The market size of the Global Menstrual Health Apps Market in the year 2021 is valued at 674.67 million and is predicted to reach 2,197.79 million by the year 2030 at an 14.39% CAGR during the forecast period.
Global consumer spending on health and wellness goods and services has increased due to the rising number of women working, sedentary lifestyles, wrong eating patterns, inadequate nutrition, and the increasing burden of diseases. Additionally, the demand for women's health apps has increased as more women become aware of the availability of different health and fitness apps. The market is swamped with menstruation-tracking applications since they are helpful for monitoring flow and other symptoms. Additionally, women are more concerned with their aesthetic appearances and looks, which leads them to choose diet and weight-management applications. The market is expanding due to rising mobile phone usage, customer interest in integrated health and wellness solutions, and technological improvements.
The entire market demand is also anticipated to expand due to the rising need for modern and cutting-edge technologies like artificial intelligence and machine learning, as well as the prevalence of various ailments among women. Numerous firms are emerging with advanced women's menstrual health apps as 'femtech' gains popularity. Although the market for women's menstrual health apps is still in its infancy, demand for these programs is anticipated to grow in the upcoming years.
The menstrual health apps market is segmented into applications and platforms. Based on applications, the market is segmented into period cycle tracking, fertility & ovulation management and menstrual health management. Based on the platform, the menstrual health apps market is segmented into android, iOS and others.
Based on application, the menstrual health management segment is a major contributor to the menstrual health apps market.
The main revenue-producing segment is the menstrual health management segment. This is due to women's increased knowledge of the value of menstrual health and the rising prevalence of illnesses connected to menstrual health. Apps that track menstruation are becoming increasingly popular because they are good at detecting abnormalities in menstrual cycles that could be signs of a possible health problem. Monitoring the timing of tablet intake aids in preventing pregnancy as well. These elements are encouraging women all across the world to use women's health applications.
The android segment witnessed growth at a rapid rate.
Android grabbed the highest revenue share, and it is anticipated that it will continue to hold that position during the anticipated time. The growth of the e-commerce sector, various discounts and offers, and a product selection only available on e-platforms have contributed to an increase in the number of people purchasing mobile apps in recent years. Additionally, rising disposable income, and government programs like Digital India, are anticipated to affect regional market growth in the years to come positively.
The North American menstrual health apps market holds a significant regional revenue share.
The North American menstrual health apps market is expected to register the highest market share in revenue soon. Numerous growth prospects will result from the rising use of smartphone apps that track menstrual cycles, fitness levels, and pregnancy. Furthermore, a beneficial growth aspect will be the increasing demand for efficient healthcare technologies. Besides Asia Pacific region is accounted to hold a significant share of the market. The market for women's menstrual health apps in Asia Pacific is also anticipated to expand quickly. Numerous startups appearing in the area will show to be a reliable growth engine. The increasing funding made it accessible to businesses operating in the region.
The key players in the menstrual health apps market have shifted their focus toward product manufacturing and are initiating significant strategies such as mergers, acquisitions, and joint ventures of major and domestic players to enhance their product portfolio and strengthen their global market footprint. Some major key players in the Menstrual health apps market are Flo, Eve by Glow, Glow, Clue, Spot On, Ovia, Period Tracker, Life, MagicGirl, Cycle, Apple Cycle Tracking.