The market size of the Global OR Communication Market in the year 2021 is valued at 2.99 billion and is estimated to reach 6.20 billion by the year 2030 at an 8.63% CAGR during the forecast period.
Ideal and effective communication encompasses both verbal and nonverbal forms, and a clear, audible, concentrated message from a transmitter is transmitted to an attentive, undistracted receiver. The communication environment in the healthcare sector is very dynamic and complex, with a wide range of participants, situations, and unique challenges. Surgical checklists and time-out procedures have encouraged using a consistent, "all-hands" approach to overcoming some barriers to effective communication in the operating room. The primary factors driving market development include rising demand for cutting-edge technology, increased surgical procedures, hospital operating room pollution, patient health difficulties in operating rooms (ORs), and increasing complications due to the preference for minimally invasive surgery (MIS). Additionally, the Covid-19 Outbreak has forced market actors to adopt new strategies, speeding up digitization. The pandemic led to changes in operating rooms and surgical procedures: more pre-surgery planning, video conferencing, and remote post-surgical patient contact. For hospitals and operation centres, advancements in AI technology can help increase efficiency and lower costs while also playing a significant role in a comprehensive approach to addressing surgical backlogs. In addition, growing endeavors from the significant market players will introduce novel goods, spurring market expansion.
The high setup costs for patient engagement solutions and the lack of appropriately qualified staff to administer the systems impede industry progress. The low acceptance of operating rooms (ORs) communication solutions has been significantly hampered by their costly installation and maintenance costs. Once installed, this software also needs regular updates to reflect user needs and technological changes, adding to ongoing expenses.
The operating rooms (ORs) communication market is segmented on the basis of type, type of operating room, and end-users. Based on type, the market is characterized by OR communication software (OR Integration Software & Mobile-Based Applications) and OR communication hardware (Intercoms, Printers, Audio-Visual Equipment and Smart Speakers, Fax Machines, Paging Systems and Others). Based on the type of operating room, the market is segmented as integrated OR, digital OR, and hybrid OR. Based on end-users, the market is characterized by hospitals and ambulatory surgical centres.
Based on type, the OR Communication Software segment is accounted as a major contributor in the operating rooms (ORs) communication market.
The software sector commanded the operating room communication market and held the largest revenue share due to the numerous advantages associated with its utilization. Since operating rooms represent an enormous resource and a significant source of revenue for hospitals, they must be utilized effectively. The high degree of complexity that arises from managing room administration necessitates constant process analysis, the use of decision support systems, and an increased need for software that could facilitate the process. To streamline surgical processes and guarantee simplicity of use and efficient operation, these software solutions allow seamless connectivity within the numerous operating rooms (ORs) systems. Companies are also establishing their market presence for operating room communication by implementing ambitious methods to expand their operating room communication portfolio. Additionally, software solutions help clients protect their investments by providing maintenance, regular software upgrades, on-site training, and on-site and remote support.
The hospital category witnessed growth at a rapid rate.
With a significant revenue share, the hospital sector dominated the market for operating room communication, and the considerable penetration of communication operating rooms (ORs) is responsible for this expansion. The hospitals sub-segment accounted for the largest share of the global operating room communication market because of the increased need for better medical care, developing hospitals in developing countries, and higher surgical procedure volumes in hospitals. For doctors to effectively manage their surgical workflow, communication-based operating rooms (ORs) must lessen their stress and complexity due to the vast patient population exposed to chronic diseases.
In the region, the North America OR communication market holds a significant revenue share.
North America to dominate the market in the forecast period. The demand for cheap healthcare facilities, the need to reduce healthcare spending, and the effective incorporation of electronic health records (EHR) by healthcare corporations are vital drivers of regional market growth. Another element influencing the increase of demand for the communication of operating rooms is the appearance of current industry participants, technologically advanced Healthcare information technology (HCIT), and financing to create operating room (ORs) facilities. The functional room communication market in North America is also being driven by the enormous funding resources available for the growth of the healthcare industry, the high adoption of technological advancements, the increase in chronic disease prevalence, the rise in patient visits to doctors, etc.
The operating room communication market in the Asia Pacific is anticipated to expand at the fastest clip during the projected period. Growing populations of patients with chronic illnesses requiring surgical procedures and increased demand for cutting-edge hospital medical equipment are driving growth. The market is fueled by an expanding pool of patients with chronic conditions requiring surgical treatments, increased hospital demand for high-tech medical equipment, increased minimally invasive surgery (MIS) operations, and a quickly developing healthcare infrastructure.
The key players in the OR communication market have shifted their focus towards bio-based components for product manufacturing and are initiating significant strategies such as mergers, acquisitions, and joint ventures of major and domestic players to enhance product portfolios and strengthen their market footprint across the globe. Some of the major key players in the OR communication market are Arthrex, Inc., Ascom Holding AG, Barco NV, Brainlab AG, Cerner Corporation, Diversified, Eizo Corporation, General Electric Company (GE), Getinge AB, Hill-Rom Holdings, Inc., KARL STORZ SE & Co. KG, Olympus Corporation, Richard Wolf GmbH, Steris Plc, Stryker Corporation, and Vocera Communications, Inc.