications to the regional and segment scope. Particular Geographic competitive landscape.

Pricing and available payment methods

Explore pricing alternatives that are customized to your particular study requirements.

Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions

Chapter 2. Executive Summary

Chapter 3. Global Alcoholic Energy Drinks Market Snapshot

Chapter 4. Global Alcoholic Energy Drinks Market Variables, Trends & Scope

4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Industry Analysis – Porter’s Five Forces Analysis
4.7. Competitive Landscape & Market Share Analysis
4.8. Impact of Covid-19 Analysis

Chapter 5. Market Segmentation 1: by Packaging Estimates & Trend Analysis
5.1. by Packaging & Market Share, 2019 & 2031
5.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Packaging:

5.2.1. Cans
5.2.2. Bottle

Chapter 6. Market Segmentation 2: by End-users Estimates & Trend Analysis
6.1. by End-users & Market Share, 2019 & 2031
6.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by End-users:

6.2.1. Adults
6.2.2. Teenager

Chapter 7. Market Segmentation 3: by Distribution Channel Estimates & Trend Analysis
7.1. by Distribution Channel & Market Share, 2019 & 2031
7.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Distribution Channel:

7.2.1. Supermarkets and Hypermarkets
7.2.2. Convenience Stores
7.2.3. Online Retail
7.2.4. Others

Chapter 8. Alcoholic Energy Drinks Market Segmentation 4: Regional Estimates & Trend Analysis

8.1. North America

8.1.1. North America Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by Packaging, 2024-2031
8.1.2. North America Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by End-users, 2024-2031
8.1.3. North America Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2024-2031
8.1.4. North America Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031

8.2. Europe

8.2.1. Europe Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by Packaging, 2024-2031
8.2.2. Europe Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by End-users, 2024-2031
8.2.3. Europe Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2024-2031
8.2.4. Europe Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031

8.3. Asia Pacific

8.3.1. Asia Pacific Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by Packaging, 2024-2031
8.3.2. Asia Pacific Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by End-users, 2024-2031
8.3.3. Asia-Pacific Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2024-2031
8.3.4. Asia Pacific Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031

8.4. Latin America

8.4.1. Latin America Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by Packaging, 2024-2031
8.4.2. Latin America Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by End-users, 2024-2031
8.4.3. Latin America Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2024-2031
8.4.4. Latin America Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031

8.5. Middle East & Africa

8.5.1. Middle East & Africa Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by Packaging, 2024-2031
8.5.2. Middle East & Africa Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by End-users, 2024-2031
8.5.3. Middle East & Africa Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2024-2031
8.5.4. Middle East & Africa Alcoholic Energy Drinks Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031

Chapter 9. Competitive Landscape

9.1. Major Mergers and Acquisitions/Strategic Alliances

9.2. Company Profiles


9.2.1. Arizona Beverages USA
9.2.2. LT Group, Inc.
9.2.3. Monster Beverage Corp
9.2.4. National Beverages Corp.
9.2.5. Pepsi CO.
9.2.6. Phushion Projects
9.2.7. Steelbrew
9.2.8. suntory holdings limited
9.2.9. United Brands Beverages Innovation
9.2.10. Other Prominent Players

Segmentation of Alcoholic Energy Drinks Market-

By Packaging         

  • Cans
  • Bottle

alcoholic energy drinks

By End-Users          

  • Adults
  • Teenager

By Distribution Channel  

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Retail
  • Others

By Region-

North America-

  • The US
  • Canada
  • Mexico

Europe-

  • Germany
  • The UK
  • France
  • Italy
  • Spain
  • Rest of Europe

Asia-Pacific-

  • China
  • Japan
  • India
  • South Korea
  • South East Asia
  • Rest of Asia Pacific

Latin America-

  • Brazil
  • Argentina
  • Rest of Latin America

 Middle East & Africa-

  • GCC Countries
  • South Africa
  • Rest of Middle East and Africa

InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.

Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.

Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.

Secondary research

The secondary research sources that are typically mentioned to include, but are not limited to:

  • Company websites, financial reports, annual reports, investor presentations, broker reports, and SEC filings.
  • External and internal proprietary databases, regulatory databases, and relevant patent analysis
  • Statistical databases, National government documents, and market reports
  • Press releases, news articles, and webcasts specific to the companies operating in the market

The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista

Primary Research:

Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies

The contributors who typically take part in such a course include, but are not limited to: 

  • Industry participants: CEOs, CBO, CMO, VPs, marketing/ type managers, corporate strategy managers, and national sales managers, technical personnel, purchasing managers, resellers, and distributors.
  • Outside experts: Valuation experts, Investment bankers, research analysts specializing in specific markets
  • Key opinion leaders (KOLs) specializing in unique areas corresponding to various industry verticals
  • End-users: Vary mainly depending upon the market

Data Modeling and Analysis:

In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.

The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.

To know more about the research methodology used for this study, kindly contact us/click here.

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Frequently Asked Questions

How big is the Alcoholic Energy Drinks Market?

Alcoholic Energy Drinks Market expected to grow at a 7.50% CAGR during the forecast period for 2024-2031.

Arizona Beverages USA, LT Group, Inc., Monster Beverage Corp, National Beverages Corp., Pepsi CO., Phushion Projects, Steelbrew, Others

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