Shrink Film Beverage Multipacks Market Size is valued at USD 3.02 billion in 2024 and is predicted to reach USD 4.75 billion by the year 2034 at an 4.8% CAGR during the forecast period for 2025-2034.
Key Industry Insights & Findings from the Report:
The market for shrink plastic film for beverage multipacks will be driven by factors like the rising concern over hygiene and the safety of beverages. Can, bottle, and brick are the three main application types for shrink film used in beverage multipacks. Due to the steadily rising demand for mineral water and carbonated beverages, water and carbonated soft drinks make up the most significant portion of the overall shrink film packaging demand.
Additionally, a variety of bottle wrapping designs have been produced, which significantly contributes to the market's expansion. Water and soft drinks are typically packaged in bottles before supplementary packaging’s, such as shrink film, is added. The most popular material for this type of packaging is polyolefin because it degrades naturally but slowly over time. In all industries, printed shrink wrap film is still gaining ground, particularly in retail point-of-sale.
The shrink film beverage multipacks market is segmented into application, type, multipack and application packaging. Based on application, the market is segmented into alcoholic beverages, water, carbonated soft drinks, and other drinks. By type, the market is segmented into two unprinted and printed. By multipack, the market is segmented into 3x2, 4x2, 4x3, 6x3 and other multipack sizes. Based on application packaging, the market is segmented into cans, bottles and brick.
The unprinted segment accounted for the highest market share in the forecast period. In comparison to printed shrink film, unprinted shrink film is the more affordable choice. Unprinted shrink-plastic films are less expensive and have more applications. The packs are held together with shrink-plastic films, and a clearer view of the product within is made possible by the translucent sheets. It is also reasonably priced for SMEs, making it attractive in emerging markets. Unlike retail shelf displays, the products produced for transportation employ unprinted shrink plastic films. It protects the goods from harm and contamination from outside sources.
As the demand for soft drinks and beer cans and bottles rises, the 4x2 size is the most popular. Additionally, it is excellent for transporting. This approach is used by several high-end, craft beer and soft drink brands to market their goods, where customers are inclined to purchase large quantities. As a result, there is a demand for shrink wrap in the 4x2 size. Due to increasing volume production due to rising beverage demand, shrink plastic film for beverage multipacks in size 4x3 is expanding at the fastest rate.
North America controlled the market for beverage multipack shrink film. The demand for shrink film for beverage multipack materials is expected to increase as a result of the region's industrial development. To meet the needs of consumers, major market participants are primarily focusing on R&D projects and new product developments. Additionally, throughout the foreseeable future, the expansion of the petrochemical industry will have a direct impact on the demand for shrink film for beverage multipacks. During the projection period, the APAC region is anticipated to have the fastest-expanding market. The shrink film market is driven by rising demand for appealing packaging in the beverage industry and increasing multi-bottle package sales.
| Report Attribute | Specifications |
| Market size value in 2024 | USD 3.02 Billion |
| Revenue forecast in 2034 | USD 4.75 Billion |
| Growth rate CAGR | CAGR of 4.8% from 2025 to 2034 |
| Quantitative units | Representation of revenue in US$ Million, Volume (KT) and CAGR from 2025 to 2034 |
| Historic Year | 2021 to 2024 |
| Forecast Year | 2025-2034 |
| Report coverage | The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
| Segments covered | Application, Type, Multipack and Application Packaging |
| Regional scope | North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
| Country scope | U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; The UK; France; Italy; Spain; China; Japan; India; South Korea; Southeast Asia |
| Competitive Landscape | Amcor Plc, Coveris Holdings Sa, Ceisa Semi, Clondalki Group, RKW Group, Berry Global Inc, Plastotecnica SpA, Clearpack group, Sarkina, Baroda Packaging, Brentwood Plastic, Inc, Aintree Plastics Ltd., Elite Plastics Ltd., Xinjiang Rival Tech Co. Ltd, Poly-Pack Verpackungs-GmbH & Co.KG, Huan Yuan Plastic Film Co. Ltd, Jiangyin Bairuija Plastics Science & Technology Co., Ltd., Allied Propack Pvt. Ltd, Don Polymer, Sandeep Polymers |
| Customization scope | Free customization report with the procurement of the report, Modifications to the regional and segment scope. Particular Geographic competitive landscape. |
| Pricing and available payment methods | Explore pricing alternatives that are customized to your particular study requirements. |
Shrink Film Beverage Multipacks Market By Application
Shrink Film Beverage Multipacks Market By Type
Shrink Film Beverage Multipacks Market By Multipack
Shrink Film Beverage Multipacks Market By Application Packaging-
Shrink Film Beverage Multipacks Market By Region-
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
This study employed a multi-step, mixed-method research approach that integrates:
This approach ensures a balanced and validated understanding of both macro- and micro-level market factors influencing the market.
Secondary research for this study involved the collection, review, and analysis of publicly available and paid data sources to build the initial fact base, understand historical market behaviour, identify data gaps, and refine the hypotheses for primary research.
Secondary data for the market study was gathered from multiple credible sources, including:
These sources were used to compile historical data, market volumes/prices, industry trends, technological developments, and competitive insights.
Primary research was conducted to validate secondary data, understand real-time market dynamics, capture price points and adoption trends, and verify the assumptions used in the market modelling.
Primary interviews for this study involved:
Interviews were conducted via:
Primary insights were incorporated into demand modelling, pricing analysis, technology evaluation, and market share estimation.
All collected data were processed and normalized to ensure consistency and comparability across regions and time frames.
The data validation process included:
This ensured that the dataset used for modelling was clean, robust, and reliable.
The bottom-up approach involved aggregating segment-level data, such as:
This method was primarily used when detailed micro-level market data were available.
The top-down approach used macro-level indicators:
This approach was used for segments where granular data were limited or inconsistent.
To ensure accuracy, a triangulated hybrid model was used. This included:
This multi-angle validation yielded the final market size.
Market forecasts were developed using a combination of time-series modelling, adoption curve analysis, and driver-based forecasting tools.
Given inherent uncertainties, three scenarios were constructed:
Sensitivity testing was conducted on key variables, including pricing, demand elasticity, and regional adoption.