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The Global Alcoholic Energy Drinks Market Size is valued at USD 27.92 billion in 2023 and is predicted to reach USD 49.20 billion by the year 2031 at a 7.50% CAGR during the forecast period for 2024-2031.
Key Industry Insights & Findings from the Report:
- Alcoholic energy drink firms are rethinking their strategy, rationalizing their product lines, and evaluating the robustness of their supply chains and route-to-market networks.
- E-commerce and distribution networks should be simplified and optimized as consumers have shifted towards online shopping during the ongoing pandemic.
- North America dominated the market and accounted for a revenue share of global revenue in 2023.
- Manufacturing companies will look to set up their business as an Omni-channel to cater to market demand and increase their sales.
Alcoholic energy drinks are alcoholic drinks that also contain caffeine or other stimulants. Most of these beverages are offered in cans and bottles. Alcoholic energy drinks are more palatable and healthier than alcohol. Using a variety of packaging in various sizes and forms and is accessible for both residential and commercial use in places like hotels, restaurants, and cafés (HoReCa).
In recent times, These alcoholic energy drinks are also becoming more popular since they are used as mixers in well-known alcoholic drinks. These drinks also include pyridoxine acid, which helps alleviate allergies, skin conditions, tension, and anxiety. The sector for alcoholic energy drinks has expanded dramatically due to the rise in riboflavin content, which helps alleviate blood conditions and muscle cramps. These factors account for the constant need for alcoholic energy drinks in the healthcare industry. Moreover, urban development and the resulting lifestyle shift push the demand for alcoholic energy drinks nationwide. Additionally, advertisements for alcoholic energy drinks claim that they can boost cognitive function, revitalize the body, and increase performance and stamina.
Competitive Landscape:
Some of the major key players in the Alcoholic energy drinks market are amway, Arizona Beverages USA
- LT Group
- Monster Beverage Corp
- National Beverages Corp
- Pepsi CO
- Phushion Projects
- Steelbrew
- suntory holdings limited
- United Brands Beverages Innovation
Market Segmentation:
The alcoholic energy drinks market is segmented on the packaging, end users, and distributional channel. Based on packaging, the market is segmented as cans and bottles. By end users, the alcoholic energy drinks market is segmented into adults and teenagers. By distributional channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail and others.
Based on packaging, the cans segment is a major contributor to the alcoholic energy drinks market.
The cans category is expected to hold a significant share of the global alcoholic energy drinks market in 2021. Customers are more frequently choosing these drinks over canned wine and other alcoholic beverages due to their increasingly sophisticated taste and choice. Young consumers prefer aluminum cans since they are more mobile and do not break like glass. The demand for the product in cans has considerably increased. It is anticipated to keep growing throughout the projected period due to the coronavirus pandemic forcing the closure of taverns, pubs, and restaurants. Some customers are looking for useful alcoholic energy drinks, many of which are offered in cans. As a result, the producers have been attempting to enter this market by launching additional products in this format.
Supermarkets and hypermarkets segment witness growth at a rapid rate
The supermarkets and hypermarkets segment is projected to grow rapidly in the global alcoholic energy drinks market. Due to an increase in disposable income, the trend of shopping at supermarkets and hypermarkets will likely pick up quickly soon. Many individuals shop at supermarkets and hypermarkets in urban areas to fulfil everyday needs. The market is fueled by factors like expanding energy drink consumption, rising demand for items that deliver quick energy, and rising numbers of athletes who use these products to raise their energy and performance., especially in countries such as the US, Germany, the UK, China, and India.
In the region, the North America alcoholic energy drinks market holds a significant revenue share.
The North American, alcoholic energy drinks market is expected to register the highest market share in revenue soon. This can be attributed to the region's strong focus on the environment, with the increasing adoption of Alcoholic energy drinks in different industries, including food & beverages, personal care, packaging, automotive, and others. In addition, the chemical industry in the region is focusing on the production of alcoholic energy drinks to develop sustainable and environmental-friendly solutions. Growing demand for bio-based components across industries and widespread adoption of alcoholic energy drinks in the production of intermediate chemicals in the region are factors increasing the growth of the target market in the region. Additionally, Asia-Pacific is anticipated to develop rapidly in the global market for alcoholic energy drinks. In China, India, and Japan, the market is predicted to witness considerable expansion as a result of customers' willingness to sample new flavours and the strong demand from immigrants residing in the country who are interested in a wide range of beverages. Demand for items in the region has been boosted by promotional events designed to target and appeal to a wide variety of consumers.
Recent Developments:
- In February 2024, Suntory Holdings Limited, The Japanese Ready-To-Drink (RTD) brand -196 (minus one-nine-six), a fruit-flavoured vodka-based RTD beverage that will celebrate its 20th anniversary this year, is set to accelerate its global expansion, according to Suntory Holdings. The brand will be accessible in 21 states in the US starting in February, and in Germany and Great Britain starting in the spring. -By year's end, 196 plans to spread throughout Southeast Asia as well.
Alcoholic Energy Drinks Market Report Scope:
|
Report Attribute |
Specifications |
|
Market size value in 2023 |
USD 27.92 billion |
|
Revenue forecast in 2031 |
USD 49.20 billion |
|
Growth rate CAGR |
CAGR of 7.50% from 2024 to 2031 |
|
Quantitative units |
Representation of revenue in US$ Million, and CAGR from 2024 to 2031 |
|
Historic Year |
2019 to 2023 |
|
Forecast Year |
2024-2031 |
|
Report coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
|
Segments covered |
Packaging, End Users and Distributional Channel |
|
Regional scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
|
Country scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; The UK; France; Italy; Spain; China; Japan; India; South Korea; South East Asia; South Korea; South East Asia |
|
Competitive Landscape |
Arizona Beverages USA, LT Group, Inc., Monster Beverage Corp, National Beverages Corp., Pepsi CO., Phushion Projects, Steelbrew, suntory holdings limited, United Brands Beverages Innovation. |
|
Customization scope |
Free customization report with the procurement of the report, Modifications to the regional and segment scope. Particular Geographic competitive landscape. |
|
Pricing and available payment methods |
Explore pricing alternatives that are customized to your particular study requirements. |
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