The Raw Pet Food Market Size is valued at USD 7.48 Bn in 2023 and is predicted to reach USD 16.87 Bn by the year 2031 at a 10.8% CAGR during the forecast period for 2024-2031.
Raw pet food is a diet for animals that is mostly made of unprocessed components, such as meat, bones, fruits, and vegetables. This diet is designed to improve the health and vigour of pets by resembling their traditional diet. The global pet ownership trend is on the rise, especially in emerging economies, and it is expected to have a significant impact on the global market for raw pet food. The global raw pet food market is experiencing rapid expansion due to the increasing number of pet owners who are concerned about providing their pets with healthy and high-quality food.
The increasing urbanization and pet humanization drive this trend. Additionally, growing the number of people owning pets around the world is a great way to boost demand for pet food, which in turn opens up new markets for specialized raw pet foods. The market is growing because commodities in different price ranges are easily accessible. Furthermore, raw food is becoming increasingly popular among pet owners as a means to protect their pets from common health problems like obesity, food allergies, and gastrointestinal disorders.
However, market growth is hampered by the high cost of raw pet food, strict regulations, and the product's inability to meet market demand. The raw pet food business was positively affected by the COVID-19 pandemic because, as individuals started spending more time at home with their pets, the demand for premium pet nutrition choices, such as raw diets, skyrocketed. A heightened awareness of the benefits of pet health drove this. Moreover, encouraging growing pet ownership in developing nations could also provide fresh opportunities for growth. The adoption of raw pet food is expected to be accelerated by pet owners due to the expanding popularity of pets.
The raw pet food market is segmented based on type, food type, and sales channel. Based on type, the market is segmented into dogs, cats and others. As per the food type, the market includes dry food and wet food. The sales channel segment comprises online and offline channels.
The dogs in the grade pet food market are expected to hold a major global market share in 2023 because dog owners are choosing premium, health-conscious pet food options, increasing their understanding of canine health and nutrition, and increasing their ownership of dogs. Furthermore, increased product availability and focused marketing initiatives by big pet food companies are driving demand in this market and contributing to the sector's growth.
Offline makes up the bulk of raw pet food because shoppers are inclined to prefer to buy things in-store so they can see and verify the quality of the products in person. Quick availability, individualized customer attention, and the possibility to evaluate several products in person all contribute to their appeal. Furthermore, it frequently provides a greater range of raw pet food choices in retail stores, thereby improving customer choice, especially in countries like the US, Germany, the UK, China, and India.
The North American raw pet food market is expected to note the highest market share in revenue in the near future. Because of rising pet ownership, rising knowledge of the advantages of raw meals for pets' health, and a significant presence of major industry players developing new products. Furthermore, the Asia Pacific region is estimated to experience significant growth in the worldwide raw pet food market due to a high prevalence of pet ownership and an increasing expenditure on pet health and well-being, as pets are regarded as family members. The demand for high-quality raw foods is propelled by consumers in the Asia-Pacific region who favor luxury and health-focused products.
| Report Attribute | Specifications |
| Market Size Value In 2023 | USD 7.48 Bn |
| Revenue Forecast In 2031 | USD 16.87 Bn |
| Growth Rate CAGR | CAGR of 10.8% from 2024 to 2031 |
| Quantitative Units | Representation of revenue in US$ Bn and CAGR from 2024 to 2031 |
| Historic Year | 2019 to 2023 |
| Forecast Year | 2024-2031 |
| Report Coverage | The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
| Segments Covered | By Type, Food Type, And Sales Channel |
| Regional Scope | North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
| Country Scope | U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; France; Italy; Spain; South East Asia; South Korea |
| Competitive Landscape | 3P Naturals, 4PAWSRAW, Big Dog Australia Pty Ltd, Ça?atay Pet Food, Canada Raw, H.D.C. (Happy.Dream.Company CO. LTD.), Instinct Pet Food, Korea Pet Food Co., Ltd, Nature’s Variety, Organic Paws, OSP PET FOOD, Primal Pet Foods, Smallbatch, Staughton Group, and Stella & Chewy’s. |
| Customization Scope | Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape. |
| Pricing And Available Payment Methods | Explore pricing alternatives that are customized to your particular study requirements. |
Raw Pet Food Market By Animal Type-
Raw Pet Food Market By Food Type-
Raw Pet Food Market By Sales Channel-
Raw Pet Food Market By Region-
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
This study employed a multi-step, mixed-method research approach that integrates:
This approach ensures a balanced and validated understanding of both macro- and micro-level market factors influencing the market.
Secondary research for this study involved the collection, review, and analysis of publicly available and paid data sources to build the initial fact base, understand historical market behaviour, identify data gaps, and refine the hypotheses for primary research.
Secondary data for the market study was gathered from multiple credible sources, including:
These sources were used to compile historical data, market volumes/prices, industry trends, technological developments, and competitive insights.
Primary research was conducted to validate secondary data, understand real-time market dynamics, capture price points and adoption trends, and verify the assumptions used in the market modelling.
Primary interviews for this study involved:
Interviews were conducted via:
Primary insights were incorporated into demand modelling, pricing analysis, technology evaluation, and market share estimation.
All collected data were processed and normalized to ensure consistency and comparability across regions and time frames.
The data validation process included:
This ensured that the dataset used for modelling was clean, robust, and reliable.
The bottom-up approach involved aggregating segment-level data, such as:
This method was primarily used when detailed micro-level market data were available.
The top-down approach used macro-level indicators:
This approach was used for segments where granular data were limited or inconsistent.
To ensure accuracy, a triangulated hybrid model was used. This included:
This multi-angle validation yielded the final market size.
Market forecasts were developed using a combination of time-series modelling, adoption curve analysis, and driver-based forecasting tools.
Given inherent uncertainties, three scenarios were constructed:
Sensitivity testing was conducted on key variables, including pricing, demand elasticity, and regional adoption.