Power Rental Market Size, Share & Trends Analysis Report By Fuel Type (Diesel, Natural Gas, Others), By Application (Standby Power, Peak Shaving, Base Load/Continuous Power), By Equipment, By Rental Type, By Power Rating, By End-User, By Region, And By Segment Forecasts, 2025-2034.

Report Id: 2124 Pages: 180 Last Updated: 06 May 2025 Format: PDF / PPT / Excel / Power BI
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Power Rental Market Size is valued at USD 10.9 Bn in 2024 and is predicted to reach USD 18.9 Bn by the year 2034 at a 5.8% CAGR during the forecast period for 2025-2034.

Power Rental Market INFO

Key Industry Insights & Findings from the Report:

  • The rapid industrialization, urbanization & infrastructure development in these economies have created a growing demand for dependable and widely accessible power to support economic growth, enhance living standards, and accommodate expanding populations.
  • Growing need for backup power solutions to support market expansion.
  • North America dominated the market and accounted for a global revenue share in 2023.
  • The market might be restrained by strict government laws pertaining to generators in a number of ways.

The temporary provision of power-producing equipment and services to meet immediate or temporary power needs is referred to as power renting. Renting generators, transformers, distribution panels, and related accessories from power rental firms or service providers are required. Increasing faults in transmission and distribution lines, equipment failure in power generation, unexpected grid problems, natural calamities, and a variety of other reasons are constantly disrupting power supply around the world. Various governmental and commercial agencies are quickly implementing measures to shorten the duration of power outages to allow consumers to continue with their operations.

However, the COVID-19 epidemic caused delays in building projects, industrial operations, and other industries that rely on temporary power solutions. Lockdown measures, social distance requirements, and workforce constraints resulted in project delays or temporary shutdowns, leading to lower demand for power leasing services.

Competitive Landscape

Some major key players in the Power Rental Market:

  • Aggreko (UK)
  • Caterpillar (US)
  • Herc Rental (US)
  • Ashtead Group (UK)
  • Atlas Copco (Sweden)
  • Cummins (US)
  • Bredenoord (UK)
  • Kohler (US)
  • Multiquip (US)
  • SoEnergy (US)
  • Allmand Brothers (US)
  • Generac Power (US)
  • Wacker Neuson (Germany)

Market Segmentation:

The Power Rental Market is segmented on the basis of Fuel Type, Application, Equipment, Rental Type, Power Rating And End-Users. The market segmentation is as diesel, natural gas, and others based on fuel type. The application segment includes standby power, peak shaving, and base load/continuous power. By equipment, the market is segmented into generators, transforms, load banks, and others. The power Rating segment consists of Up to 50 kW, 51 kW – 500 kW, 501 kW – 2500 kW, Above 2500 kW. The end-users segment includes utilities, metal & mining, oil & gas, construction, manufacturing, IT and data centres, corporate & retail, events, etc.

Based On Fuel Type, The Natural Gas Segment Is Reported As A Major Contributor In The Power Rental Market 

The natural gas segment is expected to hold a major share of the global Power Rental Market in 2022. Natural gas powers emergency and portable generators and is regarded as an efficient nonrenewable energy source. Furthermore, gas generators are less expensive and more environmentally beneficial than diesel generators since gas minimizes hazardous air pollutants and carbon emissions when compared to diesel. Natural gas generators run on LPG, compressed gas, propane, and other fuels and come in a variety of sizes ranging from portable to industrial. These generators are less expensive and more environmentally friendly than diesel generators with less than 150 KVA capacities.

The Rental Type Segment Witnessed Growth At A Rapid Rate

The Rental Type segment is projected to grow at a rapid rate in the global Power Rental Market. Due to the demand for power increasing over the world, the generation must increase to compensate. This demand is especially high during the day in the summer and at night in the winter. Peak demand is the instantaneous increase in the level of needed power, and it is a prevalent problem where utilities fall short of this requirement, particularly in growing nations. During peak operational hours, peak demand charges are levied. Peak shaving generators assist businesses with high electricity use lower their utility expenses during peak hours. These fees vary according to geography as well as season, with off-peak rates being the most common.

In The Region, The North America Power Rental Market Holds A Significant Revenue Share

The North American, Power Rental Market, is likely to register the maximum market share in terms of revenue in the near future as a result of factors such as increased investment in the oil and gas, building, and mining industries. The North American region's fastest-growing markets are the United States and Canada. North America has a population of about 530 million people and an economy that accounts for more than 25% of global GDP. It is one of the world's most industrialized regions. Furthermore, growing investments in mining and related exploratory activities in the region are pushing the need for power leasing equipment over the projection period.

Recent Developments:

  • In March 2023, Cummins Inc. has set a target to allocate USD 1.5 billion towards the development of innovative clean-energy technologies by the year 2027. The New Power division underwent a name change to Accelera and maintained its provision of battery electric and alternative fuel products, including engines, generators, and power systems, in order to achieve its objective of achieving net-zero carbon emissions.

Power Rental Market Report Scope:

Report Attribute Specifications
Market Size Value In 2024 USD 10.9 Bn
Revenue Forecast In 2034 USD 18.9 Bn
Growth Rate CAGR CAGR of 5.8% from 2025 to 2034
Quantitative Units Representation of revenue in US$ Bn and CAGR from 2025 to 2034
Historic Year 2021 to 2024
Forecast Year 2025-2034
Report Coverage The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends
Segments Covered By Fuel Type, By Application, By Equipment, By Rental Type, By Power Rating, By End-User
Regional Scope North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Country Scope U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico ;The UK; France; Italy; Spain; South Korea; South East Asia
Competitive Landscape Aggreko (UK), Caterpillar (US), Herc Rental (US), Ashtead Group (UK), Atlas Copco (Sweden), Cummins (US), Multiquip (US), Bredenoord (UK), Kohler (US), SoEnergy (US), Allmand Brothers (US), Wacker Neuson (Germany), Generac Power (US).
Customization Scope Free customization report with the procurement of the report, Modifications to the regional and segment scope. Particular Geographic competitive landscape.
Pricing And Available Payment Methods Explore pricing alternatives that are customized to your particular study requirements.

Segmentation of Power Rental Market-

Power Rental Market By Fuel Type-

  • Diesel
  • Natural Gas
  • Others

Power Rental Market Seg

Power Rental Market By Application-

  • Standby Power
  • Peak Shaving
  • Base Load/Continuous Power

Power Rental Market By Equipment-

  • Generators
  • Transformers
  • Load Banks
  • Others

Power Rental Market By Rental Type-

  • Retail Rental
  • Project Rental

Power Rental Market By Power Rating -

  • Up to 50 kW
  • 51 kW – 500 kW
  • 501 kW – 2500 kW
  • Above 2500 kW

Power Rental Market By End-Users-

  • Utilities
  • Oil & gas
  • Construction
  • Manufacturing
  • Metal & Mining
  • IT and Data Centers
  • Corporate & Retail
  • Events
  • Others

Power Rental Market By Region-

North America-

  • The US
  • Canada
  • Mexico

Europe-

  • Germany
  • The UK
  • France
  • Italy
  • Spain
  • Rest of Europe

Asia-Pacific-

  • China
  • Japan
  • India
  • South Korea
  • South East Asia
  • Rest of Asia Pacific

Latin America-

  • Brazil
  • Argentina
  • Rest of Latin America

 Middle East & Africa-

  • GCC Countries
  • South Africa
  • Rest of the Middle East and Africa

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Research Design and Approach

This study employed a multi-step, mixed-method research approach that integrates:

  • Secondary research
  • Primary research
  • Data triangulation
  • Hybrid top-down and bottom-up modelling
  • Forecasting and scenario analysis

This approach ensures a balanced and validated understanding of both macro- and micro-level market factors influencing the market.

Secondary Research

Secondary research for this study involved the collection, review, and analysis of publicly available and paid data sources to build the initial fact base, understand historical market behaviour, identify data gaps, and refine the hypotheses for primary research.

Sources Consulted

Secondary data for the market study was gathered from multiple credible sources, including:

  • Government databases, regulatory bodies, and public institutions
  • International organizations (WHO, OECD, IMF, World Bank, etc.)
  • Commercial and paid databases
  • Industry associations, trade publications, and technical journals
  • Company annual reports, investor presentations, press releases, and SEC filings
  • Academic research papers, patents, and scientific literature
  • Previous market research publications and syndicated reports

These sources were used to compile historical data, market volumes/prices, industry trends, technological developments, and competitive insights.

Secondary Research

Primary Research

Primary research was conducted to validate secondary data, understand real-time market dynamics, capture price points and adoption trends, and verify the assumptions used in the market modelling.

Stakeholders Interviewed

Primary interviews for this study involved:

  • Manufacturers and suppliers in the market value chain
  • Distributors, channel partners, and integrators
  • End-users / customers (e.g., hospitals, labs, enterprises, consumers, etc., depending on the market)
  • Industry experts, technology specialists, consultants, and regulatory professionals
  • Senior executives (CEOs, CTOs, VPs, Directors) and product managers

Interview Process

Interviews were conducted via:

  • Structured and semi-structured questionnaires
  • Telephonic and video interactions
  • Email correspondences
  • Expert consultation sessions

Primary insights were incorporated into demand modelling, pricing analysis, technology evaluation, and market share estimation.

Data Processing, Normalization, and Validation

All collected data were processed and normalized to ensure consistency and comparability across regions and time frames.

The data validation process included:

  • Standardization of units (currency conversions, volume units, inflation adjustments)
  • Cross-verification of data points across multiple secondary sources
  • Normalization of inconsistent datasets
  • Identification and resolution of data gaps
  • Outlier detection and removal through algorithmic and manual checks
  • Plausibility and coherence checks across segments and geographies

This ensured that the dataset used for modelling was clean, robust, and reliable.

Market Size Estimation and Data Triangulation

Bottom-Up Approach

The bottom-up approach involved aggregating segment-level data, such as:

  • Company revenues
  • Product-level sales
  • Installed base/usage volumes
  • Adoption and penetration rates
  • Pricing analysis

This method was primarily used when detailed micro-level market data were available.

Bottom Up Approach

Top-Down Approach

The top-down approach used macro-level indicators:

  • Parent market benchmarks
  • Global/regional industry trends
  • Economic indicators (GDP, demographics, spending patterns)
  • Penetration and usage ratios

This approach was used for segments where granular data were limited or inconsistent.

Hybrid Triangulation Approach

To ensure accuracy, a triangulated hybrid model was used. This included:

  • Reconciling top-down and bottom-up estimates
  • Cross-checking revenues, volumes, and pricing assumptions
  • Incorporating expert insights to validate segment splits and adoption rates

This multi-angle validation yielded the final market size.

Forecasting Framework and Scenario Modelling

Market forecasts were developed using a combination of time-series modelling, adoption curve analysis, and driver-based forecasting tools.

Forecasting Methods

  • Time-series modelling
  • S-curve and diffusion models (for emerging technologies)
  • Driver-based forecasting (GDP, disposable income, adoption rates, regulatory changes)
  • Price elasticity models
  • Market maturity and lifecycle-based projections

Scenario Analysis

Given inherent uncertainties, three scenarios were constructed:

  • Base-Case Scenario: Expected trajectory under current conditions
  • Optimistic Scenario: High adoption, favourable regulation, strong economic tailwinds
  • Conservative Scenario: Slow adoption, regulatory delays, economic constraints

Sensitivity testing was conducted on key variables, including pricing, demand elasticity, and regional adoption.

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Frequently Asked Questions

Power Rental Market Size is valued at USD 10.9 Bn in 2024 and is predicted to reach USD 18.9 Bn by the year 2034

Power Rental Market is expected to grow at a 5.8% CAGR during the forecast period for 2025-2034.

Multiquip (US), Bredenoord (UK), Kohler (US), SoEnergy (US), Allmand Brothers (US), Wacker Neuson (Germany), Generac Power (US).

Power Rental Market is segmented on the basis of Fuel Type, Application, Equipment, Rental Type, Power Rating And End-Users.

North America region is leading the Power Rental Market.
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