Global Personalized Packaging Market Size is valued at USD 38.6 Bn in 2024 and is predicted to reach USD 67.0 Bn by the year 2034 at an 5.8% CAGR during the forecast period for 2025-2034.
Key Industry Insights & Findings from the Report:
The huge demand from numerous industries has led to an expansion of the market for personalized packaging. For the purpose of improving consumer impression of their brand, manufacturers are using personalized packaging increasingly frequently. The secondary packaging of goods or businesses is routinely updated to give them a unique personality in the marketplace. By personalizing the packaging to meet the product's precise proportions, personalized packaging is used to safeguard the items during transit as well as to improve its aesthetic appeal. Even if established organizations have already established notable trends through innovative packaging solutions, emerging businesses are expected to respond to shifting trends in the global market for personalized packaging.
The uses for personalized packaging are numerous. Many companies use it to distinguish their packaging from that of their competitors as well as to spread a brand message or raise awareness for a charitable cause. Personalized packaging can also be used to improve the product and give personalized a more tailored experience. It is believed that there is a growing market for personalised packaging as a result of the rising demand for personalised packaging. Manufacturers in the region are expanding their capabilities and production capacity to strengthen their position in the steadily expanding market. The expansion over the previous ten years has also been aided by a rise in e-retail usage around the world. While consumption of bottled water has increased globally, compared to the past few years' decline in use of carbonated beverages, there may be more options available.
The personalized packaging market is segmented into packaging and end-user industry. On the basis of packaging the market is segmented into bottles, containers & jars, bags & pouches, cartons, envelopes, and boxes. Based on end-user industry, the market is segmented into food, beverages, personal care, pharmaceuticals, logistics, and others.
Over the projected period, the bottles segment is anticipated to account for the largest revenue share in the packaging sector. By adopting a distinctive form and embedding a logo into the bottle, personalized bottles offer a visual representation that may encapsulate the brand and accentuate package design. While plastic bottles can be recycled, improving sustainability, which is a crucial element boosting this market's growth, glass bottles cannot be sterilized and reused.
The beverage segment is anticipated to outperform the other segments in terms of revenue share over the projected period, based on end-user. There are numerous different types of beverages, including water, wine, alcohol, soda, and many others. The significant preference for beverages around the world contributes to better brand visibility and sales when using personalized beverage packaging.
North America overtook other regional markets as the largest market for personalized packaging, with the highest revenue share. The region is increasingly using personalized packaging to set products apart and improve transportable packaging, which is mostly to blame for the market's revenue growth. The availability of technical innovation and the cost of raw materials are other factors. Besides, the market for personalized packaging in Asia Pacific is predicted to grow at the fastest CAGR. The primary forces driving the APAC market's growth are changing consumer lifestyles and rising disposable income, which have increased demand for goods like carbonated beverages, alcoholic beverages, and others in the region. The rise of small and medium-sized bespoke packaging enterprises also contributes to the APAC industry's expansion.
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Report Attribute |
Specifications |
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Market size value in 2024 |
USD 38.6 Billion |
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Revenue forecast in 2034 |
USD 67.0 Billion |
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Growth rate CAGR |
CAGR of 5.8% from 2025 to 2034 |
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Quantitative units |
Representation of revenue in US$ Bn, and CAGR from 2025 to 2034 |
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Historic Year |
2021 to 2024 |
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Forecast Year |
2025-2034 |
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Report coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
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Segments covered |
Packaging And End-User Industry |
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Regional scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
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Country scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; The UK; France; Italy; Spain; China; Japan; India; South Korea; Southeast Asia; South Korea; Southeast Asia |
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Competitive Landscape |
Owens Illinois Inc., Salazar Packaging Inc., SoOPAK Company, Elegant Packaging, International Packaging Inc., Smurfit Kappa Group, ACG Ecopak, ABOX Packaging, Design Packaging Inc., Pak Factory Inc., Glenroy Inc., The Mondi Group Plc., CB Group, Prime Line Packaging, ProAmpac LLC., Huhtamaki Oyj |
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Customization scope |
Free customization report with the procurement of the report, Modifications to the regional and segment scope. Particular Geographic competitive landscape. |
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Pricing and available payment methods |
Explore pricing alternatives that are customized to your particular study requirements. |
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
Chapter 2. Executive Summary
Chapter 3. Global Personalized Packaging Market Snapshot
Chapter 4. Global Personalized Packaging Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Industry Analysis – Porter’s Five Forces Analysis
4.7. Competitive Landscape & Market Share Analysis
4.8. Impact of Covid-19 Analysis
Chapter 5. Market Segmentation 1: by Packaging Estimates & Trend Analysis
5.1. by Packaging & Market Share, 2019 & 2031
5.2. Market Size (Value (US$ Mn) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Packaging:
5.2.1. Bottles
5.2.2. Containers & Jars
5.2.3. Bags & Pouches
5.2.4. Cartons
5.2.5. Envelopes
5.2.6. Boxes
Chapter 6. Market Segmentation 2: by End-users Estimates & Trend Analysis
6.1. by End-users & Market Share, 2019 & 2031
6.2. Market Size (Value (US$ Mn) & Forecasts and Trend Analyses, 2019 to 2031 for the following by End-users:
6.2.1. Food
6.2.2. Beverages
6.2.3. Personal Care
6.2.4. Pharmaceuticals
6.2.5. Logistics
6.2.6. Other
Chapter 7. Personalized Packaging Market Segmentation 3: Regional Estimates & Trend Analysis
7.1. North America
7.1.1. North America Personalized Packaging Market Revenue (US$ Million) Estimates and Forecasts by Packaging, 2024-2031
7.1.2. North America Personalized Packaging Market Revenue (US$ Million) Estimates and Forecasts by End-users, 2024-2031
7.1.3. North America Personalized Packaging Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031
7.2. Europe
7.2.1. Europe Personalized Packaging Market Revenue (US$ Million) Estimates and Forecasts by Packaging, 2024-2031
7.2.2. Europe Personalized Packaging Market Revenue (US$ Million) Estimates and Forecasts by End-users, 2024-2031
7.2.3. Europe Personalized Packaging Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031
7.3. Asia Pacific
7.3.1. Asia Pacific Personalized Packaging Market Revenue (US$ Million) Estimates and Forecasts by Packaging, 2024-2031
7.3.2. Asia Pacific Personalized Packaging Market Revenue (US$ Million) Estimates and Forecasts by End-users, 2024-2031
7.3.3. Asia Pacific Personalized Packaging Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031
7.4. Latin America
7.4.1. Latin America Personalized Packaging Market Revenue (US$ Million) Estimates and Forecasts by Packaging, 2024-2031
7.4.2. Latin America Personalized Packaging Market Revenue (US$ Million) Estimates and Forecasts by End-users, 2024-2031
7.4.3. Latin America Personalized Packaging Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031
7.5. Middle East & Africa
7.5.1. Middle East & Africa Personalized Packaging Market Revenue (US$ Million) Estimates and Forecasts by Packaging, 2024-2031
7.5.2. Middle East & Africa Personalized Packaging Market Revenue (US$ Million) Estimates and Forecasts by End-users, 2024-2031
7.5.3. Middle East & Africa Personalized Packaging Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031
Chapter 8. Competitive Landscape
8.1. Major Mergers and Acquisitions/Strategic Alliances
8.2. Company Profiles
8.2.1. Owens Illinois Inc.
8.2.2. Salazar Packaging Inc.
8.2.3. SoOPAK Company
8.2.4. Elegant Packaging
8.2.5. International Packaging Inc.
8.2.6. Smurfit Kappa Group
8.2.7. ACG Ecopak
8.2.8. ABOX Packaging
8.2.9. Design Packaging Inc.
8.2.10. Pak Factory Inc.
8.2.11. Glenroy Inc.
8.2.12. The Mondi Group Plc.
8.2.13. CB Group
8.2.14. Prime Line Packaging
8.2.15. ProAmpac LLC.
8.2.16. Huhtamaki Oyj
8.2.17. Other Prominent Players
Personalized Packaging Market By Packaging-
Personalized Packaging Market By End-User Industry-
Personalized Packaging Market By Region-
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.
Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.
Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.
Secondary research
The secondary research sources that are typically mentioned to include, but are not limited to:
The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista
Primary Research:
Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies
The contributors who typically take part in such a course include, but are not limited to:
Data Modeling and Analysis:
In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.
The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.
To know more about the research methodology used for this study, kindly contact us/click here.
