Global Menstrual Health Apps Market

Report ID : 1489 | Published : 2022-12-03 | Pages: | Format: PDF/EXCEL

The market size of the Global Menstrual Health Apps Market in the year 2021 is valued at 674.67 million and is predicted to reach 2,197.79 million by the year 2030 at an 14.39% CAGR during the forecast period.

Global consumer spending on health and wellness goods and services has increased due to the rising number of women working, sedentary lifestyles, wrong eating patterns, inadequate nutrition, and the increasing burden of diseases. Additionally, the demand for women's health apps has increased as more women become aware of the availability of different health and fitness apps. The market is swamped with menstruation-tracking applications since they are helpful for monitoring flow and other symptoms. Additionally, women are more concerned with their aesthetic appearances and looks, which leads them to choose diet and weight-management applications. The market is expanding due to rising mobile phone usage, customer interest in integrated health and wellness solutions, and technological improvements.

The entire market demand is also anticipated to expand due to the rising need for modern and cutting-edge technologies like artificial intelligence and machine learning, as well as the prevalence of various ailments among women. Numerous firms are emerging with advanced women's menstrual health apps as 'femtech' gains popularity. Although the market for women's menstrual health apps is still in its infancy, demand for these programs is anticipated to grow in the upcoming years.

Market Segmentation:

The menstrual health apps market is segmented into applications and platforms. Based on applications, the market is segmented into period cycle tracking, fertility & ovulation management and menstrual health management. Based on the platform, the menstrual health apps market is segmented into android, iOS and others.

Based on application, the menstrual health management segment is a major contributor to the menstrual health apps market.

The main revenue-producing segment is the menstrual health management segment. This is due to women's increased knowledge of the value of menstrual health and the rising prevalence of illnesses connected to menstrual health. Apps that track menstruation are becoming increasingly popular because they are good at detecting abnormalities in menstrual cycles that could be signs of a possible health problem. Monitoring the timing of tablet intake aids in preventing pregnancy as well. These elements are encouraging women all across the world to use women's health applications.

The android segment witnessed growth at a rapid rate.

Android grabbed the highest revenue share, and it is anticipated that it will continue to hold that position during the anticipated time. The growth of the e-commerce sector, various discounts and offers, and a product selection only available on e-platforms have contributed to an increase in the number of people purchasing mobile apps in recent years. Additionally, rising disposable income, and government programs like Digital India, are anticipated to affect regional market growth in the years to come positively.

The North American menstrual health apps market holds a significant regional revenue share.

The North American menstrual health apps market is expected to register the highest market share in revenue soon. Numerous growth prospects will result from the rising use of smartphone apps that track menstrual cycles, fitness levels, and pregnancy. Furthermore, a beneficial growth aspect will be the increasing demand for efficient healthcare technologies. Besides Asia Pacific region is accounted to hold a significant share of the market. The market for women's menstrual health apps in Asia Pacific is also anticipated to expand quickly. Numerous startups appearing in the area will show to be a reliable growth engine. The increasing funding made it accessible to businesses operating in the region.

Competitive Landscape

The key players in the menstrual health apps market have shifted their focus toward product manufacturing and are initiating significant strategies such as mergers, acquisitions, and joint ventures of major and domestic players to enhance their product portfolio and strengthen their global market footprint. Some major key players in the Menstrual health apps market are Flo, Eve by Glow, Glow, Clue, Spot On, Ovia, Period Tracker, Life, MagicGirl, Cycle, Apple Cycle Tracking.

Chapter 1. Methodology and Scope

1.1. Research Methodology

1.2. Research Scope & Assumptions

Chapter 2. Executive Summary

Chapter 3. Global Menstrual Health Apps Market Snapshot

Chapter 4. Global Menstrual Health Apps Market Variables, Trends & Scope

4.1. Market Segmentation & Scope

4.2. Drivers

4.3. Challenges

4.4. Trends

4.5. Investment and Funding Analysis

4.6. Industry Analysis – Porter’s Five Forces Analysis

4.7. Competitive Landscape & Market Share Analysis

4.8. Impact of Covid-19 Analysis

Chapter 5. Market Segmentation 1: by Application Estimates & Trend Analysis

5.1. by Application & Market Share, 2019 & 2030

5.2. Market Size (Value (US$ Mn) & Forecasts and Trend Analyses, 2019 to 2030 for the following by Application:

5.2.1. Period cycle tracking

5.2.2. Fertility & ovulation management

5.2.3. Menstrual health management

Chapter 6. Market Segmentation 2: by Platform Estimates & Trend Analysis

6.1. by Platform & Market Share, 2019 & 2030

6.2. Market Size (Value (US$ Mn) & Forecasts and Trend Analyses, 2019 to 2030 for the following by Platform:

6.2.1. Android

6.2.2. iOS

6.2.3. Others

Chapter 7. Menstrual Health Apps Market Segmentation 3: Regional Estimates & Trend Analysis

7.1. North America

7.1.1. North America Menstrual Health Apps Market Revenue (US$ Million) Estimates and Forecasts by Application, 2019-2030

7.1.2. North America Menstrual Health Apps Market Revenue (US$ Million) Estimates and Forecasts by Platform, 2019-2030

7.1.3. North America Menstrual Health Apps Market Revenue (US$ Million) Estimates and Forecasts by country, 2019-2030

7.2. Europe

7.2.1. Europe Menstrual Health Apps Market Revenue (US$ Million) Estimates and Forecasts by Application, 2019-2030

7.2.2. Europe Menstrual Health Apps Market Revenue (US$ Million) Estimates and Forecasts by Platform, 2019-2030

7.2.3. Europe Menstrual Health Apps Market Revenue (US$ Million) Estimates and Forecasts by country, 2019-2030

7.3. Asia Pacific

7.3.1. Asia Pacific Menstrual Health Apps Market Revenue (US$ Million) Estimates and Forecasts by Application, 2019-2030

7.3.2. Asia Pacific Menstrual Health Apps Market Revenue (US$ Million) Estimates and Forecasts by Platform, 2019-2030

7.3.3. Asia Pacific Menstrual Health Apps Market Revenue (US$ Million) Estimates and Forecasts by country, 2019-2030

7.4. Latin America

7.4.1. Latin America Menstrual Health Apps Market Revenue (US$ Million) Estimates and Forecasts by Application, 2019-2030

7.4.2. Latin America Menstrual Health Apps Market Revenue (US$ Million) Estimates and Forecasts by Platform, 2019-2030

7.4.3. Latin America Menstrual Health Apps Market Revenue (US$ Million) Estimates and Forecasts by country, 2019-2030

7.5. Middle East & Africa

7.5.1. Middle East & Africa Menstrual Health Apps Market Revenue (US$ Million) Estimates and Forecasts by Application, 2019-2030

7.5.2. Middle East & Africa Menstrual Health Apps Market Revenue (US$ Million) Estimates and Forecasts by Platform, 2019-2030

7.5.3. Middle East & Africa Menstrual Health Apps Market Revenue (US$ Million) Estimates and Forecasts by country, 2019-2030

Chapter 8. Competitive Landscape

8.1. Major Mergers and Acquisitions/Strategic Alliances

8.2. Company Profiles

8.2.1. Flo

8.2.2. Eve by Glow

8.2.3. Glow

8.2.4. Clue

8.2.5. Spot On

8.2.6. Ovia

8.2.7. Period Tracker

8.2.8. Life

8.2.9. MagicGirl

8.2.10. Cycles

8.2.11. Apple Cycle Tracking

8.2.12. Other Prominent Players

By Application

  • Period cycle tracking
  • Fertility & ovulation management
  • Menstrual health management

By Platform

  • Android
  • iOS
  • Others

By Region-

North America-

  • The US
  • Canada
  • Mexico

Europe-

  • Germany
  • The UK
  • France
  • Italy
  • Spain
  • Rest of Europe

Asia-Pacific-

  • China
  • Japan
  • India
  • South Korea
  • South East Asia
  • Rest of Asia Pacific

Latin America-

  • Brazil
  • Argentina
  • Rest of Latin America

 Middle East & Africa-

  • GCC Countries
  • South Africa
  • Rest of Middle East and Africa

InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.

Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.

Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.

Secondary research

The secondary research sources that are typically mentioned to include, but are not limited to:

  • Company websites, financial reports, annual reports, investor presentations, broker reports, and SEC filings.
  • External and internal proprietary databases, regulatory databases, and relevant patent analysis
  • Statistical databases, National government documents, and market reports
  • Press releases, news articles, and webcasts specific to the companies operating in the market

The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista

Primary Research:

Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies

The contributors who typically take part in such a course include, but are not limited to: 

  • Industry participants: CEOs, CBO, CMO, VPs, marketing/ type managers, corporate strategy managers, and national sales managers, technical personnel, purchasing managers, resellers, and distributors.
  • Outside experts: Valuation experts, Investment bankers, research analysts specializing in specific markets
  • Key opinion leaders (KOLs) specializing in unique areas corresponding to various industry verticals
  • End-users: Vary mainly depending upon the market

Data Modeling and Analysis:

In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.

The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.

To know more about the research methodology used for this study, kindly contact us/click here.

Need Complete Report ?
Our Clients