Craft Tea Market Size, Share & Trends Analysis Report By Distributional Channels (as online And Offline (Supermarkets, Hypermarkets, Specialty Stores, Convenience Stores)), Product Type (Blooming Craft Tea, Active Craft Tea And Floating Floss Craft Tea) By And End Users, By Region, And Segment Forecasts, 2025-2034

Global Craft Tea Market Size is valued at USD 376.7 Mn in 2024 and is predicted to reach USD 618.0 Mn by the year 2034 at an 5.2% CAGR during the forecast period for 2025-2034

Craft Tea is regarded as an eco-friendly, all-natural product that is derived from a renewable resource. Any craft tea beverage's beneficial hydration qualities demonstrate its ability to maintain a healthy fluid balance throughout the body and its capacity to regulate metabolism. Because of its health benefits, such as its ability to burn fat, reduce unhealthy appetite, and act as a natural appetite suppressant, craft tea is becoming more popular and is predicted to have sustained global sales.

The market is predicted that increased federal attempts to educate farmers about contemporary farming practices will loosen regulations and support the growth of the artisan tea market. An older population, an increase in chronic illness cases, a change in people's lifestyles, and an increase in consumer awareness of wellness issues are all factors that are expected to drive the growth of the worldwide craft tea market.

Additionally, due to the rising popularity of various tea flavors and a growing consumer base, introducing new tea flavors like citrus, mint, chocolate, and others are anticipated to increase the global market during the projection period significantly. The availability of a large variety of flavored teas globally has led to an expanding consumer base, which is anticipated to drive market expansion over the forecast period.

Moreover, the availability of tea replacements may cause customers to delay drinking tea during the forecast period. 

Competitive Landscape:

Some of the major key players in the Craft Tea market are:

• Lupicia Co., Ltd
• Cofco
• Teasenz
• California Tea House
• Panella Foods And Beverages Private Limited
• Bettys And Taylors Group Ltd
• Fms Consumer Products Pvt Ltd
• Bharat Group
• Vahdam
• Stash Tea 

Market Segmentation:

The craft tea market is segmented based on distributional channels, product type and end users. Based on distributional channels, the market is segmented as online and offline (Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, and Others). The craft tea market is segmented by product type into blooming craft tea, active craft tea and floating floss craft tea. Based on end users, segment the craft tea market into commercial and individual.

Based On Product, The Active Craft Tea Segment Is A Major Contributor To The Craft Tea Market

The active craft tea category is expected to hold a major share of the global craft tea market in 2021. because it strengthens the body's immune system, combats inflammation, and even prevents cancer and heart disease. One of the main factors driving the expansion is the increase in demand for active craft tea, notably active craft tea, among the public due to its antibacterial and antioxidant characteristics. The industry is also impacted by the rise in obesity cases worldwide due to changing lifestyles. Due to its ability to help people lose weight, active craft tea is becoming increasingly popular.

The Offline Segment Witnessed Growth At A Rapid Rate

The offline segment (Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, and Others) is projected to grow rapidly in the global craft tea market due to the wide selection of tea offered in retail and department stores. Since private consumption power primarily drives the consumption of these goods at bars and cafés, sustained growth in disposable personal income is anticipated to improve the industry over the projected period. It is anticipated that many industrialized and emerging countries will see sustained economic growth and increasing disposable incomes.

The North American Craft Tea Market Holds A Significant Regional Revenue Share

The North America craft tea market is expected to register the highest market share in revenue shortly. The global market is predicted to develop due to a shift in attitudes regarding tea consumption in social settings, rising youth and child tea consumption, and the growing popularity of cafés and fast-service restaurants in metropolitan areas. Other factors contributing to the industry's expansion include increased disposable income, a change in consumer preferences, and adding more healthful components to tea by various market participants. In addition, Asia Pacific is projected to proliferate in the global craft tea market. The demand for tea in Asia-Pacific is rising partly due to the health advantages of drinking tea and a rise in public awareness of the dangers of carbonated beverages. The growing understanding of the advantages of having tea for those with high blood pressure, arthritis, and cardiovascular disorders is probably going to pave the way for market expansion in the future.

Recent Developments:

• In Jan 2019, Stash Tea introduced a new variety of white tea called Elderflower Citrus. Stash's teamakers dedicated extensive time and effort to refine the delicate subtleties of this unique blend, driven by the strong market demand for floral aromas. This release broadened the white tea category in Stash's product range, which already encompassed a diverse selection of black, green, herbal, and oolong teas.

Craft Tea Market Report Scope: