Medical reference apps are specialized applications having various advantages in the healthcare sector. Apps provide facilities like medical data management, health education, appointment booking, guidance for disease treatments, health management, health information, diet plans, and many more. With the help of such apps, patients can easily reach doctors globally at any time. The increasing number of smartphone applications is driving the growth of the medical reference apps market.
Increasing adoption of advanced technologies such as tablets, laptops, smartphones, and others, easy access to medical applications, user-friendly apps, changing lifestyle patterns, rising number of health-conscious people all these factors have enhanced the demand for the medical reference apps market. Also, many healthcare facilities and centers found these apps very useful and effective in treating chronic diseases, resulting in the growth of the medical reference apps market. However, the factors like lack of proper regulations and standards, patient data security issues, poor guidance from medical experts are putting a negative impact on the development of this market.
The medical reference apps market can be segmented into Type of Subscriptions, Application, Type of Platform, and region. The Type of Subscriptions segment comprises Monthly and Annual Subscriptions. By Applications, the market is divided into Drug Information, Medical Conditions & Symptoms, Medical News & Development, Articles & Educational Reference Materials, and Other Applications. The medical Conditions & Symptoms segment has dominated the market. Based on the Type of Platform, the market is segmented into Android and iOS. The android platform segment will be the largest shareholder of this market. At the regional level, the market can be divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. North America is dominating the medical reference apps market. It will continue this trend over the forecast period 2019-2030, owning to the fast adoption of advanced technologies, increasing the number of key payers and products, and growing awareness of about medical reference apps. On the other hand, Asia-Pacific’s market is also expected to grow faster in the future.
Some of the key players of medical reference apps market are Medscape, Kareo, Epocrates, UpToDate, EBSCO Information Services, Lexicomp, Omnio, VisualDX, Unbound MEDLINE, Case, QxMD Read, Docphin, MDCalc, Doximity, Figure 1, 3D4Medical, PEPID, TeachMeObGyn, AO Surgery Reference, ShoulderDoc, MedPage Today, Muscle Trigger Point, AHRQ ePSS, Mediquations Inc., Skyscapeamong, and Other Prominent Players.