Menstrual Health Apps Market Size, Share & Trends Analysis Report By App Type / Functionality (Menstrual Cycle Tracking Apps, Ovulation & Fertility Management Apps, Health & Wellness Management Apps, Condition-Specific Menstrual Health Apps), By Platform / Operating System (Android, iOS, Others (Web-based / Cross-platform)), By Revenue Model (Freemium , Subscription-Based , One-Time Purchase , Partnership / B2B Licensing), By End User, By Region and By Segments Forecasts, 2025-2034

Global Menstrual Health Apps Market Size is valued at USD 954.1 Mn in 2024 and is predicted to reach 4384.7 Mn by the year 2034 at a 16.7% CAGR during the forecast period for 2025-2034.

Key Industry Insights & Findings from the Report:

• The rising knowledge of menstrual health is the key factor driving the menstrual health apps market.
• Rapid technological advancements, particularly in mobile health (mHealth), have played a pivotal role in expanding menstrual health apps. 
• North America dominated the market and accounted for a global revenue share in 2024.
• The key challenges for the Menstrual Health Apps market are data privacy and security concerns.

Global consumer spending on health and wellness goods and services has increased due to the rising number of women working, sedentary lifestyles, wrong eating patterns, inadequate nutrition, and the increasing burden of diseases. Additionally, the demand for women's health apps has increased as more women become aware of the availability of different health and fitness apps. The market is swamped with menstruation-tracking applications since they are helpful for monitoring flow and other symptoms. Additionally, women are more concerned with their aesthetic appearances and looks, which leads them to choose diet and weight-management applications. The market is expanding due to rising mobile phone usage, customer interest in integrated health and wellness solutions, and technological improvements.

The entire market demand is also anticipated to expand due to the rising need for modern and cutting-edge technologies like artificial intelligence and machine learning, as well as the prevalence of various ailments among women. Numerous firms are emerging with advanced women's menstrual health apps as 'femtech' gains popularity. Although the market for women's menstrual health apps is still in its infancy, demand for these programs is anticipated to grow in the upcoming years.

Competitive Landscape

The key players in the menstrual health apps market :

• Flo Health, Inc.
• BioWink GmbH
• Glow, Inc.
• Ovia Health
• Simple Design Ltd
• Planned Parenthood Federation of America
• Joii Limited
• Procter & Gamble Co.
• Kindara Inc.
• Ava AG
• MagicGirl
• Perigee AB
• Grace Health
• HeraMED
• Illumigyn
• Maven Clinic
• Gennev
• Hertility
• Bonzun
• DotLab
• CareClinic
• Simple Habit
• Others

Market Segmentation:

The menstrual health apps market is segmented into applications and platforms. Based on applications, the market is segmented into period cycle tracking, fertility & ovulation management and menstrual health management. Based on the platform, the menstrual health apps market is segmented into android, iOS and others.

Based on application, the menstrual health management segment is a major contributor to the menstrual health apps market.

The main revenue-producing segment is the menstrual health management segment. This is due to women's increased knowledge of the value of menstrual health and the rising prevalence of illnesses connected to menstrual health. Apps that track menstruation are becoming increasingly popular because they are good at detecting abnormalities in menstrual cycles that could be signs of a possible health problem. Monitoring the timing of tablet intake aids in preventing pregnancy as well. These elements are encouraging women all across the world to use women's health applications.

The android segment witnessed growth at a rapid rate.

Android grabbed the highest revenue share, and it is anticipated that it will continue to hold that position during the anticipated time. The growth of the e-commerce sector, various discounts and offers, and a product selection only available on e-platforms have contributed to an increase in the number of people purchasing mobile apps in recent years. Additionally, rising disposable income, and government programs like Digital India, are anticipated to affect regional market growth in the years to come positively.

The North American menstrual health apps market holds a significant regional revenue share.

The North American menstrual health apps market is expected to register the highest market share in revenue soon. Numerous growth prospects will result from the rising use of smartphone apps that track menstrual cycles, fitness levels, and pregnancy. Furthermore, a beneficial growth aspect will be the increasing demand for efficient healthcare technologies. Besides Asia Pacific region is accounted to hold a significant share of the market. The market for women's menstrual health apps in Asia Pacific is also anticipated to expand quickly. Numerous startups appearing in the area will show to be a reliable growth engine. The increasing funding made it accessible to businesses operating in the region.

Recent Developments:

• In February 2023, Ovia Health, a digital health platform specializing in family care, broadened its range of services to encompass options specifically tailored to menopause. Users had the capability to monitor symptoms and gain access to informative material, treatment alternatives, and advice on effective communication with medical professionals. Enterprise clients were provided with extra privileges to access on-demand health coaching, which included psychosocial support.

Global Menstrual Health Apps Market Report Scope :

Segmentation of Menstrual Health Apps Market :

Menstrual Health Apps Market By App Type / Functionality-

• Menstrual Cycle Tracking Apps
• Ovulation & Fertility Management Apps
• Health & Wellness Management Apps
• Condition-Specific Menstrual Health Apps 

Menstrual Health Apps Market By Platform-

• Android
• iOS
• Others (Web-based / Cross-platform)

Menstrual Health Apps Market By Revenue Model

• Freemium
• Subscription-Based
• One-Time Purchase
• Partnership / B2B Licensing

Menstrual Health Apps Market By End User-

• Individual Consumers (D2C)
• Healthcare Providers / Clinics
• Corporate Wellness Programs
• Research & Educational Institutions

Menstrual Health Apps Market By Region-

North America-

• The US
• Canada
• Mexico

Europe-

• Germany
• The UK
• France
• Italy
• Spain
• Rest of Europe

Asia-Pacific-

• China
• Japan
• India
• South Korea
• South East Asia
• Rest of Asia Pacific

Latin America-

• Brazil
• Argentina
• Rest of Latin America

 Middle East & Africa-

• GCC Countries
• South Africa
• Rest of Middle East and Africa