Reusable Incontinence Products Market Size is valued at USD 5.29 Billion in 2024 and is predicted to reach USD 10.07 Billion by the year 2034 at a 6.8% CAGR during the forecast period for 2025-2034.
Key Industry Insights & Findings from the Report:
Adult incontinence is a recognized health issue; in addition to aging, other health issues like obesity, posttraumatic stress disorder (PTSD), and childbirth are essential contributors to incontinence. Given the emphasis on sustainability and enhancing patient care, reusable incontinence solutions are in high demand. The market for disposable incontinence products has been driven by the increased prevalence of incontinence globally, which is expected to continue. Additionally, the rise in the frequency of incontinence comprises advancing age, polypharmacy, functional impairment, comorbidities and kidney illness, which is also helping the target market's growth. The prevalence of bladder infections, chronic kidney disease, neurologic traumas, and an aging global population further drive demand for reusable incontinence products. Furthermore, the target market is expanding because of the rising acceptance and preference for reusable incontinence products.
Additionally, the market for reusable incontinence products would benefit from several growth prospects during the projection above period due to ongoing technical breakthroughs and new product developments. The market for reusable incontinence products won't expand much due to a lack of consumer awareness and a shifting preference for reusable products.
The reusable incontinence products market is segmented on the product type, end user, price range, size and sales channel. Based on product type, the market is segmented into adult cloth diapers, reusable incontinence pads, reusable underpads and reusable briefs. Based on end-user, the reusable incontinence products market is segmented into men's reusable incontinence products, women's reusable incontinence products and kids' reusable incontinence products. Based on the price range, the reusable incontinence products market is segmented into mass/economic (US$ 10-75) reusable incontinence products and premium (US$ 75 & above) reusable incontinence products. Based on the size, the reusable incontinence products market is segmented into small reusable incontinence products, medium reusable incontinence products, large reusable incontinence products and x-large reusable incontinence products. Based on the sales channel, the reusable incontinence products market is segmented into direct sales, hypermarkets/supermarkets, convenience stores, departmental stores, mono-brand stores, speciality stores, drug stores, online retailing and others.
Based on end-user, the reusable incontinence products market is segmented into men's reusable incontinence products, women's reusable incontinence products and kids' reusable incontinence products. The women reusable incontinence products category grabbed the highest revenue share, and it is anticipated that they will continue to hold that position during the anticipated time because more women are giving birth, post-menopausal difficulties are more common, and people are becoming more aware of incontinence and ostomy care items. Due to pregnancy, childbirth, and menopause, incontinence affects women more frequently than it does men. In contrast, the male market is predicted to rise significantly during the projection period. Introducing products specifically geared toward men and growing public awareness of incontinence and male grooming are the main reasons responsible for the growth of the male market.
Based on the sales channel, the reusable incontinence products market is segmented into direct sales, hypermarkets/supermarkets, convenience stores, departmental stores, mono-brand stores, specialty stores, drug stores, and online retailing. The online retailing category is anticipated to grow significantly over the forecast period. There has been a sharp increase in internet penetration year over year. Customers may easily acquire information about the many incontinence products on the market thanks to it. This aspect has prompted several manufacturers to advertise and market their goods on social media and e-commerce platforms. According to the results of an e-commerce consumer study done by the Federal Association of German E-Commerce and Mail Order Business (both), e-commerce turnover in 2019 climbed by a whole eleven per cent compared to 2019.
The North American reusable incontinence products market is expected to register the highest market share in revenue shortly. As the top producer of reusable incontinence products in North America, the United States will see a significant increase in demand in the years to come. Product innovation is receiving much attention as a major trend in the US market, promoting the penetration and adoption of high-end reusable incontinence solutions. Additionally, the Asia Pacific is anticipated to expand at a significant rate over the course of the forecast period. Due to the vast range of incontinence patients, producers now have more options to develop in this area and gain greater rewards by raising product absorbency levels, skin friendliness, breathability, and odor management. Additionally, the region's growing senior population and incidence of chronic renal failure, mental illness, diabetes, and other diseases drive demand for reusable incontinence products.
Report Attribute |
Specifications |
Market Size Value In 2024 |
USD 5.29 Billion |
Revenue Forecast In 2034 |
USD 10.07 Billion |
Growth Rate CAGR |
CAGR of 6.8% from 2025 to 2034 |
Quantitative Units |
Representation of revenue in US$ B`illion and CAGR from 2025 to 2034 |
Historic Year |
2021 to 2024 |
Forecast Year |
2025-2034 |
Report Coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
Segments Covered |
Product Type, Price Range, Size, Sales Channel, End-User |
Regional Scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
Country Scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico ;The UK; France; Italy; Spain; South Korea; South East Asia |
Competitive Landscape |
Kimberly-Clark Corporation, The Proctor & Gamble Company, MediFabrik SRL, Cardinal Health, Inc., Essity AB, Medline Industries, Inc., Ontex International N.V., Attindas Hygiene Partners, Activ Medical Disposable, Paul Hartmann AG, Nexwear, Prime Life Fibers, Royal Medical Solutions, Inc., Abena Group, Unicharm Corporation, Prevail and Dryloch Technologies NV. |
Customization Scope |
Free customization report with the procurement of the report, Modifications to the regional and segment scope. Particular Geographic competitive landscape. |
Pricing And Available Payment Methods |
Explore pricing alternatives that are customized to your particular study requirements. |
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
Chapter 2. Executive Summary
Chapter 3. Global Reusable Incontinence Products Market Snapshot
Chapter 4. Global Reusable Incontinence Products Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Industry Analysis – Porter’s Five Forces Analysis
4.7. Competitive Landscape & Market Share Analysis
4.8. Impact of Covid-19 Analysis
Chapter 5. Market Segmentation 1: by Product Type Estimates & Trend Analysis
5.1. by Product Type & Market Share, 2024 & 2034
5.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2021 to 2034 for the following by Product Type:
5.2.1. Adult Cloth Diaper
5.2.2. Reusable Incontinence Pads
5.2.3. Reusable Underpads
5.2.4. Reusable Briefs
Chapter 6. Market Segmentation 2: by End User Estimates & Trend Analysis
6.1. by End User & Market Share, 2024 & 2034
6.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2021 to 2034 for the following by End User:
6.2.1. Men Reusable Incontinence Products
6.2.2. Women Reusable Incontinence Products
6.2.3. Kids Reusable Incontinence Products
Chapter 7. Market Segmentation 3: by Price Range Estimates & Trend Analysis
7.1. by Price Range & Market Share, 2024 & 2034
7.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2021 to 2034 for the following by Price Range:
7.2.1. Mass/Economic (US$ 10-75) Reusable Incontinence Products
7.2.2. Premium (US$ 75 & Above) Reusable Incontinence Products
Chapter 8. Market Segmentation 4: by Size Estimates & Trend Analysis
8.1. by Size & Market Share, 2024 & 2034
8.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2021 to 2034 for the following by Size:
8.2.1. Small Reusable Incontinence Products
8.2.2. Medium Reusable Incontinence Products
8.2.3. Large Reusable Incontinence Products
8.2.4. X-Large Reusable Incontinence Products
Chapter 9. Market Segmentation 5: by Sales Channel Estimates & Trend Analysis
9.1. by Sales Channel & Market Share, 2024 & 2034
9.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2021 to 2034 for the following by Sales Channel:
9.2.1. Direct Sales
9.2.2. Hypermarkets/ Supermarkets
9.2.3. Convenience Stores
9.2.4. Departmental Stores
9.2.5. Mono brand Stores
9.2.6. Specialty Stores
9.2.7. Drug Stores
9.2.8. Online Retailing
9.2.9. Others
Chapter 10. Reusable Incontinence Products Market Segmentation 6: Regional Estimates & Trend Analysis
10.1. North America
10.1.1. North America Reusable Incontinence Products Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2021-2034
10.1.2. North America Reusable Incontinence Products Market Revenue (US$ Million) Estimates and Forecasts by End User, 2021-2034
10.1.3. North America Reusable Incontinence Products Market revenue (US$ Million) by Price Range, 2021-2034
10.1.4. North America Reusable Incontinence Products Market revenue (US$ Million) by Size, 2021-2034
10.1.5. North America Reusable Incontinence Products Market revenue (US$ Million) by Sales Channel, 2021-2034
10.1.6. North America Reusable Incontinence Products Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
10.2. Europe
10.2.1. Europe Reusable Incontinence Products Market revenue (US$ Million) by Product Type, 2021-2034
10.2.2. Europe Reusable Incontinence Products Market revenue (US$ Million) by End User, 2021-2034
10.2.3. Europe Reusable Incontinence Products Market revenue (US$ Million) by Price Range, 2021-2034
10.2.4. Europe Reusable Incontinence Products Market revenue (US$ Million) by Size, 2021-2034
10.2.5. Europe Reusable Incontinence Products Market revenue (US$ Million) by Sales Channel, 2021-2034
10.2.6. Europe Reusable Incontinence Products Market revenue (US$ Million) by country, 2021-2034
10.3. Asia Pacific
10.3.1. Asia Pacific Reusable Incontinence Products Market revenue (US$ Million) by Product Type, 2021-2034
10.3.2. Asia Pacific Reusable Incontinence Products Market revenue (US$ Million) by End User, 2021-2034
10.3.3. Asia-Pacific Reusable Incontinence Products Market revenue (US$ Million) by Price Range, 2021-2034
10.3.4. Asia Pacific Reusable Incontinence Products Market revenue (US$ Million) by Size, 2021-2034
10.3.5. Asia Pacific Reusable Incontinence Products Market revenue (US$ Million) by Sales Channel, 2021-2034
10.3.6. Asia Pacific Reusable Incontinence Products Market revenue (US$ Million) by country, 2021-2034
10.4. Latin America
10.4.1. Latin America Reusable Incontinence Products Market revenue (US$ Million) by Product Type, 2021-2034
10.4.2. Latin America Reusable Incontinence Products Market revenue (US$ Million) by End User, 2021-2034
10.4.3. Latin America Reusable Incontinence Products Market revenue (US$ Million) by Price Range, 2021-2034
10.4.4. Latin America Reusable Incontinence Products Market revenue (US$ Million) by Size, 2021-2034
10.4.5. Latin America Reusable Incontinence Products Market revenue (US$ Million) by Sales Channel, 2021-2034
10.4.6. Latin America Reusable Incontinence Products Market revenue (US$ Million) by country, 2021-2034
10.5. Middle East & Africa
10.5.1. Middle East & Africa Reusable Incontinence Products Market revenue (US$ Million) by Product Type, 2021-2034
10.5.2. Middle East & Africa Reusable Incontinence Products Market revenue (US$ Million) by End User, 2021-2034
10.5.3. Middle East & Africa Reusable Incontinence Products Market revenue (US$ Million) by Price Range, 2021-2034
10.5.4. Middle East & Africa Reusable Incontinence Products Market revenue (US$ Million) by Size, 2021-2034
10.5.5. Middle East & Africa Reusable Incontinence Products Market revenue (US$ Million) by Sales Channel, 2021-2034
10.5.6. Middle East & Africa Reusable Incontinence Products Market revenue (US$ Million) by country, 2021-2034
Chapter 11. Competitive Landscape
11.1. Major Mergers and Acquisitions/Strategic Alliances
11.2. Company Profiles
11.2.1. Kimberly-Clark Corporation
11.2.2. The Proctor & Gamble Company
11.2.3. MediFabrik SRL
11.2.4. Cardinal Health, Inc.
11.2.5. Essity AB
11.2.6. Medline Industries, Inc.
11.2.7. Ontex International N.V.
11.2.8. Attindas Hygiene Partners
11.2.9. Activ Medical Disposable
11.2.10. Paul Hartmann AG
11.2.11. Nexwear
11.2.12. Prime Life Fibers
11.2.13. Royal Medical Solutions, Inc.
11.2.14. Abena Group
11.2.15. Unicharm Corporation
11.2.16. Prevail
11.2.17. Dryloch Technologies NV
11.2.18. Other Prominent Players
By Product Type-
By End User-
By Price Range-
By Size-
By Sales Channel-
By Region-
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.
Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.
Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.
Secondary research
The secondary research sources that are typically mentioned to include, but are not limited to:
The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista
Primary Research:
Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies
The contributors who typically take part in such a course include, but are not limited to:
Data Modeling and Analysis:
In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.
The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.
To know more about the research methodology used for this study, kindly contact us/click here.