Threat Hunting Market Size is valued at USD 3.1 billion in 2023 and is predicted to reach USD 8.5 billion by the year 2031 at a 13.7% CAGR during the forecast period for 2024-2031.
Threat hunting is the process by which professionals actively search a network for indicators of criminal activity or security vulnerabilities. Unlike reactive responses, it entails personally spotting and reducing such hazards before they become damaging. The growing complexity of cyberattacks, marked by advanced and relentless threats, is driving companies to implement proactive threat-hunting techniques. Continuous monitoring and better detection are crucial because conventional security measures usually fail against these changing hazards. Strong regulatory compliance rules for data security and protection also force businesses to apply thorough threat-hunting techniques to protect private information.
Moreover, growing knowledge of cybersecurity threats motivates companies to invest in proactive threat management, especially as digital transformation quickens. The broad acceptance of IoT devices and cloud services will raise the attack surface and the demand for a threat-hunting market in the coming years.
However, the high cost of developing a threat-hunting sector is a significant market constraint. A need for more expertise and rising security issues further hinders market growth. The COVID-19 epidemic sped up the threat-hunting market as remote work raised cyber dangers. Cyberattacks surged through companies, which created a greater need for proactive threat hunting. In addition, there is rising acceptance of IoT devices and cloud services, rising government incentives, and more investment in the hunting market.
The threat-hunting market is segmented based on offering, threat type, deployment mode, verticals and organization size. Based on the offering, the market is segmented into tools and services. The market is segmented by threat type into advanced persistent threats (APTs), malware and ransomware, insider threats, phishing and social engineering, and others. The deployment mode segment is again segmented into cloud and on-premises. The market is segmented by organisation size into large enterprises, and SMEs. According to the verticals segment, the market comprises BFSI, IT and ITeS, government, energy and utilities, manufacturing, healthcare, retail, and others.
Services are expected to dominate the threat-hunting market in 2023. The increasing reliance on expert-managed services for proactive threat detection, due to the scarcity of qualified cybersecurity experts and the need for cutting-edge resources, is a major driver of this trend. Businesses are turning to specialist service providers for constant monitoring and quick response to the growing cyber threats, further boosting the market growth.
The BFSI segment is witnessing rapid growth in the threat-hunting market. This is largely due to the sector's vulnerability to advanced cyberattacks, given the sensitivity of financial data. To proactively detect and mitigate these threats, BFSI firms are increasingly adopting threat-hunting solutions. This trend is further fueled by regulatory requirements for increased security measures and the need to secure consumer information and financial assets, particularly in countries like the US, Germany, the UK, China, and India.
The North American threat-hunting market is expected to report the largest market revenue share shortly. This can be attributed to the region's emphasis on cybersecurity, its strong technological infrastructure, the high frequency of complex cyberattacks, and the many cybersecurity-focused firms there. In addition, Asia Pacific is projected to grow rapidly in the threat-hunting market because of increasing government initiatives to fortify digital defences, stringent data protection regulations, and a growing awareness of cybersecurity risks, contributing to the market's expansion in Asia-Pacific.
| Report Attribute | Specifications |
| Market Size Value In 2023 | USD 3.1 Bn |
| Revenue Forecast In 2031 | USD 8.5 Bn |
| Growth Rate CAGR | CAGR of 13.7% from 2024 to 2031 |
| Quantitative Units | Representation of revenue in US$ Bn and CAGR from 2024 to 2031 |
| Historic Year | 2019 to 2023 |
| Forecast Year | 2024-2031 |
| Report Coverage | The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
| Segments Covered | By Offering, Threat Type, Deployment Mode, Organization Size and By Vertical |
| Regional Scope | North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
| Country Scope | U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; France; Italy; Spain; South East Asia; South Korea |
| Competitive Landscape | IBM, Kaspersky, Capgemin, CrowdStrik, Trustwave, Verizon, SecureWork, Sangfor, Evide, Rapid 7, VMware, Solidworks, Trend Micro, Cynet, and Palo Alto Networks. And Other Market Players |
| Customization Scope | Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape. |
| Pricing And Available Payment Methods | Explore pricing alternatives that are customized to your particular study requirements. |
Threat-Hunting Market By Offering-
Threat-Hunting Market By Threat Type-
Threat-Hunting Market By Deployment Mode-
Threat-Hunting Market By Organization Size-
Threat-Hunting Market By Vertical
Threat-Hunting Market By Region-
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
This study employed a multi-step, mixed-method research approach that integrates:
This approach ensures a balanced and validated understanding of both macro- and micro-level market factors influencing the market.
Secondary research for this study involved the collection, review, and analysis of publicly available and paid data sources to build the initial fact base, understand historical market behaviour, identify data gaps, and refine the hypotheses for primary research.
Secondary data for the market study was gathered from multiple credible sources, including:
These sources were used to compile historical data, market volumes/prices, industry trends, technological developments, and competitive insights.
Primary research was conducted to validate secondary data, understand real-time market dynamics, capture price points and adoption trends, and verify the assumptions used in the market modelling.
Primary interviews for this study involved:
Interviews were conducted via:
Primary insights were incorporated into demand modelling, pricing analysis, technology evaluation, and market share estimation.
All collected data were processed and normalized to ensure consistency and comparability across regions and time frames.
The data validation process included:
This ensured that the dataset used for modelling was clean, robust, and reliable.
The bottom-up approach involved aggregating segment-level data, such as:
This method was primarily used when detailed micro-level market data were available.
The top-down approach used macro-level indicators:
This approach was used for segments where granular data were limited or inconsistent.
To ensure accuracy, a triangulated hybrid model was used. This included:
This multi-angle validation yielded the final market size.
Market forecasts were developed using a combination of time-series modelling, adoption curve analysis, and driver-based forecasting tools.
Given inherent uncertainties, three scenarios were constructed:
Sensitivity testing was conducted on key variables, including pricing, demand elasticity, and regional adoption.