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Menstrual Health Apps Market Size is valued at USD 954.1 Mn in 2024 and is predicted to reach 4384.7 Mn by the year 2034 at a 16.7% CAGR during the forecast period for 2025-2034.
Key Industry Insights & Findings from the Report:
Global consumer spending on health and wellness goods and services has increased due to the rising number of women working, sedentary lifestyles, wrong eating patterns, inadequate nutrition, and the increasing burden of diseases. Additionally, the demand for women's health apps has increased as more women become aware of the availability of different health and fitness apps. The market is swamped with menstruation-tracking applications since they are helpful for monitoring flow and other symptoms. Additionally, women are more concerned with their aesthetic appearances and looks, which leads them to choose diet and weight-management applications. The market is expanding due to rising mobile phone usage, customer interest in integrated health and wellness solutions, and technological improvements.
The entire market demand is also anticipated to expand due to the rising need for modern and cutting-edge technologies like artificial intelligence and machine learning, as well as the prevalence of various ailments among women. Numerous firms are emerging with advanced women's menstrual health apps as 'femtech' gains popularity. Although the market for women's menstrual health apps is still in its infancy, demand for these programs is anticipated to grow in the upcoming years.
The menstrual health apps market is segmented into applications and platforms. Based on applications, the market is segmented into period cycle tracking, fertility & ovulation management and menstrual health management. Based on the platform, the menstrual health apps market is segmented into android, iOS and others.
The main revenue-producing segment is the menstrual health management segment. This is due to women's increased knowledge of the value of menstrual health and the rising prevalence of illnesses connected to menstrual health. Apps that track menstruation are becoming increasingly popular because they are good at detecting abnormalities in menstrual cycles that could be signs of a possible health problem. Monitoring the timing of tablet intake aids in preventing pregnancy as well. These elements are encouraging women all across the world to use women's health applications.
Android grabbed the highest revenue share, and it is anticipated that it will continue to hold that position during the anticipated time. The growth of the e-commerce sector, various discounts and offers, and a product selection only available on e-platforms have contributed to an increase in the number of people purchasing mobile apps in recent years. Additionally, rising disposable income, and government programs like Digital India, are anticipated to affect regional market growth in the years to come positively.
The North American menstrual health apps market is expected to register the highest market share in revenue soon. Numerous growth prospects will result from the rising use of smartphone apps that track menstrual cycles, fitness levels, and pregnancy. Furthermore, a beneficial growth aspect will be the increasing demand for efficient healthcare technologies. Besides Asia Pacific region is accounted to hold a significant share of the market. The market for women's menstrual health apps in Asia Pacific is also anticipated to expand quickly. Numerous startups appearing in the area will show to be a reliable growth engine. The increasing funding made it accessible to businesses operating in the region.
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Report Attribute |
Specifications |
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Market Size Value In 2024 |
USD 954.1 Million |
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Revenue Forecast In 2034 |
USD 4384.7 Million |
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Growth Rate CAGR |
CAGR of 16.7% from 2025 to 2034 |
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Quantitative Units |
Representation of revenue in US$ Million and CAGR from 2025 to 2034 |
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Historic Year |
2021 to 2024 |
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Forecast Year |
2025-2034 |
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Report Coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
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Segments Covered |
Application, Platform |
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Regional Scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
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Country Scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico ;The UK; France; Italy; Spain; South Korea; South East Asia |
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Competitive Landscape |
Flo, Eve by Glow, Glow, Clue, Spot On, Ovia, Period Tracker, Life, MagicGirl, Cycle, Apple Cycle Tracking. |
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Customization Scope |
Free customization report with the procurement of the report, Modifications to the regional and segment scope. Particular Geographic competitive landscape. |
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Pricing And Available Payment Methods |
Explore pricing alternatives that are customized to your particular study requirements. |
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
Chapter 2. Executive Summary
Chapter 3. Global Menstrual Health Apps Market Snapshot
Chapter 4. Global Menstrual Health Apps Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Industry Analysis – Porter’s Five Forces Analysis
4.7. Competitive Landscape & Market Share Analysis
4.8. Impact of Covid-19 Analysis
Chapter 5. Market Segmentation 1: by Application Estimates & Trend Analysis
5.1. by Application & Market Share, 2024 & 2034
5.2. Market Size (Value (US$ Mn) & Forecasts and Trend Analyses, 2021 to 2034 for the following by Application:
5.2.1. Period cycle tracking
5.2.2. Fertility & ovulation management
5.2.3. Menstrual health management
Chapter 6. Market Segmentation 2: by Platform Estimates & Trend Analysis
6.1. by Platform & Market Share, 2024 & 2034
6.2. Market Size (Value (US$ Mn) & Forecasts and Trend Analyses, 2021 to 2034 for the following by Platform:
6.2.1. Android
6.2.2. iOS
6.2.3. Others
Chapter 7. Menstrual Health Apps Market Segmentation 3: Regional Estimates & Trend Analysis
7.1. North America
7.1.1. North America Menstrual Health Apps Market Revenue (US$ Million) Estimates and Forecasts by Application, 2021-2034
7.1.2. North America Menstrual Health Apps Market Revenue (US$ Million) Estimates and Forecasts by Platform, 2021-2034
7.1.3. North America Menstrual Health Apps Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
7.2. Europe
7.2.1. Europe Menstrual Health Apps Market Revenue (US$ Million) Estimates and Forecasts by Application, 2021-2034
7.2.2. Europe Menstrual Health Apps Market Revenue (US$ Million) Estimates and Forecasts by Platform, 2021-2034
7.2.3. Europe Menstrual Health Apps Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
7.3. Asia Pacific
7.3.1. Asia Pacific Menstrual Health Apps Market Revenue (US$ Million) Estimates and Forecasts by Application, 2021-2034
7.3.2. Asia Pacific Menstrual Health Apps Market Revenue (US$ Million) Estimates and Forecasts by Platform, 2021-2034
7.3.3. Asia Pacific Menstrual Health Apps Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
7.4. Latin America
7.4.1. Latin America Menstrual Health Apps Market Revenue (US$ Million) Estimates and Forecasts by Application, 2021-2034
7.4.2. Latin America Menstrual Health Apps Market Revenue (US$ Million) Estimates and Forecasts by Platform, 2021-2034
7.4.3. Latin America Menstrual Health Apps Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
7.5. Middle East & Africa
7.5.1. Middle East & Africa Menstrual Health Apps Market Revenue (US$ Million) Estimates and Forecasts by Application, 2021-2034
7.5.2. Middle East & Africa Menstrual Health Apps Market Revenue (US$ Million) Estimates and Forecasts by Platform, 2021-2034
7.5.3. Middle East & Africa Menstrual Health Apps Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
Chapter 8. Competitive Landscape
8.1. Major Mergers and Acquisitions/Strategic Alliances
8.2. Company Profiles
8.2.1. Flo
8.2.2. Eve by Glow
8.2.3. Glow
8.2.4. Clue
8.2.5. Spot On
8.2.6. Ovia
8.2.7. Period Tracker
8.2.8. Life
8.2.9. MagicGirl
8.2.10. Cycles
8.2.11. Apple Cycle Tracking
8.2.12. Other Prominent Players
Menstrual Health Apps Market By Application
Menstrual Health Apps MarketBy Platform
Menstrual Health Apps Market By Region-
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.
Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.
Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.
Secondary research
The secondary research sources that are typically mentioned to include, but are not limited to:
The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista
Primary Research:
Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies
The contributors who typically take part in such a course include, but are not limited to:
Data Modeling and Analysis:
In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.
The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.
To know more about the research methodology used for this study, kindly contact us/click here.
