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Variable Life Insurance Market

Variable Life Insurance Market Size, Share & Trends Analysis Report by Type (Fixed Premium, Variable Universal Life Insurance), By Components (Death Benefits, Add-On Benefits), By End-User (Agency, Brokers, Bancassurance, Digital And Direct Channel), Region And Segment Forecasts, 2023-2031

Report ID : 1901 | Published : 2024-03-20 | Pages: 180 | Format: PDF/EXCEL

The Global Variable Life Insurance Market Size is valued at 113.47 billion in 2022 and is predicted to reach 202.31 billion by the year 2031 at a 6.8% CAGR during the forecast period for 2023-2031.

Variable Life Insurance Market

The variable life insurance market is a subset of the larger sector. It allows policyholders to invest their premiums in various financial products, including mutual funds, stocks, and bonds. It mixes traditional life insurance's protection with the potential for investment gain. The variable life insurance market allows people to combine life insurance protection with possible investment gain. 56 Regulation changes may affect how products are made, how they are distributed, and the general market dynamics that support market expansion.

Moreover, demographic variables like age, income, and risk tolerance vary amongst various population segments and may influence the use of variable life insurance. For instance, people with higher income levels or those engaged in building long-term wealth may have a larger propensity to invest in variable life insurance, contributing to market expansion.

Additionally, the adoption of variable life insurance can be impacted by demographic parameters, including age, income levels, and risk tolerance, which vary among different population segments. For instance, people with higher income levels or those interested in building wealth over the long term may have a larger propensity to engage in variable life insurance, which will help the market grow. 

Competitive Landscape:

Some of the Variable Life Insurance market players are:

  • Allianz
  • AXA SA
  • Generali
  • Ping An Insurance
  • Aflac
  • Prudential PLC
  • Munich Re
  • Zurich Insurance
  • Nippon Life Insurance
  • Japan Post Holdings
  • Berkshire Hathaway
  • Metlife
  • Manulife Financial
  • Chubb
  • AIG
  • Aviva
  • Allstate
  • Swiss RE
  • AIA Group 

Market Segmentation:

The variable life insurance market is segmented based on product, component and end users. The market is segmented as fixed premium and variable universal life insurance based on product. By component, the market is segmented into death benefits and add-on benefits. Based on end users, the variable life insurance market is segmented as an agency, brokers, bancassurance, digital and direct channel.

Based On Product, The VUL Segment Is A Major Contributor In The Variable Life Insurance Market

The VUL category will hold a major share in the global Variable Life Insurance market 2022. VUL insurance can be used for retirement planning and wealth growth. Individuals can increase their cash value over time through investment, creating a sizeable asset for retirement or other financial goals. In conclusion, the growing demand for variable universal life insurance in the variable life insurance market can be attributed to its adaptability, investment component, tax advantages, estate planning benefits, potential market performance, and capacity to function as a wealth accumulation and retirement planning tool.

The Direct Channels Segment Witnessed Growth At A Rapid Rate

The direct channels segment is projected to grow rapidly in the global Variable Life Insurance market. In the market for variable life insurance, the direct channel provides customers with ease, information access, streamlined procedures, the possibility of cost savings, and one-on-one communication with insurance providers. Customers can frequently compare several variable life insurance packages offered by the same firm or by different insurers through direct channels. Direct channels allow insurance companies to communicate with customers directly and advise them of the features and advantages of their variable life insurance products.

The North American Variable Life Insurance Market Holds A Significant Revenue Share In The Region

The North America Variable Life Insurance market is expected to register the highest market share. In North America, variable life insurance policies frequently offer tax benefits. Particularly in the United States, the life insurance market is well-established and mature, and consumers can choose from various variable life insurance policies. Typically, tax-deferred growth of the cash value within the insurance allows policyholders to avoid paying taxes on investment profits until withdrawals are made or the policy is surrendered. In addition, Europe is projected to grow rapidly in the global Variable Life Insurance market.

The market for variable life insurance in Europe is competitive, and both domestic and foreign insurance companies provide a variety of policies. In Europe, variable life insurance plans frequently include a death benefit and a cash value factor. Through the policy's investing component, policyholders can amass wealth over time. 

Variable Life Insurance Market Report Scope:

Report Attribute

Specifications

Market Size Value In 2022

USD 113.47 Bn

Revenue Forecast In 2031

USD 202.31 Bn

Growth Rate CAGR

CAGR of 6.8 % from 2023 to 2031

Quantitative Units

Representation of revenue in US$ Bn and CAGR from 2023 to 2031

Historic Year

2019 to 2022

Forecast Year

2023-2031

Report Coverage

The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends

Segments Covered

Product, Component And End Users

Regional Scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country Scope

U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; The UK; France; Italy; Spain; China; Japan; India; South Korea; Southeast Asia; South Korea; South East Asia

Competitive Landscape

Allianz, AXA SA, Generali, Ping An Insurance, Aflac, Prudential PLC, Munich Re, Zurich Insurance, Nippon Life Insurance, Japan Post Holdings, Berkshire Hathaway, Metlife, Manulife Financial, Chubb, AIG, Aviva, Allstate, Swiss RE, and AIA Group.

Customization Scope

Free customization report with the procurement of the report, Modifications to the regional and segment scope. Particular Geographic competitive landscape.

Pricing and Available Payment Methods

Explore pricing alternatives that are customized to your particular study requirements.

Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions

Chapter 2. Executive Summary

Chapter 3. Global Variable Life Insurance Market Snapshot

Chapter 4. Global Variable Life Insurance Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis of Metaverse Industry
4.6. Industry Analysis – Porter’s Five Forces Analysis
4.7. COVID-19 Impact on Metaverse Industry

Chapter 5. Market Segmentation 1: By Type Estimates & Trend Analysis
5.1. By Type & Market Share, 2019-2031
5.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2022 to 2031 for the following By Type:

5.2.1. Fixed Premium
5.2.2. Variable Universal Life Insurance

Chapter 6. Market Segmentation 2: By Components, Estimates & Trend Analysis
6.1. By Type & Market Share, 2019-2031
6.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2022 to 2031 for the following By Components,:

6.2.1. Death benefits
6.2.2. Add-on benefits

Chapter 7. Market Segmentation 3: By End-User Estimates & Trend Analysis
7.1. By Type & Market Share, 2019-2031
7.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2022 to 2031 for the following By End-User:

7.2.1.1. Agency
7.2.1.2. Brokers
7.2.1.3. Bancassurance
7.2.1.4. Digital and Direct Channel

Chapter 8. Variable Life Insurance Market Segmentation 4: Regional Estimates & Trend Analysis

8.1. North America

8.1.1. North America Variable Life Insurance Market revenue (US$ Million) estimates and forecasts By Type, 2023-2031
8.1.2. North America Variable Life Insurance Market revenue (US$ Million) estimates and forecasts By Components,, 2023-2031
8.1.3. North America Variable Life Insurance Market revenue (US$ Million) estimates and forecasts By End-User, 2023-2031
8.1.4. North America Variable Life Insurance Market revenue (US$ Million) estimates and forecasts by country, 2023-2031

8.1.4.1. U.S.
8.1.4.2. Canada

8.2. Europe

8.2.1. Europe Variable Life Insurance Market revenue (US$ Million) by By Type, 2023-2031
8.2.2. Europe Variable Life Insurance Market revenue (US$ Million) estimates and forecasts By Components,, 2023-2031
8.2.3. Europe Variable Life Insurance Market revenue (US$ Million) estimates and forecasts By End-User , 2023-2031
8.2.4. Europe Variable Life Insurance Market revenue (US$ Million) by country, 2023-2031

8.2.4.1. Germany
8.2.4.2. Poland
8.2.4.3. France
8.2.4.4. Italy
8.2.4.5. Spain
8.2.4.6. UK
8.2.4.7. Rest of Europe

8.3. Asia Pacific

8.3.1. Asia Pacific Variable Life Insurance Market revenue (US$ Million) by By Type, 2023-2031
8.3.2. Asia Pacific Variable Life Insurance Market revenue (US$ Million) estimates and forecasts By Components,, 2023-2031
8.3.3. Asia Pacific Variable Life Insurance Market revenue (US$ Million) estimates and forecasts By End-User , 2023-2031
8.3.4. Asia Pacific Variable Life Insurance Market revenue (US$ Million) by country, 2023-2031

8.3.4.1. China
8.3.4.2. India
8.3.4.3. Japan
8.3.4.4. Australia
8.3.4.5. Rest of Asia Pacific


8.4. Latin America

8.4.1. Latin America Variable Life Insurance Market revenue (US$ Million) by By Type, 2023-2031
8.4.2. Latin America Variable Life Insurance Market revenue (US$ Million) estimates and forecasts By Components,, 2023-2031
8.4.3. Latin America Variable Life Insurance Market revenue (US$ Million) estimates and forecasts By End-User , 2023-2031
8.4.4. Latin America Variable Life Insurance Market revenue (US$ Million) by country, (US$ Million) 2023-2031

8.4.4.1. Brazil
8.4.4.2. Rest of Latin America

8.5. Middle East & Africa

8.5.1. Middle East & Africa Variable Life Insurance Market revenue (US$ Million) by By Type, (US$ Million)
8.5.2. Middle East & Africa Variable Life Insurance Market revenue (US$ Million) estimates and forecasts By Components,, 2023-2031
8.5.3. Middle East & Africa Variable Life Insurance Market revenue (US$ Million) estimates and forecasts By End-User, 2023-2031
8.5.4. Middle East & Africa Variable Life Insurance Market revenue (US$ Million) by country, (US$ Million) 2023-2031

8.5.4.1. South Africa
8.5.4.2. GCC Countries
8.5.4.3. Rest of MEA

Chapter 9. Competitive Landscape

9.1. Major Mergers and Acquisitions/Strategic Alliances

9.2. Company Profiles


9.2.1. Allianz,
9.2.2. AXA SA,
9.2.3. Generali,
9.2.4. Ping An Insurance,
9.2.5. Aflac,
9.2.6. Prudential PLC,
9.2.7. Munich Re,
9.2.8. Zurich Insurance,
9.2.9. Nippon Life Insurance,
9.2.10. Japan Post Holdings,
9.2.11. Berkshire Hathaway,
9.2.12. Metlife, Manulife Financial,
9.2.13. Chubb,
9.2.14. AIG,
9.2.15. Aviva,
9.2.16. Allstate,
9.2.17. Swiss RE,
9.2.18. AIA Group.

Segmentation of Variable Life Insurance Market-

Variable Life Insurance Market By Product-

  • Fixed Premium
  • Variable universal life insurance

Variable Life Insurance Market

Variable Life Insurance Market By Components-

  • Death benefits
  • Add-on-benefits

Variable Life Insurance Market By End Users

  • Agency
  • Brokers
  • Bancassurance
  • Digital
  • Direct Channel

Variable Life Insurance Market By Region-

North America-

  • The US
  • Canada
  • Mexico

Europe-

  • Germany
  • The UK
  • France
  • Italy
  • Spain
  • Rest of Europe

Asia-Pacific-

  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific

Latin America-

  • Brazil
  • Argentina
  • Rest of Latin America

 Middle East & Africa-

  • GCC Countries
  • South Africa
  • Rest of Middle East and Africa

 InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.

Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.

Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.

Secondary research

The secondary research sources that are typically mentioned to include, but are not limited to:

  • Company websites, financial reports, annual reports, investor presentations, broker reports, and SEC filings.
  • External and internal proprietary databases, regulatory databases, and relevant patent analysis
  • Statistical databases, National government documents, and market reports
  • Press releases, news articles, and webcasts specific to the companies operating in the market

The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista

Primary Research:

Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies

The contributors who typically take part in such a course include, but are not limited to: 

  • Industry participants: CEOs, CBO, CMO, VPs, marketing/ type managers, corporate strategy managers, and national sales managers, technical personnel, purchasing managers, resellers, and distributors.
  • Outside experts: Valuation experts, Investment bankers, research analysts specializing in specific markets
  • Key opinion leaders (KOLs) specializing in unique areas corresponding to various industry verticals
  • End-users: Vary mainly depending upon the market

Data Modeling and Analysis:

In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.

The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.

To know more about the research methodology used for this study, kindly contact us/click here.

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Frequently Asked Questions

How big is the Variable Life Insurance Market?

Variable Life Insurance Market expected to grow at a 6.8% CAGR during the forecast period for 2023-2031

Allianz, AXA SA, Generali, Ping An Insurance, Aflac, Prudential PLC, Munich Re, Zurich Insurance, Nippon Life Insurance, Japan Post Holdings, Berkshir

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