The THC Seltzers Market Size is valued at USD 340.0 million in 2023 and is predicted to reach USD 2,932.8 million by the year 2031 at a 31.5% CAGR during the forecast period for 2024-2031.
THC seltzers contain marijuana's psychoactive ingredient, tetrahydrocannabinol (THC). Cannabis can be consumed in a refreshing, low-calorie drink instead of smoking or eating. THC seltzers’ different flavors and dosages offer a mild, controlled high without the stench or smoke of traditional cannabis. The THC seltzers market is anticipated to experience unprecedented growth because of factors such as the increasing demand for non-alcoholic beverages, the introduction of innovative products, and the desire for user-friendly, novel approaches. Customers’ curiosity and openness to trying new cannabis products are driving up demand for THC seltzers. As more and more people are open to trying cannabis in all its forms, the appeal of drinks laced with THC is increasing. Because consumers are always on the lookout for novel cannabis experiences, this investigation is driving industry growth. The fact that people with busy lifestyles can consume these drinks anytime they like because of the THC seltzer content is driving demand in the market.
However, the market expansion is hampered by the lack of awareness of THC seltzers, and the complicated regulations and constraints greatly hinder the expansion of the market. Furthermore, Demand for THC seltzers surged during the COVID-19 outbreak as people looked for ways to alleviate stress and find alternative health goods. Supply chain interruptions hindered production and delivery, but sales were boosted by lockdowns and increased at-home consumption. Moreover, there is a rise in the popularity of cannabis-infused beverages among consumers and a rising need for alcohol-free, healthful substitutes. New flavor and formulation innovations are all factors that could lead to opportunities in the THC seltzers market. These factors propel the expansion of markets and advancements in technology.
The THC seltzers market is segmented based on content, flavor, and distribution channel. The content segment comprises 1-2.5 mg THC, 2.5-5 mg THC, and 5+ mg THC. By flavor, the market is segmented into unflavored and flavored. The last segment is distribution channel which is further segmented into on-trade and off-trade.
The 5+ mg THC in the THC seltzers market is expected to lead with a big global market share because of its popularity among seasoned cannabis users looking for a stronger, more intense high. Additionally, customers seeking a controlled and easy way to get high are driving this segment’s market share, which is rising in tandem with consumer tolerance and the demand for greater, longer-lasting experiences.
The flavored segment is expanding rapidly in the THC seltzers market. This is because people like edibles that hide the pot’s inherent flavor rather than its more pungent effects. Flavor variety attracts a wider audience, including those unfamiliar with THC products. Moreover, market expansion is being propelled by novel and enticing flavor profiles that elevate the drinking experience and make these drinks ideal for gatherings with friends and family.
The North American THC seltzers market is expected to record the biggest market share in revenue in the near future. It can be attributed to rising interest among consumers in healthy beverage options, coupled with robust product innovation. Decent rules and the region’s well-developed THC seltzer business infrastructure also contribute to the expansion of the market. In addition, Europe is likely to grow rapidly in the global THC seltzers market because of growing public knowledge of cannabis’s therapeutic potential, shifts in policy, a surge in interest among consumers in cutting-edge health foods, a rising middle class, and a huge population in the region.
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Report Attribute |
Specifications |
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Market Size Value In 2023 |
USD 340.0 Mn |
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Revenue Forecast In 2031 |
USD 2,932.8 Mn |
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Growth Rate CAGR |
CAGR of 31.5% from 2024 to 2031 |
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Quantitative Units |
Representation of revenue in US$ Mn and CAGR from 2024 to 2031 |
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Historic Year |
2019 to 2023 |
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Forecast Year |
2024-2031 |
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Report Coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
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Segments Covered |
By Content, Flavor, And Distribution Channel |
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Regional Scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
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Country Scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; France; Italy; Spain; South East Asia; South Korea |
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Competitive Landscape |
Cann Social Tonics, Pabst Blue Ribbon (PBR) High Seltzer, Crescent Distributions, LLC., Power Biopharms, The Hi Collection, WYNK, Sacred Bloom, Cheech & Chong’s Global Holdings, 8THWonder, and Cantrip. |
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Customization Scope |
Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape. |
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Pricing And Available Payment Methods |
Explore pricing alternatives that are customized to your particular study requirements. |
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
Chapter 2. Executive Summary
Chapter 3. Global THC Seltzers Market Snapshot
Chapter 4. Global THC Seltzers Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Porter's Five Forces Analysis
4.7. Incremental Opportunity Analysis (US$ MN), 2024-2031
4.8. Global THC Seltzers Market Penetration & Growth Prospect Mapping (US$ Mn), 2023-2031
4.9. Competitive Landscape & Market Share Analysis, By Key Player (2023)
4.10. Use/impact of AI on THC Seltzers Market Trends
Chapter 5. THC Seltzers Market Segmentation 1: By Content, Estimates & Trend Analysis
5.1. Market Share by Content, 2023 & 2031
5.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2019 to 2031 for the following Content:
5.2.1. 1-2.5 mg THC
5.2.2. 5-5 mg THC
5.2.3. 5+ mg THC
Chapter 6. THC Seltzers Market Segmentation 2: By Flavor, Estimates & Trend Analysis
6.1. Market Share by Flavor, 2023 & 2031
6.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2019 to 2031 for the following Flavor:
6.2.1. Unflavored
6.2.2. Flavored
6.2.2.1. Citrus
6.2.2.2. Berry
6.2.2.3. Tropical
6.2.2.4. Herbal
6.2.2.5. Others
Chapter 7. THC Seltzers Market Segmentation 3: By Distribution Channel, Estimates & Trend Analysis
7.1. Market Share by Distribution Channel, 2023 & 2031
7.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2019 to 2031 for the following Distribution Channel:
7.2.1. On-trade
7.2.2. Off-trade
7.2.2.1. Hypermarkets & Supermarkets
7.2.2.2. Specialty Stores
7.2.2.3. Online
7.2.2.4. Others
Chapter 8. THC Seltzers Market Segmentation 4: Regional Estimates & Trend Analysis
8.1. Global THC Seltzers Market, Regional Snapshot 2023 & 2031
8.2. North America
8.2.1. North America THC Seltzers Market Revenue (US$ Million) Estimates and Forecasts by Country, 2024-2031
8.2.1.1. US
8.2.1.2. Canada
8.2.2. North America THC Seltzers Market Revenue (US$ Million) Estimates and Forecasts by Content, 2024-2031
8.2.3. North America THC Seltzers Market Revenue (US$ Million) Estimates and Forecasts by Flavor, 2024-2031
8.2.4. North America THC Seltzers Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2024-2031
8.3. Europe
8.3.1. Europe THC Seltzers Market Revenue (US$ Million) Estimates and Forecasts by Country, 2024-2031
8.3.1.1. Germany
8.3.1.2. U.K.
8.3.1.3. France
8.3.1.4. Italy
8.3.1.5. Spain
8.3.1.6. Rest of Europe
8.3.2. Europe THC Seltzers Market Revenue (US$ Million) Estimates and Forecasts by Content, 2024-2031
8.3.3. Europe THC Seltzers Market Revenue (US$ Million) Estimates and Forecasts by Flavor, 2024-2031
8.3.4. Europe THC Seltzers Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2024-2031
8.4. Asia Pacific
8.4.1. Asia Pacific THC Seltzers Market Revenue (US$ Million) Estimates and Forecasts by Country, 2024-2031
8.4.1.1. India
8.4.1.2. China
8.4.1.3. Japan
8.4.1.4. Australia
8.4.1.5. South Korea
8.4.1.6. Hong Kong
8.4.1.7. Southeast Asia
8.4.1.8. Rest of Asia Pacific
8.4.2. Asia Pacific THC Seltzers Market Revenue (US$ Million) Estimates and Forecasts by Content, 2024-2031
8.4.3. Asia Pacific THC Seltzers Market Revenue (US$ Million) Estimates and Forecasts by Flavor, 2024-2031
8.4.4. Asia Pacific THC Seltzers Market Revenue (US$ Million) Estimates and Forecasts By Distribution Channel, 2024-2031
8.5. Latin America
8.5.1. Latin America THC Seltzers Market Revenue (US$ Million) Estimates and Forecasts by Country, 2024-2031
8.5.1.1. Brazil
8.5.1.2. Mexico
8.5.1.3. Rest of Latin America
8.5.2. Latin America THC Seltzers Market Revenue (US$ Million) Estimates and Forecasts by Content, 2024-2031
8.5.3. Latin America THC Seltzers Market Revenue (US$ Million) Estimates and Forecasts by Flavor, 2024-2031
8.5.4. Latin America THC Seltzers Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2024-2031
8.6. Middle East & Africa
8.6.1. Middle East & Africa THC Seltzers Market Revenue (US$ Million) Estimates and Forecasts by Country, 2024-2031
8.6.1.1. GCC Countries
8.6.1.2. Israel
8.6.1.3. South Africa
8.6.1.4. Rest of Middle East and Africa
8.6.2. Middle East & Africa THC Seltzers Market Revenue (US$ Million) Estimates and Forecasts by Content, 2024-2031
8.6.3. Middle East & Africa THC Seltzers Market Revenue (US$ Million) Estimates and Forecasts by Flavor, 2024-2031
8.6.4. Middle East & Africa THC Seltzers Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2024-2031
Chapter 9. Competitive Landscape
9.1. Major Mergers and Acquisitions/Strategic Alliances
9.2. Company Profiles
9.2.1. Cann Social Tonics
9.2.1.1. Business Overview
9.2.1.2. Key Product/Service
9.2.1.3. Financial Performance
9.2.1.4. Geographical Presence
9.2.1.5. Recent Developments with Business Strategy
9.2.2. Pabst Blue Ribbon (PBR) High Seltzer
9.2.3. Crescent Distributions, LLC.
9.2.4. Power BioPharma
9.2.5. The Hi Collection
9.2.6. WYNK
9.2.7. Sacred Bloom
9.2.8. Cheech & Chong's Global Holdings
9.2.9. 8TH Wonder
9.2.10. Cantrip
9.2.11. Other Market Players
THC Seltzers Market By Content-
THC Seltzers Market By Flavor-
THC Seltzers Market By Distribution Channel-
THC Seltzers Market By Region-
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.
Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.
Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.
Secondary research
The secondary research sources that are typically mentioned to include, but are not limited to:
The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista
Primary Research:
Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies
The contributors who typically take part in such a course include, but are not limited to:
Data Modeling and Analysis:
In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.
The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.
