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Pro-diet Bar Market

Pro-diet Bar Market Size, Share & Trends Analysis Report By Flavor (Chocolate, Coconut, Vanilla, Strawberry, Lemon, Mint, And Others),By Raw Material, By Distribution Channel, By Region, And Segment Forecasts, 2024-2031

Report ID : 1533 | Published : 2024-05-28 | Pages: 180 | Format: PDF/EXCEL

The Global Pro-diet Bar Market Size is valued at 6.76 billion in 2023 and is predicted to reach 13.83 billion by 2031 at 9.64% CAGR during the forecast period for 2024-2031.

Key Industry Insights & Findings from the report:

  • Protein bars with a high protein content are called pro-diet bars. Due to consumers' growing awareness of health and wellness, the demand for these bars in the health and wellness sector is significant.
  • Rising health consciousness and fitness trends is expected to drive industry growth.
  • North America dominated the market and accounted for a revenue share of global revenue in 2023.
  • One of the significant concerns restraining industry growth is the intense competition and saturation in the market.

pro diet bars

Protein bars with a high protein content are known as pro-diet bars. Due to consumers' growing awareness of the importance of health and wellness, these bars are in high demand in the health and wellness sector.

Various nutrition bars are offered to meet the growing customer demands, with pro-diet bars being one of the most popular options. Pro-diet bars have gained popularity among customers thanks to their nutritional benefits. It offers fewer carbohydrates, vitamins, and minerals but a higher protein concentration, making it ideal for customers on a protein diet and athletes and gym goers.

The market for pro-diet bars primarily caters to people looking for ready-to-eat protein sources. Additionally, the leading competitors in the pro-diet bar market have a tremendous market opportunity due to the rising popularity of convenience foods.

However, the high sugar content in protein bars raises the risk of diabetes, heart disease, and obesity. Protein bars' sugar alcohols have been linked to bloating, diarrhoea, and gas, and these health concerns impede commercial expansion. 

 

Competitive Landscape:

The major key players in the pro-diet bar market are:

  • Naturell
  • Xterra Nutrition
  • Nestle (Powerbar)
  • Coca-Cola (Odwalla)
  • General Mills
  • Kelloggs
  • Promax Nutrition
  • Nutrisystem
  • Mars Incorporated
  • Atkins Nutritionals, Inc

Market Segmentation:

The pro-diet bar market is segmented based on flavor, raw material, and distribution channel. Based on flavor, the market is segmented into chocolate, coconut, vanilla, strawberry, lemon, mint, and others. The market is segmented by raw materials: whey isolate, soya, pea flour, milk isolate, casein, soy crisps, and others. Based on distribution channels, the market is further divided into supermarkets and hypermarkets, convenience stores, speciality stores, and e-retailers.

Based on raw material, the milk isolate segment is a major contributor to the pro-diet bar market.

The milk isolate is anticipated to dominate the market during the forecast period. It can be used in various goods, including yoghurt, cheese, ice cream, and others, and has a high nutritional value. Since milk isolate is now a necessary component in creating pro-diet bars, the market for it is expanding quickly. Milk isolate is anticipated to increase rapidly during the projected period because of its high nutritional value and several health advantages, including muscle growth and weight loss. Health-conscious consumers seeking low-calorie or low-fat foods with significant dietary content are increasingly fond of these bars. They are also promoted as a nutritious snack for those looking to lose or maintain their weight.

The retail segment witnessed growth at a rapid rate.

The retail segment is expected to dominate the market during the forecast period. Pro-Diet Bars are utilized in retail establishments to give customers essential nutrition. Customers' health is maintained, and weight loss is aided by the bars. All types of clients' needs are met by the bars, which come in various tastes. They don't have any artificial components and are very healthy. They are, therefore, a better option for clients. Customers may purchase the bars because they are also reasonably priced.

Additionally, they are widely accessible throughout the world, and they are a popular option because of this. The market for Pro-Diet Bars in retail outlets is expanding due to all these factors.

The North American pro-diet bar market holds a significant revenue share.

North America is projected to dominate the market during the forecast period. This is due to increased awareness of health and nutritional supplements, including protein bars, pre-diet bars, and others. This can be due to consumers' growing health concerns and growing knowledge of dietary items, which has increased pro-diet bar demand throughout this region. Additionally, during the forecast period, it is projected that sporting events' popularity and fitness facilities' growth will drive up product sales. Besides, Asia Pacific is predicted to have the fastest-expanding market for pro-diet bars due to the rising number of fitness lovers and health enthusiasts in emerging countries.

Global Pro-diet Bar Market Report Scope:

Report Attribute

Specifications

Market size value in 2023

USD 6.76 billion

Revenue forecast in 2031

USD 13.83 billion

Growth rate CAGR

CAGR of 9.64% from 2024 to 2031

Quantitative units

Representation of revenue in US$ Million, and CAGR from 2024 to 2031

Historic Year

2019 to 2023

Forecast Year

2024-2031

Report coverage

The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends

Segments covered

By flavor, raw material, and distribution channel

Regional scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country scope

U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; The UK; France; Italy; Spain; China; Japan; India; South Korea; South East Asia; South Korea; South East Asia

Competitive Landscape

Naturell, Xterra Nutrition, Nestle (Powerbar), Coca-Cola (Odwalla), General Mills, Kelloggs, Promax Nutrition, Nutrisystem, Mars, Incorporated, Atkins Nutritionals, Inc.

Customization scope

Free customization report with the procurement of the report, Modifications to the regional and segment scope. Particular Geographic competitive landscape.

Pricing and available payment methods

Explore pricing alternatives that are customized to your particular study requirements.

Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions

Chapter 2. Executive Summary

Chapter 3. Global Pro-diet Bar Market Snapshot

Chapter 4. Global Pro-diet Bar Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Industry Analysis – Porter’s Five Forces Analysis
4.7. Competitive Landscape & Market Share Analysis
4.8. Impact of Covid-19 Analysis

Chapter 5. Market Segmentation 1: by Flavor Estimates & Trend Analysis
5.1. by Flavor & Market Share, 2019 & 2031
5.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Flavor:

5.2.1. Chocolate
5.2.2. Coconut
5.2.3. Vanilla
5.2.4. Strawberry
5.2.5. Lemon
5.2.6. Mint
5.2.7. Others

Chapter 6. Market Segmentation 2: by Raw Material Estimates & Trend Analysis
6.1. by Raw Material & Market Share, 2019 & 2031
6.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Raw Material:

6.2.1. Whey Isolate
6.2.2. Soya
6.2.3. Pea Flour
6.2.4. Milk Isolate
6.2.5. Casein
6.2.6. Soy Crisps
6.2.7. Others

Chapter 7. Market Segmentation 3: by Distribution Channel Estimates & Trend Analysis
7.1. by Distribution Channel & Market Share, 2019 & 2031
7.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Distribution Channel:

7.2.1. Supermarket And Hypermarket
7.2.2. Convenience Store
7.2.3. Specialty Store
7.2.4. E-Retailers

Chapter 8. Pro-diet Bar Market Segmentation 4: Regional Estimates & Trend Analysis

8.1. North America

8.1.1. North America Pro-diet Bar Market Revenue (US$ Million) Estimates and Forecasts by Flavor, 2024-2031
8.1.2. North America Pro-diet Bar Market Revenue (US$ Million) Estimates and Forecasts by Raw Material, 2024-2031
8.1.3. North America Pro-diet Bar Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2024-2031
8.1.4. North America Pro-diet Bar Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031

8.2. Europe

8.2.1. Europe Pro-diet Bar Market Revenue (US$ Million) Estimates and Forecasts by Flavor, 2024-2031
8.2.2. Europe Pro-diet Bar Market Revenue (US$ Million) Estimates and Forecasts by Raw Material, 2024-2031
8.2.3. Europe Pro-diet Bar Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2024-2031
8.2.4. Europe Pro-diet Bar Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031

8.3. Asia Pacific

8.3.1. Asia Pacific Pro-diet Bar Market Revenue (US$ Million) Estimates and Forecasts by Flavor, 2024-2031
8.3.2. Asia Pacific Pro-diet Bar Market Revenue (US$ Million) Estimates and Forecasts by Raw Material, 2024-2031
8.3.3. Asia-Pacific Pro-diet Bar Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2024-2031
8.3.4. Asia Pacific Pro-diet Bar Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031

8.4. Latin America

8.4.1. Latin America Pro-diet Bar Market Revenue (US$ Million) Estimates and Forecasts by Flavor, 2024-2031
8.4.2. Latin America Pro-diet Bar Market Revenue (US$ Million) Estimates and Forecasts by Raw Material, 2024-2031
8.4.3. Latin America Pro-diet Bar Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2024-2031
8.4.4. Latin America Pro-diet Bar Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031

8.5. Middle East & Africa

8.5.1. Middle East & Africa Pro-diet Bar Market Revenue (US$ Million) Estimates and Forecasts by Flavor, 2024-2031
8.5.2. Middle East & Africa Pro-diet Bar Market Revenue (US$ Million) Estimates and Forecasts by Raw Material, 2024-2031
8.5.3. Middle East & Africa Pro-diet Bar Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2024-2031
8.5.4. Middle East & Africa Pro-diet Bar Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031

Chapter 9. Competitive Landscape

9.1. Major Mergers and Acquisitions/Strategic Alliances

9.2. Company Profiles


9.2.1. Naturell
9.2.2. Xterra Nutrition
9.2.3. Nestle (Powerbar)
9.2.4. Coca-Cola (Odwalla)
9.2.5. General Mills
9.2.6. Kelloggs
9.2.7. Promax Nutrition
9.2.8. Nutrisystem
9.2.9. Mars Incorporated
9.2.10. Atkins Nutritionals, Inc
9.2.11. Mondelez International
9.2.12. Kraft Heinz
9.2.13. Other Prominent Players

Segmentation of Pro-diet Bar Market-

By Flavor-

  • Chocolate
  • Coconut
  • Vanilla
  • Strawberry
  • Lemon
  • Mint
  • Others

Pro-diet Bar Market

By Raw material-

  • Whey Isolate
  • Soya
  • Pea Flour
  • Milk Isolate
  • Casein
  • Soy Crisps
  • Others

By Distribution channel-

  • Supermarket And Hypermarket
  • Convenience Store
  • Specialty Store
  • E-Retailers

By Region-

North America-

  • The US
  • Canada
  • Mexico

Europe-

  • Germany
  • The UK
  • France
  • Italy
  • Spain
  • Rest of Europe

Asia-Pacific-

  • China
  • Japan
  • India
  • South Korea
  • South East Asia
  • Rest of Asia Pacific

Latin America-

  • Brazil
  • Argentina
  • Rest of Latin America

 Middle East & Africa-

  • GCC Countries
  • South Africa
  • Rest of the Middle East and Africa

InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.

Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.

Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.

Secondary research

The secondary research sources that are typically mentioned to include, but are not limited to:

  • Company websites, financial reports, annual reports, investor presentations, broker reports, and SEC filings.
  • External and internal proprietary databases, regulatory databases, and relevant patent analysis
  • Statistical databases, National government documents, and market reports
  • Press releases, news articles, and webcasts specific to the companies operating in the market

The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista

Primary Research:

Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies

The contributors who typically take part in such a course include, but are not limited to: 

  • Industry participants: CEOs, CBO, CMO, VPs, marketing/ type managers, corporate strategy managers, and national sales managers, technical personnel, purchasing managers, resellers, and distributors.
  • Outside experts: Valuation experts, Investment bankers, research analysts specializing in specific markets
  • Key opinion leaders (KOLs) specializing in unique areas corresponding to various industry verticals
  • End-users: Vary mainly depending upon the market

Data Modeling and Analysis:

In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.

The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.

To know more about the research methodology used for this study, kindly contact us/click here.

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Frequently Asked Questions

How big is the Pro-diet Bar Market?

Pro-diet Bar Market expected to grow at a 9.64% CAGR during the forecast period for 2024-2031.

Naturell, Xterra Nutrition, Nestle (Powerbar), Coca-Cola (Odwalla), General Mills, Kelloggs, Promax Nutrition, Nutrisystem, Mars, Incorporated, Atkins

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