The Global Women’s Digital Health Market is estimated to reach over USD 1.87 billion in 2021, , exhibiting a CAGR of 19.4% during the forecast period.
Women’s digital health market is projected to witness stellar growth across the forecast period owing to the rising adoption of digital solutions in the healthcare industry. Especially Women’s digital health market is anticipated to exhibit highly lucrative opportunities for 2019 – 2030. Focus on women’s health has substantially increased over the past few years owing to raising awareness of female health and hygiene. A paradigm shift in the social stigma surrounding severe women’s health issues has also favoured Women’s digital health market potential and is continuing to do so through 2030. Increasing investments in research and development of new digital health products for women are also expected to favour Women’s digital health market growth throughout the forecast period.
The COVID-19 pandemic decreased deployment and demand for Women’s digital health solutions owing to multiple restrictions in place to curb the spread of coronavirus infections worldwide. However, the Women’s digital health market is making a strong comeback in the post-pandemic era as the focus on health comes back to normal and the world returns to pre-pandemic levels.
Market Segmentation:
The women’s digital health market is segmented on the basis of solution types and Therapeutic Application areas. By product, the market is segmented into single-ended brushes and double-ended brushes. By Therapeutic Application Area, the market is segmented into Fetal Health, General Wellness, menstrual Cycle, pelvic Care, Reproductive Health / Fertility, and Other Therapeutic Application areas.
Based on solution type, the application/software segment is anticipated to account for a dominant outlook over the forecast period.
Rising penetration of smartphones and other smart devices is expected to drive demand for digital health applications that are widely used in these devices. The application and software segment is anticipated to rise at the fastest CAGR of all other segments owing to increasing demand for new applications amid the increasing popularity of digital health among women and other individuals.
Menstrual Cycle Segment to see High Growth
Menstrual cycle tracking apps have gained massive popularity over the past few years, and this trend is expected to drive demand for more menstrual cycle apps and devices over the coming years. Increasing menstrual health awareness among the women population and increasing disposable income of women are expected to drive demand in the menstrual cycle segment through 2030.
In the region, the North American women’s digital health market holds a dominant outlook.
The North America Women’s digital health market is expected to continue its dominant outlook over the forecast period. The region is anticipated to see high growth opportunities owing to rapid technological proliferation and the presence of developed digital health infrastructure. The rising median age of the population is also expected to play a crucial role in Women’s digital health market development across the forecast period. The most major markets in this area are projected to be the United States and Canada throughout the next years. The rising use of contraception and increasing awareness about menstrual health are also factors that drive demand in this region.
Competitive Landscape
The prime players in the women’s digital health market have shifted their focus towards bio-based components for product manufacturing and are initiating effective strategies such as mergers, acquisitions, and joint ventures of major and domestic players to enhance product portfolio and strengthen their market footprint across the globe. Some of the major key players in the women’s digital health market are Garmin, Kindbody, HeraMED Ltd, iSono Health, Inc, Clue by Biowink GmbH, Chiaro Technology Ltd. (Elvie), Natural Cycles USA Corp, Ava AG, NURX, Inc., Illumigyn, Athena Feminine Technologies, Inc., MobileODT Ltd., Lisa Health, Lucina Health (Unified Women's Healthcare), LetsGetChecked, Ro, Willow Innovations, Flo Health, Hubble Connected, Nannocare Inc., iPulse Medical Ltd., Loon Lab Inc., Dame, Biowink GmbH, Flo Health, Inc., Ovia Health, Glow, Inc, Cycles, Conceivable Inc, Ava Science, Inc, Tmpdrop LLC, BellBeat, Valley Electronics AG, Mira Kindara, YONO LABS, FairHeaven Health, Fertility Focus Limited, and Gals Bio Ltd
By Therapeutic Application Area-
