Automotive Head-Up Display Market Size is valued at USD 0.95 Bn in 2022 and is predicted to reach USD 3.38 Bn by the year 2031 at a 15.34% CAGR during the forecast period for 2023-2031.
The automotive head-up display (HUD) is a small projector that shows crucial smartphone functions on the innermost portion of the helmet's visor, such as phone calls and Google Maps. It won't block the view and will continue to be transparent. Connectivity with other riders and a robust audio experience are guaranteed by a directional microphone and a 55mm, 99-decibel flat speaker. To navigate without a smartphone and to be aware of blind areas while driving, consumers can utilize automotive head-up display (HUD) helmets, which reduces the likelihood of accidents. Additionally, the market for automotive head-up displays (HUD) helmets is expected to develop due to the increasing use of artificial intelligence in vehicles.
Another new technology that is having a similar effect on the size and functionality of HUD applications is holographic film. Thanks to recent developments in polymer films and novel printing methods, holographic films now have more options. Furthermore, automobile OEMs have limited profit margins and continuously seek ways to cut expenses. HUD adoption was formerly restricted to premium and luxury vehicles because of their high cost but is currently only permitted in mid-size vehicles.
Competitive Landscape
Some Major Key Players In The Automotive Head-Up Display Market:
- Nippon Seiki Co., Ltd.
- Continental Ag
- Panasonic Holdings Corporation
- Denso Corporation
- Foryou Corporation
- Yazaki Corporation
- Visteon Corporation
- Huawei Technologies Co., Ltd.
- Valeo
- Jiangsu Zejing Automotive Electronics Co., Ltd.
- Hyundai Mobis
- Lg Electronics
- Harman International
- Wayray Ag
- Futurus Technology Co., Ltd.
- Hudway, Llc
- Hudly
- Cy Vision
- Envisics
- Zhejiang Crystal-Optech Co., Ltd.
- E-Lead Electronic Co., Ltd.
- Maxell
- Others
Market Segmentation:
The automotive head-up display market is divided based on technology type, HUD type, dimension type, passenger class, vehicle class, level of autonomy and sales channel. As per the technology, the market is bifurcated as conventional HUD and combiner HUD. According to HUD type, the market is segmented into windshield and combiner. The market is segmented as 2-D HUD and 3-D HUD based on dimension type. As per the passenger class, the market is segmented into the economy, mid-segment, and luxury cars. Based on vehicle type, the automotive head-up display market includes passenger, light, and heavy commercial cars. Based on the level of autonomy, the automotive head-up display market is segmented as non-autonomous, semi-autonomous and autonomous. Based on sales channels, the market is segmented as OEM and aftermarket.
Based On HUD Type, The Windshields Segment Is A Major Contributor To The Automotive Head-Up Display Market.
The windshields category will hold a major share of the global automotive head-up display market 2022. To ensure good projected picture quality, the windshield has laminated safety glass with optical qualities like the nominal surface of CAD and low surface tolerance. It is a standard feature in some premium car types and an optional feature in some luxury and mid-range automotive variations.
Companies are focusing on lowering the cost of windshield head-up displays to make the product installable in a greater variety of mid-range automobile variations. Additionally, the evolution of display technology is helping automotive vehicle makers produce head-up displays at a reduced cost thanks to the integration of technologies, including LEDs and LCDs, which give bright and transparent projections and data on the windshield display.
AR HUD Segment Witnessed Growth At A Rapid Rate.
The AR HUD segment is projected to grow rapidly in the global automotive head-up display market. In contrast to a traditional dashboard, AR HUD enables the vehicle to interact with a significant amount of information. The system is useful for demonstrating how well the car understands the environment in which it lives, identifies hazards, plans routes, establishes interactions with additional features, and starts an advanced driver-aid system. Advanced AR HUD can present complex images related to actual things.
The Asia Pacific Automotive Head-Up Display Market Holds A Significant Regional Revenue Share.
The Asia Pacific Automotive Head-Up Display market is expected to record the maximum market share in revenue shortly. With an emphasis on safety and security, Asia Pacific is working hard to develop its auto sector.
On the other hand, several Asian automakers are incorporating safety measures into upcoming vehicles by utilizing recent advancements in heads-up display technology. In addition, Europe is estimated to grow rapidly in the global automotive head-up display market. Additionally, the demand for automotive head-up display (HUD) helmets is expected to expand due to sophisticated technology, such as light-emitting diodes and liquid crystal displays, which provide transparent and vivid images on the windshield. Vehicle buyers' top priority has evolved to include passenger and vehicle safety. Regulatory bodies around the world are concentrating on enhancing vehicle safety.
The market for automotive head-up displays (HUDs) is expected to develop significantly as more artificial intelligence is adopted by automobiles. Developed nations like the U.S. and Japan are more concerned with deploying head-up display helmets.
Recent Developments:
- In Sept 2022- Nippon Seiki Co., Ltd commenced large-scale production at its newly founded subsidiary, NIPPON SEIKI POLAND Sp. Z o.o. (hence referred to as NSPL), located in Lodz, the Republic of Poland. The initial offering pertains to head-up displays designed specifically for the BMW Group.
- In Jan 2022- Panasonic Automotive introduced the Driveable Augmented Reality Head-Up Display (AR HUD) 2.0, featuring a patented Eye-Tracking System, during the Consumer Electronics Show (CES) of 2022. This exclusive invention was developed by integrating an infrared camera with the augmented reality head-up display (AR HUD) projector and optics. As a result, the requirement for a separate driver-facing camera has been eliminated.
Automotive Head-Up Display Market Report Scope:
Report Attribute |
Specifications |
Market Size Value In 2022 |
USD 0.95 Bn |
Revenue Forecast In 2031 |
USD 3.38 Bn |
Growth Rate CAGR |
CAGR of 15.34% from 2023 to 2031 |
Quantitative Units |
Representation of revenue in US$ Bn, Volume (Unit) and CAGR from 2023 to 2031 |
Historic Year |
2019 to 2022 |
Forecast Year |
2023-2031 |
Report Coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
Segments Covered |
HUD Type, Technology, Dimension Type, Sales Channel, Level of Autonomy, Offering, Vehicle Type, Propulsion Type, Electric Vehicle Type, Passenger Car Class |
Regional Scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
Country Scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; The UK; France; Italy; Spain; China; Japan; India; South Korea; South East Asia; South Korea; South East Asia |
Competitive Landscape |
Nippon Seiki Co., Ltd., Continental Ag, Panasonic Holdings Corporation, Denso Corporation, Foryou Corporation, Yazaki Corporation, Visteon Corporation, Huawei Technologies Co.,Ltd., Valeo, Jiangsu Zejing Automotive Electronics Co., Ltd., Hyundai Mobis, LG Electronics, Harman International, Wayray Ag, Futurus Technology Co., Ltd., Hudway, Llc, Hudly, Cy Vision, Envisics, Zhejiang Crystal-Optech Co., Ltd., E-Lead Electronic Co., Ltd., Maxell |
Customization Scope |
Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape. |
Pricing And Available Payment Methods |
Explore pricing alternatives that are customized to your particular study requirements. |