Global Probiotic Infant Formula Market Size was valued at USD 517.3 Mn in 2024 and is predicted to reach USD 858.4 Mn by 2034 at a 5.4% CAGR during the forecast period for 2025-2034.
The probiotic infant formula market is a niche within the baby nutrition business that deals with producing and distributing newborn formulas containing probiotics. Products like these are designed to help babies in more ways than one. They include live helpful bacteria that help with digestion and boost their immune systems. The market is experiencing expansion due to factors such as more people learning about the health advantages of probiotics, more babies being born in specific areas, and more working women who choose to feed their babies formula.
In addition, there is an additional boost to the market for probiotic formulas when healthcare professionals recommend them for infants with special needs, such as those who were born via C-section, which is also driving the growth of the probiotic infant formula market in the coming years.
However, the probiotic infant formula industry is slowing down its growth due to the high price of probiotic infant products and the absence of new knowledge regarding the advantages of these probiotic formulas. In addition, the infant formula industry is booming due to consumers’ growing awareness of the growing need for increased supplemental nutrition. As a bonus, kids are beginning to accept formulas that aren’t breast milk. Parents’ increasing demand for organic, minimally processed infant formula is fueling the growth of the probiotic infant formula industry.
The probiotic infant formula market is segmented based on age, ingredient, and sales channel. Based on the age, the market is segmented into premature, infant, and toddler. By ingredient, the market is segmented into lactobacilli, bifidobacteria, and others. By sales channel, the market is segmented into online and offline. Online segment sub-segmented into company website and e-commerce websites. Offline segment includes hypermarkets/supermarkets, convenience stores, specialty stores, departmental stores and drugstores
The infant segment is expected to hold a major global market share in 2023 because proper digestion and absorption of nutrients depend on balanced gut flora, which probiotic infant formula can assist in achieving. If this is the case, infants experience fewer cases of constipation, diarrhea, and colic. If you suffer from lactose intolerance, taking probiotics can aid with digestion. Additionally, probiotic infant formula can aid newborns who have taken antibiotics by re-establishing the normal bacterial balance that the drugs have destroyed.
The offline segment is growing in the probiotic infant formula market because parents have the advantage of being able to quickly access products and thoroughly examine labels and ingredients when they shop at offline retailers. For concerned parents who want to know how a product will affect their infant's health, this is crucial information to have. Additionally, parents might benefit from having access to educated personnel who can help them make an informed decision regarding their infants’ individual nutritional needs and health issues, growing this segment growth.
The North American probiotic infant formula market is expected to register the highest market share in revenue in the near future. This can be attributed to the many manufacturers’ research and development initiatives. As a result of intense market rivalry, high purchasing power, and product quality concerns, leading corporations are concentrating on nutrition-focused product development. In addition, Asia Pacific is projected to grow rapidly in the global probiotic infant formula market because of rising birth rates, rising parents' consciousness in the Asia-Pacific region regarding the significance of infants' health, as well as fast urbanization, and hectic lifestyles, have boosted the demand for probiotic infant formula in the expanding markets of the Asia Pacific region.
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Report Attribute |
Specifications |
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Market Size Value In 2024 |
USD 517.3 Mn |
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Revenue Forecast In 2034 |
USD 858.4 Mn |
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Growth Rate CAGR |
CAGR of 5.4% from 2025 to 2034 |
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Quantitative Units |
Representation of revenue in US$ Mn and CAGR from 2025 to 2034 |
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Historic Year |
2021 to 2024 |
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Forecast Year |
2025-2034 |
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Report Coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
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Segments Covered |
By Age, By Ingredient, By Sales Channel and By Region |
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Regional Scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
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Country Scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; France; Italy; Spain; Southeast Asia; South Korea |
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Competitive Landscape |
Enfamil, Envivo, Nestlé Health Science, Nestlé Good Start, Bellamy’s Organic, HiPP, Custom Probiotics Inc., SFI Health, Similac, Nutricia Neocate, and New Beginnings Nutritionals. |
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Customization Scope |
Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape. |
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Pricing And Available Payment Methods |
Explore pricing alternatives that are customized to your particular study requirements. |
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
Chapter 2. Executive Summary
Chapter 3. Global Probiotic Infant Formula Market Snapshot
Chapter 4. Global Probiotic Infant Formula Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Industry Analysis – Porter’s Five Forces Analysis
4.7. Competitive Landscape & Market Share Analysis
4.8. Impact of Covid-19 Analysis
Chapter 5. Market Segmentation 1: by Age Estimates & Trend Analysis
5.1. by Age & Market Share, 2024 & 2034
5.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2021 to 2034 for the following by Age:
5.2.1. Premature
5.2.2. Infant
5.2.3. Toddler
Chapter 6. Market Segmentation 2: by Ingredient Estimates & Trend Analysis
6.1. by Ingredient & Market Share, 2024 & 2034
6.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2021 to 2034 for the following by Ingredient:
6.2.1. Lactobacilli
6.2.2. Bifidobacteria
6.2.3. Others
Chapter 7. Market Segmentation 3: by Sales Channel Estimates & Trend Analysis
7.1. by Sales Channel & Market Share, 2024 & 2034
7.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2021 to 2034 for the following by Sales Channel:
7.2.1. Online
7.2.1.1. Company Website
7.2.1.2. E-commerce Websites
7.2.2. Offline
7.2.2.1. Hypermarkets/Supermarkets
7.2.2.2. Convenience Stores
7.2.2.3. Specialty Stores
7.2.2.4. Departmental Stores
Chapter 8. Probiotic Infant Formula Market Segmentation 6: Regional Estimates & Trend Analysis
8.1. North America
8.1.1. North America Probiotic Infant Formula Market Revenue (US$ Million) Estimates and Forecasts by Age, 2021-2034
8.1.2. North America Probiotic Infant Formula Market Revenue (US$ Million) Estimates and Forecasts by Ingredient, 2021-2034
8.1.3. North America Probiotic Infant Formula Market Revenue (US$ Million) Estimates and Forecasts by Sales Channel, 2021-2034
8.1.4. North America Probiotic Infant Formula Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
8.2. Europe
8.2.1. Europe Probiotic Infant Formula Market Revenue (US$ Million) Estimates and Forecasts by Age, 2021-2034
8.2.2. Europe Probiotic Infant Formula Market Revenue (US$ Million) Estimates and Forecasts by Ingredient, 2021-2034
8.2.3. Europe Probiotic Infant Formula Market Revenue (US$ Million) Estimates and Forecasts by Sales Channel, 2021-2034
8.2.4. Europe Probiotic Infant Formula Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
8.3. Asia Pacific
8.3.1. Asia Pacific Probiotic Infant Formula Market Revenue (US$ Million) Estimates and Forecasts by Age, 2021-2034
8.3.2. Asia Pacific Probiotic Infant Formula Market Revenue (US$ Million) Estimates and Forecasts by Ingredient, 2021-2034
8.3.3. Asia-Pacific Probiotic Infant Formula Market Revenue (US$ Million) Estimates and Forecasts by Sales Channel, 2021-2034
8.3.4. Asia Pacific Probiotic Infant Formula Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
8.4. Latin America
8.4.1. Latin America Probiotic Infant Formula Market Revenue (US$ Million) Estimates and Forecasts by Age, 2021-2034
8.4.2. Latin America Probiotic Infant Formula Market Revenue (US$ Million) Estimates and Forecasts by Ingredient, 2021-2034
8.4.3. Latin America Probiotic Infant Formula Market Revenue (US$ Million) Estimates and Forecasts by Sales Channel, 2021-2034
8.4.4. Latin America Probiotic Infant Formula Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
8.5. Middle East & Africa
8.5.1. Middle East & Africa Probiotic Infant Formula Market Revenue (US$ Million) Estimates and Forecasts by Age, 2021-2034
8.5.2. Middle East & Africa Probiotic Infant Formula Market Revenue (US$ Million) Estimates and Forecasts by Ingredient, 2021-2034
8.5.3. Middle East & Africa Probiotic Infant Formula Market Revenue (US$ Million) Estimates and Forecasts by Sales Channel, 2021-2034
8.5.4. Middle East & Africa Probiotic Infant Formula Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
Chapter 9. Competitive Landscape
9.1. Major Mergers and Acquisitions/Strategic Alliances
9.2. Company Profiles
9.2.1. Enfamil
9.2.2. Envivo
9.2.3. Nestlé Health Science
9.2.4. Nestlé Good Start
9.2.5. Bellamy's Organic
9.2.6. HiPP
9.2.7. Custom Probiotics Inc.
9.2.8. SFI Health
9.2.9. Similac
9.2.10. Nutricia Neocate
9.2.11. New Beginnings Nutritionals
9.2.12. Other Prominent Players
Probiotic Infant Formula Market- By Age
Probiotic Infant Formula Market- By Ingredient
Probiotic Infant Formula Market- By Sales Channel
Probiotic Infant Formula Market- By Region
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.
Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.
Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.
Secondary research
The secondary research sources that are typically mentioned to include, but are not limited to:
The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista
Primary Research:
Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies
The contributors who typically take part in such a course include, but are not limited to:
Data Modeling and Analysis:
In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.
The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.
To know more about the research methodology used for this study, kindly contact us/click here.
