Women’s Digital Health Market Size is valued at 3.01 Billion in 2024 and is predicted to reach 18.19 Billion by the year 2034 at a 19.8% CAGR during the forecast period for 2025-2034.
Women’s digital health market is projected to witness stellar growth across the forecast period owing to the rising adoption of digital solutions in the healthcare industry. Especially Women’s digital health market is anticipated to exhibit highly lucrative opportunities for 2022 – 2031. Focus on women’s health has substantially increased over the past few years owing to raising awareness of female health and hygiene. A paradigm shift in the social stigma surrounding severe women’s health issues has also favoured Women’s digital health market potential and is continuing to do so through 2031. Increasing investments in research and development of new digital health products for women are also expected to favour Women’s digital health market growth throughout the forecast period.
The COVID-19 pandemic decreased deployment and demand for Women’s digital health solutions owing to multiple restrictions in place to curb the spread of coronavirus infections worldwide. However, the Women’s digital health market is making a strong comeback in the post-pandemic era as the focus on health comes back to normal and the world returns to pre-pandemic levels.
The women’s digital health market is segmented on the basis of solution types and Therapeutic Application areas. By product, the market is segmented into single-ended brushes and double-ended brushes. By Therapeutic Application Area, the market is segmented into Fetal Health, General Wellness, menstrual Cycle, pelvic Care, Reproductive Health / Fertility, and Other Therapeutic Application areas.
Rising penetration of smartphones and other smart devices is expected to drive demand for digital health applications that are widely used in these devices. The application and software segment is anticipated to rise at the fastest CAGR of all other segments owing to increasing demand for new applications amid the increasing popularity of digital health among women and other individuals.
Menstrual cycle tracking apps have gained massive popularity over the past few years, and this trend is expected to drive demand for more menstrual cycle apps and devices over the coming years. Increasing menstrual health awareness among the women population and increasing disposable income of women are expected to drive demand in the menstrual cycle segment through 2031.
The North America Women’s digital health market is expected to continue its dominant outlook over the forecast period. The region is anticipated to see high growth opportunities owing to rapid technological proliferation and the presence of developed digital health infrastructure. The rising median age of the population is also expected to play a crucial role in Women’s digital health market development across the forecast period. The most major markets in this area are projected to be the United States and Canada throughout the next years. The rising use of contraception and increasing awareness about menstrual health are also factors that drive demand in this region.
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Report Attribute |
Specifications |
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Market Size Value In 2024 |
USD 3.01 Billion |
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Revenue Forecast In 2034 |
USD 18.19 Billion |
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Growth Rate CAGR |
CAGR of 19.8% from 2025 to 2034 |
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Quantitative Units |
Representation of revenue in US$ Million and CAGR from 2025 to 2034 |
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Historic Year |
2021 to 2024 |
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Forecast Year |
2025-2034 |
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Report Coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
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Segments Covered |
By Solution Types, By Therapeutic Application Area |
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Regional Scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
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Country Scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; The UK; France; Italy; Spain; South Korea; South East Asia |
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Competitive Landscape |
Garmin, Kindbody, HeraMED Ltd, iSono Health, Inc, Clue by Biowink GmbH, Chiaro Technology Ltd. (Elvie), Natural Cycles USA Corp, Ava AG, NURX, Inc., Illumigyn, Athena Feminine Technologies, Inc., MobileODT Ltd., Lisa Health, Lucina Health (Unified Women's Healthcare), LetsGetChecked, Ro, Willow Innovations, Flo Health, Hubble Connected, Nannocare Inc., iPulse Medical Ltd., Loon Lab Inc., Dame, Biowink GmbH, Flo Health, Inc., Ovia Health, Glow, Inc, Cycles, Conceivable Inc, Ava Science, Inc, Tmpdrop LLC, BellBeat, Valley Electronics AG, Mira Kindara, YONO LABS, FairHeaven Health, Fertility Focus Limited, and Gals Bio Ltd |
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Customization Scope |
Free customization report with the procurement of the report, Modifications to the regional and segment scope. Particular Geographic competitive landscape. |
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Pricing and Available Payment Methods |
Explore pricing alternatives that are customized to your particular study requirements. |
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
Chapter 2. Executive Summary
Chapter 3. Global Women’s Digital Health Market Snapshot
Chapter 4. Global Women’s Digital Health Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Industry Analysis – Porter’s Five Forces Analysis
4.7. Competitive Landscape & Market Share Analysis
4.8. Impact of Covid-19 Analysis
Chapter 5. Market Segmentation 2: By Solution Types Estimates & Trend Analysis
5.1. By Solution Types & Market Share, 2024 & 2034
5.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2021 to 2034 for the following By Solution Types:
5.2.1. Applications / Software
5.2.2. Devices
5.2.3. Services Offered / Available
Chapter 6. Market Segmentation 4: By Therapeutic Application Area Estimates & Trend Analysis
6.1. By Therapeutic Application Area & Market Share, 2024 & 2034
6.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2021 to 2034 for the following By Therapeutic Application Area:
6.2.1. Fetal Health
6.2.2. General Wellness
6.2.3. Menstrual Cycle
6.2.4. Pelvic Care
6.2.5. Reproductive Health / Fertility
6.2.6. Other Therapeutic Application Area
Chapter 7. Women’s Digital Health Market Segmentation 5: Regional Estimates & Trend Analysis
7.1. North America
7.1.1. North America Women’s Digital Health Market revenue (US$ Million) estimates and forecasts By Solution Types, 2021-2034
7.1.2. North America Women’s Digital Health Market revenue (US$ Million) estimates and forecasts By Therapy, 2021-2034
7.1.3. North America Women’s Digital Health Market revenue (US$ Million) estimates and forecasts by Therapeutic Application Area, 2021-2034
7.1.4. North America Women’s Digital Health Market revenue (US$ Million) estimates and forecasts by country, 2021-2034
7.2. Europe
7.2.1. Europe Women’s Digital Health Market revenue (US$ Million) By Solution Types, 2021-2034
7.2.2. Europe Women’s Digital Health Market revenue (US$ Million) By Therapy, 2021-2034
7.2.3. Europe Women’s Digital Health Market revenue (US$ Million) estimates and forecasts by Therapeutic Application Area, 2021-2034
7.2.4. Europe Women’s Digital Health Market revenue (US$ Million) by country, 2021-2034
7.3. Asia Pacific
7.3.1. Asia Pacific Women’s Digital Health Market revenue (US$ Million) By Solution Types, 2021-2034
7.3.2. Asia Pacific Women’s Digital Health Market revenue (US$ Million) By Therapy, 2021-2034
7.3.3. Asia Pacific Women’s Digital Health Market revenue (US$ Million) estimates and forecasts by Therapeutic Application Area, 2021-2034
7.3.4. Asia Pacific Women’s Digital Health Market revenue (US$ Million) by country, 2021-2034
7.4. Latin America
7.4.1. Latin America Women’s Digital Health Market revenue (US$ Million) By Solution Types, 2021-2034
7.4.2. Latin America Women’s Digital Health Market revenue (US$ Million) By Therapy, 2021-2034
7.4.3. Latin America Women’s Digital Health Market revenue (US$ Million) estimates and forecasts by Therapeutic Application Area, 2021-2034
7.4.4. Latin America Women’s Digital Health Market revenue (US$ Million) by country, 2021-2034
7.5. Middle East & Africa
7.5.1. Middle East & Africa Women’s Digital Health Market revenue (US$ Million) By Solution Types, 2021-2034
7.5.2. Middle East & Africa Women’s Digital Health Market revenue (US$ Million) By Therapy, 2021-2034
7.5.3. Middle East & Africa Women’s Digital Health Market revenue (US$ Million) estimates and forecasts by Therapeutic Application Area, 2021-2034
7.5.4. Middle East & Africa Women’s Digital Health Market revenue (US$ Million) by country, 2021-2034
Chapter 8. Competitive Landscape
8.1. Major Mergers and Acquisitions/Strategic Alliances
8.2. Company Profiles
8.2.1. Garmin
8.2.2. Kindbody
8.2.3. HeraMED Ltd
8.2.4. iSono Health, Inc.
8.2.5. Clue by Biowink GmbH
8.2.6. Chiaro Technology Ltd. (Elvie)
8.2.7. Natural Cycles USA Corp
8.2.8. Ava AG
8.2.9. NURX, Inc.
8.2.10. Illumigyn
8.2.11. Athena Feminine Technologies, Inc.
8.2.12. MobileODT Ltd.
8.2.13. Lisa Health
8.2.14. Lucina Health (Unified Women's Healthcare)
8.2.15. LetsGetChecked
8.2.16. Ro
8.2.17. Willow Innovations
8.2.18. Flo Health
8.2.19. Hubble Connected
8.2.20. Nannocare Inc.
8.2.21. iPulse Medical Ltd.
8.2.22. Loon Lab Inc.,
8.2.23. Dame
8.2.24. Biowink GmbH
8.2.25. Flo Health, Inc.
8.2.26. Ovia Health
8.2.27. Glow, Inc
8.2.28. Cycles
8.2.29. Conceivable Inc
8.2.30. Ava Science, Inc
8.2.31. Tmpdrop LLC
8.2.32. BellBeat
8.2.33. Valley Electronics AG
8.2.34. Mira Kindara
8.2.35. YONO LABS
8.2.36. FairHeaven Health
8.2.37. Fertility Focus Limited
8.2.38. Gals Bio Ltd
8.2.39. Other Prominent Players
By Solution Types-
By Therapeutic Application Area-
By Region-
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
Rest of Middle East and Africa
InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.
Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.
Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.
Secondary research
The secondary research sources that are typically mentioned to include, but are not limited to:
The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista
Primary Research:
Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies
The contributors who typically take part in such a course include, but are not limited to:
Data Modeling and Analysis:
In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.
The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.
To know more about the research methodology used for this study, kindly contact us/click here.
