The AI in Virtual Reality and Augmented Reality Market Size is valued at USD 33.5 billion in 2023 and is predicted to reach USD 351.0 billion by the year 2031 at a 34.6% CAGR during the forecast period for 2024-2031.
AI improves the authenticity, interactivity, and personalization of virtual reality (VR) and augmented reality (AR). AI in VR is responsible for the generation of dynamic environments, the powering of intelligent NPCs, and the facilitation of natural user interfaces such as voice and gesture recognition. AI facilitates object recognition in AR, allowing virtual objects to connect with the real world in a seamless manner. AI also optimizes content, personalizes experiences, and analyzes user behaviour to gain insights. Games, education, healthcare, and virtual meetings are among the applications that render VR and AR more immersive and user-centric. Gesture recognition is one such application.
A simulated experience known as virtual reality might resemble the real world or be entirely unrelated to it. VR generally entails the use of headgear that produces an entirely immersive experience, frequently including sound and vision, to immerse people in an alternate reality. Additionally, by superimposing digital content on the actual world, augmented reality improves how users perceive their surroundings. Virtual items are placed in the real environment with AR, which is mostly encountered through devices like smartphones, tablets, or AR glasses. More natural & intuitive interactions in VR and AR settings are made possible by AI's ability to recognize hand gestures, facial expressions, and body motions. AI systems also examine user behaviour and preferences to customize AR and VR experiences.
The market growth is propeled by various factors including technological advancements, increasing demand for immersive experiences, growth in e-commerce and retail, expansion in education and training, advancement in mobile technology and many others. However, high development costs and privacy and security concerns are expected to slowdown market growth during the forecast period.
Competitive Landscape
Some Major Key Players In The AI in Virtual Reality and Augmented Reality Market:
- Microsoft Corporation
- Google LLC
- Sony Corporation
- HTC Corporation
- Magic Leap Inc.
- NVIDIA Corporation
- Apple Inc.
- Samsung Electronics Co., Ltd.
- Intel Corporation
- Vuzix Corporation
- Qualcomm Incorporated
- Meta Company
- PTC Inc.
- Lenovo Group Limited
- Marxent Labs LLC
- Atheer Inc.
- EON Reality Inc.
- Upskill (formerly APX Labs)
- Scope AR
- Daqri LLC
- Sixense Enterprises Inc.
- Avegant Corporation
- Dassault Systèmes SE
- Zappar Ltd.
- Other Market Players
Market Segmentation:
The AI in the virtual reality and augmented reality market is segmented based on type, application, technology, and platform. Based on type, the market is segmented as AI-powered Virtual Reality (VR) and AI-enhanced Augmented Reality (AR). By application, the market is segmented into gaming and entertainment, education and training, healthcare and medical, retail and e-commerce, real estate and architecture, automotive and transportation, tourism and travel, social media and communication, industrial and manufacturing and military and defence. Based on technology, the industry is bifurcated into natural language processing (NLP), computer vision, machine learning, deep learning, gesture recognition, speech recognition and simulated environments. Based on the platform, the global AI in virtual reality and augmented reality market is divided into mobile devices, head-mounted displays, projectors and smart glasses, wearable and body tracking devices and desktop computers and consoles.
Based On Type, The AI-Powered Virtual Reality (VR) Segment Accounts For A Major Contributor To The Market.
The AI-powered Virtual Reality (VR) category is expected to hold a major share of the global AI in the virtual reality and augmented reality market. VR systems are becoming more and more capable due to ongoing advancements in AI algorithms, machine learning, and deep learning techniques. Natural language processing, gesture recognition, and more lifelike graphics are made possible by AI and are essential for producing engaging virtual reality experiences. Furthermore, one of the main drivers of the VR business is the gaming industry. More players are drawn to VR games with AI capabilities because they provide more participatory and interesting experiences. VR is also being used by the entertainment industry to create immersive experiences for virtual events, concerts, and movies.
The Projectors And Smart Glasses Segment Witnessed Rapid Growth.
Projectors and smart glasses are projected to grow rapidly in the global AI in virtual reality and augmented reality market. The VR and AR markets are experiencing notable breakthroughs and revenue growth due to the integration of AI with projectors and smart glasses. Even if there are issues with pricing, privacy, and technical constraints, it is anticipated that ongoing innovation and the expansion of applications across numerous industries will maintain the growth momentum. With AI enhancing its powers, projectors and smart glasses will become indispensable in the future of immersive and interactive experiences.
In The Region, North American Ai In The Virtual Reality And Augmented Reality Market Holds A Significant Revenue Share.
The North American AI in Virtual Reality and Augmented Reality market is expected to report the largest market revenue share in the near future. North America is seeing a quick development in AI, VR, and AR due to the presence of several IT giants and creative entrepreneurs. The potential of VR and AR applications is increased by the ongoing development of AI algorithms, hardware, and software. Tech-savvy local businesses and customers are also major factors in the high rates of adoption of new technology in the area. They want to use AI-powered VR and AR for a range of applications, including gaming and commercial solutions. The development of AI in VR and AR is also being fueled by significant investments from venture capitalists, private equity firms, and government efforts. This investment helps both new and established businesses create cutting-edge technologies. In addition, Asia Pacific is estimated to grow rapidly in the global AI in Virtual Reality and Augmented Reality market due to rapid digital transformation.
Recent Developments:
- In July 2024, Apple made available the visionOS 2 Beta 3 specifically for developers. The operating system version is specifically tailored to accommodate the needs and specifications of augmented reality (AR) and virtual reality (VR) devices. Developers can engage in the test by accessing the Settings menu, navigating to Software Updates, selecting the option for beta updates, and activating the developer beta.
AI in Virtual Reality and Augmented Reality Market Report Scope
|
Report Attribute |
Specifications |
|
Market Size Value In 2023 |
USD 33.5 Bn |
|
Revenue Forecast In 2031 |
USD 351.0 Bn |
|
Growth Rate CAGR |
CAGR of 34.6% from 2024 to 2031 |
|
Quantitative Units |
Representation of revenue in US$ Bn and CAGR from 2024 to 2031 |
|
Historic Year |
2019 to 2023 |
|
Forecast Year |
2024-2031 |
|
Report Coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
|
Segments Covered |
By Type, Technology, Platform and Application |
|
Regional Scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
|
Country Scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; France; Italy; Spain; South East Asia; South Korea |
|
Competitive Landscape |
Qualcomm Incorporated, Sony Corporation, Intel Corporation, Lenovo Group Limited, NVIDIA Corporation, PTC Inc., Dassault Systemes SE, Sixense Enterprises Inc., Magic Leap Inc., Vuzix Corporation, HTC Corporation, EON Reality Inc., Daqri LLC, Scope AR, Zappar Ltd. And Other Market Players |
|
Customization Scope |
Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape. |
|
Pricing And Available Payment Methods |
Explore pricing alternatives that are customized to your particular study requirements. |
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