Integrated Visual Augmentation System Market Size is valued at USD 987.8 million in 2023 and is predicted to reach USD 2,316.3 million by the year 2031 at a 11.5% CAGR during the forecast period for 2024-2031.
The integrated visual augmentation system (IVAS), meant to improve alertness, exchanges, and choices for combatants at the frontline of deployments, has completely revolutionized a certain aspect of military equipment. IVAS is an advanced gadget that perfectly integrates the newest detectors, neural networks, and AR technology combinations. This allows combatants to perform a variety of activities, such as establishing targets and transportation, arranging missions, and performing by providing them with instantaneous information and engaging, updated, superimposed visuals. The demand for improved situational consciousness, enhanced managing choices, improved effectiveness in military missions, and increased logistical productivity will propel the demand for integrated visual augmentation systems to new levels of prosperity. The industry is growing due in part to continuous global prosperity and the rapid development of technology in manufacturing techniques.
However, the industry expansion is being hindered by the high initial expenses associated with acquisition and deployment. The creation and installation of IVAS require substantial funds. This includes the cost of developing programs, integrating structures, and purchasing modern equipment. It also covers the real high price of the latest innovations, such as parts of virtual reality (VR) and augmented reality (MR) gadgets. The implementation of the IVAS into the current military structures requires a significant amount of time and effort. Compliance issues, the need for specific expertise in technology, and maintaining seamless interaction across both current and previous systems all contribute to the difficulties of setting up procedures. However, the difficulty of customizing IVAS to meet specific operational requirements complicates the method of integration.
The integrated visual augmentation system market is segmented based on end-user, product, application, and technology. Based on end-users, the market is segmented into the air force, army, and navy. By product, the market is segmented into helmet-mounted displays and night vision devices. The application segment includes combat missions and simulation and training. The technology segment comprises into augmented reality, virtual reality, and mixed reality.
The helmet-mounted display (HMD) integrated visual augmentation system market will lead with a prominent global market share because they are considered to be essential elements in improving fighters' operational proficiency and awareness of their surroundings. By superimposing necessary data over the soldier's actual area of vision, the structure of HMDs enables a smooth and engaging environment. These helmets also signal equipment to point in the preferred direction of the operator in an atmosphere of warfare. Consequently, they may be used in a variety of operating settings with complete functioning. Expenses are coming down, and these gadgets are opening up to a wider market as HMD innovation and manufacturing grow.
The combat mission industry uses the bulk of integrated visual augmentation systems because improved alertness and the ability to make decisions are essential for immediate combat involving cutting-edge equipment. The ability to analyze knowledge quickly and accurately is the most significant variable to determine the outcome of the operation and the safety of fighters in combat. By combining augmented reality, AI, and sophisticated technology to provide immediate information extensions and complete visuals, IVAS offers a significant advantage.
The North American integrated visual augmentation system market is expected to note the highest market share in revenue in the near future. This can be attributed to its innovative technology, strong industrial foundation, and large defence budget. In addition, Europe is predicted to grow rapidly in the global integrated visual augmentation system industry due to escalating disputes on a global scale and military spending on the newest generation of electromagnetic weapons. The aviation industry in the area is also expanding quickly. For all of them, more robust and durable management and oversight systems are required. These factors are driving the research and development of the structure and positively impact the market's growth.
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Report Attribute |
Specifications |
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Market Size Value In 2023 |
USD 987.8 Mn |
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Revenue Forecast In 2031 |
USD 2,316.3 Mn |
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Growth Rate CAGR |
CAGR of 11.5% from 2024 to 2031 |
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Quantitative Units |
Representation of revenue in US$ Mn and CAGR from 2024 to 2031 |
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Historic Year |
2019 to 2023 |
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Forecast Year |
2024-2031 |
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Report Coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
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Segments Covered |
By Product, Application, And Technology, End-User, |
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Regional Scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
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Country Scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; France; Italy; Spain; South East Asia; South Korea |
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Competitive Landscape |
Lockheed Martin Corporation, Elbit Systems, Ltd., RTX, Bae Systems, Microsoft, Virtra, Inc., Hanwha Systems Co., Ltd., Honeywell International Inc., Thales, Vrgineers, Inc., Inveris Training Solutions, Huntington Ingalls Industries Inc., Vuzix, Optex Systems, Inc., Ajnalens, Varjo, Red Six Aerospace, Inc., Infivr, Design Interactive Inc., Six15 Technologies, Thermoteknix Systems Ltd, Steele Industries Inc., Optinvent, The Disti Corporation, Digital Agents Interactive. |
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Customization Scope |
Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape. |
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Pricing And Available Payment Methods |
Explore pricing alternatives that are customized to your particular study requirements. |
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
Chapter 2. Executive Summary
Chapter 3. Global Integrated Visual Augmentation System Market Snapshot
Chapter 4. Global Integrated Visual Augmentation System Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Industry Analysis – Porter’s Five Forces Analysis
4.7. Competitive Landscape & Market Share Analysis
4.8. Impact of Covid-19 Analysis
Chapter 5. Market Segmentation 1: by Product Estimates & Trend Analysis
5.1. by Product & Market Share, 2019 & 2031
5.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Product:
5.2.1. Helmet Mounted Display
5.2.2. Night Vision Device
Chapter 6. Market Segmentation 2: by Application Estimates & Trend Analysis
6.1. by Application & Market Share, 2019 & 2031
6.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Application:
6.2.1. Combat Missions
6.2.2. Simulation & Training
Chapter 7. Market Segmentation 3: by Technology Estimates & Trend Analysis
7.1. by Technology & Market Share, 2019 & 2031
7.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Technology:
7.2.1. Augmented Reality
7.2.1.1. Marker-Based Augmented Reality
7.2.1.1.1. Active Marker
7.2.1.1.2. Passive Marker
7.2.1.2. Markerless Augmented Reality
7.2.1.2.1. Model-Based Tracking
7.2.1.2.2. Image Processing-Based Tracking
7.2.1.3. Anchor-Based Augmented Reality
7.2.2. Virtual Reality
7.2.2.1. Non-Immersive Technology
7.2.2.2. Semi-Immersive And Fully Immersive Technology
7.2.3. Mixed reality
Chapter 8. Market Segmentation 4: by End-User Estimates & Trend Analysis
8.1. by End-User & Market Share, 2019 & 2031
8.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by End-User:
8.2.1. Air Force
8.2.2. Army
8.2.3. Navy
Chapter 9. Integrated Visual Augmentation System Market Segmentation 5: Regional Estimates & Trend Analysis
9.1. North America
9.1.1. North America Integrated Visual Augmentation System Market Revenue (US$ Million) Estimates and Forecasts by Product, 2023-2031
9.1.2. North America Integrated Visual Augmentation System Market Revenue (US$ Million) Estimates and Forecasts by Application, 2023-2031
9.1.3. North America Integrated Visual Augmentation System Market Revenue (US$ Million) Estimates and Forecasts by Technology, 2023-2031
9.1.4. North America Integrated Visual Augmentation System Market Revenue (US$ Million) Estimates and Forecasts by End-User, 2023-2031
9.1.5. North America Integrated Visual Augmentation System Market Revenue (US$ Million) Estimates and Forecasts by country, 2023-2031
9.2. Europe
9.2.1. Europe Integrated Visual Augmentation System Market Revenue (US$ Million) Estimates and Forecasts by Product, 2023-2031
9.2.2. Europe Integrated Visual Augmentation System Market Revenue (US$ Million) Estimates and Forecasts by Application, 2023-2031
9.2.3. Europe Integrated Visual Augmentation System Market Revenue (US$ Million) Estimates and Forecasts by Technology, 2023-2031
9.2.4. Europe Integrated Visual Augmentation System Market Revenue (US$ Million) Estimates and Forecasts by End-User, 2023-2031
9.2.5. Europe Integrated Visual Augmentation System Market Revenue (US$ Million) Estimates and Forecasts by country, 2023-2031
9.3. Asia Pacific
9.3.1. Asia Pacific Integrated Visual Augmentation System Market Revenue (US$ Million) Estimates and Forecasts by Product, 2023-2031
9.3.2. Asia Pacific Integrated Visual Augmentation System Market Revenue (US$ Million) Estimates and Forecasts by Application, 2023-2031
9.3.3. Asia-Pacific Integrated Visual Augmentation System Market Revenue (US$ Million) Estimates and Forecasts by Technology, 2023-2031
9.3.4. Asia-Pacific Integrated Visual Augmentation System Market Revenue (US$ Million) Estimates and Forecasts by End-User, 2023-2031
9.3.5. Asia Pacific Integrated Visual Augmentation System Market Revenue (US$ Million) Estimates and Forecasts by country, 2023-2031
9.4. Latin America
9.4.1. Latin America Integrated Visual Augmentation System Market Revenue (US$ Million) Estimates and Forecasts by Product, 2023-2031
9.4.2. Latin America Integrated Visual Augmentation System Market Revenue (US$ Million) Estimates and Forecasts by Application, 2023-2031
9.4.3. Latin America Integrated Visual Augmentation System Market Revenue (US$ Million) Estimates and Forecasts by Technology, 2023-2031
9.4.4. Latin America Integrated Visual Augmentation System Market Revenue (US$ Million) Estimates and Forecasts by End-User, 2023-2031
9.4.5. Latin America Integrated Visual Augmentation System Market Revenue (US$ Million) Estimates and Forecasts by country, 2023-2031
9.5. Middle East & Africa
9.5.1. Middle East & Africa Integrated Visual Augmentation System Market Revenue (US$ Million) Estimates and Forecasts by Product, 2023-2031
9.5.2. Middle East & Africa Integrated Visual Augmentation System Market Revenue (US$ Million) Estimates and Forecasts by Application, 2023-2031
9.5.3. Middle East & Africa Integrated Visual Augmentation System Market Revenue (US$ Million) Estimates and Forecasts by Technology, 2023-2031
9.5.4. Middle East & Africa Integrated Visual Augmentation System Market Revenue (US$ Million) Estimates and Forecasts by End-User, 2023-2031
9.5.5. Middle East & Africa Integrated Visual Augmentation System Market Revenue (US$ Million) Estimates and Forecasts by country, 2023-2031
Chapter 10. Competitive Landscape
10.1. Major Mergers and Acquisitions/Strategic Alliances
10.2. Company Profiles
10.2.1. Lockheed Martin Corporation
10.2.2. Elbit Systems, Ltd.
10.2.3. RTX
10.2.4. Bae Systems
10.2.5. Microsoft
10.2.6. Virtra, Inc.
10.2.7. Hanwha Systems Co., Ltd.
10.2.8. Honeywell International Inc.
10.2.9. Thales
10.2.10. Vrgineers, Inc.
10.2.11. Inveris Training Solutions
10.2.12. Huntington Ingalls Industries Inc
10.2.13. Vuzix
10.2.14. Optex Systems, Inc.
10.2.15. Ajnalens
10.2.16. Varjo
10.2.17. Red Six Aerospace, Inc.
10.2.18. Infivr
10.2.19. Design Interactive Inc.
10.2.20. Six15 Technologies
10.2.21. Thermoteknix Systems Ltd
10.2.22. Steele Industries Inc.
10.2.23. Optinvent
10.2.24. The Disti Corporation
10.2.25. Digital Agents Interactive
10.2.26. Other Market Players
Integrated Visual Augmentation System Market By Product-
Integrated Visual Augmentation System Market By Application-
Integrated Visual Augmentation System Market By Technology-
Integrated Visual Augmentation System Market By End-User-
Integrated Visual Augmentation System Market By Region-
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.
Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.
Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.
Secondary research
The secondary research sources that are typically mentioned to include, but are not limited to:
The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista
Primary Research:
Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies
The contributors who typically take part in such a course include, but are not limited to:
Data Modeling and Analysis:
In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.
The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.
