Workout Supplements Market Size is valued at USD 18.17 Bn in 2023 and is predicted to reach USD 35.55 Bn by the year 2031 at a 8.95% CAGR during the forecast period for 2024-2031.
The market for workout supplements provides a range of goods to assist consumers in improving their exercise regimen and reaching their fitness objectives. pills are often divided into three categories: protein, pre-workout, and weight gain/loss pills. Dietary supplements are frequently utilised by bodybuilders, weightlifters, mixed martial artists, and athletes to help enhance their lean body mass during workouts. In order to improve athletic performance and improve muscle definition, the goal is to gain muscle mass and weight while concurrently lowering body fat percentage.
High protein beverages, branched-chain amino acids (BCAA), glutamine, arginine, essential fatty acids, creatine, HMB, whey protein, ZMA, and weight reduction products are some of the most popular protein sources. Supplements can be purchased as unique mixtures of several supplements called "stacks" that are touted as having synergistic benefits, or they can be purchased as single component formulations. Although a lot of supplements are consumed by the general public as well, bodybuilders may use them more often and with a different emphasis than other people. They could be sold as a meal substitute, as a means of accelerating weight growth, encouraging weight reduction, or enhancing sports performance.
The Workout Supplements Market can be segmented into product type, distribution channel. As pre the product type, the market is segmented into Powder, Capsules/Tablets, Liquids, and Other Types. The distribution channel segment comprises Supermarkets & Hypermarkets, E-commerce and Online Stores, Drug stores and Pharmacies, and Other Offline stores.
Due to industry participants' increased introduction of plant-based powder supplements, powder supplements are anticipated to be the most popular product category in the worldwide workout supplements market. Offering concentrated protein sources to promote muscle development, repair, and recovery is the main goal of the exercise supplement market's powder supplement category. There are other supplements available in different formats, such protein bars and ready-to-drink drinks. They are well-liked among bodybuilders, athletes, and fitness fanatics who want to conveniently and effectively achieve their daily protein requirements. They may be used as meal replacements or during exercises. Convenience, quick absorption, assistance for muscle synthesis, and overall athletic performance are among the main reasons people choose powder supplements.
With a wide range of items at their fingertips, the e-commerce and online store segment of the exercise supplement industry relies on accessibility and convenience. Customers may quickly search, compare, and buy different supplements that are suited to their fitness objectives through e-commerce platforms, specialised websites, and online merchants. By facilitating direct-to-consumer sales, this channel helps firms communicate with their target market through targeted marketing campaigns and customer service. Due to the doorstep delivery options and the rising trend of digital purchasing, online distribution has emerged as a key player in the exercise supplement market, meeting the needs of people who are health-conscious all over the world.
Over the course of the projection period, North America is anticipated to have the biggest market share for bodybuilding supplements. The United States of America has emerged as the leading regional market for sports supplements. This is a result of the robust healthcare systems and spending in the United States and other nations in the area, as well as the existence of large enterprises that deal with nutrition, nutraceuticals, and dietary supplements. These businesses have made significant investments in R&D to create novel goods and formulations aimed at various age groups and uses. As a result, the area leads the world in patent applications and benefits from early product acceptance. Though growth is slower than in other areas due to established markets, laws, and population demographics, ongoing innovation guarantees that end customers of pharmaceuticals and nutraceuticals will always have a need. By utilising trade agreements, the area also controls the majority of the world's exports of exercise supplements. Overall stability, chances for the introduction of new products, and a supportive regulatory framework have helped North America maintain its position as a major player in this industry.
Report Attribute |
Specifications |
Market Size Value In 2023 |
USD 18.17 Bn |
Revenue Forecast In 2031 |
USD 35.55 Bn |
Growth Rate CAGR |
CAGR of 8.95% from 2024 to 2031 |
Quantitative Units |
Representation of revenue in US$ Million and CAGR from 2024 to 2031 |
Historic Year |
2019 to 2023 |
Forecast Year |
2024-2031 |
Report Coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
Segments Covered |
By Product Type, Distribution Channel |
Regional Scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
Country Scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; France; Italy; Spain; South East Asia; South Korea |
Competitive Landscape |
BSN, Finaflex, EFX Sports, Nutrex Research, SynTech Nutrition, BPI Sports LLC, Nutrabolt, JNX Sports, SAN, eFlow Nutrition LLC. And other market players. |
Customization Scope |
Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape. |
Pricing And Available Payment Methods |
Explore pricing alternatives that are customized to your particular study requirements. |
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
Chapter 2. Executive Summary
Chapter 3. Global Workout Supplement Market Snapshot
Chapter 4. Global Workout Supplement Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Industry Analysis – Porter’s Five Forces Analysis
4.7. Competitive Landscape & Market Share Analysis
4.8. Impact of Covid-19 Analysis
Chapter 5. Market Segmentation 1: by Form Estimates & Trend Analysis
5.1. by Form & Market Share, 2019 & 2031
5.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Form:
5.2.1. Powder
5.2.2. Capsule/Tablets
5.2.3. Ready to Drink
Chapter 6. Market Segmentation 2: by Distribution Channel Estimates & Trend Analysis
6.1. by Distribution Channel & Market Share, 2019 & 2031
6.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Distribution Channel:
6.2.1. Online
6.2.2. Offline
Chapter 7. Workout Supplement Market Segmentation 3: Regional Estimates & Trend Analysis
7.1. North America
7.1.1. North America Workout Supplement Market Revenue (US$ Million) Estimates and Forecasts by Form, 2019-2031
7.1.2. North America Workout Supplement Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2019-2031
7.1.3. North America Workout Supplement Market Revenue (US$ Million) Estimates and Forecasts by country, 2019-2031
7.2. Europe
7.2.1. Europe Workout Supplement Market Revenue (US$ Million) Estimates and Forecasts by Form, 2019-2031
7.2.2. Europe Workout Supplement Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2019-2031
7.2.3. Europe Workout Supplement Market Revenue (US$ Million) Estimates and Forecasts by country, 2019-2031
7.3. Asia Pacific
7.3.1. Asia Pacific Workout Supplement Market Revenue (US$ Million) Estimates and Forecasts by Form, 2019-2031
7.3.2. Asia Pacific Workout Supplement Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2019-2031
7.3.3. Asia Pacific Workout Supplement Market Revenue (US$ Million) Estimates and Forecasts by country, 2019-2031
7.4. Latin America
7.4.1. Latin America Workout Supplement Market Revenue (US$ Million) Estimates and Forecasts by Form, 2019-2031
7.4.2. Latin America Workout Supplement Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2019-2031
7.4.3. Latin America Workout Supplement Market Revenue (US$ Million) Estimates and Forecasts by country, 2019-2031
7.5. Middle East & Africa
7.5.1. Middle East & Africa Workout Supplement Market Revenue (US$ Million) Estimates and Forecasts by Form, 2019-2031
7.5.2. Middle East & Africa Workout Supplement Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2019-2031
7.5.3. Middle East & Africa Workout Supplement Market Revenue (US$ Million) Estimates and Forecasts by country, 2019-2031
Chapter 8. Competitive Landscape
8.1. Major Mergers and Acquisitions/Strategic Alliances
8.2. Company Profiles
8.2.1. BSN
8.2.2. Finaflex
8.2.3. EFX Sports
8.2.4. Nutrex Research
8.2.5. SynTech Nutrition
8.2.6. BPI Sports LLC
8.2.7. Nutrabolt
8.2.8. JNX Sports
8.2.9. SAN
8.2.10. eFlow Nutrition LLC.
8.2.11. Other Prominent Players
Workout Supplements Market By Product Type:-
Workout Supplements Market By Distribution Channel:-
Workout Supplements Market By Region-
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.
Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.
Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.
Secondary research
The secondary research sources that are typically mentioned to include, but are not limited to:
The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista
Primary Research:
Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies
The contributors who typically take part in such a course include, but are not limited to:
Data Modeling and Analysis:
In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.
The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.
To know more about the research methodology used for this study, kindly contact us/click here.