Ready-to-Drink Beauty Beverage Market Size is valued at USD 1.79 Bn in 2023 and is predicted to reach USD 3.28 Bn by the year 2031 at a 8.14% CAGR during the forecast period for 2024-2031.
Ready-to-drink beauty beverages combine convenience with the assurance of improving attractiveness, appealing to the contemporary consumer's preference for items that promote both well-being and aesthetics. These drinks consist of a combination of vitamins, minerals, antioxidants, and other essential substances that are purported to enhance the health and aesthetic of the skin, hair, and nails.
A growing number of people are becoming aware of beauty beverages because of the efforts of social media influencers and celebrities. Additional factors contributing to the popularity of ready-to-drink beauty drinks include appealing packaging, skin-beneficial ingredients, and successful social media marketing initiatives. The necessity of internal health was highlighted by the growing consumer knowledge of the relevance of functional ingredients in skincare, hair, and health, which boosted the market.
However, the market expansion is hampered by the strict rules and regulation criteria for the safety and health ready-to-drink beauty beverage market and the product's inability to prevent fog in environments with dramatic temperature fluctuations or high ready-to-drink beauty beverages Due to the wide variety of food additive rules and standards. Manufacturers need help to compete in global markets. There is a high cost associated with testing and complying with these rules. Changes in supply and demand have altered market dynamics due to shifts in consumer behavior, restrictions on the food service industry, and international lockdowns. Due to the COVID-19 pandemic, which has affected the worldwide market and forced the closure of numerous factories in an effort to protect their personnel from contracting the virus, the expansion of the industry may be hindered.
Competitive Landscape
Some Major Key Players In The Ready-to-Drink Beauty Beverage Market:
- DSG Consumer Partners (Nutrova)
- Nestle (Vital Proteins)
- Shiseido
- Life Vantage (TrueScience)
- Forever Beaumore
- Tru Beauty Seltzer
- Vitapod
- Skin Woof London
- Pretty tasty
- Revive Collagen
- SUPERSONIC
- Bed Babe
- Dose & Co.
- Isagenix
- Other Market Players
Market Segmentation:
The ready-to-drink beauty beverage market is segmented based on ingredients, Flavors, forms, and distribution channels. Based on ingredients, the market is segmented into collagen, vitamin C, biotin, hyaluronic acid, vitamin E, COQ10, rosmanrinic acid, zinc, vitamin A, and gotu kola. By Flavor, the market is segmented into orange, raspberry, hibiscus, blackberry mint, pomegranate, mango, cranberry, lemon, lime, tropical, ginger, coconut, and others. By Form, the market is segmented into powder and liquid. The distribution channel segment includes hypermarkets/supermarkets, convenience stores, specialty stores, health and wellness stores, and online retail.
Based On The Ingredients, The Collagen Segment Is Accounted As A Major Contributor To The Ready-To-Drink Beauty Beverage Market.
The collagen ready-to-drink beauty beverage market is expected to hold a major global market share in 2023. Consumers choose collagen-infused beverages because they promote skin health, diminish signs of aging, and enhance collagen production. Collagen is one of the main ingredients in ready-to-drink beauty drinks, which helps keep skin supple and provides moisture.
Powdered Segment To Witness Growth At A Rapid Rate.
The powdered category dominates as it lasts longer and is less expensive. Powdered ready-to-drink beauty beverages are more popular than their liquid counterparts. Customers have greater control over their consumption because they can customize their tastes by mixing them with water or any other beverage.
In The Region, The North American Ready-To-Drink Beauty Beverage Market Holds A Significant Revenue Share.
The North American ready-to-drink beauty beverage market is expected to record the maximum market revenue share in the near future. This can be attributed to the increasing need for nutritious food and the associated shift in consumer priorities. In addition, Europe is estimated to grow rapidly in the global ready-to-drink beauty beverage market due to a number of reasons, including fast urbanization, busy lifestyles, and rising disposable income.
Recent Developments:
- In Jan 2024, Pretty Tasty introduced its inaugural range of ready-to-drink collagen tea, namely Pretty Tasty Collagen Tea. Pretty Tasty Tea is made with premium collagen peptides, resulting in a revitalizing and meticulously designed beverage that provides all the scientifically established advantages of collagen in a delightful, naturally-flavored tea.
Ready-to-Drink Beauty Beverage Market Report Scope
Report Attribute |
Specifications |
Market Size Value In 2023 |
USD 1.79 Bn |
Revenue Forecast In 2031 |
USD 3.28 Bn |
Growth Rate CAGR |
CAGR of 8.14% from 2024 to 2031 |
Quantitative Units |
Representation of revenue in US$ Bn, Volume (MT) and CAGR from 2024 to 2031 |
Historic Year |
2019 to 2023 |
Forecast Year |
2024-2031 |
Report Coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
Segments Covered |
By Ingredients, Flavors, Forms, And Distribution Channels |
Regional Scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
Country Scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; France; Italy; Spain; South East Asia; South Korea |
Competitive Landscape |
DSG Consumer Partners (Nutrova), Nestle (Vital Proteins), Shiseido, Life Vantage (TrueScience), Forever Beaumore, Tru Beauty Seltzer, Vitapod, Skin Woof London, pretty tasty, Revive Collagen, SUPERSONIC, Bed Babe, Dose & Co., and Isagenix. |
Customization Scope |
Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape. |
Pricing And Available Payment Methods |
Explore pricing alternatives that are customized to your particular study requirements. |