Probiotic Infant Formula Market Size, Share & Trends Analysis Report, By Age (Premature, Infant and Toddler), By Ingredient (Lactobacilli, Bifidobacteria and Others), By Sales Channel (Online and Offline), By Region, Forecasts, 2025-2034

Global Probiotic Infant Formula Market Size was valued at USD 517.3 Mn in 2024 and is predicted to reach USD 858.4 Mn by 2034 at a 5.4% CAGR during the forecast period for 2025-2034.

The probiotic infant formula market is a niche within the baby nutrition business that deals with producing and distributing newborn formulas containing probiotics. Products like these are designed to help babies in more ways than one. They include live helpful bacteria that help with digestion and boost their immune systems. The market is experiencing expansion due to factors such as more people learning about the health advantages of probiotics, more babies being born in specific areas, and more working women who choose to feed their babies formula.

In addition, there is an additional boost to the market for probiotic formulas when healthcare professionals recommend them for infants with special needs, such as those who were born via C-section, which is also driving the growth of the probiotic infant formula market in the coming years.

However, the probiotic infant formula industry is slowing down its growth due to the high price of probiotic infant products and the absence of new knowledge regarding the advantages of these probiotic formulas. In addition, the infant formula industry is booming due to consumers’ growing awareness of the growing need for increased supplemental nutrition. As a bonus, kids are beginning to accept formulas that aren’t breast milk. Parents’ increasing demand for organic, minimally processed infant formula is fueling the growth of the probiotic infant formula industry.

Competitive Landscape

Some of the Major Key Players in the Probiotic Infant Formula Market are

• Enfamil
• Envivo
• Nestlé Health Science
• Nestlé Good Start
• Bellamy’s Organic
• HiPP
• Custom Probiotics Inc.
• SFI Health
• Similac
• Nutricia Neocate
• New Beginnings Nutritionals

Market Segmentation:

The probiotic infant formula market is segmented based on age, ingredient, and sales channel. Based on the age, the market is segmented into premature, infant, and toddler. By ingredient, the market is segmented into lactobacilli, bifidobacteria, and others. By sales channel, the market is segmented into online and offline. Online segment sub-segmented into company website and e-commerce websites. Offline segment includes hypermarkets/supermarkets, convenience stores, specialty stores, departmental stores and drugstores

Based on age, the Infant Segment Dominate the Market

The infant segment is expected to hold a major global market share in 2023 because proper digestion and absorption of nutrients depend on balanced gut flora, which probiotic infant formula can assist in achieving. If this is the case, infants experience fewer cases of constipation, diarrhea, and colic. If you suffer from lactose intolerance, taking probiotics can aid with digestion. Additionally, probiotic infant formula can aid newborns who have taken antibiotics by re-establishing the normal bacterial balance that the drugs have destroyed.

Offline segment to Witness Growth at a Rapid Rate

The offline segment is growing in the probiotic infant formula market because parents have the advantage of being able to quickly access products and thoroughly examine labels and ingredients when they shop at offline retailers. For concerned parents who want to know how a product will affect their infant's health, this is crucial information to have. Additionally, parents might benefit from having access to educated personnel who can help them make an informed decision regarding their infants’ individual nutritional needs and health issues, growing this segment growth.

In the Region, the North American Probiotic Infant Formula Market Holds a Significant Revenue Share

The North American probiotic infant formula market is expected to register the highest market share in revenue in the near future. This can be attributed to the many manufacturers’ research and development initiatives. As a result of intense market rivalry, high purchasing power, and product quality concerns, leading corporations are concentrating on nutrition-focused product development. In addition, Asia Pacific is projected to grow rapidly in the global probiotic infant formula market because of rising birth rates, rising parents' consciousness in the Asia-Pacific region regarding the significance of infants' health, as well as fast urbanization, and hectic lifestyles, have boosted the demand for probiotic infant formula in the expanding markets of the Asia Pacific region.

Recent Developments:

• In January 2024, Nestlé Health Science is pleased to announce that the Gerald J. and Dorothy R. Friedman School of Nutrition Science and Policy at Tufts University was the winner of the Nestlé Health Science Innovate competition. Nestlé Health Science offers the best nutritious health and wellness products on the market.

• In February 2024, Nutricia, a division of Danone, a world-renowned food and beverage conglomerate, introduced its first medical nutrition drink. This drink is designed to help manage disease-related malnutrition and stunted growth in children by utilizing a balanced blend of real fruit and vegetable ingredients. It has all the nutrients you need in a convenient drink form, and its all-natural components fruits and vegetables.

Global Probiotic Infant Formula Market Report Scope