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Integrated Visual Augmentation System Market Size, Share & Trends Analysis Report By Product (Helmet Mounted Display, Night Vision Device), By Application (Combat Missions, Simulation & Training), By Technology (Augmented Reality (Marker-Based Augmented Reality, Markerless Augmented Reality (Model-Based Tracking, Image Processing-Based Tracking), Anchor-Based Augmented Reality), Virtual Reality, Mixed reality), By End-User, By Region, And By Segment Forecasts, 2024-2031.

Report Id: 2771 Pages: 180 Published: 06 February 2025 Format: PDF / PPT / Excel / Power BI
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Integrated Visual Augmentation System Market Size is valued at USD 987.8 million in 2023 and is predicted to reach USD 2,316.3 million by the year 2031 at a 11.5% CAGR during the forecast period for 2024-2031.

Integrated Visual Augmentation System Market info

The integrated visual augmentation system (IVAS), meant to improve alertness, exchanges, and choices for combatants at the frontline of deployments, has completely revolutionized a certain aspect of military equipment. IVAS is an advanced gadget that perfectly integrates the newest detectors, neural networks, and AR technology combinations. This allows combatants to perform a variety of activities, such as establishing targets and transportation, arranging missions, and performing by providing them with instantaneous information and engaging, updated, superimposed visuals. The demand for improved situational consciousness, enhanced managing choices, improved effectiveness in military missions, and increased logistical productivity will propel the demand for integrated visual augmentation systems to new levels of prosperity. The industry is growing due in part to continuous global prosperity and the rapid development of technology in manufacturing techniques.

However, the industry expansion is being hindered by the high initial expenses associated with acquisition and deployment. The creation and installation of IVAS require substantial funds. This includes the cost of developing programs, integrating structures, and purchasing modern equipment. It also covers the real high price of the latest innovations, such as parts of virtual reality (VR) and augmented reality (MR) gadgets. The implementation of the IVAS into the current military structures requires a significant amount of time and effort. Compliance issues, the need for specific expertise in technology, and maintaining seamless interaction across both current and previous systems all contribute to the difficulties of setting up procedures. However, the difficulty of customizing IVAS to meet specific operational requirements complicates the method of integration.

Competitive Landscape

Some Major Key Players In The Integrated Visual Augmentation System Market:

  • Lockheed Martin Corporation
  • Elbit Systems, Ltd.
  • RTX
  • Bae Systems
  • Microsoft
  • Virtra, Inc.
  • Hanwha Systems Co., Ltd.
  • Honeywell International Inc.
  • Thales
  • Vrgineers, Inc.
  • Inveris Training Solutions
  • Huntington Ingalls Industries Inc
  • Vuzix
  • Optex Systems, Inc.
  • Ajnalens
  • Varjo
  • Red Six Aerospace, Inc.
  • Infivr
  • Design Interactive Inc.
  • Six15 Technologies
  • Thermoteknix Systems Ltd
  • Steele Industries Inc.
  • Optinvent
  • The Disti Corporation
  • Digital Agents Interactive
  • Other Market Players

Market Segmentation:

The integrated visual augmentation system market is segmented based on end-user, product, application, and technology. Based on end-users, the market is segmented into the air force, army, and navy. By product, the market is segmented into helmet-mounted displays and night vision devices. The application segment includes combat missions and simulation and training. The technology segment comprises into augmented reality, virtual reality, and mixed reality.

Based On The Product, The Helmet Mounted Display Integrated Visual Augmentation System Market Segment Is Accounted As A Major Contributor To The Integrated Visual Augmentation System Market.

The helmet-mounted display (HMD) integrated visual augmentation system market will lead with a prominent global market share because they are considered to be essential elements in improving fighters' operational proficiency and awareness of their surroundings. By superimposing necessary data over the soldier's actual area of vision, the structure of HMDs enables a smooth and engaging environment.  These helmets also signal equipment to point in the preferred direction of the operator in an atmosphere of warfare. Consequently, they may be used in a variety of operating settings with complete functioning. Expenses are coming down, and these gadgets are opening up to a wider market as HMD innovation and manufacturing grow.

Combat Missions Segment To Witness Growth At A Rapid Rate

The combat mission industry uses the bulk of integrated visual augmentation systems because improved alertness and the ability to make decisions are essential for immediate combat involving cutting-edge equipment. The ability to analyze knowledge quickly and accurately is the most significant variable to determine the outcome of the operation and the safety of fighters in combat. By combining augmented reality, AI, and sophisticated technology to provide immediate information extensions and complete visuals, IVAS offers a significant advantage.

In The Region, The North American Integrated Visual Augmentation System Market Holds A Significant Revenue Share.

The North American integrated visual augmentation system market is expected to note the highest market share in revenue in the near future. This can be attributed to its innovative technology, strong industrial foundation, and large defence budget. In addition, Europe is predicted to grow rapidly in the global integrated visual augmentation system industry due to escalating disputes on a global scale and military spending on the newest generation of electromagnetic weapons. The aviation industry in the area is also expanding quickly. For all of them, more robust and durable management and oversight systems are required. These factors are driving the research and development of the structure and positively impact the market's growth.

Recent Developments:

  • In July 2024, BAE Systems, a worldwide power management business, and electric propulsion pioneer Eaton effectively evaluated their merged electrical motor device for short—and substantial vehicles. With this innovation, conventional vehicle designs may be modified for use in a variety of emissions-free programs, increasing their reliability, adaptability, and profitability.
  • In March 2024, The US Army sought $255 million in fiscal 2025 to get additional units of the latest variant of Microsoft’s Integrated Visual Augmentation System in preparation for operational testing. The funds were allocated for the acquisition of 3,162 IVAS 1.2 heads-up-display systems, as indicated in recently published budget justification documents. The HUD/puck tactical kits comprised conformal wearable batteries, sophisticated battery chargers, and a "tactical cloud package."

Integrated Visual Augmentation System Market Report Scope

Report Attribute

Specifications

Market Size Value In 2023

USD 987.8 Mn

Revenue Forecast In 2031

USD 2,316.3 Mn

Growth Rate CAGR

CAGR of 11.5% from 2024 to 2031

Quantitative Units

Representation of revenue in US$ Mn and CAGR from 2024 to 2031

Historic Year

2019 to 2023

Forecast Year

2024-2031

Report Coverage

The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends

Segments Covered

By Product, Application, And Technology, End-User,

Regional Scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country Scope

U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; France; Italy; Spain; South East Asia; South Korea

Competitive Landscape

Lockheed Martin Corporation, Elbit Systems, Ltd., RTX, Bae Systems, Microsoft, Virtra, Inc., Hanwha Systems Co., Ltd., Honeywell International Inc., Thales, Vrgineers, Inc., Inveris Training Solutions, Huntington Ingalls Industries Inc., Vuzix, Optex Systems, Inc., Ajnalens, Varjo, Red Six Aerospace, Inc., Infivr, Design Interactive Inc., Six15 Technologies, Thermoteknix Systems Ltd, Steele Industries Inc., Optinvent, The Disti Corporation, Digital Agents Interactive.

Customization Scope

Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape.

Pricing And Available Payment Methods

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Segmentation of Integrated Visual Augmentation System Market-

Integrated Visual Augmentation System Market By Product-

  • Helmet Mounted Display
  • Night Vision Device

Integrated Visual Augmentation System Market seg

Integrated Visual Augmentation System Market By Application-

  • Combat Missions
  • Simulation & Training

Integrated Visual Augmentation System Market By Technology-

  • Augmented Reality
    • Marker-Based Augmented Reality
      • Active Marker
      • Passive Marker
    • Markerless Augmented Reality
      • Model-Based Tracking
      • Image Processing-Based Tracking
    • Anchor-Based Augmented Reality
  • Virtual Reality
    • Non-Immersive Technology
    • Semi-Immersive And Fully Immersive Technology
  • Mixed reality

Integrated Visual Augmentation System Market By End-User-

  • Air Force
  • Army
  • Navy

Integrated Visual Augmentation System Market By Region-

North America-

  • The US
  • Canada
  • Mexico

Europe-

  • Germany
  • The UK
  • France
  • Italy
  • Spain
  • Rest of Europe

Asia-Pacific-

  • China
  • Japan
  • India
  • South Korea
  • South East Asia
  • Rest of Asia Pacific

Latin America-

  • Brazil
  • Argentina
  • Rest of Latin America

 Middle East & Africa-

  • GCC Countries
  • South Africa
  • Rest of the Middle East and Africa

InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.

Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.

Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.

Secondary research

The secondary research sources that are typically mentioned to include, but are not limited to:

  • Company websites, financial reports, annual reports, investor presentations, broker reports, and SEC filings.
  • External and internal proprietary databases, regulatory databases, and relevant patent analysis
  • Statistical databases, National government documents, and market reports
  • Press releases, news articles, and webcasts specific to the companies operating in the market

The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista

Primary Research:

Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies

The contributors who typically take part in such a course include, but are not limited to: 

  • Industry participants: CEOs, CBO, CMO, VPs, marketing/ type managers, corporate strategy managers, and national sales managers, technical personnel, purchasing managers, resellers, and distributors.
  • Outside experts: Valuation experts, Investment bankers, research analysts specializing in specific markets
  • Key opinion leaders (KOLs) specializing in unique areas corresponding to various industry verticals
  • End-users: Vary mainly depending upon the market

Data Modeling and Analysis:

In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.

The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.

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